Burden of Lies
In Cyanide Games you met Peter Tanner, the lawyer who will stop at nothing to find justice, in and out of the courtroom.
‘Tanner’s way with words, his wit and repartee, put him up there with the best of those legal eagles who have triumphed on page and screen ... A cracking read.’ The Sydney Morning Herald ‘A gutsy legal thriller… the very best of crime fiction.’ The Age
‘Like the very best crime fiction, Beasley’s book points the finger at the fault lines and suggests we pay attention.’ The Canberra Times ‘A great story with compelling characters.’ The West Australian
Cocaine. Construction. Corruption. The unholy trinity of Sydney. Self-made property mogul Tina Leonard has already lost her business, her home and custody of her children because South East Banking Corporation left her bankrupt. Now it appears she is being framed for the murder of her banker Oliver Randall, a senior executive of the corporation. Her motive? Revenge for ruining her life and her business. When maverick lawyer Peter Tanner is brought in to represent Tina, he bends the law to learn the truth. Was the real killer employed by the bank to silence Randall, who knew too much about their corrupt clientele and business dealings? As Tanner digs deeper the truth is harder and harder to find. Drug dealers and bent cops are a breed apart from corrupt corporate bankers, who’ll do anything to keep their names in the clear. Who really silenced Randall? Tanner gets more than he bargained for as he takes on the big end of town and this time it’s much closer to home than he’s used to.
RETAILER COMPETITION We want to hear what you think about Peter Tanner! All you need to do is review your proof copy of The Burden of Lies for your chance to win one of two iPad minis! Submit your review to: [email protected] by October 31 for your chance to win. One entry per person (multiple entries per store allowed). The reviews will be judged on their ability to engage and communicate to the reader why they should read The Burden of Lies. We’ll use these reviews as part of our pre-awareness digital campaign in the lead-up to the book’s release in December.
NETGALLEY RECOMMENDS We know crime and thriller readers choose their next book via recommendations. We’ll use the NetGalley Recommends newsletter to seed the book to 10,000 readers in Australia and New Zealand, getting consumers contributing to the early buzz.
PAID FACEBOOK CAMPAIGN Our paid Facebook campaign will run in December and January to promote The Burden of Lies as the hottest summer read. Our paid Facebook campaigns have been going from strength to strength, the results doubling in just 5 months as our targeting becomes better, our audience grows and our creative gets stronger. We’ll serve 500,000 impressions over two months, aiming for both exposure and engagement. In May our Facebook campaigns averaged a 2.13% CTR and over 12,000 post engagements and reactions.
And don’t forget, Peter Tanner is created by Richard Beasley, who is himself a Sydney Barrister and previously published Hell Has Harbour Views, which was made into an ABC TV series. We’ll use Richard’s ‘real-life experience’ to generate great PR coverage nationally.
And don’t forget Cyanide Games will be released in B format in January with a fantastic new cover that will have everyone who read The Burden of Lies coming back for more.
The thrilling new voice in Australian crime fiction. OUT DECEMBER.
‘Tanner’s way with words, his wit and repartee, put him up there with the best of those legal eagles who have triumphed on page and screen ... A cracking read.’ The Sydney Morning Herald ‘A gutsy legal thriller… the very best of crime fiction.’ The Age
‘Like the very best crime fiction, Beasley’s book points the finger at the fault lines and suggests we pay attention.’ The Canberra Times ‘A great story with compelling characters.’ The West Australian
Cocaine. Construction. Corruption. The unholy trinity of Sydney. Self-made property mogul Tina Leonard has already lost her business, her home and custody of her children because South East Banking Corporation left her bankrupt. Now it appears she is being framed for the murder of her banker Oliver Randall, a senior executive of the corporation. Her motive? Revenge for ruining her life and her business. When maverick lawyer Peter Tanner is brought in to represent Tina, he bends the law to learn the truth. Was the real killer employed by the bank to silence Randall, who knew too much about their corrupt clientele and business dealings? As Tanner digs deeper the truth is harder and harder to find. Drug dealers and bent cops are a breed apart from corrupt corporate bankers, who’ll do anything to keep their names in the clear. Who really silenced Randall? Tanner gets more than he bargained for as he takes on the big end of town and this time it’s much closer to home than he’s used to.
RETAILER COMPETITION We want to hear what you think about Peter Tanner! All you need to do is review your proof copy of The Burden of Lies for your chance to win one of two iPad minis! Submit your review to: [email protected] by October 31 for your chance to win. One entry per person (multiple entries per store allowed). The reviews will be judged on their ability to engage and communicate to the reader why they should read The Burden of Lies. We’ll use these reviews as part of our pre-awareness digital campaign in the lead-up to the book’s release in December.
NETGALLEY RECOMMENDS We know crime and thriller readers choose their next book via recommendations. We’ll use the NetGalley Recommends newsletter to seed the book to 10,000 readers in Australia and New Zealand, getting consumers contributing to the early buzz.
PAID FACEBOOK CAMPAIGN Our paid Facebook campaign will run in December and January to promote The Burden of Lies as the hottest summer read. Our paid Facebook campaigns have been going from strength to strength, the results doubling in just 5 months as our targeting becomes better, our audience grows and our creative gets stronger. We’ll serve 500,000 impressions over two months, aiming for both exposure and engagement. In May our Facebook campaigns averaged a 2.13% CTR and over 12,000 post engagements and reactions.
And don’t forget, Peter Tanner is created by Richard Beasley, who is himself a Sydney Barrister and previously published Hell Has Harbour Views, which was made into an ABC TV series. We’ll use Richard’s ‘real-life experience’ to generate great PR coverage nationally.
And don’t forget Cyanide Games will be released in B format in January with a fantastic new cover that will have everyone who read The Burden of Lies coming back for more.
The thrilling new voice in Australian crime fiction. OUT DECEMBER.
