Effective Network Asset Management

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Effective Network Asset Management “Critical First Step in Broadband Deployment”

Osmose Utilities Services ESRI International Users Conference

July 2005

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Traditional Asset Management Managing asset lifecycles to meet target levels of reliability & safety at acceptable levels of cost & risk by balancing financial and operational performance. performance

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Broadband Competition Expanding – Telco (FTTP, FTTx, NGN?) – CATV (DOCSIS 3.0, VoIP) – Wireless (2G, 2.5G, 3G, 4G?) – Utilities (BPL, Brand X?)

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Critical Success Factors – Speed to Market – Cost Containment – Penetration Growth – Maximize Revenue – Reduce Expenses – Customer Satisfaction

Return on Investment

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New World Asset Management Manage the deployment and service capability of your network assets relative to your customers’ location and service request

Asset Management – A function of all business processes

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Single Service Business Profile – Single Service Platform – Area Activation – Monopoly – Engineering Culture – Technology Dependent ROI Predictable

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Multi-Service Business – Single Service Platform – Area Activation – Monopoly – Engineering Culture – Technology Dependent

Ö Multi-Service Network Ö Unit Activation Ö Competitive Ö Market Driven Ö Asset Capability

ROI Variable Reduce risk by matching capital expenditures with customer revenue

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Common Deployment Problems – Higher Capital Expenditures – Construction Delays – Missed Sales Targets – Long Installation Intervals – Excessive Customer Calls – Revenue Shortfall – High Installation Cost – O&M Exceeds Expectation

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Supporting Business Processes – Network Planning – Engineering – Construction – Marketing – Customer Request – Sales – Provisioning – Installation – Maintenance

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Integration of Asset Information – Reduce Capital Costs – Adhere to Capital Budget – Reduce Marketing Costs – Achieve Revenue Forecasts – Schedule Service Activation – Provide Accurate Service Intervals – Improve Customer Satisfaction – Lower Installation and Maintenance Costs – Meet ROI Target

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Asset Management through GIS – Single Source Asset Repository – Sharing across Multiple Business units – Data Maintained and Accurate – Geospatial – Network Intelligence – Establish Platform for Future Services

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Electric Utility Experience

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Under Valued Assets

Homes Passed

"Missed" Homes

100,000 200,000 500,000 1,000,000

5,000 10,000 25,000 50,000

"Lost" Value*

Inventory Cost**

($6,000,000) ($12,000,000) ($30,000,000) ($60,000,000)

$500,000 $1,000,000 $2,500,000 $5,000,000

*Assumes home passed valuation of $1,200 **Assumes asset inventory cost of $5 per home passed

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Service Revenue Loss

Homes Passed

"Missed" Homes

100,000 200,000 500,000 1,000,000

5,000 10,000 25,000 50,000

First Year Revenue*

5 Year Revenue*

($360,000) ($720,000) ($1,800,000) ($3,600,000)

($1,080,000) ($2,160,000) ($5,400,000) ($10,800,000)

*Assumes average monthly revenue of $60 per subscriber

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Better Living through Asset Management – Reduce Costs – Increase Revenues – Higher Customer Satisfaction – Lower Risk – Improved ROI

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Thank-you Randy Frantz [email protected] (602) 595-7623 – Office (602) 214-9160 - Mobile

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