Cloud Based GIS for SMEs

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2013 Esri Europe, Middle East and Africa User Conference October 23-25, 2013 | Munich, Germany

Cloud based GIS for SMEs Mohammed Abdelaziz

Esri EMEAUC13

SME Definition Small and Medium Enterprises

Source: South African Institute of Public Accountants

Esri EMEAUC13 Cloud based GIS for SMEs

SMEs Worldwide

Corporates & multinationals

99%

0.1%

0.9%

Large Enterprise

5-10%

Medium Enterprise

20%

Small Enterprise

65-75%

Micro Enterprise

SME contribution to employment & GDP 70% 60% 50% 40% 30% 20% 10% 0%

Low income countries

Middle income countries

Employment Source: SME Banking Knowledge Guide

Esri EMEAUC13 Cloud based GIS for SMEs

Source: World Bank

High income countries

GDP

Challenges

5%

3%

8%

25%

Burden of regulations Economic uncertainity

12%

Rising costs Accessing finance

12%

22% 13%

Pressure to lower prices Lack of demand Competition Atrracting & retaining staff

Source: International Federation of Accountants

Esri EMEAUC13 Cloud based GIS for SMEs

Our Goal Corp.

Large Enterprises Medium Enterprises Small Enterprises Availing GIS Technology

Micro Enterprises

GIS is helpful for all sectors (industry, commerce, telecom, tourism,…)

Esri EMEAUC13 Cloud based GIS for SMEs

How…? Maintenance

$

GIS Training

Traditional

SW

Maps

Cloud

HW

Access to browser

Traditional

Cloud Based Cost Comparison

Esri EMEAUC13 Cloud based GIS for SMEs

AGOL subscription

Scenario •

Small company



Working in the food industry



Pack & deliver fresh fruits & vegetables to outlets & end users.



Target market is Cairo, Egypt

Esri EMEAUC13 Cloud based GIS for SMEs

Cloud Approach

1. Business Data Sheets with info related to outlets or customer

Esri EMEAUC13 Cloud based GIS for SMEs

2. Building Layers Tabular to Spatial

ArcGIS Online

Esri EMEAUC13 Cloud based GIS for SMEs

Geo-analyzing outlet locations Hot Spot Sales Trend

Heat map

Visit Day

Esri EMEAUC13 Cloud based GIS for SMEs

Sales Figures

3. Building Territories

Esri EMEAUC13 Cloud based GIS for SMEs

4. Analyzing Sales Territories

Esri EMEAUC13 Cloud based GIS for SMEs

5. Public website Tell people where they can find our products

Esri EMEAUC13 Cloud based GIS for SMEs

6. Optimizing Routes

Esri EMEAUC13 Cloud based GIS for SMEs

7. Monitoring KPIs

Esri EMEAUC13 Cloud based GIS for SMEs

8. For future, adding new locations Collect info about future outlets using Collector for ArcGIS

Esri EMEAUC13 Cloud based GIS for SMEs

Whole image Smartphones

Social media

Tablets Websites

Desktop ArcGIS Online

Esri maps for Office

Esri EMEAUC13 Cloud based GIS for SMEs

Operations Dashboard

Browsers

Route Planner

Collector for ArcGIS

Conclusion An SME is able to: • Monitoring Performance on Map • Perform Geo-marketing Analysis • Forget about managing GIS infrastructure • Publish locations to public & potential customers • Easy exit if needed

at affordable cost $$ Items needed

+ Esri EMEAUC13 Cloud based GIS for SMEs

+

“Cloud is Democratizing Technology”

Esri EMEAUC13 Cloud based GIS for SMEs

Thanks

Esri EMEAUC13 Cloud based GIS for SMEs