Cold Calling Template for Aged Leads
Cold Calling Template for Aged Leads by Next Wave Marketing Strategies & Aged Lead Store
Framework for Building Sales Scripts 1. Raise curiosity and then clearly introduce yourself. Be slow and deliberate. You want them to clearly hear and understand your name and brand.) 2. Give them a clear context for your call. This should be your elevator pitch. Practice it over and over again. This is the first critical moment. 3. Ask for permission to continue. This relieves anxiety and lowers the defensive response in most prospects. It gives them the sense of control. 4. Ask questions that will provide you with a clear understanding of their needs. This step defines for you if they are a viable customer and how you can help them. 5. Do a test close. You are assessing price sensitivity, timeline, and flushing out other hidden concerns and objections to quickly closing. 6. Schedule next steps. Give them a clear understanding of the road forward and how you will need to work together to meet their objectives and expectations.
Troy Wilson, CEO Life / Health / Auto / Homeowner Insurance / Mortgage Refinance / Auto Finance / New Car Purchase / Targeted Consumer Data www.NextWaveMarketingStrategies.com / www.AgedLeadStore.com Office Phone: (949) 8613122 Mobile: (949) 2802548 Fax: (678) 8683122
Sample Sales Script Opening Statement Hi [prospect’s name]! (Let prospect respond. Don’t step on them before you even get started.) [Your name] here from [your company name]. Do you have a quick five minutes to review your [product]? (Don’t force your way in. If you create a good, low pressure introduction you will get a second chance via your database marketing campaigns and reinforce a positive brand experience.) (If prospect says, “Yes”) Great! [prospect’s name], I’m sure you’re busy, so I’ll be brief. The reason for my call is simply to do a quick review of your [insurance product]. (If prospect says, “No”) I really appreciate your time. If you ever wonder about the quality or affordability of your [product], please remember my name (repeat your name and companyclearly). I am always available to answer your questions and do a free review. (They often stop you and reconsider at this point. Even if they don’t you have left them with a good experience and a respectful closing.)
Compelling Reason to Work with You I specialize in researching the best options in the [insurance, mortgage, etc.] market and offering you the best options, at them most competitive rates.
Troy Wilson, CEO Life / Health / Auto / Homeowner Insurance / Mortgage Refinance / Auto Finance / New Car Purchase / Targeted Consumer Data www.NextWaveMarketingStrategies.com / www.AgedLeadStore.com Office Phone: (949) 8613122 Mobile: (949) 2802548 Fax: (678) 8683122
Needs Analysis (Depending on your product outline very specific and thought provoking questionsquestions that will trigger the prospect to want to hear you out. Ensure you keep these question tight and limited. Practice themwith and without objections.) 1. 2. 3. 4.
Test Close If I could get you [characteristics of the deal] would you be interested in moving forward today? What would prevent you from considering this option to [alternative product or situation if they don’t close].
Next Steps In order to quickly get your new [product] in place we need to do the following in the next couple of days: 1. 2. 3. 4.
Troy Wilson, CEO Life / Health / Auto / Homeowner Insurance / Mortgage Refinance / Auto Finance / New Car Purchase / Targeted Consumer Data www.NextWaveMarketingStrategies.com / www.AgedLeadStore.com Office Phone: (949) 8613122 Mobile: (949) 2802548 Fax: (678) 8683122
