Case Study: Website Design
Case Study: Website Design HeBS Website Design: User Friendly Search Engine Friendly Booker Friendly Web 2.0 Friendly Mobile-Ready
Background:
Case Study:
Action Plan:
The property website has become the backbone of the hotel marketing mix and is the main digital asset of any hotel. Hoteliers must realize that the hotel website has become not only the main revenue driver for their property, but also the main influencer for making travel purchase decisions. Our experience shows that any website optimizations, enhancements or re-designs pay for themselves within 3-4 months.
The Allison Inn & Spa, a new luxury boutique hotel in the heart of Oregon’s Wine Country was preparing to open its doors, and asked HeBS to design a website that would immediately start generating bookings and robust ROIs.
HeBS designed and launched a state of-the-art, fully optimized website that is user friendly, search engine-friendly, booker-friendly, web 2.0-friendly and mobile-ready. The website quickly became the hotel’s most cost-effective revenue generator.
The Allison’s new site features interactive elements, Flash animation, a photo gallery, and dedicated navigation for its spa, fitness center, and dining.
The website has won multiple design and Internet marketing awards including the Best in Class Interactive Media Award and a w3 Award.
Results*: • Website Revenue: $517,386 • Website Design Cost: $17,500 • Marketing Spend: $16,176 • Campaign Management, Hosting, Analytics Fees: $9,305 • ROI: 1104% • ROAS: 3098% *Results based on 9 month period after website launch in Sept 09.
Phone: 212.752.8186.
E-mail: [email protected]
Address: 6W 48th St. 8th Floor, New York, NY 10036
Background:
Case Study:
Action Plan:
The property website has become the backbone of the hotel marketing mix and is the main digital asset of any hotel. Hoteliers must realize that the hotel website has become not only the main revenue driver for their property, but also the main influencer for making travel purchase decisions. Our experience shows that any website optimizations, enhancements or re-designs pay for themselves within 3-4 months.
The Allison Inn & Spa, a new luxury boutique hotel in the heart of Oregon’s Wine Country was preparing to open its doors, and asked HeBS to design a website that would immediately start generating bookings and robust ROIs.
HeBS designed and launched a state of-the-art, fully optimized website that is user friendly, search engine-friendly, booker-friendly, web 2.0-friendly and mobile-ready. The website quickly became the hotel’s most cost-effective revenue generator.
The Allison’s new site features interactive elements, Flash animation, a photo gallery, and dedicated navigation for its spa, fitness center, and dining.
The website has won multiple design and Internet marketing awards including the Best in Class Interactive Media Award and a w3 Award.
Results*: • Website Revenue: $517,386 • Website Design Cost: $17,500 • Marketing Spend: $16,176 • Campaign Management, Hosting, Analytics Fees: $9,305 • ROI: 1104% • ROAS: 3098% *Results based on 9 month period after website launch in Sept 09.
Phone: 212.752.8186.
E-mail: [email protected]
Address: 6W 48th St. 8th Floor, New York, NY 10036
