Business Intelligence For Sales
Business Intelligence For Sales
ABOUT ANNUAL REVIEWS
Annual Reviews (www.annualreviews.org) is a nonprofit publisher whose mission is to synthesize research literature across many scholarly disciplines for the global scientific community. Since 1932, Annual Reviews has provided comprehensive, timely collections of literature review articles written by leading scientists for forty-six disciplines within the Biomedical, Life, Physical, and Social Sciences (including Economics). Each journal has its own Editorial Committee comprised of the world’s leaders in that field. The Editors select multiple topics for each volume and invite expert authors to evaluate the vast amount of research and summarize trends. As a result, Annual Reviews journals are among the most highly cited volumes in scientific literature. They are available worldwide in print and online to individuals, institutions, and consortia.
EQUIPPING THE SALES TEAM
With a goal to disseminate their journals as widely as possible to the relevant institutions, Annual Reviews wanted to empower their sales team to become more effective by identifying opportunities, utilizing fewer resources, and reducing distribution time. Many hours were invested in digging through and parsing out the account list and/or analyzing usage and denial reports on an account-by-account or countrywide basis. In addition to their internal sales team, Annual Reviews uses external sales agents in various time zones to manage their accounts in select territories, and they do not have the ability to share their internal reporting systems with these outside agents.
TARGETED REPORTING
At RedLink, we provide a simple, fast way to get reports with actionable insights that help targetand prioritize accounts in different regions. These reports, through RedLink Access, allowed the sales team at Annual Reviews to see the big picture within a specific territory or region. All the screens, widgets, menus and charts adjusted to their universe. At the same time, Annual Reviews is also now able to assign accounts within RedLink to their outside sales agents which will allow the agents access to the big picture data as needed.
“Selling to people who actually want to hear from you is more effective than interrupting strangers who don’t”
- Seth Godin
EFFECTIVE DATA COLLABORATION
RedLink collaborated with Annual Reviews to create more efficient countrywide reporting by providing a way for them to disseminate data by prioritizing accounts across their various international locations based on number of denials of full-text. With this feature, which RedLink has now incorporated into the standard client dashboard, Annual Reviews was able to validate the top accounts and create targeted sales plan at the beginning of the sales cycles for sales agents in their respective territories. As next steps, Annual Reviews plans to improve productivity and communication of its sales teams all over the world with their customers with instant access to reports to specific accounts in their respective territories.
“In the same way that Annual Reviews saves researchers valuable time by synthesizing the literature within their fields, RedLink has saved the Annual Reviews’ sales team valuable time by synthesizing our data in one convenient location. As a result, relevant information is more easily shared among internal and external sales colleagues, helping to uncover new opportunities for Annual Reviews.” -Andrea Lopez Sales Director, Annual Reviews
REDLINK - DELIVERING RESULTS
RedLink helped Annual Reviews to get data in a visual and digestible way. As a result, they are now equipped to provide the sales team in all regions with the data they need to focus their efforts, improve business performance, and increase customer satisfaction. At RedLink, we strive to work on features that help publishers to stay ahead of the curve and current with their customers' needs in a changing business environment.
About RedLink Our mission is to provide business intelligence to academic publishers. It provides a simple, intuitive and user friendly interface to visualize data in a way that enables marketing and sales people to stay on top of their customers' needs, proactively deal with risks, easily spot opportunities, and grow their businesses. RedLink is designed to build efficiency and customer satisfaction into the sales cycle with a few clicks, and its technology can be easily adapted to any hosting platform. It is constantly evolving to provide flexibility to publishers to do what is best for their customers and content. For more information about RedLink, or if you want to know, how to make the best use of your data, build efficiency and grow your business, visit: www.redlink.com
Never Lose Sight of What’s Important for Your Business. Sign Up Today at www.RedLink.com/Get-Started/ 650-224-9726
[email protected]
www.redlink.com
ABOUT ANNUAL REVIEWS
Annual Reviews (www.annualreviews.org) is a nonprofit publisher whose mission is to synthesize research literature across many scholarly disciplines for the global scientific community. Since 1932, Annual Reviews has provided comprehensive, timely collections of literature review articles written by leading scientists for forty-six disciplines within the Biomedical, Life, Physical, and Social Sciences (including Economics). Each journal has its own Editorial Committee comprised of the world’s leaders in that field. The Editors select multiple topics for each volume and invite expert authors to evaluate the vast amount of research and summarize trends. As a result, Annual Reviews journals are among the most highly cited volumes in scientific literature. They are available worldwide in print and online to individuals, institutions, and consortia.
EQUIPPING THE SALES TEAM
With a goal to disseminate their journals as widely as possible to the relevant institutions, Annual Reviews wanted to empower their sales team to become more effective by identifying opportunities, utilizing fewer resources, and reducing distribution time. Many hours were invested in digging through and parsing out the account list and/or analyzing usage and denial reports on an account-by-account or countrywide basis. In addition to their internal sales team, Annual Reviews uses external sales agents in various time zones to manage their accounts in select territories, and they do not have the ability to share their internal reporting systems with these outside agents.
TARGETED REPORTING
At RedLink, we provide a simple, fast way to get reports with actionable insights that help targetand prioritize accounts in different regions. These reports, through RedLink Access, allowed the sales team at Annual Reviews to see the big picture within a specific territory or region. All the screens, widgets, menus and charts adjusted to their universe. At the same time, Annual Reviews is also now able to assign accounts within RedLink to their outside sales agents which will allow the agents access to the big picture data as needed.
“Selling to people who actually want to hear from you is more effective than interrupting strangers who don’t”
- Seth Godin
EFFECTIVE DATA COLLABORATION
RedLink collaborated with Annual Reviews to create more efficient countrywide reporting by providing a way for them to disseminate data by prioritizing accounts across their various international locations based on number of denials of full-text. With this feature, which RedLink has now incorporated into the standard client dashboard, Annual Reviews was able to validate the top accounts and create targeted sales plan at the beginning of the sales cycles for sales agents in their respective territories. As next steps, Annual Reviews plans to improve productivity and communication of its sales teams all over the world with their customers with instant access to reports to specific accounts in their respective territories.
“In the same way that Annual Reviews saves researchers valuable time by synthesizing the literature within their fields, RedLink has saved the Annual Reviews’ sales team valuable time by synthesizing our data in one convenient location. As a result, relevant information is more easily shared among internal and external sales colleagues, helping to uncover new opportunities for Annual Reviews.” -Andrea Lopez Sales Director, Annual Reviews
REDLINK - DELIVERING RESULTS
RedLink helped Annual Reviews to get data in a visual and digestible way. As a result, they are now equipped to provide the sales team in all regions with the data they need to focus their efforts, improve business performance, and increase customer satisfaction. At RedLink, we strive to work on features that help publishers to stay ahead of the curve and current with their customers' needs in a changing business environment.
About RedLink Our mission is to provide business intelligence to academic publishers. It provides a simple, intuitive and user friendly interface to visualize data in a way that enables marketing and sales people to stay on top of their customers' needs, proactively deal with risks, easily spot opportunities, and grow their businesses. RedLink is designed to build efficiency and customer satisfaction into the sales cycle with a few clicks, and its technology can be easily adapted to any hosting platform. It is constantly evolving to provide flexibility to publishers to do what is best for their customers and content. For more information about RedLink, or if you want to know, how to make the best use of your data, build efficiency and grow your business, visit: www.redlink.com
Never Lose Sight of What’s Important for Your Business. Sign Up Today at www.RedLink.com/Get-Started/ 650-224-9726
[email protected]
www.redlink.com
