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Hey! I’m Aja McClanahan. I majored in Economics and am a personal finance/small business writer and blogger for websites like Inc., Magnify Money, Intuit Quicken Loans, Go Banking Rates, Super Money and a ton of others. My personal $120,000 debt pay off story has been featured in media outlets such as Yahoo Finance, Market Watch, Dr. Oz Good Life and more. I also have my own website and podcast, Principles of Increase. Here, I help you explore your very own path to financial freedom. For us, that journey started with getting out of over $120,000 in debt. In the process, I started a six-figure business to help get rid of all that debt. It took a few years of determination and discipline until we finished paying every last dime off in 2013. We are now on the path to increasing our net worth and entering into early retirement. I’d love to take you on that same journey! My goal is helping others find out their life’s vision and passion. Sadly, many can’t do much about this due to crazy financial situations. I want to help you fix that. Once you have breathing room in your finances, you will be better positioned to use the skills and talent you already have to bring in income that will be the foundation for financial stability and eventually financial independence. To learn more about obtaining financial independence, check out my website PrinciplesofIncrease.com, join my mailing list or connect in my free Facebook group for more help on your money journey.
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Congratulations on taking the first step to taking control of your financial future. Learning to invest and then strategically buying securities is a wonderful way to build wealth. However, investing is one of those seemingly mysterious things that many people avoid because people don’t understand: ● ● ● ● ●
Why it’s important to invest Why they should trust the stock market The concept of the time value of money That they can start investing with very little money Why they should invest outside of their employer sponsored retirement plans
Rest assured. The idea of investing is not new. People have been investing since ancient times. We live in a time in history where everyday people have access to the same tools as only the affluent had a short time ago. Now, it’s time to take advantage of that access and begin to create wealth for ourselves and future generations. That’s why I created this short guide to help you feel confident and comfortable with investing.
Why You Should Invest in the Stock Market
The simple reason is that time = money. For example, let’s say you place $75 per month into a brokerage account that holds your stocks, ETFs and other investments each month. If this account is for a child, let’s pretend you start this off the year he or she is born. Assuming you will keep buying investments until your child turns 18. You’ll get a reasonable return of 6% on your investments and have $31,000 in the bank by the time they turn 18! What would it mean to start like with $30,000? College help? A new house? A business purchase? Here’s the crazy part. You only contributed about $17,000, the rest was multiplied by time. This is the beauty of compound interest. It allows your money to work hard for you instead of the other way around.
Take a look for yourself. I used this investment calculator to compute the results:
Here, you can see that over 19 years, $14,000 was added interest. That is money you made while you were sleeping, out eating ice cream or just living life. Pretty impressive, right? Go ahead, create some scenarios yourself to see the possibilities of earning more for your hard-earned money with compound interest.
Investing Calculator
You might think this is all theory and practice. Take a look at a few accounts we’ve recently opened for ourselves and our kids:
In just about 2 years, we’ve grown our initial investment in these accounts by almost $3,500! Just imagine what could happen if you are able to invest more than $20k or so at a time. These numbers really get impressive for larger amounts like $100,000. If we had invested $200k to start instead of $20k, our yield would have been $35,000 instead of $3,500! That’s why it’s important to control your lifestyle so that you can put more money into investing. If you are currently in debt with lots of bills, you want to resolve those money-sucks so you’ll have more to invest. Related reading: Get out of Debt Now (free eBook) Also, keep in mind that you don’t have to invest $10k or $20k right away. You will start with $25 a month, go up to $50 and when you get $500 or so in your trading account, you will start to buy your stocks. It’s a process!
Is Investing Risky?
Investing is only if you don’t take time to understand it. You don’t have to be a math genius to invest. You only have to actually start. Your contributions will far outweigh your market savvy, that’s why it’s important to just start your investing journey ASAP. Remember, time = money! Once you start putting money away and buying stocks, you will get very familiar with how to avoid losing all of your money. In order to minimize risk, you should know the different ways you can invest in the stock market: ● Day trading- this is the riskiest way to be involved in the stock market. It can be expensive because you are buying and selling constantly within a 12-24 hour period. Those transactions cost money! Also, this is very close to gambling and I would not suggest it for anyone, especially those starting out.
● Swing trading- You will keep stocks for longer time periods of 2-14 days by entering or exiting at a profit point. This can still be risky if you are not sure how to analyze stock patterns and related charts. ● Long term value investing- This is a long term strategy where you would diversify and hold onto your stocks for the longest period possible. You can buy individual stocks or ETFs and this strategy can work well but it takes patience to see profits.
What Strategy Should I Use to Invest?
Ideally, you will start with a long-term strategy (I would never recommend day trading to anyone.) Then, once you are comfortable there, you can begin experimenting with swing trading. Then use your profits there to go back into your long term investing account. To start, I would advise you to open a brokerage account, then begin making cash deposits into it regularly. You can start with $25, $50 or $100 per month. I automate this directly from my paycheck. It keeps us from spending money we should be investing. When you get $500 or $1,000 saved up in the brokerage account, buy some stocks of companies you are familiar with. Examples include Coca Cola, Apple, Nike, Walmart, etc. (See the last pages for a list of dividend yielding stocks and ETFs (exchange traded funds) to consider. These are not recommendations, only examples. Please research these stocks before purchasing.)
How Can I Minimize My Risk and Not Lose Money?
Realize that investing in the stock market can help you earn a lot of money. The rewards can be really high, but so is the risk. It’s not like a regular savings account where your principal balance will always be there.
For example, $1,000 in my bank only earns me $10 of interest each year. While $1,000 in my brokerage account could earn $100, $200, or more. But there is the chance that I log in and see the account balance is $0 with an investing account. Having your brokerage account balance go down to $0 is highly unlikely. But if you are really uneasy about this, here are some recommendations to help you start slowly:
Diversify with Multiple Stocks and ETFs
When you buy your stocks, you don’t want to buy the same stock all the time. To have $10,000 all in Walmart stock could be risky for you. If something happened to that company, you could lose all or a big part of your savings. If you have $100,000 in the stock market in all and only $10,000 in Walmart stock, you are in a much better position. So one strategy is to buy different kinds of stock. Another is to buy ETFs. ETFs are exchange traded funds. They are like “buckets” of stocks you can purchase in fractional amounts. For example, the VBR or Vanguard Small Cap Value ETF, contains over 800 stocks that you can buy for a little over $100-one little piece at a time. ETFs are ways to stabilize your portfolio (stock collection) because you are spreading your risk across thousands of companies and investing a small dollar amount at a time. Plus, you are investing across multiple industries like technology, healthcare, consumer services, oil & gas plus many others. ETFs, because they are spread so thin across many companies, tend to grow slower but preserve your original investment. They are less prone to big price swings. So if you are really afraid to start investing, these will help lower your risk substantially. In our portfolio, we purchase 90% ETFs or exchange traded funds and 10% individual stocks. Note: You would still do extremely well buying one or two shares of a low-cost ETF each month. With this strategy, you don’t have to invest in individual stocks.
Paper Trading and Mock Portfolios
If you are still deftly afraid to put money into a stock or ETF, set up an account on a simulated platform. Some popular ones include: ● Think or Swim by TD Ameritrade ● Google F inance Portfolio ● Yahoo! F inance Mock Trader Here you buy and sell stocks or create “fake” portfolios (a collection of stocks or ETFs) to see how they would perform. Practice here until you are confident enough to use real money.
What about People Who Lose Money with Stocks?
Many times, when you hear about people losing large amounts of money, they likely participated in really risky trading schemes or were trying to make money quickly in a reckless way. This is more like gambling. True, there will be stock market corrections that can seemingly wipe out a large part of your portfolio in a matter of minutes, but those times are rare. Even when it does happen, studies show that if you don’t panic and sell everything, you will be in a position to earn even more from your investments. The key here is to play the long game when it comes to investing. This means you will be conservative and cautious when buying stocks. You will also plan to invest your money for a minimum of 3-5 years and diversify your stock holdings to help maintain your initial investment.
Immediately after opening your trading account and purchasing your first few stocks, take a moment to extend your investing education with a few resources.
Value Investing and Stock Market Fundamentals- eCourse
This is an eCourse that will break down the value-based philosophy of investing. If you don’t have time to read books by Warren Buffet or The Intelligent Investor by his mentor, Benjamin Graham, you’ll get a good Cliff-notes version of these time-honored resources from Greg Vanderford (the course instructor.) This is your long-term investing strategy.
Stocks & Profit- Free eCourse
This course by Tela Holcomb, who retired by 33 due to investing, will get you started on the essentials of value investing and swing trading.
Finally, here are some other resources you should go over to help you open your trading account, fund it and execute a trade. You’ll also want to read some information that will fuel your investing journey. Check out these video and Principles of Increase videos & blog posts for this purpose:
● ● ● ● ● ● ● ● ●
Open Your Brokerage Account (video) Funding Your Brokerage Account (video) Executing Your First Stock Trade (video) How to Start Investing in Individual Stocks (video) Investing for Beginners ETFs vs Stocks $500 to $29,000 with this DIY Investing Strategy 5 Reasons to Invest Outside of Your 401K How to Start Investing for Beginners How to Save Money for Stock Purchases
Appendix A
Example Stock Buying Plan
Option #1- ETFs only ● Keep it SUPER simple and choose ONE index fund. Add $25 a month to your account and every time you have $100 or $150.... buy a share of an ETF (see examples below.) ● Keep making purchases every time you build up enough cash in your trading account. That's it and you are officially an investor! No need for lots of money a fancy advisor, etc. You can do this yourself! Option #2- ETFs plus some stock Another option is to split up your spend to get a little more diversity...but you don't have to b/c most index-based funds are already pretty diverse. _______ We use Vanguard index funds but you can choose any funds that follow the SP 500, Nasdaq, etc. We like Vanguard because they are low-cost and have had good returns. Here is a list of Vanguard funds. Say you have $1,500 or $2,500 piled up- invest this way if you want different funds to invest in. Vanguard Small Cap Value Tilt (30%); Symbol= VBR Vanguard Mid-Cap Growth (10%); Symbol= VOT Vanguard Large-Cap Growth (10%); Symbol= VUG Vanguard High Dividend Yield (10%); Symbol= VYM Vanguard FTSE All World Ex US(10%); Symbol= VEU
Vanguard MSCI Emerging Markets(10%); Symbol= VWO Vanguard Real Estate Investment Trust(10%); Symbol= VNQ YOUR STOCK PICKS 10% -aapl, nike, GE, etc. You can open an account free here: Here is my referral link for tradekinghttp://www.principlesofincrease.com/TradeKingStocks They just got purchased by Ally, so the website will redirect to "Ally invest" Here is a free video on opening an account, funding it and make your first purchase: https://www.youtube.com/watch?v=aE_2P4OC1n8&list=PLvl2xtuacFkf0RZHmWyP gMkS-xXdwAJsm
Appendix B
Example of Popular Dividend Paying Stocks 1
This list has been compiled by Dividend.com
The following list contains all of the Dow 30 stocks. These stocks are among the most popular and widely held stocks in the world, as they are considered some of the most solid "blue chip" stocks on the market. The following stocks are ranked by Dividend.com's DARS Rating. Dividen d Yield**
Curren t Price*
Annual Dividen d
Ex-D iv Date
Pay Date
Login/Signu p for Ratings
2.65%
73.84
1.96
08/1 0
09/0 6
Johnson & Johnson
Login/Signu p for Ratings
2.60%
122.85
3.20
05/2 0
06/0 7
MMM
3M
Login/Signu p for Ratings
2.51%
177.12
4.44
05/1 8
06/1 2
PG
Procter & Gamble
Login/Signu p for Ratings
3.12%
85.77
2.68
04/1 4
05/1 6
PFE
Pfizer
Login/Signu p for Ratings
3.32%
36.12
1.20
08/0 3
09/0 1
VZ
Verizon
Login/Signu p for Ratings
4.04%
55.90
2.26
07/0 6
08/0 1
MSFT
Microsoft
Login/Signu p for Ratings
2.75%
52.30
1.44
08/1 6
09/0 8
Stock Symbol
Company Name
DARS™ Rating [?]
WMT
Wal-Mart Stores
JNJ
http://www.dividend.com/dividend-stocks/dow-30-dividend-stocks.php
1
KO
Coca-Cola Co.
Login/Signu p for Ratings
3.09%
45.38
1.40
06/1 3
07/0 1
MRK
Merck
Login/Signu p for Ratings
3.10%
59.35
1.84
06/1 3
07/0 8
INTC
Intel Corp
Login/Signu p for Ratings
3.06%
34.00
1.04
05/0 4
06/0 1
TRV
Travelers Co.
Login/Signu p for Ratings
2.27%
118.08
2.68
06/0 8
06/3 0
HD
Home Depot
Login/Signu p for Ratings
2.05%
134.34
2.76
05/3 1
06/1 6
GE
General Electric
Login/Signu p for Ratings
2.86%
32.20
0.92
06/1 6
07/2 5
BA
Boeing Co.
Login/Signu p for Ratings
3.35%
130.09
4.36
08/1 0
09/0 2
UTX
United Technologies
Login/Signu p for Ratings
2.55%
103.66
2.64
08/1 7
09/1 0
AXP
American Express
Login/Signu p for Ratings
1.89%
61.49
1.16
06/2 9
08/1 0
GS
Goldman Sachs
Login/Signu p for Ratings
1.73%
150.38
2.60
05/2 7
06/2 9
NKE
Nike Inc.
Login/Signu p for Ratings
1.13%
56.72
0.64
06/0 2
07/0 5
DIS
The Walt Disney Company
Login/Signu p for Ratings
1.33%
99.62
1.32
07/0 7
07/2 8
AAPL
Apple Inc.
Login/Signu p for Ratings
2.36%
96.68
2.28
05/0 5
05/1 2
UNH
UnitedHealth Group
Login/Signu p for Ratings
1.77%
141.27
2.50
06/1 5
06/2 8
V
Visa
Login/Signu p for Ratings
0.73%
76.42
0.56
05/1 1
06/0 7
CSCO
Cisco Systems
Login/Signu p for Ratings
3.55%
29.26
1.04
07/0 5
07/2 7
IBM
IBM Corp
Login/Signu p for Ratings
3.63%
154.46
5.60
05/0 6
06/1 0
DD
DuPont
Login/Signu p for Ratings
2.39%
63.69
1.52
05/1 1
06/1 0
XOM
Exxon Mobil
Login/Signu p for Ratings
3.21%
93.54
3.00
05/1 1
06/1 0
JPM
JP Morgan Chase
Login/Signu p for Ratings
3.11%
61.83
1.92
07/0 1
07/3 1
CVX
Chevron Corp
Login/Signu p for Ratings
4.09%
104.77
4.28
05/1 7
06/1 0
CAT
Caterpillar Inc.
Login/Signu p for Ratings
3.98%
77.37
3.08
07/1 8
08/2 0
MCD
McDonald's
Login/Signu p for Ratings
2.80%
121.31
3.40
06/0 2
06/2 0