Campaign Pre-Launch

SUMMER CAMPAIGN PRE-LAUNCH OVERVIEW Own Your Summer 2016 campaign will encourage potential guests to sign up for RLHC’s Hello Rewards Program while driving traffic to the RLHC website. Guests will receive up to 25% off and added perks based on availability.

GOALS & PROMOTION PROMOTION  Advertising June 9th, Book 6/9/16-8/29/16  Deal: Up to 25% off Plus Added Perks

GOALS • Increase Occupancy • Leisure Segment • Increase Hello Rewards Memberships • Increase Website Traffic • Increase brand awareness/brand loyalty

(15% off + 10% off when you book with Hello Rewards) Perk options are brand-specific and based on availability: • RLH/IS: Early Check-In, Late Check-out, Kids’ Allowance & Future Discount • Hotel RL: Early Check-In, Late Check-Out, F&B Credit to a Living Stage Event & Future Discount • GH/SI: Early Check-In, Late Check-Out & Future Discount

INITIATIVES         

SEM Promotional email Press Release Google Display Network Brand Specific Banners Summer Splash Page Brand Specific Promo Slides Media: Sojern and TripAdvisor Social Media Campaign

TIMELINE Summer Campaign Launch

Booking Starts June 9th

Social Media Contest to refresh the campaign

Summer Campaign Ends

July 11 August 29