CRAIG L. ANDERSON
CRAIG L. ANDERSON 713-545-2252 [email protected] www.linkedin.com/in/craiglanderson SUMMARY Senior business transformation and development leader of global teams through engagement, inspiration, alignment, and moving people to action. Possesses a proven track record of success with value-add consultative salesmanship. Directed and executed implementation of strategic plans to grow businesses organically and by acquisition through cultivation of client relationships in the global energy upstream, midstream, downstream, power generation, renewables and niche industrial markets.
Business Development Global Acquisitions Operational Leadership
Project Management Contract Negotiation Strategy Deployment
Sales Management Lean Manufacturing Product Development
PROFESSIONAL EXPERIENCE RYCO HYDRAULICS USA, Houston, TX Vice President, Sales & Marketing - Americas 2015- 2016 Directed North and South American sales team of Australia-based fluid power manufacturer. Restructured sales operations and processes to maximize growth opportunities, through evaluation of regional account performance, using change management as required. Reduced cost of sales by 45%, in line with current market levels, through resource management, back-office optimization and account analysis. Defined and developed sales organization and support programs tied to meaningful measurements throughout the sales cycle. Introduced stage-gate process for product development, tied to CRM, and fiscal marketing budget to ensure maximum exposure in target markets. Established lean processes for customer service including needs assessment, quality standards, and customer satisfaction measurement.
PARKER HANNIFIN CORPORATION, Cleveland, OH / Houston, TX Senior Business Unit Manager-Pipe, Tube and Manifold Systems Business Unit 2014- 2015 Established integration strategy to assimilate upstream drilling manifold manufacturing acquisition and existing piping services operation. Incorporated customer service metrics into operational plans, introduced project management practices into daily processes and restructured business to foster growth. Full P/L accountability.
Grew fiscal year 2015 revenue to $26.1MM from $18MM, primarily in bespoke drilling manifold systems integrating Cameron DEMCO® valves. Multiple restructuring efforts reduced break-even by 60%. Process included evaluation of Compete Piping Systems (CPS) and Drilling and Production Resource (DPR) structure, redefined operational metrics to a project-based business and adopted an agile market strategy to counter market changes. Identified location and negotiated purchase agreement of $6MM manufacturing and warehouse facility to foster growth and reduce costs through co-locating of the business units. P a g e 1|3
Global General Manager-Energy Products Division, Houston, TX 2008 – 2014 Established highly motivated, accountable global oil & gas division with business units in US, Norway and Italy. Executed strategic plan through in-depth engagement in the organization, with emphasis on HSE, engineering, project management and scaling operational processes by implementing KAIZEN. Full P/L accountability.
Grew division revenues to $185MM from $63MM in 2 years through acquisition and organic growth including acquisition of Scan Subsea Norway, manufacturer of subsea control umbilicals (steel tube, hose and hybrid), power cables, deep water steel and fiber mooring ropes, subsea metrology systems and surveying services, offshore wind products and installation and commissioning services. Delivered 20% increase in net income through restructuring, operating efficiencies and product rationalization at Marine Hose Products business unit, Ortona, Italy. Launched new steel tube/hybrid deepwater umbilical product through comprehensive qualification process with technology partners, DNV and Ultra Deep, to meet ISO and major oil company standards. Delivered $24MM Mooring System, engineered fiber ropes for a floating production platform project to Chevron Jack-St. Malo Project (GOM)-on time and on budget. Recognized by Parker Management Council Awards for Customer Service 2009, 2011; Sales Growth 2012, 2013; Best Practice Awards 2011, 2012.
Business Unit Manger-Oil & Gas Business Unit, Parflex Division Houston, TX 1996– 2008 Devised strategic roadmap after assessing oil and gas market needs and existing product portfolio. Elevated brand to a system and service supplier. Optimized business units in Germany, Italy, Ohio and Texas which reduced business process complexity, streamlined organization structure, and developed deeper global client relationships.
Integrated acquisition of German hose manufacturer US operations (Polyflex); grew sales to $24MM from $9MM base and 45%+ net margins, through 6 new product introductions, created Certified Distributor Program, and captured 80% large OEM market share. Increased revenue to $63MM by acquiring and integrating Cabett Subsea, umbilical manufacturer and service provider in Houston/ Freeport, TX. Increased Power-Gen sales from $250K to over $12MM through focused account penetration, supplier integration and solid value propositions to the combined-cycle power plant market.
Product Sales & Market Manager-Parflex Division, Ravenna, OH 1990 – 1996 Championed development of new product management processes to increase revenue through market analysis for new products and services, and focused marketing communication plans.
Added over $22M in profitable sales from distribution partners and oil and gas service companies. Facilitated internal communications to deliver on commitments and built a brand for highly engineered product lines that provided technical value to the recovery of energy.
C r a i g L . A n d e r s o n a n d e r s o n c r a i g l e e @ g m a i l . c o m 7 1 3 - 5 4 5 - 2 2 5 2 P a g e 2|3
OEM Account Manager-Southwest Region, Houston, TX 1984 – 1990 Developed new and facilitated existing relationships with key accounts in oil & gas, mobile equipment, military and agriculture in TX, OK, LA and MS. Engaged distributor partners into the service model to deliver a best overall value proposition.
Increased OEM sales to $16.2MM from $8MM in 3 years using market share penetration, in-depth client analysis and identifying key Division support to align with local efforts. Created $3MM new partnership with mobile equipment manufacturer, by defining and implementing bespoke system “kits”, reducing client costs 35% in assembly time, logistics and onhand inventory.
BROWN & ROOT, INC, Houston, TX (Division of Haliburton, Inc.) Progressive assignments leading to Project Engineer from Engineering Trainee, though multiple midstream and downstream chemical process and refinery capital projects (domestic and international) totaling over $1B. EDUCATION Bowling Green State University, Bowling Green OH Bachelor of Science, Engineering Technology
PROFESSIONAL DEVELOPMENT “Taking Charge of Change” | “The Art of Parker Management”- Parker Leadership training Project Management for Executives KAIZEN Event training and implementation (20+ events) Lean Manufacturing and Accounting training “Lean Boot Camp I, II, and III” SharePoint, Microsoft Project Strategic Marketing Management “The Sales Cycle” |Value Proposition |CRM | Sales and Marketing training Technical presenter Offshore Wind Conference, Shanghai, China in 2011 ASSOCIATIONS AND BOARDS Riverbend Country Club Board of Directors, Sugar Land, TX Leukemia and Lymphoma Society, “Light the Night Walk” Executive Leader, Houston, TX Bowling Green State University Alumni Board of Trustees, Bowling Green, OH Water Jet Technology Association Board Member
C r a i g L . A n d e r s o n a n d e r s o n c r a i g l e e @ g m a i l . c o m 7 1 3 - 5 4 5 - 2 2 5 2 P a g e 3|3
Business Development Global Acquisitions Operational Leadership
Project Management Contract Negotiation Strategy Deployment
Sales Management Lean Manufacturing Product Development
PROFESSIONAL EXPERIENCE RYCO HYDRAULICS USA, Houston, TX Vice President, Sales & Marketing - Americas 2015- 2016 Directed North and South American sales team of Australia-based fluid power manufacturer. Restructured sales operations and processes to maximize growth opportunities, through evaluation of regional account performance, using change management as required. Reduced cost of sales by 45%, in line with current market levels, through resource management, back-office optimization and account analysis. Defined and developed sales organization and support programs tied to meaningful measurements throughout the sales cycle. Introduced stage-gate process for product development, tied to CRM, and fiscal marketing budget to ensure maximum exposure in target markets. Established lean processes for customer service including needs assessment, quality standards, and customer satisfaction measurement.
PARKER HANNIFIN CORPORATION, Cleveland, OH / Houston, TX Senior Business Unit Manager-Pipe, Tube and Manifold Systems Business Unit 2014- 2015 Established integration strategy to assimilate upstream drilling manifold manufacturing acquisition and existing piping services operation. Incorporated customer service metrics into operational plans, introduced project management practices into daily processes and restructured business to foster growth. Full P/L accountability.
Grew fiscal year 2015 revenue to $26.1MM from $18MM, primarily in bespoke drilling manifold systems integrating Cameron DEMCO® valves. Multiple restructuring efforts reduced break-even by 60%. Process included evaluation of Compete Piping Systems (CPS) and Drilling and Production Resource (DPR) structure, redefined operational metrics to a project-based business and adopted an agile market strategy to counter market changes. Identified location and negotiated purchase agreement of $6MM manufacturing and warehouse facility to foster growth and reduce costs through co-locating of the business units. P a g e 1|3
Global General Manager-Energy Products Division, Houston, TX 2008 – 2014 Established highly motivated, accountable global oil & gas division with business units in US, Norway and Italy. Executed strategic plan through in-depth engagement in the organization, with emphasis on HSE, engineering, project management and scaling operational processes by implementing KAIZEN. Full P/L accountability.
Grew division revenues to $185MM from $63MM in 2 years through acquisition and organic growth including acquisition of Scan Subsea Norway, manufacturer of subsea control umbilicals (steel tube, hose and hybrid), power cables, deep water steel and fiber mooring ropes, subsea metrology systems and surveying services, offshore wind products and installation and commissioning services. Delivered 20% increase in net income through restructuring, operating efficiencies and product rationalization at Marine Hose Products business unit, Ortona, Italy. Launched new steel tube/hybrid deepwater umbilical product through comprehensive qualification process with technology partners, DNV and Ultra Deep, to meet ISO and major oil company standards. Delivered $24MM Mooring System, engineered fiber ropes for a floating production platform project to Chevron Jack-St. Malo Project (GOM)-on time and on budget. Recognized by Parker Management Council Awards for Customer Service 2009, 2011; Sales Growth 2012, 2013; Best Practice Awards 2011, 2012.
Business Unit Manger-Oil & Gas Business Unit, Parflex Division Houston, TX 1996– 2008 Devised strategic roadmap after assessing oil and gas market needs and existing product portfolio. Elevated brand to a system and service supplier. Optimized business units in Germany, Italy, Ohio and Texas which reduced business process complexity, streamlined organization structure, and developed deeper global client relationships.
Integrated acquisition of German hose manufacturer US operations (Polyflex); grew sales to $24MM from $9MM base and 45%+ net margins, through 6 new product introductions, created Certified Distributor Program, and captured 80% large OEM market share. Increased revenue to $63MM by acquiring and integrating Cabett Subsea, umbilical manufacturer and service provider in Houston/ Freeport, TX. Increased Power-Gen sales from $250K to over $12MM through focused account penetration, supplier integration and solid value propositions to the combined-cycle power plant market.
Product Sales & Market Manager-Parflex Division, Ravenna, OH 1990 – 1996 Championed development of new product management processes to increase revenue through market analysis for new products and services, and focused marketing communication plans.
Added over $22M in profitable sales from distribution partners and oil and gas service companies. Facilitated internal communications to deliver on commitments and built a brand for highly engineered product lines that provided technical value to the recovery of energy.
C r a i g L . A n d e r s o n a n d e r s o n c r a i g l e e @ g m a i l . c o m 7 1 3 - 5 4 5 - 2 2 5 2 P a g e 2|3
OEM Account Manager-Southwest Region, Houston, TX 1984 – 1990 Developed new and facilitated existing relationships with key accounts in oil & gas, mobile equipment, military and agriculture in TX, OK, LA and MS. Engaged distributor partners into the service model to deliver a best overall value proposition.
Increased OEM sales to $16.2MM from $8MM in 3 years using market share penetration, in-depth client analysis and identifying key Division support to align with local efforts. Created $3MM new partnership with mobile equipment manufacturer, by defining and implementing bespoke system “kits”, reducing client costs 35% in assembly time, logistics and onhand inventory.
BROWN & ROOT, INC, Houston, TX (Division of Haliburton, Inc.) Progressive assignments leading to Project Engineer from Engineering Trainee, though multiple midstream and downstream chemical process and refinery capital projects (domestic and international) totaling over $1B. EDUCATION Bowling Green State University, Bowling Green OH Bachelor of Science, Engineering Technology
PROFESSIONAL DEVELOPMENT “Taking Charge of Change” | “The Art of Parker Management”- Parker Leadership training Project Management for Executives KAIZEN Event training and implementation (20+ events) Lean Manufacturing and Accounting training “Lean Boot Camp I, II, and III” SharePoint, Microsoft Project Strategic Marketing Management “The Sales Cycle” |Value Proposition |CRM | Sales and Marketing training Technical presenter Offshore Wind Conference, Shanghai, China in 2011 ASSOCIATIONS AND BOARDS Riverbend Country Club Board of Directors, Sugar Land, TX Leukemia and Lymphoma Society, “Light the Night Walk” Executive Leader, Houston, TX Bowling Green State University Alumni Board of Trustees, Bowling Green, OH Water Jet Technology Association Board Member
C r a i g L . A n d e r s o n a n d e r s o n c r a i g l e e @ g m a i l . c o m 7 1 3 - 5 4 5 - 2 2 5 2 P a g e 3|3
