Business-Building

The Four-Step Roadmap to

Business-Building

Success ©Kim  Avery  Coaching.  All  rights  reserved.  

                    Copyright  ©  2014  by  Kim  Avery  Coaching.  All  rights  reserved.  This  report  or  any  por>on  thereof  may  not  be  reproduced  or  used     of  Kim  Avery  Coaching.   in  any  manner  whatsoever  without  the  express  wriCen  permission     The  averages  used  in  this  report  are  drawn  from  the  2011  Sherpa  Coaches’  Earnings  Report  which  you  can  access  here.  

Step I – Sweet Spot Average  Years  in  Business:    0-­‐2  years            Average  Income:    $0-­‐19,000   PRIMARY  ACTIVITIES  

SWEET  SPOT  

  Niche  research  (try  to  get  75%  clarity)     Develop  value  proposiHon     Build  website         OBSTACLES  TO  OVERCOME     Trying  to  do  it  all  on  your  own       Not  knowing  what  you  don’t  know            

Do  not  despise  these  small  beginnings,  for  the  LORD  rejoices  to  see  the  work  begin.      Zechariah  4:10  NASB   ©Kim  Avery  Coaching.  All  Rights  Reserved.  

Step II – Strategies & Systems

Average  Years  in  Business:  3-­‐5  years      Average  Income:  $19,001-­‐41,000   PRIMARY  ACTIVITIES    Strategies   Use  strengths-­‐based  markeHng   acHviHes  to  generously  share   knowledge  and  aYract  clients    Systems     Build  MarkeHng  Funnel    

STRATEGIES  

SYSTEMS  

SWEET  SPOT  

OBSTACLES  TO  OVERCOME   PrioriHzing  growing  a  business   while  sHll  juggling  a  job,  family   and  ministry  

Let  us  not  lose  heart  in  doing  good,  for  in  due  >me  we  will  reap  if  we  do  not  grow  weary.    GalaHans  6:9  NASB   ©Kim  Avery  Coaching.  All  Rights  Reserved.  

Step III – Service

         Average  Years  in  Business:  5-­‐10  years            Average  Income:  $41,001-­‐96,000   PRIMARY  ACTIVITIES   Coaching     Serving  through  generosity  markeHng  

SERVICE  

STRATEGIES  

SYSTEMS  

Refining  and  narrowing  markeHng   strategies  

OBSTACLES  TO  OVERCOME   Balancing  conHnued  business-­‐building   while  coaching  full-­‐Hme  

SWEET  SPOT   Each  of  you  should  use  whatever  giN  you  have  received  to  serve  others.    I  Peter  4:10  NIV   ©Kim  Avery  Coaching.  All  Rights  Reserved.