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CEDC Company Presentation March 2011

Forward Looking Statements This presentation contains forward looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 including. Forward looking statements are based on our knowledge of facts as of the date hereof and involve known and unknown risks and uncertainties that may cause the actual results, performance or achievements of CEDC to be materially different from any future results, performance or achievements expressed or implied by our forward looking statements. Investors are cautioned that forward looking statements are not guarantees of future performance and that undue reliance should not be placed on such statements. CEDC undertakes no obligation to publicly update or revise any forward looking statements or to make any other forward looking statements, whether as a result of new information, future events or otherwise. Investors are referred to CEDC’s Form 10-K for the fiscal year ended December 31, 2010, and to the full discussion therein of risks and uncertainties (including statements made under the captions “Item 1A. Risks Relating to Our Business”), forward looking statements and Management's Discussion and Analysis of Financial Condition and Results of Operations included therein and similar information in other documents filed by CEDC with the Securities and Exchange Commission.

1

Q4 Issues and 2011 Outlook

POLAND

2

Key Issues Faced in 4th Quarter in Poland • Market share drop from 28% in the beginning of 2008 to the lowest point in November 2010 of 20.2% • Zubrowka Biala launch (November 15th – December 31st) sold 2 ½ times more than we had projected but at a loss for each liter sold (program was effective from November 15th 2010 to December 31st 2010) • Product Mix impact was negative as Biala cannibalized existing portfolio and Biala had negative contribution • Overall vodka market was down 7% • Spirit costs increase negatively impacted margins

3

Poland Market Share Development

4

Zubrowka Biala Launch

Actual sales greater than planned, however due to promotional pricing and trade marketing activities at launch, we incurred a net loss on every sale per liter Sales of Zubrowka Biala took volume from other CEDC brands Post launch, starting from 2011, normal pricing and margins without promotional pricing and extra trade marketing activities. 5

Spirit Cost

Spirit price (PLN per Liter of 100% spirit)

• Global commodity inflation and poor summer harvest have driven up grain prices leading to higher spirit costs • Spirit is the largest element of COGS for vodka

6

Other Factors • Currency – PLN 4% weaker than budget • Added investment behind all our vodka brands • Doubled our sales force to increase presence in traditional trade to drive better channel mix • Increased trade marketing spend

7

Poland 2011 Assumptions •

CEDC vodka growth 10% to 12% in volume



Overall vodka market decline of 5% to 6%



Exports growth of 20%



Imports growth of 5% to 8%



Grow CEDC market share from 22% to 26%-27%



Positive currency impact



Higher spirit pricing by 2% (hit to gross margins)



Neutral product Mix



Price increase 1.5%

8

Poland 2011 New Product Development • New Product Development • Introduce range of new flavors in 2nd quarter • New Soplica bottle and re-styling (June/July) • New line of Zubrowka flavors

9

Q4 Issues and 2011 Outlook

RUSSIA

10

Main Developments in 4th Quarter in Russia • Total Market flat • Total CEDC volumes up 8% • Full year market share gain of apx. 0.4% • Whitehall +7% in volume and +3% in value • Currency impact • Negative product mix • Excise stamp (production) issue • Currency was negative 4% • Spirit pricing increase

11

Russia – Production Issue •

Stamp issue driven by reconciliation of old stamps issued in the past, until this issue was resolved no new stamps were issued which ultimately impacted our ability to produce for two weeks. • • • •

Extra Trade marketing spend for Key Accounts and Wholesale trade Additional transport costs Overtime costs Product mix was not what we had modeled as we were not able to mix as starting inventory was practically zero

• Total costs approximately $30-$35 million

12

Market Share in Russia Gosstat Nielsen

13

Spirit Cost

Spirit price (RUR per Liter of 100% spirit)

• Global commodity inflation and poor summer harvest have driven up grain prices leading to higher spirit costs • Spirit is the largest element of COGS for vodka

14

RUSSIA 2011 ASSUMPTIONS • CEDC vodka +6% in volume (4% core brand and 2% new brands) • Exports +30% in volume terms • Overall vodka market Flat to -2% • CEDC market share growth of 0.5% to 0.8% • Positive

Negative

• • • • •

Spirit pricing Inflation transport/staff Recent Key Account consolidation

Volume Currency – 5% to 6% Operating leverage Better product mix Operating profit +40%

15

WHITEHALL • Whitehall • Consolidated from 7 February 2011 • Expected revenue of $170-$190 million • Expected operating profit of approximately $32 million

16

RUSSIA New Product Development • New Product Development • Restyling Green Mark • June / July launch of new brand positioned between Green Mark and Zhuravli • May / June launch of new economy brand

17

Russia – Industry Re-Licensing 2011 • 90% of the alcohol market (production and distribution of spirits, including certain CEDC subsidiaries) must go through a round of relicensing in 2011 (new licensees will be valid for 5 years) • We believe the government’s main aim is to reduce the number of small producers and small wholesalers who do not meet industry standards • Our expectation is that most wholesalers will reduce stocks (to one to two weeks inventory) in the 1st and 2nd quarter of 2011 and restock to contractual levels (four to five weeks inventory) in the 3rd quarter of 2011, when most re-licensing will be finished

18

FULL YEAR 2011 GUIDANCE

19

2011 GUIDANCE

• Net Sales $880-$1,080 million

• Fully diluted earnings per share $1.05-$1.25

20

FINANCIALS

21

Q4 Walk Target

Stamp

Q4-2010

Issue 1

Volume 2

Biala

Market

Launch

Investment

FX

Spirit

Actual Q4-2010 Q3-2010

Other

Sales Poland Russia Hungary

Operating Income Poland Russia Hungary Corp Options

89,453 190,090 12,653 292,196

18,191 70,333 2,531 (1,250) (750) 89,055

(5,367)

(9,790)

(3,520)

(3,578) (7,604)

(415) (5,782)

(9,790)

(3,520)

(11,182)

-

(2,684)

(9,790)

(3,520) (1,670)

(728) (2,813)

(3,268) (3,610)

(33,548) (33,548)

(35,322)

(35,322)

(2,684)

(9,790)

(5,190)

(3,541)

(6,878)

-

0 (0) 0 0

67,198 148,938 12,238 228,374

(1,237) (1,411) 111

0 0 0

(3,036) 25,507 2,642

941 21 (1,575)

(1) 0 (0)

(310) (729) 24,075

Notes: (1) Stamp Issue in Russia includes impact of lower sales, adverse mix, higher market investment and SG&A over-runs (2) Volume impact for Russia included together with Stamp Issue 2010 operating income presented on a comparable basis. For a complete reconciliation of comparable operating and comparable net income to operating income and net income respectively, under US GAAP please see the back of this presentation, beginning on page 32.

22

Segment Split Segment Split 2010 Sales Poland Russia Hungary

Operating Income Poland Russia Hungary Corp Options

Operating Income % Poland Russia Hungary

2010 1

2011 2

Comp 220,411 460,605 30,521 711,537

with WHG 220,411 646,412 30,521 897,344

Guidance 250,439 698,414 32,099 980,952

2010 37,161 92,201 5,442

2010 37,161 107,799 5,442

2011 49,052 163,500 5,183

(3,711) (3,206) 127,887

(3,711) (3,206) 143,485

(4,405) (2,700) 210,630

2010 16.86% 20.02% 17.83% 17.97%

2010 16.86% 16.68% 17.83% 15.99%

2011 19.59% 23.41% 16.15% 21.47%

See following page for a complete walk from 2010 to 2011 (1) Operating Income presented on a comparable basis. For reconciliation to US GAAP please see the back of this presentation (2) 2010 including Whitehall sales and operating income as set forth in Note 9 to our 2010 consolidated financial statements.

23

Sales/Operating Income Walk 2010 Actual to 2011 Guidance Sales

Operating

711,537

Income 127,887

Q4 One-Off Items Adjusted 2010 Exchange Rate Impact WHG consolidation 2011 Volume Impact

711,537 36,535 170,000 54,696

27,112 154,999 8,768 32,000 25,707

Price/Mix/Mkt Investment 2 Spirit Pricing Guidance 2011

8,184 980,952

7,066 (17,911) 210,630

Actual 2010 1

Notes: (1) Includes cost of Russian production issue (excluding volume impact) and cost of Zubrowka Biala Launch in 2010 (2) improved top line price and mix offset with higher trade marketing expense (trade marketing primarily booked as reduction to net sales revenue)

2010 operating income presented on a comparable basis. For a complete reconciliation of comparable operating and comparable net income to operating income and net income respectively, under US GAAP please see the back of this presentation, beginning on page 32.

24

Actual 2010 GAAP Operating Income

(23,592)

Impairment Charge Acuistion related costs Change in Accting Methodology Restructuring costs

131,849 1,550 7,111 10,969

Comparable Operating Income

127,887

Depreciation and Amortization 1 Comparable EBITDA Whitehall Operating Income 2 Whitehall Depreciation Whitehall non-recurring 3 Normalized EBITDA (with WHG) 4 Distribution Co Dividends Other cash adjustments Covenant EBITDA 5 Net Debt PF EBITDA Covenant EBITDA

16,947 144,834 15,598 1,427 5,252 167,111 7,642 7,803

Normalized EBITDA

(1) See Consolidated Statement of Cash Flows included in 2010 Consolidated Financial Statements (2) See Note 9 in our 2010 Consolidated Financial Statements (3) Includes cost incurred of prior company management prior to change of control to CEDC, completed in February 2011. These costs will not be incurred for the full year in 2011. (4) Normalized EBITDA excludes nonrecurring items from 2010 and includes consolidation of Whitehall for 2010 results as if fully consolidated (5) Covenant EBITDA, includes other cash adjustments permitted under the covenant definitions

182,556 1,173,793 7.02 6.43

25

2011 EBITDA Guidance and Pro-Forma Leverage

EPS Guidance Net Income Pre-Tax Income Operating Income Depreciation and Amortization EBITDA Net Debt 12/31/2010

Guidance Range 2,011 2,011 2011 2011 1.05 1.25 75,075 89,375 93,844 111,719 200,844 218,719 18,000 18,000 218,844 236,719 1,173,793

1,173,793



Extrapolated EBITDA targets for 2011 based upon guidance provided of $1.05 to $1.25 per fully diluted share



For 2011 translates into leverage target of 4.90 to 5.30 net debt/EBITDA

26

Cash Flow Forecast 2011 EPS basis

1.05

1.25

218,844

236,719

(107,000) (20,000) (15,000) 76,844

(107,000) (26,400) (18,600) 84,719

(12,000)

(12,000)

64,844

72,719

(73,500)

(73,500)

Change in Net Debt

(8,656)

(781)

Debt Amortization

(10,526)

(10,526)

Change in Cash

(19,182)

(11,307)

EBITDA Range Less: Interest Expense Less: Change in Working Capital Less: Cash taxes Operating Cash Flow Forecast CAPEX Free Cash Flow WHG and RAG payments



Range of cash flow implied by guidance range provided



Free Cash Flow calculated as Operating Cash Flow forecast less forecasted capital expenditures



Change in net debt an cash does not factor in potential impact of exchange rate movements

27

OTHER

28

Change of Auditor •

During late summer 2010, the CEDC Audit Committee decided to run a tender process for the auditor



All Big-4 firms were invited to present an offer for a 3 year audit (including PwC)



Following extensive review of all offers the Audit Committee on December 9th, 2010, Ernst & Young was selected as the auditor for the next three years



Decision was primarily driven by price offered as the audit committee believed all four firms could deliver similar quality of audit



PwC completed the year end audit for 2010 with no issues and no disagreements with management



A clean opinion was issued



Additionally on March 2nd, 2011 an 8K was filed with a letter from PwC to the SEC confirming that there were no disagreements with CEDC Management 29

Bank Covenants •

During the 4th quarter of 2010, CEDC refinanced a number of existing bank facilities in Poland with a new agreement with two banks (acting together)



The new bank agreement contained a similar set of covenants as the old agreements they were replacing



The total debt provided by this bank financing was a term facility for apx. $43 million (payable over 4 years) and a over-draft facility (not currently utilized) for apx. $41 million



This facility represents apx. 3.5% of all outstanding debt of CEDC



Following 2010 results, the Company negotiated a waiver for Q4-2010 and a higher base for Q1-2011



The company believes it will either resolve the remaining covenants with the banks (Citibank/WBK) or find alternative financing within the next 60-90 days

30

Impairment Charge • Due to the continued decline in market share of certain CEDC brands in Poland over the last two years, primarily Absolwent combined with the expected cannibalization of this brand from the new Zubrowka Biala, the company determined the Fair Market Value of the capitalized brands in Poland were impaired as an accounting matter • As such the Company took a $132 million impairment charge against trademarks in Poland • Based upon the analysis performed and the anticipated results for 2011 and beyond, no further impairment charges were deemed necessary (including Russia)

31

GAAP TO COMPARABLE RECONCILIATION - 2010 Sales Excise taxes Net Sales Cost of goods sold Gross Profit

GAAP

A

B

Q4-10 PT D

FX

APB 14

$1,573,702 (862,165) 711,537 383,671

D C Acquisition related RAG Adjustments costs and FV adjustments

E

F

G

H

I

Comparable

Restructuring Costs

Cost associated with debt refinancing

WHG Adjustments

Change in provisioning method

Other Adjustments

Q4-10 PT D

0 0 0 0

0 0 0 0

0 0 0 0

0 0 0 0

0 0 0 0

0 0 0 0

0 0 0 0

0 0 0 0

0 0 0 0

$1,573,702 (862,165) 711,537 383,671

327,866

0

0

0

0

0

0

0

0

0

219,609

327,866 46.08% 199,979

Operating expenses Impairment charge

131,849

0 0

0 0

(500) (131,849)

0 0

(10,969) 0

0 0

(1,050) 0

(7,111) 0

0 0

Operating Income

(23,592)

0

0

132,349

0

10,969

0

1,050

7,111

0

-3.32%

Non operating income / (expense), net Interest (expense), net Other financial (expense), net Other non operating income / (expense), net Income / (loss) before taxes, equity in net income from unconsolidated investments Income tax expense Equity in net earnings of affiliates Net income / (loss) from continuing operations Discontinued operations Income / (loss) from operations of distribution business (including impairment charge of $28.2 million in 9 months ended September 30, 2010) Income tax (expense) Income / (loss) on discontinued operations Net income /(loss) Net income / (loss) from continuing operations per share of common stock, basic Net income / (loss) from discontinued operations per share of common stock, basic Net income / (loss) from continuing operations per share of common stock, diluted Net income / (loss) from discontinued operations per share of common stock, diluted

0

127,887 17.97%

(104,866) 6,773 (13,572)

0 (5,871) 0

4,097 0 0

0 0 0

0 0 2,000

0 0 825

0 0 17,990

0 0 0

0 0 0

0 0 (7,642)

(100,769) 902 (399)

(135,257) 28,114 14,254 (92,889)

(5,871)

4,097

132,349

2,000

11,794

17,990

1,050

7,111

(7,642)

27,621

1,123 692 (4,056)

(1,434) 0 2,663

(26,470) 0 105,879

(380) 0 1,620

(2,254) 0 9,540

(3,418) 0 14,572

(210) 985 1,825

(1,351) 0 5,760

1,452 0 (6,190)

(4,829) 15,931 38,723

(11,815)

0

0

0

0

0

0

0

0

0

(11,815)

37 (11,778)

0

0

0

0

0

0

0

0

37 (11,778)

($104,667)

($4,056)

$2,663

$105,879

$1,620

$9,540

$1,825

$5,760

($6,190)

$14,572

$26,945

($1.33)

$0.55

($0.17)

($0.17)

($1.33)

$0.55

($0.17)

($0.17)

70,058 70,274

-19%

-35%

-20%

-19%

-19%

-19%

-20%

-19%

-19%

70,056 70,274

32

GAAP TO COMPARABLE RECONCILIATION

33

GAAP TO COMPARABLE RECONCILIATION – Q4 2010 GAAP

A

Q4-10

FX

Sale s

$515,442

Excise taxes

(287,068)

Ne t Sale s

228,374

Cost of goods sold

140,430

Gross Profit

B

87,944

C Acquisition related costs and FV adjustments

APB 14

D

E

Disposal Costs

Restructuring Costs

H

G

H

Comparable

WHG Adjustments

Change in provisioning method

Other Adjustments

Q4-10

$0

$0

$0

$0

$0

$0

$0

$0

0

0

0

0

0

0

0

0

(287,068)

75,240

Impairment charge

131,849

O pe rating Income

(119,145)

228,374

140,430 0

0

0

0

0

0

0

0

38.51% Operating expenses

$515,442

87,944

38.51% (3,210)

(1,050)

(7,111)

63,869

(131,849) 0

0

131,849

0 0

3,210

1,050

7,111

0

-52.17%

24,075

10.54%

Non operating income / (expense), net Interest income / (expense), net Other financial income / (expense), net Amortization of deferred charges Other non operating income / (expense), net Income / (loss) be fore taxe s, e quity in ne t income from unconsolidate d inve stme nts Income tax benefit / (expense) Equity in net earnings of affiliates Ne t income / (loss) from continuing ope rations Discontinue d ope rations Income from operations of distribution business Income tax (expense) Loss on discontinue d ope rations Ne t income /(loss) Ne t income / (loss) from continuing ope rations pe r share of common stock, basic Ne t income / (loss) from discontinue d ope rations pe r share of common stock, basic Ne t income / (loss) from continuing ope rations pe r share of common stock, dilute d Ne t income / (loss) from discontinue d ope rations pe r share of common stock, dilute d

(26,594) 1,786

1,041

(25,553)

(1,786)

0

0

0

(1,729)

(145,682) 30,389 12,091 ($103,202)

2,000

(1,786) 352

1,041 (364)

131,849 (26,370)

2,000 (380)

271

3,210 (610)

(1,140) ($2,574)

1,050 (210)

7,111

0

(1,351)

0

985 $677

$105,479

$1,620

$2,600

$1,825

(1,207) 1,456

11,936 $5,760

$0

$12,185

0 0

0 0

$0

$0

($103,202)

($2,574)

$677

$105,479

$1,620

$2,600

$1,825

$5,760

$0

$12,185

($1.46)

$0.17

$0.00

$0.00

($1.46)

$0.17

$0.00

$0.00

34

GAAP TO COMPARABLE RECONCILIATION

35