Brand ambassadors
We turn people into media companies & deliver large-scale brand ambassador marketing.
RELATABLE X TELE2/EUROVISION
1
BRIEF
Campaign brief Create awareness, engagement and word of mouth for Tele2 & Eurovision with #TheSoundOfEurope initiative in United Kingdom, France, Sweden and Germany- targeting influential Eurovision brand ambassadors.
2
APPROACH
The Sound Of Europe. Tele2 are uniting Europe with the help of a karaoke app which will enable people to create the world's first crowdsourced singing voice in the song “One”. By downloading the app anyone can sing their contribution, up to and including May 14 when the finals of the Eurovision Song Contest takes place. How do we get the word out? This is where Relatable came in. By enabling a force of influential Eurovision ambassadors to sing for openness and love we created awareness, engagement and amplified word of mouth.
6.8%
121.6k
hannahargyle
3
SELECT CRITERIA
Top tier engagement. Long tail. Relatable have more than 6.5 million online creators, influencers and ambassadors in our index. We track reach, engagement, categories, locations and affinity for each person. Based on your brief and desired approach, we’ve used the following parameters to select a group of people that will accomplish the objective.
1.5%+ engagement
Lifestyle
20,000-120,000
Europe
Fans
Engagement above
Professionals, fashion,
40,000 followers on
Relatable ambassadors in
Eurovision fans &
average to boost
music, lifestyle & real
average. (long-tail to drive
United Kingdom, France,
ambassadors
interaction
people in select markets
engagement)
Germany and Sweden.
RELATABLE X TELE2/EUROVISION
4
Engaging content with emotional connection Participating Eurovision ambassadors delivered authentic & engaging content, according to your criteria, that their audience loved. On the following pages you’ll see a select number of top performing posts from this activation.
RELATABLE X TELE2/EUROVISION
RESULTS
Creative distribution with influential Eurovision ambassadors
3.8%
54.9k
fuckingbadkid
4%
37.1k 6
tanyaalj
2.3%
69.9k
katrinberndt
RESULTS
And delivered authentic engaging content
All #TheSoundOfEurope top posts
Additional distribution and earned media
came from this activation
from #notoracism top posts 7
RESULTS
Demographics breakdown The activation had a total of 45 participating Eurovision brand ambassadors in 4 different countries.
1
3
2 1
Sweden - 6 ambassadors (13%)
2
Germany - 17 ambassadors (38%)
3
United Kingdom - 11 ambassadors (10%)
4
France - 11 ambassadors (14%)
4
15 male
30 female
RESULTS
Highlights
~45
3.9%
1.96M
71,167
Brand ambassadors
Engagement
Social reach
Interactions
Relatable activated 45
vs. 2.81% in select cohort
43.5k reach per
69,688 likes, 1181 comments
brand ambassadors
(i.e. +40% above avg.)
brand ambassador
& 288 mentions
All while engaging and supporting your biggest brand ambassadors & building brand equity with full control
RELATABLE X TELE2/EUROVISION
11
VALUE INSIGHTS
Top performing posts
Several sponsored posts from participating Eurovision brand ambassadors had between 5%-17% engagement vs. 2.81% organic average in their segment!
RELATABLE X TELE2/EUROVISION
12
RESULTS
Summary • 45 ambassadors in UK, DE, US and FR participated in the activation • 1,961,197 people reached in key target segment • 69,688 likes, 1181 comments, 288 friends tagged (“mentions”) • Sponsored posts had 3.9% engagement (+40% organic avg in cohort) • 100% positive brand sentiment! • All participants followed marketing regulations, #sponsored transparency
13 4.3%
54.2k
lululincheen
Thank you. Martin Garbarczyk [email protected] +46 73 509 96 08
RELATABLE X TELE2/EUROVISION
14
7.2%
52.1k
fabfredddie
RELATABLE X TELE2/EUROVISION
1
BRIEF
Campaign brief Create awareness, engagement and word of mouth for Tele2 & Eurovision with #TheSoundOfEurope initiative in United Kingdom, France, Sweden and Germany- targeting influential Eurovision brand ambassadors.
2
APPROACH
The Sound Of Europe. Tele2 are uniting Europe with the help of a karaoke app which will enable people to create the world's first crowdsourced singing voice in the song “One”. By downloading the app anyone can sing their contribution, up to and including May 14 when the finals of the Eurovision Song Contest takes place. How do we get the word out? This is where Relatable came in. By enabling a force of influential Eurovision ambassadors to sing for openness and love we created awareness, engagement and amplified word of mouth.
6.8%
121.6k
hannahargyle
3
SELECT CRITERIA
Top tier engagement. Long tail. Relatable have more than 6.5 million online creators, influencers and ambassadors in our index. We track reach, engagement, categories, locations and affinity for each person. Based on your brief and desired approach, we’ve used the following parameters to select a group of people that will accomplish the objective.
1.5%+ engagement
Lifestyle
20,000-120,000
Europe
Fans
Engagement above
Professionals, fashion,
40,000 followers on
Relatable ambassadors in
Eurovision fans &
average to boost
music, lifestyle & real
average. (long-tail to drive
United Kingdom, France,
ambassadors
interaction
people in select markets
engagement)
Germany and Sweden.
RELATABLE X TELE2/EUROVISION
4
Engaging content with emotional connection Participating Eurovision ambassadors delivered authentic & engaging content, according to your criteria, that their audience loved. On the following pages you’ll see a select number of top performing posts from this activation.
RELATABLE X TELE2/EUROVISION
RESULTS
Creative distribution with influential Eurovision ambassadors
3.8%
54.9k
fuckingbadkid
4%
37.1k 6
tanyaalj
2.3%
69.9k
katrinberndt
RESULTS
And delivered authentic engaging content
All #TheSoundOfEurope top posts
Additional distribution and earned media
came from this activation
from #notoracism top posts 7
RESULTS
Demographics breakdown The activation had a total of 45 participating Eurovision brand ambassadors in 4 different countries.
1
3
2 1
Sweden - 6 ambassadors (13%)
2
Germany - 17 ambassadors (38%)
3
United Kingdom - 11 ambassadors (10%)
4
France - 11 ambassadors (14%)
4
15 male
30 female
RESULTS
Highlights
~45
3.9%
1.96M
71,167
Brand ambassadors
Engagement
Social reach
Interactions
Relatable activated 45
vs. 2.81% in select cohort
43.5k reach per
69,688 likes, 1181 comments
brand ambassadors
(i.e. +40% above avg.)
brand ambassador
& 288 mentions
All while engaging and supporting your biggest brand ambassadors & building brand equity with full control
RELATABLE X TELE2/EUROVISION
11
VALUE INSIGHTS
Top performing posts
Several sponsored posts from participating Eurovision brand ambassadors had between 5%-17% engagement vs. 2.81% organic average in their segment!
RELATABLE X TELE2/EUROVISION
12
RESULTS
Summary • 45 ambassadors in UK, DE, US and FR participated in the activation • 1,961,197 people reached in key target segment • 69,688 likes, 1181 comments, 288 friends tagged (“mentions”) • Sponsored posts had 3.9% engagement (+40% organic avg in cohort) • 100% positive brand sentiment! • All participants followed marketing regulations, #sponsored transparency
13 4.3%
54.2k
lululincheen
Thank you. Martin Garbarczyk [email protected] +46 73 509 96 08
RELATABLE X TELE2/EUROVISION
14
7.2%
52.1k
fabfredddie
