Closet Selector™; the Most Powerful Closet Selection ... AWS

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Contact: Rebecca Nocheck Communications Specialist 513.277.3750 [email protected]

FOR IMMEDIATE RELEASE

Closet Selector™; the Most Powerful Closet Selection Tool in the Industry CINCINNATI, OHIO (January 8, 2018) – The Organized Living Closet Selector is the most innovative closet selection tool available to single family Builders, bar none. With a 59 percent walk-through capture rate, this online tool transforms the selection process for the homebuyer and builder by creating efficiencies for a more streamlined experience. Simplifying closets and satisfying homebuyers has never been easier. Organized Living works directly with the builder to create a custom URL for each of the builder’s Design Centers and then matches closet designs to their homebuyer demographic. Closet Selector is completely and seamlessly integrated into the builder’s existing processes. Each homebuyer is walked through the process of selecting their closet upgrades, which takes less than 10 minutes. Closet Selector features freedomRail®, Organized Living’s adjustable storage system. Homebuyers are satisfied with the upgrades they select because they know that when they move-in, they can customize the closet to fit their needs for years to come. Closet Selector is a builders’ go-to closet selection tool during the upgrade process. Drees Homes, Mayberry Homes, Richmond American and Toll Brothers have been successfully using Closet Selector and as early adopters, they have glowing reviews. “[Closet Selector has] actually been super, super easy to introduce into our process,” says Alexa Drees, the Director of Design Centers at Drees Homes. “It really [took] a 25 minute conversation down to a five minute conversation.” “The Closet Selector is better than anything else I’ve seen in the industry! I don’t know how much more user-friendly this could be,” says Lisa Blazek, Home Gallery Manager at Richmond American. “If we could get all of our products in something like this, we could sell a lot of upgrades! Very exciting,” says Ashley Auld, Design Studio Manager at Toll Brothers. “My other coordinator sold (4) closets for a home today. We are over the moon right now!” See how Closet Selector can simplify closet upgrades, increase capture rates and satisfy your homebuyers at the International Builders’ Show 2018 at the Organized Living booth #W5952 or visit OrganizedLiving.com/builders. About Organized Living Organized Living brings superior storage and organization to the world through strong products, strong people and strong brand, helping people organize their lives. From the closet to the kitchen to the garage, Organized Living offers high-quality, innovative storage and organization products that make everyday life easier and sells through professionally installing dealers, retailers and online retailers. OrganizedLiving.com.

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Contact: Rebecca Nocheck Communications Specialist 513.277.3750 [email protected]

FOR IMMEDIATE RELEASE

New Products Perfect for Every Homebuyer CINCINNATI, OHIO (January 8, 2018) – Organized Living, a leading manufacturer of quality storage and organization solutions, is proud to announce six new products being featured at the 2018 International Builders’ Show in Orlando, Florida. From the new Simple Wood Shelf and Rod product line to the introduction of new accessories for freedomRail® and Classica™, Organized Living is committed to their heritage of offering on-trend and superior quality closet products and accessories.

The new Simple Wood Shelf and Rod is an economical wood storage solution. Homebuyers love Simple Wood Shelf and Rod because it creates a sleek, continuous look in their closets and storage. Painted plank and pole systems no longer meet the expectations of builders and homebuyers. Simple Wood Shelf and Rod has minimal components for a fast and easy installation. It holds up to 110 pounds per linear foot – 20 percent more than competitive systems. Simple Wood Shelf and Rod in Chocolate Pear

Organized Living Classica, a built-in storage solution designed for the traditional homebuyer, gets a fresh new look with the addition of Shaker Door and Drawer Fronts. This modern upgrade gives homebuyers the farmhouse look they crave for their closet. New to Classica accessories are Wood and Metal Shoe Fences. Wood Shoe Fences provide a seamless, clean look to shoe storage. Redesigned Metal Shoe Fences are the perfect touch to add some edge to your homebuyer’s closet. - more -

Classica in Cypress Live featuring Shaker Drawer and Door Fronts and Wood Shoe Fences

Eliminate wasted space with new Classica Corner Rounder Rod to add extra hanging space by maximizing corners. When building a glamourous closet, don’t forget to add new Soft-Close Hinges to the doors for a soundless, luxury experience. Organized Living freedomRail, the only truly adjustable storage solution, also debuts Wood and Metal Shoe Fences and Soft-Close Hinges for OBoxes with Doors. Experience all the new products and programs Organized Living has to offer at the International Builders’ Show 2018 at booth #W5952 or visit OrganizedLiving.com.

About Organized Living Organized Living brings superior storage and organization to the world through strong products, strong people and strong brand, helping people organize their lives. From the closet to the kitchen to the garage, Organized Living offers high-quality, innovative storage and organization products that make everyday life easier and sells through professionally installing dealers, retailers and online retailers. www.OrganizedLiving.com.

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Contact: Rebecca Nocheck Communications Specialist 513.277.3750 [email protected]

FOR IMMEDIATE RELEASE

The Best Closet Design Tool in the Industry just got Even Better CINCINNATI, OHIO (January 8, 2018) – You won’t believe how fast and easy it is to design freedomRail® closets with the newly redesigned Online Design Tool. Organized Living teamed up with an award-winning digital innovation agency, Differential, to redesign this industry-leading tool. With streamlined selections, improved functionality and more intuitive controls, you can create the custom closet of your homebuyer’s dreams with the Online Design Tool. Go from concept to reality faster with streamlined selections. All closet designing options are now on one comprehensive page – meaning less clicks for you! After selecting the room or space that is being designed, quickly go from designing the layout to choosing a finish in a snap. Easily design the closet of your homebuyer’s dreams with more options and improved functionality. Select different product finishes, change the color of the hardware and move to different closet views with updated control panels. Drag and drop closet components into your design with the new dynamic rulers that help precisely place components. The more intuitive, easier-to-use tool, allows you to design like never before. "The redesign has a modern, streamlined interface that is more in-line with the rest of Organized Living's web experiences and provides a fast and powerful tool their customers can use right in the web browser,” says Luke Mommaerts, Lead Developer at Differential. “New features like dynamic rulers when placing products make the design experience much richer."

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“The redesigned Organized Living Online Design Tool continues its legacy as the most powerful and intuitive closet design tool in the industry,” says Micheal Hickerson, Director of Software at Organized Living. “It has never been easier to design a closet.” Get a front row seat to the redesigned Online Design Tool at the International Builders’ Show 2018 at the Organized Living booth #W5952. Experience it now at OrganizedLiving.com. About Organized Living Organized Living brings superior storage and organization to the world through strong products, strong people and strong brand, helping people organize their lives. From the closet to the kitchen to the garage, Organized Living offers high-quality, innovative storage and organization products that make everyday life easier and sells through professionally installing dealers, retailers and online retailers. OrganizedLiving.com. About Differential Differential is a digital innovation agency that uses a startup-like approach to enable partners to invent, prototype, test and build digital products that drive growth and keep them ahead of the innovation curve. differential.com

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Contact: Rebecca Nocheck Communications Specialist 513.277.3750 [email protected]

FOR IMMEDIATE RELEASE

2018 Closet Trends to Guarantee Homebuyer Satisfaction CINCINNATI, OHIO (January 8, 2018) – It’s a fact; homebuyers are not satisfied with the storage in their homes upon move-in. They spend an average of $4,550 on home improvement projects within the first three months of moving in, according to Realtor.com. By providing the right storage solutions, your homebuyers can move-in with ease and you can profit. The trend experts at Organized Living are ready to help you capture those profits with these top five closet trends. 1. Adjustability. This is a dominate trend year after year. Homebuyers are not settling for anything less than an adjustable closet system. They crave strong, fully-functional closets and storage areas to stand up to their active lifestyles. freedomRail® combines strength and versatility for a truly adjustable system your homebuyers are demanding.

freedomRail easily adjusts from infant to teen. 2. Textured finishes. Liven up your closets with a textured finish to satisfy your homebuyers’ demand for an authentic wood feel. Textured live finishes are inspired by natural wood grains for an organic aesthetic in the home. freedomRail’s live finishes complement any home décor for a truly elegant experience. 3. Open concept. The average person spends 55 minutes a day looking for missing items, according to NAPO. Homebuyers want to cut down on lost time by keeping everything within view and are doing so with open and organized spaces. They are achieving this look with open shelving, wire baskets and clear acrylic bins.

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4. Two-tone. Born from tuxedo cabinetry in kitchens, this trend translates beautifully into closets. Organized Living Snowdrift Live and Driftwood Live finishes come together to create a gorgeous twotoned closet. This dreamy duo is perfect for your homebuyers who want to make a statement with their closet.

Classica two-tone closet in Snowdrift Live and Driftwood Live finishes. 5. Personalization. Homebuyers love to personalize their closets. Whether it’s adding a glamourous chandelier, wallpaper accents, sports memorabilia or closet accessories, they want to give their space a personal touch. With freedomRail, homebuyers can add accessories and components to their closet at any time. They can move the system without any tools for an easy-to-personalize custom closet. Home trends may come and go, but adjustable storage is here to stay. Organized Living freedomRail is satisfying homebuyers’ needs for an adjustable closet system. With unmatched strength and complete adjustability, you can count on freedomRail to withstand active daily use of your homebuyers for years to come. Learn more about how freedomRail can meet all of your needs and exceed your homebuyer’s expectations by visiting booth #W5952 at the International Builders’ Show or OrganizedLiving.com/builders. About Organized Living Organized Living brings superior storage and organization to the world through strong products, strong people and strong brand, helping people organize their lives. From the closet to the kitchen to the garage, Organized Living offers high-quality, innovative storage and organization products that make everyday life easier and sells through professionally installing dealers, retailers and online retailers. www.OrganizedLiving.com.

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Contact: Rebecca Nocheck Communications Specialist 513.277.3750 [email protected]

FOR IMMEDIATE RELEASE

Come for the Closets, Stay for the Workshops CINCINNATI, OHIO (January 8, 2018) – Organized Living booth #W5952 will be hosting15-minute educational workshops every day at the International Builders' Show on January 9-11, 2018. Exclusive Closet Selector™ Demo A Live Look into the Digital Tool with the Highest Capture Rates in the Industry Tuesday, January 9 at 11:00 AM with Gil Foltz, Vice President of Sales Wednesday, January 10 at 2:00 PM with Daisy Short, Single Family Market Administrator Thursday, January 11 at 11:00 AM with Rich Moore, Single Family Market Manager Are you looking to boost your capture rates? Organized Living Closet Selector is the answer. This online tool is streamlining the upgrade process, making selling closets a breeze. Come get a first-row seat of how the Closet Selector is increasing capture rates and satisfying homebuyers. Customize your freedomRail Closet in Under 15 Minutes The Closet System Homebuyer's Can't Live Without Tuesday, January 9 at 2:00 PM with Brian Woodruff, Sales Manager Homebuyers today are demanding adjustable storage solutions to accommodate their busy lifestyles. Come check out how freedomRail is satisfying all the needs of today's homebuyer. Five of the Hottest Closet Trends for 2018 Wednesday, January 10 at 11:00 AM with Rebecca Nocheck, Communications Specialist Homebuyers are constantly looking for the next hottest trend to elevate their home. The design experts at Organized Living have the 5 closet trends of 2018 that are satisfying all homebuyer’s wants and needs for trend-inspired, functional storage solutions.

About Organized Living Organized Living brings superior storage and organization to the world through strong products, strong people and strong brand, helping people organize their lives. From the closet to the kitchen to the garage, Organized Living offers high-quality, innovative storage and organization products that make everyday life easier and sells through professionally installing dealers, retailers and online retailers. www.OrganizedLiving.com.

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