CaseStudy Respondi ENG
AN ALL-PURPOSE PLATFORM Panel provider respondi is now even closer to the consumer – thanks to Questback’s software
RESPONDI CASE STUDY
www.questback.com
RESPONDI CASE STUDY
AN ALL-PURPOSE PLATFORM respondi AG is a leading provider of high-quality international access panels. Since it was established in 2005, respondi has supplied its customers with suitable participants for quantitative and qualitative online and mobile studies, and it has conducted these studies for them throughout Europe. The company has grown very rapidly over the past ten years.
CHALLENGE Objectives
Market research in financially challenging environments
› High-quality quantitative and
Every day respondi has to meet the following challenges:
qualitative online and mobile studies › Cost-efficiency and security › Effective quality control
› Competitive pressure › Pressure to meet deadlines › Pressure to cut costs › Pressure to improve quality In recent years dwindling budgets, greater pressure to cut costs, and higher quality expectations have increasingly posed a dilemma for market research institutions and field service providers. This is forcing them to rethink their own processes and infrastructure so that they can deal with these conflicting priorities successfully as well as continuing to provide high-quality market research. However, the quality of a study depends on the validity of the data collected. And that begins with the selection of respondents.
SOLUTION Functional and easy to use respondi has been successfully using the Questback Enterprise Feedback Suite (EFS) since its foundation; a software solution that combines all of the functions needed to create, and efficiently administer and manage a panel. The EFS Panel module - the database that permanently hosts the panelists’ data – and the EFS Survey module form the basis of the company’s business model. respondi’s entire staff use a single platform to manage each project stage – from generating a proposal to managing the panel right up to actually carrying out the project. What is unique about Questback’s software is that it is the only online feedback software platform on the market that combines a high degree of functionality and flexibility with intuitive ease of use. It allows employees to carry out projects quickly and effortlessly, which means that respondi can operate on a resource-efficient and cost-effective basis.
REAL-TIME REPORTS
Another advantage is that it grows along with the company and its business: “Usability, flexibility, and scalability are important to us during every process,” says Dr. Otto Hellwig, CEO of respondi AG. “By using Questback, we can implement projects quickly and easily and process large amounts of data without any trouble – and without any specialist IT skills.”
RESPONDI CASE STUDY
The high degree of flexibility and functionality of the software coupled with its intuitive usability enable respondi to carry out even complex projects cost-effectively within the shortest possible time – while meeting the quality standards that achieve customer satisfaction.
RESULT Results at a glance › More projects per employee thanks to faster project setup › Cost-efficiency through automatic generation of target groups and master data updates › Data and investment protection
Rapid growth respondi’s customer satisfaction has borne fruit. Over the years the company has grown at a rapid rate: it originally started out with four employees; today 50 employees serve more than 350 satisfied customers at three locations in Cologne, Paris, and London. Every year, they conduct up to 2.5 million interviews using the EFS platform in over 2,000 projects. The respondi panel meanwhile includes more than 300,000 panelists from all over Europe. Over 300 pieces of profile information are managed and automatically updated regularly for each participant. That enables respondi to select very specific target groups for any type of market research project on demand – in order to obtain customized insights for its customers. Software at the core of its business “The Questback Enterprise Feedback Suite constitutes the core element of our business model,” Dr. Otto Hellwig points out. respondi uses this platform to perform all of its panel management tasks, ranging from the recruitment of new members to panel quality assurance, bonus management, and the implementation of – both online and mobile – market research projects. respondi’s motto is “close to people.” Thanks to Questback’s software this motto has become reality. Because it paves the way for reaching people, and thus the customer. Adaptable software Not only has the company grown over the years, but the software has also evolved to accommodate further requirements. In tandem with the rising number of software users the demands placed on panel management have inevitably also increased. Flexible, innovative solutions were always in demand and continue to be so today – especially now that people can no longer be contacted online only by computer, but more and more also via their smartphones.
Right from the start, we were impressed by the usability, scalability, and flexibility of the survey engine. Over the years, the software has grown in keeping with our needs so that up to now we have been able to implement our business model using the European market leader’s feedback platform software. Dr. OTTO HELLWIG, CEO of respondi AG
Scope for own developments respondi therefore developed its own mobile app based on the EFS platform in order to get even closer to its customers’ target groups. The mingle app has been on the market since September 2014 and offers a wide range of possible applications. It allows panel members to be contacted via smart phone when they are on the go, and can provide additional information such as a web browsing history or geolocation tracking data. This is made possible by Questback’s high-performance software and its interface capability. Market leader thanks to suitable software Questback’s EFS provides respondi with the basis for implementing its projects quickly, reliably, and above all cost-effectively. Automated processes, a responsive layout, secure data hosting on certified servers, and continuous software advancements in conjunction with a cooperative exchange of ideas over the years have played a major role in helping the panel provider become a leader in its market today.
ABOUT RESPONDI respondi AG is the leading provider of high-quality international access panels. Established in 2005, the company supplies its customers with suitable participants and conducts quantitative and qualitative online and mobile studies. Company
The company’s 50 employees in Cologne, Paris, and London are close to the panel members and
respondi AG
can provide their customers with the insights they need. It is no wonder that respondi’s motto is
“close to people.”
Industry Market research
Facts about the opinion platform mingle:
› Size: more than 300,000 members from all over Europe › Survey method: online and mobile › Survey frequency: members are asked to participate in a survey about twice a month › Recruitment: advertising, search engine marketing, affiliate partners, Facebook, mingle blog,
Area of application Online and mobile market research
collaboration
› Incentives: cash / vouchers / credit that can be donated
Questback offers survey software and full-service feedback solutions that enable our customers to gain new insights into consumers, employees, and managers – and thus to boost growth, loyalty, and profitability. Simply put: www.questback.com
we provide answers to make you successful.
RESPONDI CASE STUDY
www.questback.com
RESPONDI CASE STUDY
AN ALL-PURPOSE PLATFORM respondi AG is a leading provider of high-quality international access panels. Since it was established in 2005, respondi has supplied its customers with suitable participants for quantitative and qualitative online and mobile studies, and it has conducted these studies for them throughout Europe. The company has grown very rapidly over the past ten years.
CHALLENGE Objectives
Market research in financially challenging environments
› High-quality quantitative and
Every day respondi has to meet the following challenges:
qualitative online and mobile studies › Cost-efficiency and security › Effective quality control
› Competitive pressure › Pressure to meet deadlines › Pressure to cut costs › Pressure to improve quality In recent years dwindling budgets, greater pressure to cut costs, and higher quality expectations have increasingly posed a dilemma for market research institutions and field service providers. This is forcing them to rethink their own processes and infrastructure so that they can deal with these conflicting priorities successfully as well as continuing to provide high-quality market research. However, the quality of a study depends on the validity of the data collected. And that begins with the selection of respondents.
SOLUTION Functional and easy to use respondi has been successfully using the Questback Enterprise Feedback Suite (EFS) since its foundation; a software solution that combines all of the functions needed to create, and efficiently administer and manage a panel. The EFS Panel module - the database that permanently hosts the panelists’ data – and the EFS Survey module form the basis of the company’s business model. respondi’s entire staff use a single platform to manage each project stage – from generating a proposal to managing the panel right up to actually carrying out the project. What is unique about Questback’s software is that it is the only online feedback software platform on the market that combines a high degree of functionality and flexibility with intuitive ease of use. It allows employees to carry out projects quickly and effortlessly, which means that respondi can operate on a resource-efficient and cost-effective basis.
REAL-TIME REPORTS
Another advantage is that it grows along with the company and its business: “Usability, flexibility, and scalability are important to us during every process,” says Dr. Otto Hellwig, CEO of respondi AG. “By using Questback, we can implement projects quickly and easily and process large amounts of data without any trouble – and without any specialist IT skills.”
RESPONDI CASE STUDY
The high degree of flexibility and functionality of the software coupled with its intuitive usability enable respondi to carry out even complex projects cost-effectively within the shortest possible time – while meeting the quality standards that achieve customer satisfaction.
RESULT Results at a glance › More projects per employee thanks to faster project setup › Cost-efficiency through automatic generation of target groups and master data updates › Data and investment protection
Rapid growth respondi’s customer satisfaction has borne fruit. Over the years the company has grown at a rapid rate: it originally started out with four employees; today 50 employees serve more than 350 satisfied customers at three locations in Cologne, Paris, and London. Every year, they conduct up to 2.5 million interviews using the EFS platform in over 2,000 projects. The respondi panel meanwhile includes more than 300,000 panelists from all over Europe. Over 300 pieces of profile information are managed and automatically updated regularly for each participant. That enables respondi to select very specific target groups for any type of market research project on demand – in order to obtain customized insights for its customers. Software at the core of its business “The Questback Enterprise Feedback Suite constitutes the core element of our business model,” Dr. Otto Hellwig points out. respondi uses this platform to perform all of its panel management tasks, ranging from the recruitment of new members to panel quality assurance, bonus management, and the implementation of – both online and mobile – market research projects. respondi’s motto is “close to people.” Thanks to Questback’s software this motto has become reality. Because it paves the way for reaching people, and thus the customer. Adaptable software Not only has the company grown over the years, but the software has also evolved to accommodate further requirements. In tandem with the rising number of software users the demands placed on panel management have inevitably also increased. Flexible, innovative solutions were always in demand and continue to be so today – especially now that people can no longer be contacted online only by computer, but more and more also via their smartphones.
Right from the start, we were impressed by the usability, scalability, and flexibility of the survey engine. Over the years, the software has grown in keeping with our needs so that up to now we have been able to implement our business model using the European market leader’s feedback platform software. Dr. OTTO HELLWIG, CEO of respondi AG
Scope for own developments respondi therefore developed its own mobile app based on the EFS platform in order to get even closer to its customers’ target groups. The mingle app has been on the market since September 2014 and offers a wide range of possible applications. It allows panel members to be contacted via smart phone when they are on the go, and can provide additional information such as a web browsing history or geolocation tracking data. This is made possible by Questback’s high-performance software and its interface capability. Market leader thanks to suitable software Questback’s EFS provides respondi with the basis for implementing its projects quickly, reliably, and above all cost-effectively. Automated processes, a responsive layout, secure data hosting on certified servers, and continuous software advancements in conjunction with a cooperative exchange of ideas over the years have played a major role in helping the panel provider become a leader in its market today.
ABOUT RESPONDI respondi AG is the leading provider of high-quality international access panels. Established in 2005, the company supplies its customers with suitable participants and conducts quantitative and qualitative online and mobile studies. Company
The company’s 50 employees in Cologne, Paris, and London are close to the panel members and
respondi AG
can provide their customers with the insights they need. It is no wonder that respondi’s motto is
“close to people.”
Industry Market research
Facts about the opinion platform mingle:
› Size: more than 300,000 members from all over Europe › Survey method: online and mobile › Survey frequency: members are asked to participate in a survey about twice a month › Recruitment: advertising, search engine marketing, affiliate partners, Facebook, mingle blog,
Area of application Online and mobile market research
collaboration
› Incentives: cash / vouchers / credit that can be donated
Questback offers survey software and full-service feedback solutions that enable our customers to gain new insights into consumers, employees, and managers – and thus to boost growth, loyalty, and profitability. Simply put: www.questback.com
we provide answers to make you successful.
