CVO Lesson 3 Slides
STEP 2:
OPTIMIZE THE LEAD MAGNET
“What’s your number?” “Want to get coffee?” “Can I take you to dinner?” “Will you marry me?” (Flowers, date night, etc.)
1 2 3 4 5
Lead Magnet Tripwire Core Offer Profit Maximizer Return Path
WHAT IS A LEAD MAGNET?
A small “chunk” of value that solves a SPECIFIC problem for a SPECIFIC market that is offered in exchange for an opt-in.
THIS IS NOT A LEAD MAGNET…
GREAT LEAD MAGNETS ARE
SPECIFIC
SO NOT THIS…
Great Lead Magnets…
1. Make a SPECIFIC Promise 2. Give a SPECIFIC Example 3. Offer a SPECIFIC Shortcut 4. Answer a SPECIFIC Question 5. Deliver a SPECIFIC Discount
1. Make a Specific Promise
1. Make a Specific Promise
vs.
2. Give a Specific Example (i.e. Case Study)
“CASE STUDY: How We Generated 250 Leads From Facebook in 18 Hours…Without Spending a Dime On Advertising”
3. Offer a Specific Shortcut (i.e. lists and handouts)
More Templates, Cheat Sheets and Handouts…
114,327 s d a o l n w o D 82,251 s d a o l n w o D 16,150 s d a o l n w o D 7,855 s d a o l n w o D
4. Answer a Specific Question
4. Answer a Specific Question
5. Deliver a Specific Discount
5. Deliver a Specific Discount
5. Deliver a Specific Discount (Better than nothing)
“Can I add you to our email list so I can send you discounts and coupons?”
FINDING THE HOOK “If you had two minutes to impress someone, what would you say, show or give them that would blow their mind?”
FINDING THE HOOK “What’s an interesting story or example you can show or tell that proves your product/service works like you say it works?”
FINDING THE HOOK “What’s the one thing…more than anything else…your prospects truly want to know?” (ex. How much is my property worth? When is she ready to be kissed? What’s the wholesale cost? Where’s the best fishing hole in Waco? etc…)
Action Item
Brainstorm three Lead Magnet Titles Lead Magnet Titles: ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________
What About the Landing Page?
KEEP IT SIMPLE!
A great Lead Magnet can save a bad Landing Page, but a great Landing Page will never make a bad Lead Magnet convert…
THE FORMULA: L
x
c
x
m
x
f
=
GP
THE GOAL: 2L
x
c
x
m
x
f
=
2GP
OPTIMIZE THE LEAD MAGNET
“What’s your number?” “Want to get coffee?” “Can I take you to dinner?” “Will you marry me?” (Flowers, date night, etc.)
1 2 3 4 5
Lead Magnet Tripwire Core Offer Profit Maximizer Return Path
WHAT IS A LEAD MAGNET?
A small “chunk” of value that solves a SPECIFIC problem for a SPECIFIC market that is offered in exchange for an opt-in.
THIS IS NOT A LEAD MAGNET…
GREAT LEAD MAGNETS ARE
SPECIFIC
SO NOT THIS…
Great Lead Magnets…
1. Make a SPECIFIC Promise 2. Give a SPECIFIC Example 3. Offer a SPECIFIC Shortcut 4. Answer a SPECIFIC Question 5. Deliver a SPECIFIC Discount
1. Make a Specific Promise
1. Make a Specific Promise
vs.
2. Give a Specific Example (i.e. Case Study)
“CASE STUDY: How We Generated 250 Leads From Facebook in 18 Hours…Without Spending a Dime On Advertising”
3. Offer a Specific Shortcut (i.e. lists and handouts)
More Templates, Cheat Sheets and Handouts…
114,327 s d a o l n w o D 82,251 s d a o l n w o D 16,150 s d a o l n w o D 7,855 s d a o l n w o D
4. Answer a Specific Question
4. Answer a Specific Question
5. Deliver a Specific Discount
5. Deliver a Specific Discount
5. Deliver a Specific Discount (Better than nothing)
“Can I add you to our email list so I can send you discounts and coupons?”
FINDING THE HOOK “If you had two minutes to impress someone, what would you say, show or give them that would blow their mind?”
FINDING THE HOOK “What’s an interesting story or example you can show or tell that proves your product/service works like you say it works?”
FINDING THE HOOK “What’s the one thing…more than anything else…your prospects truly want to know?” (ex. How much is my property worth? When is she ready to be kissed? What’s the wholesale cost? Where’s the best fishing hole in Waco? etc…)
Action Item
Brainstorm three Lead Magnet Titles Lead Magnet Titles: ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________
What About the Landing Page?
KEEP IT SIMPLE!
A great Lead Magnet can save a bad Landing Page, but a great Landing Page will never make a bad Lead Magnet convert…
THE FORMULA: L
x
c
x
m
x
f
=
GP
THE GOAL: 2L
x
c
x
m
x
f
=
2GP
