Scaling For Explosive Business Growth Eddie Robertson & Andy Robertson
Who Am I? •
My name is Eddie Robertson and I work with my brother Andy
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We’re two brothers from the UK - Very ordinary guys
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Started selling on Amazon in 2014
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Made $1,000,000 in our first year
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Have a team of 22 people
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Featured as Amazon success story
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Created 2 courses with amazing.com
Sales Proof… •
UK and EU Sales
Scaling for Explosive Growth Steps 1. Set a Goal and a Reason Why You Want to Achieve It 2. Identify Where You Are 3. Build the Growth Framework to Close the Gap 4. Brainstorm Tasks to Achieve Your Goal 5. Outsource Tasks 6. Identify and Amplify Growth Strategies
Step 1 - Set a Goal and a Reason Why •
Set Your Goal
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Identify Your Reasons Why You Want to Achieve It •
This is the fuel for the fire
Step 1 - Set a Goal and a Reason Why •
Our Example •
Goal •
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$1,000,000 in revenue within 12 months
Reason Why •
Spend more time with family
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Prove the doubters wrong
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Sounded pretty cool to achieve $1,000,000 in 12 months
Step 2 - Identify Where You Are •
Different Scenarios •
Starting out
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Making a few sales
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Making consistent sales
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Determine Current Resources
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Determine how to Close the Gap •
How could I achieve a 10-year goal in 6 months? - Peter Thiel
Step 2 - Identify Where You Are •
Our Example •
Starting out
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Low capital
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Very hungry
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Lots of time to invest into the business
Step 3 - Build the Growth Framework •
The System is the Solution
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Determine Units Needed to Sell to Achieve Your Goal
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Goal/average selling price
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$1,000,000/$25 = 40,000 units sold
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40,000/12 = 3,333 units per month sold
Identify Criteria for Growth •
Courses help identify this
Step 3 - Build the Growth Framework •
Our Retail Arbitrage Criteria 1. Increase number of ASIN’s 2. Decrease inventory lead time 3. Increase speed of inventory turnover 4. Increase replenishable effectiveness 5. Decrease course correction implementation time
Step 4 - Brainstorm Tasks to Achieve Your Goal •
Put Down Anything and Everything that Needs Doing to Achieve Your Goal
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80/20 Tasks •
What are the 20% of action steps that will get you 80% of the outcomes? - Richard Koch
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Identify the Lead Domino
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Eliminate Fluff
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Take Massive Action on Highest Importance Action Step
Step 4 - Brainstorm Tasks to Achieve Your Goal •
Our Example •
Increase Number of ASIN’s •
Increase spending
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More products in the same category
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Adding new categories
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More VA’s
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More marketplaces •
EU
Step 4 - Brainstorm Tasks to Achieve Your Goal •
Our Example •
20% giving us 80% results •
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Sourcing - adding new categories
Solution •
10 Sourcers hired to source in different categories
Step 5 - Outsource Tasks •
Identify Roles Required
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Create Roles/Responsibilities
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Identify Your Role
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Determine Organisational Structure/Hierarchy
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Create SOP’s to Standardise Tasks
Step 5 - Outsource Tasks •
“If your business depends on you, you don’t own a business - you have a job” - Michael Gerber
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Begin Outsourcing Tasks that Will Have the Greatest ROI
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Remove Yourself from the Equation Step-by-Step
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Our Example •
Sourcing
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Processing
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Reviewing
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Purchasing
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Management
Step 6 - Identify & Amplify Growth Strategies •
“What gets measured, gets managed” - Peter Drucker
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Create KPI’s to help you:
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Identify bottlenecks
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Identify solutions
Helps identify areas for quantum leap growth •
Tiny movements that can create quantum leap growth
Step 6 - Identify & Amplify Growth Strategies 1. Our Example 1. Increase number of ASIN’s 1. More marketplaces •
EU
2. One click to sell in the EU 1. Added 30% onto sales within 30 days with no additional work
Thank You •
Thank you for listening to us, we really appreciate it
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We hope you enjoyed it and have gained some valuable insights you can use immediately