BNY Ideal Client Profile
ELYSHIA BROOKS, MBA
BRANDNIQUE INC.
1
Ideal Clients So are you struggling to understand exactly who your divine clients are, where to reach them and how to keep them engaged with your brand? With so much opportunity out there, it can be a challenge for entrepreneurs, small businesses, perhaps all those who are in business not knowing definitively who you are to serve, will lead you aiming at the wrong thing, spending more money than your budget allows, and as a matter of fact, it's not profitable. Who wants to waste time and money? Not me!
What Are Ideal Clients? Who Are Yours? Ideal clients are your “cream of the crop” clients who absolutely get you, your service and they connect with you past the ‘transaction,’ but soulfully. These your clients that value what you do and offer are willing to pay you what you are worth. They understand why you do what you do and are your loyal brand holders and your extended marketing arm. They love the work that you do for them and they also share in your success as a business owner. Your Ideal Clients are those that you wake up to every morning excited to do what you do because you have an opportunity to serve in your purpose and destiny. Ideal clients appreciate you, your service and all that is inside of you. They are very loyal to you and believe in what you stand for. To know who are your ideal clients, there is some work that must be done. These clients are not just anyone, so you must know them intimately. Therefore, there are some questions, thoughts and praying that you would need to do so that you have clarity about all that pertains to them. This past is very important and cannot be ignored.
"Not knowing who you work best with and absolutely love serving them. By providing a specific solution to a specific problem to a specific market is all about getting very clear on what your brand is and how you want to show up in your world. Your Ideal Client are those who need or desire what you offer and will pay you your value." ~ Elyshia Brooks, MBA
ELYSHIA BROOKS, MBA
BRANDNIQUE INC.
2
How To Build Divine Business Relationships How much do you focus your energy on the satisfaction and care of your clients (rating your success from 1 to 10, 10 being highly successful)? What action steps can you take to improve your relationship with your clients? Ask yourself how much more value, education, service, and product you have to serve your client in the best possible way. List at least three ways in which you could improve your relationship.
Win-Win Strategies For Attracting Your Divine Clients You must constantly explore new ways of reviewing your relationship with your client. You should take the following initiatives: 1. Move your relationship with your client to attaining a position as his or her most respected, authoritative counsel in your area of expertise. The relationship should resemble that of a fiduciary, like that of an accountant or lawyer. You must start to see yourself not as a commodity vendor, but as a service expert. 2. Stay away from the homogenous world that pushes the client. Rather change the relationship to that where the client is under your care and protection. You are the client’s protector, adviser, and authoritative counsel. 3. Start falling in love with your client over your product or staff. You have created the product or service, so now serve them as if they are the only ones that matter. 4. Always seek to engage your client because those who are attracted to you will want more of you and all that you have to offer.
ELYSHIA BROOKS, MBA
BRANDNIQUE INC.
3
Creating Your Client Profile For (Short list, which is a small snippet of what I cover) ❖
Are they female or male?
❖
What is their age range?
❖
What is their demographic?
❖
What is their level of education?
❖
What is their industry or profession?
❖
What is their income level? Are they able to pay you for your value?
❖
What is their personality? What type
of personality do you best work with? ❖
Where do they like going and
doing? (Vacations, lifestyle, etc. ❖
What are their biggest aspirations
and motivations? ❖
What are their biggest challenge,
concerns fears? ❖
Does their business fit the scope of your expertise?
❖
Describe how they would do business, culture, management style?
❖
Who do they do business with? B2B or B2C?
❖
Who are the influencers and decision makers?
ELYSHIA BROOKS, MBA
BRANDNIQUE INC.
4
First when you are you are looking for your divine clients, you must have total clarity in who you can do your best work with based on what brings you joy, serves them in a positive win-win manner and adds value to them holistically. Your divine clients are looking for exactly what is inside you and will connect with that and pay you what you are worth. Your values, morals, and your soulful work is what open the doors to attracting exactly who you need to work with. So let’s look at some ways to attract divine clients that can help you grow your business to millions if that is your desire. 1. List your divine client types based on the services and products that you offer. You must do this based on every product and service that you offer because each speaks to a different audience. 2. Know their demographics. Your divine clients are not all in one place, so expand your thoughts and think big because if you don’t you will remain small because of your thinking. (Ex. Gender, age, occupation, income, education, marital status, location, race, ethnicity, etc.) 3. Know what you are comfortable with in terms of your marketing channels. I say this because some are not good at making calls but rather email marketing. You must know what your strengths and weaknesses are so you are not spinning your wheels and wasting valuable time. 4. Know both your primary and secondary divine clients. These will both generate clients and build your list, which results in higher profits. Primary clients are those that you speak directly to in the core of your business. These are the ones that the majority of your marketing will attract. Secondary clients are those that are not your true divine clients but they resonate with you and will buy your products because they had some connection or they will at some point. 5. Design a marketing campaign based on how your divine clients will receive and view them not how you want to give it. It must come from a place of serving and just getting more money. 6. Think of your markets as you design your programs and products. Know how will they purchase and what is the best way for them, so that you don’t loose your value.
ELYSHIA BROOKS, MBA
BRANDNIQUE INC.
5
7. Understand your divine client’s psychographics and how they receive your marketing message. These are their behaviors, decision making skills, external and internal perceptions, gratification and what drives them. 8. Design your Purchasing Design Model that includes how your divine clients purchase and you closing the deal. In this model you are looking at their awareness of your brand, product acceptance, purchasing your offer and then how you will follow up with your customer service management. 9. Know your divine clients on an unconscious and conscious level. This is based on your associations, networks, and influences that would connect with them to purchase. In your marketing what would trigger them to buy based on an association with something else? For instance, like perfume with a particular outfit or model. 10. Know what is attracting your divine clients through value, performance, positioning, USP (Unique Selling Proposition), brand, commodity, and relation of the product or service as a whole. Working on and thinking about these ten items, is crucial to developing a product or service that speaks directly to your divine clients. It is sure to give you some clarity that can bring in more clients for your business. However, you must get really clear on who you want to serve.
ELYSHIA BROOKS, MBA
BRANDNIQUE INC.
6
Elyshia Brooks, MBA I know that it can be challenging when you don't understand how to clarify your divine clients and have all of these great ideas that you want to do. But having the great ideas and not getting them to the ideal people will result in frustration, doubt and costing you money where you should be making money. More importantly, knowing your overall brand identity and purpose, along with having a strong strategy, clarity on how to show up in the world, who you attract to your brand and the impact and influence you have in your specific niche is the approach to a profitable business. It can be overwhelming, but not if you work with me! I would love to schedule a 30-Minute Discovery Session with you to discuss some challenges you are experiencing, such as: ❖
We need an innovative fresh brand and strategy that shares value through our services and products.
❖
We need to define and develop our brand identity and bring it to the world at key touch points & be engaging.
❖
We need to bridge the gap about our brand perceptions both internally & externally.
❖
We need a brand strategy paradigm on how to became more recognizable in our industry and marketplace.
❖
We need to attract our divine clients and keep them engaged as we grow.
❖
We need a new competitive edgy brand that shares with the world exactly who we are.
❖
We need to refresh out brand and have an effective communication strategy to best attract our ideal client.
❖
We need to develop scalable products and services, enhance our pricing strategies to become more profitable.
All of which are growing pains and challenges whether you are a solopreneur or small to mid-size organization. It is all the same, but maybe at different levels. Regardless, I would love to work with you in the areas of:
❖
Brand Development
❖
Brand Engagement & Strategy
❖
Brand & Marketing Communication
❖
Brand Management
"Let me help you to get "Unstuck" with Your Brand Identity and turn it around, so you can have clarity, direction, increased Brand Awareness and most importantly a Profitable Business!" ~ Elyshia
ELYSHIA BROOKS, MBA
BRANDNIQUE INC.
7
BRANDNIQUE INC.
1
Ideal Clients So are you struggling to understand exactly who your divine clients are, where to reach them and how to keep them engaged with your brand? With so much opportunity out there, it can be a challenge for entrepreneurs, small businesses, perhaps all those who are in business not knowing definitively who you are to serve, will lead you aiming at the wrong thing, spending more money than your budget allows, and as a matter of fact, it's not profitable. Who wants to waste time and money? Not me!
What Are Ideal Clients? Who Are Yours? Ideal clients are your “cream of the crop” clients who absolutely get you, your service and they connect with you past the ‘transaction,’ but soulfully. These your clients that value what you do and offer are willing to pay you what you are worth. They understand why you do what you do and are your loyal brand holders and your extended marketing arm. They love the work that you do for them and they also share in your success as a business owner. Your Ideal Clients are those that you wake up to every morning excited to do what you do because you have an opportunity to serve in your purpose and destiny. Ideal clients appreciate you, your service and all that is inside of you. They are very loyal to you and believe in what you stand for. To know who are your ideal clients, there is some work that must be done. These clients are not just anyone, so you must know them intimately. Therefore, there are some questions, thoughts and praying that you would need to do so that you have clarity about all that pertains to them. This past is very important and cannot be ignored.
"Not knowing who you work best with and absolutely love serving them. By providing a specific solution to a specific problem to a specific market is all about getting very clear on what your brand is and how you want to show up in your world. Your Ideal Client are those who need or desire what you offer and will pay you your value." ~ Elyshia Brooks, MBA
ELYSHIA BROOKS, MBA
BRANDNIQUE INC.
2
How To Build Divine Business Relationships How much do you focus your energy on the satisfaction and care of your clients (rating your success from 1 to 10, 10 being highly successful)? What action steps can you take to improve your relationship with your clients? Ask yourself how much more value, education, service, and product you have to serve your client in the best possible way. List at least three ways in which you could improve your relationship.
Win-Win Strategies For Attracting Your Divine Clients You must constantly explore new ways of reviewing your relationship with your client. You should take the following initiatives: 1. Move your relationship with your client to attaining a position as his or her most respected, authoritative counsel in your area of expertise. The relationship should resemble that of a fiduciary, like that of an accountant or lawyer. You must start to see yourself not as a commodity vendor, but as a service expert. 2. Stay away from the homogenous world that pushes the client. Rather change the relationship to that where the client is under your care and protection. You are the client’s protector, adviser, and authoritative counsel. 3. Start falling in love with your client over your product or staff. You have created the product or service, so now serve them as if they are the only ones that matter. 4. Always seek to engage your client because those who are attracted to you will want more of you and all that you have to offer.
ELYSHIA BROOKS, MBA
BRANDNIQUE INC.
3
Creating Your Client Profile For (Short list, which is a small snippet of what I cover) ❖
Are they female or male?
❖
What is their age range?
❖
What is their demographic?
❖
What is their level of education?
❖
What is their industry or profession?
❖
What is their income level? Are they able to pay you for your value?
❖
What is their personality? What type
of personality do you best work with? ❖
Where do they like going and
doing? (Vacations, lifestyle, etc. ❖
What are their biggest aspirations
and motivations? ❖
What are their biggest challenge,
concerns fears? ❖
Does their business fit the scope of your expertise?
❖
Describe how they would do business, culture, management style?
❖
Who do they do business with? B2B or B2C?
❖
Who are the influencers and decision makers?
ELYSHIA BROOKS, MBA
BRANDNIQUE INC.
4
First when you are you are looking for your divine clients, you must have total clarity in who you can do your best work with based on what brings you joy, serves them in a positive win-win manner and adds value to them holistically. Your divine clients are looking for exactly what is inside you and will connect with that and pay you what you are worth. Your values, morals, and your soulful work is what open the doors to attracting exactly who you need to work with. So let’s look at some ways to attract divine clients that can help you grow your business to millions if that is your desire. 1. List your divine client types based on the services and products that you offer. You must do this based on every product and service that you offer because each speaks to a different audience. 2. Know their demographics. Your divine clients are not all in one place, so expand your thoughts and think big because if you don’t you will remain small because of your thinking. (Ex. Gender, age, occupation, income, education, marital status, location, race, ethnicity, etc.) 3. Know what you are comfortable with in terms of your marketing channels. I say this because some are not good at making calls but rather email marketing. You must know what your strengths and weaknesses are so you are not spinning your wheels and wasting valuable time. 4. Know both your primary and secondary divine clients. These will both generate clients and build your list, which results in higher profits. Primary clients are those that you speak directly to in the core of your business. These are the ones that the majority of your marketing will attract. Secondary clients are those that are not your true divine clients but they resonate with you and will buy your products because they had some connection or they will at some point. 5. Design a marketing campaign based on how your divine clients will receive and view them not how you want to give it. It must come from a place of serving and just getting more money. 6. Think of your markets as you design your programs and products. Know how will they purchase and what is the best way for them, so that you don’t loose your value.
ELYSHIA BROOKS, MBA
BRANDNIQUE INC.
5
7. Understand your divine client’s psychographics and how they receive your marketing message. These are their behaviors, decision making skills, external and internal perceptions, gratification and what drives them. 8. Design your Purchasing Design Model that includes how your divine clients purchase and you closing the deal. In this model you are looking at their awareness of your brand, product acceptance, purchasing your offer and then how you will follow up with your customer service management. 9. Know your divine clients on an unconscious and conscious level. This is based on your associations, networks, and influences that would connect with them to purchase. In your marketing what would trigger them to buy based on an association with something else? For instance, like perfume with a particular outfit or model. 10. Know what is attracting your divine clients through value, performance, positioning, USP (Unique Selling Proposition), brand, commodity, and relation of the product or service as a whole. Working on and thinking about these ten items, is crucial to developing a product or service that speaks directly to your divine clients. It is sure to give you some clarity that can bring in more clients for your business. However, you must get really clear on who you want to serve.
ELYSHIA BROOKS, MBA
BRANDNIQUE INC.
6
Elyshia Brooks, MBA I know that it can be challenging when you don't understand how to clarify your divine clients and have all of these great ideas that you want to do. But having the great ideas and not getting them to the ideal people will result in frustration, doubt and costing you money where you should be making money. More importantly, knowing your overall brand identity and purpose, along with having a strong strategy, clarity on how to show up in the world, who you attract to your brand and the impact and influence you have in your specific niche is the approach to a profitable business. It can be overwhelming, but not if you work with me! I would love to schedule a 30-Minute Discovery Session with you to discuss some challenges you are experiencing, such as: ❖
We need an innovative fresh brand and strategy that shares value through our services and products.
❖
We need to define and develop our brand identity and bring it to the world at key touch points & be engaging.
❖
We need to bridge the gap about our brand perceptions both internally & externally.
❖
We need a brand strategy paradigm on how to became more recognizable in our industry and marketplace.
❖
We need to attract our divine clients and keep them engaged as we grow.
❖
We need a new competitive edgy brand that shares with the world exactly who we are.
❖
We need to refresh out brand and have an effective communication strategy to best attract our ideal client.
❖
We need to develop scalable products and services, enhance our pricing strategies to become more profitable.
All of which are growing pains and challenges whether you are a solopreneur or small to mid-size organization. It is all the same, but maybe at different levels. Regardless, I would love to work with you in the areas of:
❖
Brand Development
❖
Brand Engagement & Strategy
❖
Brand & Marketing Communication
❖
Brand Management
"Let me help you to get "Unstuck" with Your Brand Identity and turn it around, so you can have clarity, direction, increased Brand Awareness and most importantly a Profitable Business!" ~ Elyshia
ELYSHIA BROOKS, MBA
BRANDNIQUE INC.
7
