Community Ecommerce Platform
Consumers are shopping via multiple sales channels 24/7/365, and that can have a profound impact on your business.
96% of Americans with internet access have made an online purchase in their lifetime, 80% in the past month, and 51% prefer shopping online.
Source: BigCommerce
The Institute for Local Self-Reliance (ILSR), which campaigns for sustainable local economies, blames Amazon for the deterioration of many downtown shopping streets.
ILSR estimates Amazon (who captures half of all dollars spent online) displaced enough sales to cause 135 million square feet of retail vacancies.
Many small business owners view this shift in shopping behavior as a major threat, but with the right approach it can have an extremely positive impact on your business.
We have a game-changing solution that was specifically designed for the city of Mountain Brook.
Ecommerce is growing 23% year-over-year, yet only 26% of American small businesses offer Ecommerce and 46% do not have a website at all.
Source: BigCommerce
So why aren’t American small business owners lining up to add Ecommerce?
Ecommerce is too complicated.
We have a proven turnkey process that removes all the headaches and makes it exceptionally easy.
I can’t afford it.
You can’t afford not to! Our Ecommerce clients average 4:1 returns and the barrier to entry is extremely low.
I can’t compete with Amazon.
You sure can. People want to shop with local merchants, but convenience often wins out. You can offer both!
It will kill my brick and mortar.
A lack of Ecommerce is the biggest threat to your business! Plus an Ecommerce presence can actually lead to more exposure and drive in-store sales.
I don’t have time to take it on.
We know how precious time is, especially to a business owner, and we created this solution with that in mind. Easy setup. Easy selling. No extra hassles.
Benefits to Adding Ecommerce
1 Expand Your Customer Base Brick and mortar will always be great for servicing the local community, but the potential reach for online shops is unlimited.
December Ecommerce Sales
1. Hoover 2. Birmingham 3. Mountain Brook 4. Homewood 5. Tuscaloosa 6. Washington 7. Huntsville
2 The Customer is Always Right 67% of Millennials, 56% of Gen Xers, 41% of Baby Boomers and 28% of Seniors prefer to shop online. Offering Ecommerce will only enhance your brand in their eyes and help you avoid lost revenue.
Source: BigCommerce
3 Sell Where They Shop Ecommerce is growing 23% year-over-year and as digitally native shoppers grow up, the lack of an Ecommerce presence will become more and more of a black eye for small businesses.
Source: BigCommerce
4 Sell 24/7 You can’t have your brick-and-mortar open around the clock, but Ecommerce never sleeps. And speaking of sleeping, you could literally be making sales while you sleep.
Source: BigCommerce
Our Solution
Establish Mountain Brook as the First Ever Ecommerce Community
Community Ecommerce Platform OutKlick leverages a bundle of existing and proven platforms for creating a successful Ecommerce presence. From creating your online shop, to integrating with existing POS/ERP systems, to automated marketing, easy shipping and transparent analytics to track success, OutKlick can find the right mix for your business. • OutKlick will create a Mountain Brook specific Ecommerce Hub (MountainBrook.OutKlick.com) • We will provide a turnkey solution for getting Mountain Brook businesses setup with Ecommerce and opted into our online shop local program (or transitioning from their existing Ecommerce solution to our improved option) - Shopify website and online inventory (POS/ERP integration) - Social remarketing setup (Facebook Pixel + Dynamic Social Ads & Email Remarketing) - Your businesses Ecommerce site will be added to the MountainBrook.OutKlick.com directory and be discoverable by category or product/service • Collectively, we will grow our audience of local shoppers through community level ad campaigns, shop level ad campaigns, and incentivize local residents with a CRM program (Rewards for Shopping Local). • OutKlick will receive a monthly fee from each store in the program and roll that money back into promoting the overall program and paying out the CRM rewards as well as givebacks to the community.
+
POS Integration
+
+
Remarketing
+
+
•
Rapid Deployment
•
Third Party Integration Apps
•
Social & Paid Ad Integration
•
User Friendly CMS
•
Easy Fulfillment/Shipping
•
Quality Analytics
•
Customer Support
Depending on your existing POS or ERP solution, we will select the right third party app to integrate with Shopify.
•
Most Efficient ROI
•
High Conversion Rate
•
Fairly Automated
•
Scalable
•
Easy Shopify Integration
• They are served ads on Facebook and Instagram for that same product
Visitors shop for a product or service on your Shopify website
• If someone abandons their shopping cart during the checkout process after entering their Email address, we can send them an Email reminding them to complete the purchase
+ •
Most Efficient ROI
•
High Conversion Rate
•
Fairly Automated
•
Scalable
•
Easy Shopify Integration
•
Abandoned Cart Remarketing
Remarketing
•
Tailored for Boutique Shops
•
Automated Invoicing
•
Easy Sales and Invoicing via Facebook
•
Perfect for Exclusive Facebook Groups
Shipping (or Pickup) Shopify integrates with hundreds of shipping solutions. We will work with you to determine the right solution for your type of shipping needs and takes the stress out of shipping. Automate your fulfillment process by connecting to drop-shipping, warehousing, shipping, and tracking solutions. Integrate with major shipping carriers in your area and provide your customers with tracking info. Or, use Shopify Shipping to display real-time USPS rates at checkout and buy discounted shipping labels direct from Shopify. *Order online to pickup in store is also an option.
With access to Google Data Studio, you will have 24/7 access to all your Ecommerce results in real time. There is no guesswork about the return on your investment. •
Turnkey Reporting Dashboard
•
Easy to Track ROI for Merchants
How it Works
Community Ecommerce Platform
Community Hub
Local Business
Local Business
Local Business
Local Business
Local Business
Local Business
Local Business
Local Business
Local Business
Community Ecommerce Ad Campaigns
1. Community Level Ad Campaign (ALL)
2. Community Level Ad Campaign (SHOP)
3. Shop Level Remarketing Ad
Drives directly to MountainBrook.OutKlick.com to explore all shops and inventory.
Drives to the featured shop’s Ecommerce site.
Automated ads are created and served to people who have visited your shop.
Community Ecommerce Platform Community Level Shop MountainBrook.OutKlick.com will be a destination where online shoppers can search for products and services and discover local Mountain Brook shops. Participating businesses will also gain exposure through features and promotions.
Community Ecommerce Platform Community Level Shop When users enter a search term, any shops that offer that type of product or service will be listed. Users can read a brief description of each shop, or click “Shop Now” to be taken to that shop’s Ecommerce website.
Community Ecommerce Platform Individual Shop Ecommerce When a user clicks out from a search in the Community Level site, they will be taken to the appropriate page on the selected shop’s website.
Community Ecommerce Remarketing Remarketing Automated remarketing ads and Emails will drive visitors back to your site to purchase.
Phase Two: CRM
(requires minimum 20 shops onboarded)
People are 71% more likely to purchase based on Social Media referrals from friends.
Source: Hubspot
CRM App
Discover
Shop & Share
Get Rewarded
Local residents can sign up to receive shopping alerts and promotions from participating merchants.
Users can act on (or redeem) the promotions, or share via their own social channels to earn points.
Once a user reaches a threshold of points, they are rewarded with digital Village Gold.
You can compete with the Amazons of the world. And together, we can do it even better.
Keep it Local Compiled results from 9 studies showed that on average, 48% of revenue generated by a local retailer recirculates back into the local economy. This is comprised of three elements – direct, indirect, and induced impacts. Direct impact is spending done by a business in the local economy to operate the business, including inventory, utilities, equipment and pay to employees. Indirect impact happens as dollars the local business spent at other area businesses re-circulate. Induced impact refers to the additional consumer spending that happens as employees, business owners and others spend their income in the local economy.
Source: Civic Economics
Pricing Options
Where does your monthly fee go?
Hard Costs
Design/Dev
Ad Spend
CRM Rewards
Giveback
(Software, Integrations, Domains, Hosting, etc.)
(Site Builds)
(Store & Community Level)
(Digital Village Gold)
(Local Charity)
Pricing
Membership
Ecommerce Site
POS/ERP Integration
Social Remarketing
Email Remarketing
Sell Direct on Facebook
Community Level Advertising
Sell Inventory on Amazon
Remarketing
$500/mo
• • • •
One Time $2,500 Setup Fee + $79/mo
TBD based on existing POS/ERP
Ad Spend
$50/month + 5% of Sales
One Time $1,000 Setup Fee + 30% of Sales
Minimum 6 month commitment If more than 5 admin accounts are required, Shopify cost could increase to $299/mo POS/ERP integration costs are typically around $100/mo, but can vary. Initial set-up fees may be required for shops without existing POS/ERP for integration Shipping solution will be determined based on need
Reporting and Analytics
96% of Americans with internet access have made an online purchase in their lifetime, 80% in the past month, and 51% prefer shopping online.
Source: BigCommerce
The Institute for Local Self-Reliance (ILSR), which campaigns for sustainable local economies, blames Amazon for the deterioration of many downtown shopping streets.
ILSR estimates Amazon (who captures half of all dollars spent online) displaced enough sales to cause 135 million square feet of retail vacancies.
Many small business owners view this shift in shopping behavior as a major threat, but with the right approach it can have an extremely positive impact on your business.
We have a game-changing solution that was specifically designed for the city of Mountain Brook.
Ecommerce is growing 23% year-over-year, yet only 26% of American small businesses offer Ecommerce and 46% do not have a website at all.
Source: BigCommerce
So why aren’t American small business owners lining up to add Ecommerce?
Ecommerce is too complicated.
We have a proven turnkey process that removes all the headaches and makes it exceptionally easy.
I can’t afford it.
You can’t afford not to! Our Ecommerce clients average 4:1 returns and the barrier to entry is extremely low.
I can’t compete with Amazon.
You sure can. People want to shop with local merchants, but convenience often wins out. You can offer both!
It will kill my brick and mortar.
A lack of Ecommerce is the biggest threat to your business! Plus an Ecommerce presence can actually lead to more exposure and drive in-store sales.
I don’t have time to take it on.
We know how precious time is, especially to a business owner, and we created this solution with that in mind. Easy setup. Easy selling. No extra hassles.
Benefits to Adding Ecommerce
1 Expand Your Customer Base Brick and mortar will always be great for servicing the local community, but the potential reach for online shops is unlimited.
December Ecommerce Sales
1. Hoover 2. Birmingham 3. Mountain Brook 4. Homewood 5. Tuscaloosa 6. Washington 7. Huntsville
2 The Customer is Always Right 67% of Millennials, 56% of Gen Xers, 41% of Baby Boomers and 28% of Seniors prefer to shop online. Offering Ecommerce will only enhance your brand in their eyes and help you avoid lost revenue.
Source: BigCommerce
3 Sell Where They Shop Ecommerce is growing 23% year-over-year and as digitally native shoppers grow up, the lack of an Ecommerce presence will become more and more of a black eye for small businesses.
Source: BigCommerce
4 Sell 24/7 You can’t have your brick-and-mortar open around the clock, but Ecommerce never sleeps. And speaking of sleeping, you could literally be making sales while you sleep.
Source: BigCommerce
Our Solution
Establish Mountain Brook as the First Ever Ecommerce Community
Community Ecommerce Platform OutKlick leverages a bundle of existing and proven platforms for creating a successful Ecommerce presence. From creating your online shop, to integrating with existing POS/ERP systems, to automated marketing, easy shipping and transparent analytics to track success, OutKlick can find the right mix for your business. • OutKlick will create a Mountain Brook specific Ecommerce Hub (MountainBrook.OutKlick.com) • We will provide a turnkey solution for getting Mountain Brook businesses setup with Ecommerce and opted into our online shop local program (or transitioning from their existing Ecommerce solution to our improved option) - Shopify website and online inventory (POS/ERP integration) - Social remarketing setup (Facebook Pixel + Dynamic Social Ads & Email Remarketing) - Your businesses Ecommerce site will be added to the MountainBrook.OutKlick.com directory and be discoverable by category or product/service • Collectively, we will grow our audience of local shoppers through community level ad campaigns, shop level ad campaigns, and incentivize local residents with a CRM program (Rewards for Shopping Local). • OutKlick will receive a monthly fee from each store in the program and roll that money back into promoting the overall program and paying out the CRM rewards as well as givebacks to the community.
+
POS Integration
+
+
Remarketing
+
+
•
Rapid Deployment
•
Third Party Integration Apps
•
Social & Paid Ad Integration
•
User Friendly CMS
•
Easy Fulfillment/Shipping
•
Quality Analytics
•
Customer Support
Depending on your existing POS or ERP solution, we will select the right third party app to integrate with Shopify.
•
Most Efficient ROI
•
High Conversion Rate
•
Fairly Automated
•
Scalable
•
Easy Shopify Integration
• They are served ads on Facebook and Instagram for that same product
Visitors shop for a product or service on your Shopify website
• If someone abandons their shopping cart during the checkout process after entering their Email address, we can send them an Email reminding them to complete the purchase
+ •
Most Efficient ROI
•
High Conversion Rate
•
Fairly Automated
•
Scalable
•
Easy Shopify Integration
•
Abandoned Cart Remarketing
Remarketing
•
Tailored for Boutique Shops
•
Automated Invoicing
•
Easy Sales and Invoicing via Facebook
•
Perfect for Exclusive Facebook Groups
Shipping (or Pickup) Shopify integrates with hundreds of shipping solutions. We will work with you to determine the right solution for your type of shipping needs and takes the stress out of shipping. Automate your fulfillment process by connecting to drop-shipping, warehousing, shipping, and tracking solutions. Integrate with major shipping carriers in your area and provide your customers with tracking info. Or, use Shopify Shipping to display real-time USPS rates at checkout and buy discounted shipping labels direct from Shopify. *Order online to pickup in store is also an option.
With access to Google Data Studio, you will have 24/7 access to all your Ecommerce results in real time. There is no guesswork about the return on your investment. •
Turnkey Reporting Dashboard
•
Easy to Track ROI for Merchants
How it Works
Community Ecommerce Platform
Community Hub
Local Business
Local Business
Local Business
Local Business
Local Business
Local Business
Local Business
Local Business
Local Business
Community Ecommerce Ad Campaigns
1. Community Level Ad Campaign (ALL)
2. Community Level Ad Campaign (SHOP)
3. Shop Level Remarketing Ad
Drives directly to MountainBrook.OutKlick.com to explore all shops and inventory.
Drives to the featured shop’s Ecommerce site.
Automated ads are created and served to people who have visited your shop.
Community Ecommerce Platform Community Level Shop MountainBrook.OutKlick.com will be a destination where online shoppers can search for products and services and discover local Mountain Brook shops. Participating businesses will also gain exposure through features and promotions.
Community Ecommerce Platform Community Level Shop When users enter a search term, any shops that offer that type of product or service will be listed. Users can read a brief description of each shop, or click “Shop Now” to be taken to that shop’s Ecommerce website.
Community Ecommerce Platform Individual Shop Ecommerce When a user clicks out from a search in the Community Level site, they will be taken to the appropriate page on the selected shop’s website.
Community Ecommerce Remarketing Remarketing Automated remarketing ads and Emails will drive visitors back to your site to purchase.
Phase Two: CRM
(requires minimum 20 shops onboarded)
People are 71% more likely to purchase based on Social Media referrals from friends.
Source: Hubspot
CRM App
Discover
Shop & Share
Get Rewarded
Local residents can sign up to receive shopping alerts and promotions from participating merchants.
Users can act on (or redeem) the promotions, or share via their own social channels to earn points.
Once a user reaches a threshold of points, they are rewarded with digital Village Gold.
You can compete with the Amazons of the world. And together, we can do it even better.
Keep it Local Compiled results from 9 studies showed that on average, 48% of revenue generated by a local retailer recirculates back into the local economy. This is comprised of three elements – direct, indirect, and induced impacts. Direct impact is spending done by a business in the local economy to operate the business, including inventory, utilities, equipment and pay to employees. Indirect impact happens as dollars the local business spent at other area businesses re-circulate. Induced impact refers to the additional consumer spending that happens as employees, business owners and others spend their income in the local economy.
Source: Civic Economics
Pricing Options
Where does your monthly fee go?
Hard Costs
Design/Dev
Ad Spend
CRM Rewards
Giveback
(Software, Integrations, Domains, Hosting, etc.)
(Site Builds)
(Store & Community Level)
(Digital Village Gold)
(Local Charity)
Pricing
Membership
Ecommerce Site
POS/ERP Integration
Social Remarketing
Email Remarketing
Sell Direct on Facebook
Community Level Advertising
Sell Inventory on Amazon
Remarketing
$500/mo
• • • •
One Time $2,500 Setup Fee + $79/mo
TBD based on existing POS/ERP
Ad Spend
$50/month + 5% of Sales
One Time $1,000 Setup Fee + 30% of Sales
Minimum 6 month commitment If more than 5 admin accounts are required, Shopify cost could increase to $299/mo POS/ERP integration costs are typically around $100/mo, but can vary. Initial set-up fees may be required for shops without existing POS/ERP for integration Shipping solution will be determined based on need
Reporting and Analytics
