Apply math to the data to get to the metrics that best illustrate the data
1) Questions • Who is the audience? • What point of view is the story coming from? • Are all necessary factors being represented? (new supply, new demand generators, etc.) • How is the visualization being consumed?
2) Time Frames • • • • • • •
Individual month Rolling 12 month Year end Seasonal adjusted YOY change monthly YOY change rolling 12 month Inflation Adjusted
3) Broader Context • Do we have the data to tell the WHOLE story? • What relationship does this data have with other data?
Lastly: Do we want to show, explain or interpret the data?