EFFIE 2015 - RESULTS
EFFIE 2015 - RESULTS 01. Consumer Products : - Cosmetics and toiletries, personal hygiene. Entry No 1 2
Agency Name MullenLowe Lintas Group, India MullenLowe Lintas Group, India
Brand Name
Dabur India Limited
Gold
Fair & Lovely
Delay Marriage
Hindustan Unilever Limited
Gold
Johnson & Johnson Limited
Silver
Hindustan Unilever Limited
Bronze
Reckitt Benckiser India
Bronze
Clean & Clear
4
Ogilvy & Mather India
Dove Hair Care
5
McCann Worldgroup India
DETTOL
10 11 12 13
McCann Worldgroup India
7 8 9
G/S/B/F
Brave N Beautiful
DDB Mudra Group
MullenLowe Lintas Group, India BBH Communications India Pvt. Ltd. BBH Communications India Pvt. Ltd. MullenLowe Lintas Group, India Creativeland Asia Pvt. Ltd. Creativeland Asia Pvt. Ltd. The Leo Group India
Client Name
Dabur Vatika
3
6
Campaign Title
CLEAN & CLEAR SEE THE REAL ME - A HIMALAYAN ODYSSEY Damage that helped Dove win DETTOL- INDIA'S NEW CURRENCY FOR HYGIENE
Close up
First Move
Hindustan Unilever Limited
Bronze
Nihar Shanti Amla
Change Made Easy
Marico Limited
Finalist
Parachute Advansed Ayurvedic Hair Oil
Don't Ignore Hair Fall
Marico Limited
Finalist
Hamam
Reverse Celebrity Endorsement
Hindustan Unilever Limited
Finalist
Godrej Expert Godrej Cinthol Anchor White Toothpaste
My First Hero Alive Is Offline Bindaas Daant Toh Bindaas Aap DETTOL SQUEEZY: TEACHING INDIA THE DETTOL HABIT
Godrej Consumer Products Ltd. Godrej Consumer Products Ltd. Anchor Health & Beauty Care Pvt. Ltd.
Finalist Finalist Finalist
Reckitt Benckiser India
Finalist
Gold
DETTOL SQUEEZY
02. Consumer Products : - Beverages and drinks.
2
MullenLowe Lintas Group, India Ogilvy & Mather India
3
McCann Worldgroup India
Nescafe
4
JWT
Mountain Dew
5
JWT
Pepsi
6 7
Ogilvy & Mather India Bates CHI&Partners
Kinley Tang
1
Paper Boat
Drinks and Memories
Hector Beverages Ltd.
Bournvita
Swimmer How Nescafe redefined the role for coffee in the life of the Indian youth Mountain Dew Naam Bante Hain Risk Se Evolution of an Iconic Brand Crash the Pepsi IPL - From Consumers to Comarketers Kinley: Give truth a chance TANG - Reversing the curse of concentrates
Mondelez India Foods Ltd.
Bronze
Nestle India Ltd.
Bronze
PepsiCo India Holdings Pvt. Ltd.
Finalist
PepsiCo India Holdings Pvt. Ltd.
Finalist
Coca-Cola India Pvt. Ltd. Mondelez India Foods Ltd.
Finalist Finalist
03. Consumer Products : - Confectionary and food. 1 2 3
McCann Worldgroup India McCann Worldgroup India Ogilvy & Mather India
4
Ogilvy & Mather India
5
DDB Mudra Group
Nutralite
6
JWT
NESTLÉ MUNCH
7
JWT MullenLowe Lintas Group, India MullenLowe Lintas Group, India MullenLowe Lintas Group, India
Kellogg's Chocos
When Lord Ganesha Walked The Talk For Nutralite MUNCHIFICATION - 'MUNCH KHAO - APNE MANCH PE AAO' "Khuljaye Bachpan"
Kissan
JWT
8 9 10 11 12 13 14 15 16
Publicis Communications Pvt. Ltd JWT JWT McCann Worldgroup India McCann Worldgroup India
Making Women's Heart Visible Can Foodies Be Fit Too? Stay Cool, Stay Lost
Marico Limited Marico Limited Mondelez India Foods Ltd.
Silver Silver Bronze
BUBBLED UP FOR JOY
Mondelez India Foods Ltd.
Bronze
Zydus Wellness Ltd.
Bronze
Nestle India Ltd.
Finalist
Kellogg India Limited
Finalist
Changing Kissan's Roll
Hindustan Unilever Limited
Finalist
Knorr
Small Pangs of Hunger
Hindustan Unilever Limited
Finalist
Dabur Honey
Jealous Husbands
Dabur India Ltd.
Finalist
NESTLÉ MILKYBAR
PLAY AND LEARN WITH A TREAT YOU CAN EAT
Nestle India Ltd.
Finalist
Maggi Noodles
Khushiyon ki recipe
Nestle India Ltd.
Finalist
Kellogg's CornFlakes Kellogg's CornFlakes Aashirvaad MAGGI
Customization Solid versus Liquid Living up to a mother's promise MAGGI #WeMissYouToo
Kellogg India Limited Kellogg India Limited ITC Foods Ltd. Nestle India Ltd.
Finalist Finalist Finalist Finalist
Ariel Matic
Ariel- Share The Load
Procter & Gamble India
Gold
Surf Excel Bar
Stain Eraser
Hindustan Unilever Limited
Silver
Titan Raga
Titan Raga - Winning back love lost
Titan Company Limited
Bronze
Scotch Brite Scrub Pad
The Legend of Scotch Brite
3M India Ltd.
Finalist
Saffola Saffola Masala Oats Cadbury 5star Cadbury Dairy Milk Silk Chocolate
04. Consumer Products : - Others 1 2 3 4
BBDO India Pvt. Ltd. MullenLowe Lintas Group, India Ogilvy & Mather India Grey Worldwide India Pvt. Ltd.
05. Consumer Durables : - Automobiles and auto parts, two wheelers and auto related. 1 2 3 4 5 6 7
Taproot India Communication Pvt. Ltd. Interface Communications Ogilvy & Mather India Creativeland Asia Pvt. Ltd. Rediffusion Dentsu Young & Rubicam Pvt. Ltd. Ogilvy & Mather India Blue Hive India
Mahindra Two Wheelers
Kisi Se Kam Nahi
Mahindra Two Wheelers Ltd.
Mahindra XUV 500 BMW Godrej aer
Reclaim the pole position Don't Postpone Joy #changetheaer T-1 Season 2 The Sequel that beat the Blockbuster Castrol CRB Minitruck - Launch Ford Figo Aspire - What Drives You?
Mahindra & Mahindra Ltd. (Auto) BMW India Pvt. Ltd. Godrej Consumer Products Ltd.
Bronze Bronze Bronze
Tata Motors Limited
Finalist
Castrol India Ltd. FORD INDIA PRIVATE LIMITED
Finalist Finalist
Tata Prima Castrol CRB Minitruck Ford Figo Aspire
Silver
06. Consumer Durables : - Electronic goods. 1 2
Ogilvy & Mather India The Leo Group India Grey Worldwide India Pvt. Ltd.
Tata Sky Ltd. Kindle Paperwhite
Daily Dillagi Kindle - the joy of reading
Tata Sky Limited Amazon Seller Services
Bronze Bronze
Dell
Ratta Raaga
Dell India Pvt. Ltd.
Finalist
4
Dentsu Marcom Pvt. Ltd.
CP Plus
CP Plus India
Finalist
5
Ogilvy & Mather India
LENOVO INDIA
Lenovo India Pvt. Limited
Finalist
3
"Upar wala sab dekh raha hai"•(The one above sees all.) LENOVO POWERS THE GAMER IN YOU
07. Consumer Durables : - Others 1 2 3 4 5 6
Ogilvy & Mather India MullenLowe Lintas Group, India Ogilvy & Mather India MullenLowe Lintas Group, India Law & Kenneth Saatchi & Saatchi Private Limited MullenLowe Lintas Group, India
JSW Cement
JSW Cement: from slow - setting to fast moving
JSW Cement
Bronze
Tanishq
Timeless Relationship
Tanishq
Bronze
JSW Neosteel
Creating new category codes in steel retailing
JSW Group
Finalist
Tanishq
Promises
Tanishq
Finalist
pepperfry.com
Beating the blues
Pepperfry.Com TrendSutra Platform Pvt. Ltd.
Finalist
Havells LED
Bill Chota Dil Bada
Havells India Limited
Finalist
08. Services : - Telecom and related products. 1 2 3
Contract Advertising (India) Truecaller Pvt. Ltd. Taproot India Communication Airtel Pvt. Ltd. Ogilvy & Mather India Vodafone
Truecaller - Take the Right Call
True Software Scandinavia AB
Gold
Launching Airtel 4G - Challenging skepticism
Bharti Airtel Ltd.
Silver
Fast internet is a force for good
Vodafone India Limited
Bronze
09. Services : - Financial Services. 1 2 3
Ogilvy & Mather India Ogilvy & Mather India JWT MullenLowe Lintas Group, India
ICICI Bank Vodafone M-Pesa Tata AIA Life Insurance
'Expression Debit Card' Power to migrants Daddy aur Zooey (making Good happen)
ICICI Bank Limited Vodafone M-Pesa Limited Tata AIA Life Insurance Company Ltd.
Bronze Finalist Finalist
Policy Bazaar
Ullu Thullu
PolicyBazaar
Finalist
5
The Leo Group India
HDFC Life
Apno ko apne dum pe jeena sikhao
HDFC Standard Life Insurance Co. Ltd.
Finalist
6
Taproot India Communication Birla Sun Life Insurance Pvt. Ltd.
BSLI Khud Ko Kar Buland
Birla Sun Life Insurance Co. Ltd.
Finalist
4
10. Services : - Media & Entertainment. 1 2 3 4 5 6 7 8
MullenLowe Lintas Group, India MullenLowe Lintas Group, India Ogilvy & Mather India Ogilvy & Mather India MullenLowe Lintas Group, India Ogilvy & Mather India Ogilvy & Mather India MullenLowe Lintas Group, India
9
DDB Mudra Group
1 2
McCann Worldgroup India Ogilvy & Mather India MullenLowe Lintas Group, India McCann Worldgroup India Happy Creative Services (India) Pvt. Ltd. MullenLowe Lintas Group, India MullenLowe Lintas Group, India McCann Worldgroup India
Hotstar
Go Solo
Star India Pvt. Ltd.
Gold
Youtube
The Suffering of Buffering
Google India Pvt. Ltd.
Silver
Indian Super League Satyamev Jayate Season 3
Let's Football Mission Impossible to Possible
Football Sports Development Limited Star India Pvt. Ltd.
Bronze Bronze
hotstar
Bahut Far
Star India Group (Novi Digital)
Bronze
Postpickle Mumbai Indians
For a sister Connecting millions of fans to a cause
Postpickle Reliance Industries Ltd.
Finalist Finalist
Star Sports
Nanhi Kali
Star India Pvt. Ltd.
Finalist
Sony Max (Max) - Indian Premiere League (IPL)
Diwali, Christmas, Eid and now, IPL
Multi Screen Media Pvt Ltd (Formerly SET India Pvt. Ltd.)
Finalist
PayTM Diu Tourism
PayTM Karo - Giving India a New Currency Keep Calm and Visit Diu
One97 Communication Private Ltd. U. T. Daman & Diu Tourism
Silver Bronze
OLX.in
Don't Be Chipku
OLX India Pvt. Ltd.
Bronze
Zing Digital
Divide and Rule
DishTV India Limited
Bronze
Ola
Chalo Niklo
ANI Technologies Pvt. Ltd.
Finalist
Flipkart
#GrowWithFlipkart
Flipkart India Pvt. Ltd.
Finalist
Faasos
We Got Your Food
Faasos Food Services Pvt. Ltd.
Finalist
YATRA.COM
EHSAAN MAT LO
Yatra Online Pvt. Ltd.
Finalist
Inorbit Malls India Pvt. Ltd.
Bronze
JSW Group Kellogg India Limited
Finalist Finalist
Jagran Prakashan Ltd.
Finalist
Omron Automation India Pvt. Ltd.
Finalist
OLX India Pvt. Ltd.
Finalist
11. Services : - Others
3 4 5 6 7 8
12. Corporate Advertising / Reputation 1
DDB Mudra Group
Inorbit Malls
2 3
Ogilvy & Mather India JWT
JSW Steel Kellogg's India
4
McCann Worldgroup India
Dainik Jagran
5
McCann Worldgroup India
OMRON
6
MullenLowe Lintas Group, India
OLX.in
BRINGING THE BACKYARD TO THE SHOPFRONT Will of Steel #Feeding Dreams Jagran Sanskarshala - When a newspaper decided to become the nation's teacher OMRON: DONATE YOUR VOICE TO HELP SOMEONE SEE Keemat Bhi Kuch Keemti Bhi
13. Retail 1
Enormous Brands
SHOPCLUES
2
The Leo Group India Happy Creative Services (India) Pvt. Ltd. MullenLowe Lintas Group, India
Amazon.in
INTRODUCING INDIA TO COMMUTE COMMERCE Aur Dikhao!
Flipkart
The Big Billion Day
Flipkart India Pvt. Ltd.
Bronze
Flipkart
Wish Chain
Flipkart India Pvt. Ltd.
Bronze
The Leo Group India
McDonald's
McDonald's KuchPalOffline : How a food destination turned into a friendship destination
Hardcastle Restaurants Pvt. Ltd.
Finalist
FirstCry.com
Bachon Ki Shopping Bachon Ka Khel Nahi
Brainbees Solutions Private Limited
Finalist
Tanishq
Divine Ornaments
Tanishq
Finalist
INTRODUCING THE UMPTEENTH ECOMMERCE PLAYER IN THE COUNTRY
Clues Network Pvt. Ltd.
Finalist
3 4 5 6 7
MullenLowe Lintas Group, India MullenLowe Lintas Group, India
8
Enormous Brands
SHOPCLUES
1
McCann Worldgroup India MullenLowe Lintas Group, India Contract Advertising (India) Pvt. Ltd. MullenLowe Lintas Group, India
Nicotex Johnson & Johnson OneTouch
5
McCann Worldgroup India
Dabur Odomos
6
McCann Worldgroup India
Nestle
Clues Network Pvt. Ltd.
Silver
Amazon Seller Services
Silver
14. Healthcare 2 3 4
U Quit Something I Quit Something
Cipla Ltd.
Khud Ki Care
Johnson & Johnson Limited
Bronze
Sugar Free
How 17.5 kgs of Sugar Hides in Your Daily Cup of Tea!
Zydus Wellness Ltd.
Bronze
Volini
Volini Recovery Zone
Sun Pharmaceuticals
Finalist
Dabur India Limited
Finalist
Nestle India Ltd.
Finalist
Odomos-How did we make odomos a part of school uniform Nestle Now Everyone can Breastfeed a child!
Gold
15. B2B 1 2 3 4
MullenLowe Lintas Group, India Ogilvy & Mather India Ogilvy & Mather India MullenLowe Lintas Group, India
Flipkart
#GrowWithFlipkart
Flipkart India Pvt. Ltd.
Bronze
IBM JSW Steel
Score with Data Will of Steel
IBM India Private Ltd. JSW Steel
Finalist Finalist
Havells LED
Bijli Bachao
Havells India Limited
Finalist
16. Interactive Marketing 1 2
Ogilvy & Mather India Ogilvy & Mather India
Make Love Not Scars DIU Tourism
3
JWT
Pepsi
4
BBDO India Pvt. Ltd.
Ariel Matic
5
Ogilvy & Mather India
Google India Pvt Ltd.
6 7
Ogilvy & Mather India Ogilvy & Mather India
8
Sapient Corporation Pvt. Ltd.
9 10 11
MullenLowe Lintas Group, India MullenLowe Lintas Group, India DDB Mudra Group
Make Love Not Scars U. T. Daman & Diu Tourism
Silver Bronze
PepsiCo India Holdings Pvt. Ltd.
Bronze
Procter & Gamble India
Bronze
Google India Pvt Ltd
Finalist
Cadbury 5 Star Vogue Empower
End Acid Sale Ilha De Calma Crash the Pepsi IPL - From Consumers to Comarketers Ariel- Share The Load Great Online Shopping Festival #72HoursOfCrazy Cadbury 5 Star - #JoKhaayeKhoJaaye #VogueEmpower
Cadbury India Limited Vogue India
Finalist Finalist
DBS BANK
CHILLI PANEER 2
DBS Bank India
Finalist
Dabur Vatika
Brave N Beautiful
Dabur India Limited.
Finalist
hotstar
Go Solo
Star India Pvt. Ltd.
Finalist
Wildcraft India Pvt. Ltd.
Changes in latitude, Changes in attitude
Wildcraft India Pvt. Ltd.
Finalist
17. Small Town and Rural Marketing 1 2 3 4 5
DDB Mudra Group MullenLowe Lintas Group, India PHD India Ogilvy & Mather India Ogilvy & Mather India
UNICEF
'Down', but not out
United Nations Children's Fund (UNICEF) India
Idea
World Wide Wisdom
Idea Cellular Limited
Bronze
Wheel Vodafone M-Pesa Vodafone M-Pesa
Lo Karlo Baat Self defence umbrella Power to migrants
Hindustan Unilever Limited Vodafone M-Pesa Limited Vodafone M-Pesa Limited
Bronze Finalist Finalist
Silver
18. Regional 1
MullenLowe Lintas Group, India
OLX.in
2
DDB Mudra Group
Nutralite
3
JWT
Tata Gluco Plus
4
DDB Mudra Group
KALYAN SILKS
5
MullenLowe Lintas Group, India
Havells
6
Ogilvy & Mather India
7 8
Ogilvy & Mather India Ogilvy & Mather India MullenLowe Lintas Group, India
9
Asian Paints Apex Ultima Protek Tata Sky Ltd. Vodafone M-Pesa Hamam
Don't Be Chipku
OLX India Pvt. Ltd.
Silver
How Ganesha came to life to spread the message Zydus Wellness Ltd. of healthy habits Tata Gluco Plus - Taking the gas out of carbonated NourishCo Beverages Ltd. soft drinks WHEN A MALAYALEE STORE BECAME A KALYAN SILKS TRICHUR (P) LTD. KANNADIGA STORY
Bronze
Hawa Badlegi
Havells India Limited
Bronze
Coconut Tree Climber
Asian Paints Ltd.
Finalist
South Invasion Self defence umbrella
Tata Sky Limited Vodafone M-Pesa Limited
Finalist Finalist
Reverse Celebrity Endorsement
Hindustan Unilever Limited
Finalist
Silver
Bronze
19. Direct Marketing 1 2 3
Ogilvy & Mather India Ogilvy & Mather India Ogilvy & Mather India
Make Love Not Scars Philips India The Akanksha Foundation
End Acid Sale HIMinitiative A for Anthem
Make Love Not Scars Philips Electronics Pvt. Ltd. The Akanksha Foundation
Gold Silver Silver
4
Ogilvy & Mather India
Vodafone Business Services Business is our middle name
Vodafone Business Services
Bronze
5
Ogilvy & Mather India
Vodafone Business Services Ready For The Big League
Vodafone Business Services
Bronze
Cremaffin
Constipasana - Posture of Relief
Abbott India Limited
Bronze
Dabur Vatika
Brave N Beautiful
Dabur India Limited
Bronze
Colgate
Spreading a million smiles Dainik Jagran Young Editors (Yuva Sampadak) ‘Crowdsourcing India’s next newspaper through a direct response’
Colgate Palmolive India Ltd.
Bronze
Jagran Prakashan Ltd
Finalist
8
MullenLowe Lintas Group, India MullenLowe Lintas Group, India Red Fuse Communications
9
McCann Worldgroup India
Dainik Jagran
1
McCann Worldgroup India MullenLowe Lintas Group, India Cheil India McCann Worldgroup India Brave New World Communications Pvt. Ltd.
Saffola
Making Women's Heart Visible
Marico Limited
Gold
Practo
Broken Promises
Practo Technologies Pvt. Ltd.
Silver
Chhanv Foundation Saffola Masala Oats
Donate A Face Can Foodies Be Fit Too?
Chhanv Foundation Marico Limited
Silver Silver
The Roadster Life Co
Roadster Pocketman
Myntra Designs Pvt. Ltd.
Bronze
6
DDB Mudra Group
Nutralite
Zydus Wellness Ltd.
Bronze
7
DDB Mudra Group
KALYAN SILKS
KALYAN SILKS TRICHUR (P) LTD.
Bronze
6 7
20. Experiential Marketing / Brand Experience 2 3 4 5
9
MullenLowe Lintas Group, India PHD India
10
Cheil India
11
McCann Worldgroup India MullenLowe Lintas Group, India
8
12
India's first ever shape-shifting Ganesha demonstrates the power of healthy habits WHEN THE STORE BECAME THE STORY (CONTENT AS BRAND EXPERIENCE)
Tanishq
Gift a Moment
Tanishq
Finalist
Lakme India Samsung India Electronics Pvt Ltd Skore
Launch and taking it to more than a million
Hindustan Unilever Limited
Finalist
Samsung Galaxy S6 Launch Blogathon
Samsung India Electronics Pvt. Ltd.
Finalist
Making Condoms Fashionable
TTK Protective Devices Ltd.
Finalist
Godrej HIT
Track The Bite
Godrej Consumer Products Ltd.
Finalist
13
Star India
Star Movies Secret Screening
The Best Shared Secret
Star India Pvt. Ltd.
Finalist
14
MullenLowe Lintas Group, India
Fair & Lovely
Scaling The Everest
Hindustan Unilever Limited
Finalist
15
WAT Consult
SAP India
Unique Interactive Promotion That Engaged SMBs Sap India Pvt. Ltd.
Finalist
21. Effie for Good 1 2
Ogilvy & Mather India Ogilvy & Mather India Contract Advertising (India) Pvt. Ltd.
Make Love Not Scars The Akanksha Foundation
End Acid Sale A for Anthem
Make Love Not Scars The Akanksha Foundation
Gold Gold
Sugar Free
Donate Your Calories
Zydus Wellness Ltd.
Silver
4
DDB Mudra Group
UNICEF
'Down', but not out
United Nations Children's Fund (UNICEF) India
Silver
5
MullenLowe Lintas Group, India
Dabur Vatika
Brave N Beautiful
Dabur India Limited
1
MullenLowe Lintas Group, India
Paper Boat
2
Enormous Brands
SHOPCLUES
3
Ogilvy & Mather India
Diu Tourism
4
JWT
Tata Gluco Plus
5
MullenLowe Lintas Group, India
6 7
3
Finalist
22. David v/s Goliath Drinks and Memories
Hector Beverages Ltd.
Gold
INTRODUCING INDIA TO COMMUTE Clues Network Pvt. Ltd. COMMERCE Keep Calm and visit Diu U.T. Daman & Diu Tourism Tata Gluco Plus- Taking the gas out of Carbonated NourishCo Beverages Ltd. Soft Drinks
Bronze
FirstCry.com
Bachon Ki Shopping Bachon Ka Khel Nahi
Brainbees Solutions Private Limited
Finalist
The Leo Group India
Anchor
Bindaas Daant Toh Bindaas Aap
Anchor Health & Beauty Care PVT. LTD.
Finalist
Rediffusion Dentsu Young & Rubicam Pvt. Ltd.
Moods Condoms
Play It Right
HLL Lifecare Limited
Finalist
Silver
Finalist
23. Integrated Advertising Campaign 1 2 3 4 5 6
Ogilvy & Mather India BBDO India Pvt. Ltd. Ogilvy & Mather India The Leo Group India Ogilvy & Mather India McCann Worldgroup India MullenLowe Lintas Group, India Happy Creative Services (India) Pvt Ltd. MullenLowe Lintas Group, India MullenLowe Lintas Group, India
Titan Raga Ariel Matic TATA SKY Amazon.in Vodafone M-Pesa PayTM
WINNING BACK LOVE LOST Ariel - Share The Load Daily Dillagi Aur Dikhao! Power to migrants PayTM Karo - Giving India a New Currency
Titan Company Limited Procter & Gamble India Tata Sky Limited Amazon Seller Services Vodafone M-Pesa Limited One97 Communication Private Ltd.
Gold Gold Silver Silver Bronze Bronze
OLX.in
Keemat Bhi Kuch Keemati Bhi
OLX India Pvt. Ltd.
Bronze
Flipkart
The Big Billion Day
Flipkart India Pvt. Ltd.
Finalist
Flipkart.com
Wish Chain
Flipkart India Pvt. Ltd.
Finalist
Godrej KALA HIT
KONE KONE MEIN DANGER
Godrej Consumer Products Ltd.
Finalist
11
JWT
Mountain Dew
PepsiCo India Holdings Pvt. Ltd.
Finalist
12
Ogilvy & Mather India
Diu Tourism
U.T Daman & Diu Tourism
Finalist
7 8 9 10
Mountain Dew Naam Bante Hain Risk SeEvolution of an Iconic Brand Keep Calm and visit Diu
13
JWT
Pepsi
14 15 16 17
BMW Greenply Saffola Masala Oats Nicotex Idea
20 21 22
Ogilvy & Mather India Ogilvy & Mather India McCann Worldgroup India McCann Worldgroup India MullenLowe Lintas Group, India MullenLowe Lintas Group, India McCann Worldgroup India JWT McCann Worldgroup India
Crash the Pepsi IPL - From Consumers to Comarketers Don't Postpone Joy Ask Greenply Can Foodies Be Fit Too? U Quit Something I Quit Something
23
Star India
24
PepsiCo India Holdings Pvt. Ltd.
Finalist
BMW India Pvt. Ltd. Greenply Industries Ltd. Marico Limited Cipla Ltd.
Finalist Finalist Finalist Finalist
IIN Second Chance
Idea Cellular Limited
Finalist
hotstar
Go Solo
Star India Pvt. Ltd.
Finalist
Yatra.com Kellogg's India Saffola
EHSAAN MAT LO #Feeding Dreams Making Women's Heart Visible
Yatra Online Pvt. Ltd. Kellogg India Limited Marico Limited
Finalist Finalist Finalist
Star Sports Mauka Campaign Mauka Mauka
Star India Pvt. Ltd.
Finalist
Contract Advertising (India) Pvt Ltd.
Truly Madly Matchmakers
#BoyBrowsing
Truly Madly Matchmaker Private Limited
Finalist
25
McCann Worldgroup India
Nescafe Classic
How Nescafe redefined the role for coffee in the life of the Indian youth
Nestle India Ltd.
Finalist
26
DDB Mudra Group
Sony Max (Max) - Indian Premiere League (IPL)
Celebrating India's only secular festival
Multi Screen Media Pvt. Ltd. (Formerly SET India Pvt. Ltd.)
Finalist
18 19
24. Best On-going Campaign 1 2 3 4 5 6 7
MullenLowe Lintas Group, India MullenLowe Lintas Group, India Ogilvy & Mather India Ogilvy & Mather India Ogilvy & Mather India Ogilvy & Mather India MullenLowe Lintas Group, India
Tata Tea
From Packaged Good to Packaging Good
Tata Global Beverages Limited
Gold
Idea
An Idea Can Change Your Life
Idea Cellular Limited
Silver
Bournvita The Akanksha Foundation Cadbury Gems Dove Hair
Tayyari Jeet Ki (Prepare to Win) GIVE TO RECEIVE Role Reversal Damage is beautiful
Mondelez India Foods Ltd. The Akanksha Foundation Mondelez India Foods Ltd. Hindustan Unilever Limited
Bronze Bronze Finalist Finalist
OLX.in
Bech De
OLX India Pvt. Ltd.
Finalist
25. New Product or Service 1 2 3 4
Law & Kenneth Saatchi & Saatchi Private Limited. MullenLowe Lintas Group, India Cheil India Interface Communications
pepperfry.com
OFFLINE TO ONLINE FURNITURE SHOPPING
Pepperfry.Com TrendSutra Platform Pvt. Ltd.
Practo
Life Mein
Practo Technologies Pvt. Ltd.
Bronze
Salaam Baalak Trust Mahindra Jeeto
The light bag - Bringing children out of the dark Sahi Chuno. Kamao Jyada
Salaam Baalak Trust Mahindra & Mahindra Ltd. (Auto)
Bronze Finalist
Drinks and Memories
Hector Beverages Ltd.
GRAND EFFIE Integrated Advertising Campaign 1
MullenLowe Lintas Group, India
Paper Boat
Silver
EFFIE INDIA CLIENT OF THE YEAR - HINDUSTAN UNILEVER LIMITED EFFIE INDIA AGENCY OF THE YEAR - MULLENLOWE LINTAS GROUP, INDIA
Agency Name MullenLowe Lintas Group, India MullenLowe Lintas Group, India
Brand Name
Dabur India Limited
Gold
Fair & Lovely
Delay Marriage
Hindustan Unilever Limited
Gold
Johnson & Johnson Limited
Silver
Hindustan Unilever Limited
Bronze
Reckitt Benckiser India
Bronze
Clean & Clear
4
Ogilvy & Mather India
Dove Hair Care
5
McCann Worldgroup India
DETTOL
10 11 12 13
McCann Worldgroup India
7 8 9
G/S/B/F
Brave N Beautiful
DDB Mudra Group
MullenLowe Lintas Group, India BBH Communications India Pvt. Ltd. BBH Communications India Pvt. Ltd. MullenLowe Lintas Group, India Creativeland Asia Pvt. Ltd. Creativeland Asia Pvt. Ltd. The Leo Group India
Client Name
Dabur Vatika
3
6
Campaign Title
CLEAN & CLEAR SEE THE REAL ME - A HIMALAYAN ODYSSEY Damage that helped Dove win DETTOL- INDIA'S NEW CURRENCY FOR HYGIENE
Close up
First Move
Hindustan Unilever Limited
Bronze
Nihar Shanti Amla
Change Made Easy
Marico Limited
Finalist
Parachute Advansed Ayurvedic Hair Oil
Don't Ignore Hair Fall
Marico Limited
Finalist
Hamam
Reverse Celebrity Endorsement
Hindustan Unilever Limited
Finalist
Godrej Expert Godrej Cinthol Anchor White Toothpaste
My First Hero Alive Is Offline Bindaas Daant Toh Bindaas Aap DETTOL SQUEEZY: TEACHING INDIA THE DETTOL HABIT
Godrej Consumer Products Ltd. Godrej Consumer Products Ltd. Anchor Health & Beauty Care Pvt. Ltd.
Finalist Finalist Finalist
Reckitt Benckiser India
Finalist
Gold
DETTOL SQUEEZY
02. Consumer Products : - Beverages and drinks.
2
MullenLowe Lintas Group, India Ogilvy & Mather India
3
McCann Worldgroup India
Nescafe
4
JWT
Mountain Dew
5
JWT
Pepsi
6 7
Ogilvy & Mather India Bates CHI&Partners
Kinley Tang
1
Paper Boat
Drinks and Memories
Hector Beverages Ltd.
Bournvita
Swimmer How Nescafe redefined the role for coffee in the life of the Indian youth Mountain Dew Naam Bante Hain Risk Se Evolution of an Iconic Brand Crash the Pepsi IPL - From Consumers to Comarketers Kinley: Give truth a chance TANG - Reversing the curse of concentrates
Mondelez India Foods Ltd.
Bronze
Nestle India Ltd.
Bronze
PepsiCo India Holdings Pvt. Ltd.
Finalist
PepsiCo India Holdings Pvt. Ltd.
Finalist
Coca-Cola India Pvt. Ltd. Mondelez India Foods Ltd.
Finalist Finalist
03. Consumer Products : - Confectionary and food. 1 2 3
McCann Worldgroup India McCann Worldgroup India Ogilvy & Mather India
4
Ogilvy & Mather India
5
DDB Mudra Group
Nutralite
6
JWT
NESTLÉ MUNCH
7
JWT MullenLowe Lintas Group, India MullenLowe Lintas Group, India MullenLowe Lintas Group, India
Kellogg's Chocos
When Lord Ganesha Walked The Talk For Nutralite MUNCHIFICATION - 'MUNCH KHAO - APNE MANCH PE AAO' "Khuljaye Bachpan"
Kissan
JWT
8 9 10 11 12 13 14 15 16
Publicis Communications Pvt. Ltd JWT JWT McCann Worldgroup India McCann Worldgroup India
Making Women's Heart Visible Can Foodies Be Fit Too? Stay Cool, Stay Lost
Marico Limited Marico Limited Mondelez India Foods Ltd.
Silver Silver Bronze
BUBBLED UP FOR JOY
Mondelez India Foods Ltd.
Bronze
Zydus Wellness Ltd.
Bronze
Nestle India Ltd.
Finalist
Kellogg India Limited
Finalist
Changing Kissan's Roll
Hindustan Unilever Limited
Finalist
Knorr
Small Pangs of Hunger
Hindustan Unilever Limited
Finalist
Dabur Honey
Jealous Husbands
Dabur India Ltd.
Finalist
NESTLÉ MILKYBAR
PLAY AND LEARN WITH A TREAT YOU CAN EAT
Nestle India Ltd.
Finalist
Maggi Noodles
Khushiyon ki recipe
Nestle India Ltd.
Finalist
Kellogg's CornFlakes Kellogg's CornFlakes Aashirvaad MAGGI
Customization Solid versus Liquid Living up to a mother's promise MAGGI #WeMissYouToo
Kellogg India Limited Kellogg India Limited ITC Foods Ltd. Nestle India Ltd.
Finalist Finalist Finalist Finalist
Ariel Matic
Ariel- Share The Load
Procter & Gamble India
Gold
Surf Excel Bar
Stain Eraser
Hindustan Unilever Limited
Silver
Titan Raga
Titan Raga - Winning back love lost
Titan Company Limited
Bronze
Scotch Brite Scrub Pad
The Legend of Scotch Brite
3M India Ltd.
Finalist
Saffola Saffola Masala Oats Cadbury 5star Cadbury Dairy Milk Silk Chocolate
04. Consumer Products : - Others 1 2 3 4
BBDO India Pvt. Ltd. MullenLowe Lintas Group, India Ogilvy & Mather India Grey Worldwide India Pvt. Ltd.
05. Consumer Durables : - Automobiles and auto parts, two wheelers and auto related. 1 2 3 4 5 6 7
Taproot India Communication Pvt. Ltd. Interface Communications Ogilvy & Mather India Creativeland Asia Pvt. Ltd. Rediffusion Dentsu Young & Rubicam Pvt. Ltd. Ogilvy & Mather India Blue Hive India
Mahindra Two Wheelers
Kisi Se Kam Nahi
Mahindra Two Wheelers Ltd.
Mahindra XUV 500 BMW Godrej aer
Reclaim the pole position Don't Postpone Joy #changetheaer T-1 Season 2 The Sequel that beat the Blockbuster Castrol CRB Minitruck - Launch Ford Figo Aspire - What Drives You?
Mahindra & Mahindra Ltd. (Auto) BMW India Pvt. Ltd. Godrej Consumer Products Ltd.
Bronze Bronze Bronze
Tata Motors Limited
Finalist
Castrol India Ltd. FORD INDIA PRIVATE LIMITED
Finalist Finalist
Tata Prima Castrol CRB Minitruck Ford Figo Aspire
Silver
06. Consumer Durables : - Electronic goods. 1 2
Ogilvy & Mather India The Leo Group India Grey Worldwide India Pvt. Ltd.
Tata Sky Ltd. Kindle Paperwhite
Daily Dillagi Kindle - the joy of reading
Tata Sky Limited Amazon Seller Services
Bronze Bronze
Dell
Ratta Raaga
Dell India Pvt. Ltd.
Finalist
4
Dentsu Marcom Pvt. Ltd.
CP Plus
CP Plus India
Finalist
5
Ogilvy & Mather India
LENOVO INDIA
Lenovo India Pvt. Limited
Finalist
3
"Upar wala sab dekh raha hai"•(The one above sees all.) LENOVO POWERS THE GAMER IN YOU
07. Consumer Durables : - Others 1 2 3 4 5 6
Ogilvy & Mather India MullenLowe Lintas Group, India Ogilvy & Mather India MullenLowe Lintas Group, India Law & Kenneth Saatchi & Saatchi Private Limited MullenLowe Lintas Group, India
JSW Cement
JSW Cement: from slow - setting to fast moving
JSW Cement
Bronze
Tanishq
Timeless Relationship
Tanishq
Bronze
JSW Neosteel
Creating new category codes in steel retailing
JSW Group
Finalist
Tanishq
Promises
Tanishq
Finalist
pepperfry.com
Beating the blues
Pepperfry.Com TrendSutra Platform Pvt. Ltd.
Finalist
Havells LED
Bill Chota Dil Bada
Havells India Limited
Finalist
08. Services : - Telecom and related products. 1 2 3
Contract Advertising (India) Truecaller Pvt. Ltd. Taproot India Communication Airtel Pvt. Ltd. Ogilvy & Mather India Vodafone
Truecaller - Take the Right Call
True Software Scandinavia AB
Gold
Launching Airtel 4G - Challenging skepticism
Bharti Airtel Ltd.
Silver
Fast internet is a force for good
Vodafone India Limited
Bronze
09. Services : - Financial Services. 1 2 3
Ogilvy & Mather India Ogilvy & Mather India JWT MullenLowe Lintas Group, India
ICICI Bank Vodafone M-Pesa Tata AIA Life Insurance
'Expression Debit Card' Power to migrants Daddy aur Zooey (making Good happen)
ICICI Bank Limited Vodafone M-Pesa Limited Tata AIA Life Insurance Company Ltd.
Bronze Finalist Finalist
Policy Bazaar
Ullu Thullu
PolicyBazaar
Finalist
5
The Leo Group India
HDFC Life
Apno ko apne dum pe jeena sikhao
HDFC Standard Life Insurance Co. Ltd.
Finalist
6
Taproot India Communication Birla Sun Life Insurance Pvt. Ltd.
BSLI Khud Ko Kar Buland
Birla Sun Life Insurance Co. Ltd.
Finalist
4
10. Services : - Media & Entertainment. 1 2 3 4 5 6 7 8
MullenLowe Lintas Group, India MullenLowe Lintas Group, India Ogilvy & Mather India Ogilvy & Mather India MullenLowe Lintas Group, India Ogilvy & Mather India Ogilvy & Mather India MullenLowe Lintas Group, India
9
DDB Mudra Group
1 2
McCann Worldgroup India Ogilvy & Mather India MullenLowe Lintas Group, India McCann Worldgroup India Happy Creative Services (India) Pvt. Ltd. MullenLowe Lintas Group, India MullenLowe Lintas Group, India McCann Worldgroup India
Hotstar
Go Solo
Star India Pvt. Ltd.
Gold
Youtube
The Suffering of Buffering
Google India Pvt. Ltd.
Silver
Indian Super League Satyamev Jayate Season 3
Let's Football Mission Impossible to Possible
Football Sports Development Limited Star India Pvt. Ltd.
Bronze Bronze
hotstar
Bahut Far
Star India Group (Novi Digital)
Bronze
Postpickle Mumbai Indians
For a sister Connecting millions of fans to a cause
Postpickle Reliance Industries Ltd.
Finalist Finalist
Star Sports
Nanhi Kali
Star India Pvt. Ltd.
Finalist
Sony Max (Max) - Indian Premiere League (IPL)
Diwali, Christmas, Eid and now, IPL
Multi Screen Media Pvt Ltd (Formerly SET India Pvt. Ltd.)
Finalist
PayTM Diu Tourism
PayTM Karo - Giving India a New Currency Keep Calm and Visit Diu
One97 Communication Private Ltd. U. T. Daman & Diu Tourism
Silver Bronze
OLX.in
Don't Be Chipku
OLX India Pvt. Ltd.
Bronze
Zing Digital
Divide and Rule
DishTV India Limited
Bronze
Ola
Chalo Niklo
ANI Technologies Pvt. Ltd.
Finalist
Flipkart
#GrowWithFlipkart
Flipkart India Pvt. Ltd.
Finalist
Faasos
We Got Your Food
Faasos Food Services Pvt. Ltd.
Finalist
YATRA.COM
EHSAAN MAT LO
Yatra Online Pvt. Ltd.
Finalist
Inorbit Malls India Pvt. Ltd.
Bronze
JSW Group Kellogg India Limited
Finalist Finalist
Jagran Prakashan Ltd.
Finalist
Omron Automation India Pvt. Ltd.
Finalist
OLX India Pvt. Ltd.
Finalist
11. Services : - Others
3 4 5 6 7 8
12. Corporate Advertising / Reputation 1
DDB Mudra Group
Inorbit Malls
2 3
Ogilvy & Mather India JWT
JSW Steel Kellogg's India
4
McCann Worldgroup India
Dainik Jagran
5
McCann Worldgroup India
OMRON
6
MullenLowe Lintas Group, India
OLX.in
BRINGING THE BACKYARD TO THE SHOPFRONT Will of Steel #Feeding Dreams Jagran Sanskarshala - When a newspaper decided to become the nation's teacher OMRON: DONATE YOUR VOICE TO HELP SOMEONE SEE Keemat Bhi Kuch Keemti Bhi
13. Retail 1
Enormous Brands
SHOPCLUES
2
The Leo Group India Happy Creative Services (India) Pvt. Ltd. MullenLowe Lintas Group, India
Amazon.in
INTRODUCING INDIA TO COMMUTE COMMERCE Aur Dikhao!
Flipkart
The Big Billion Day
Flipkart India Pvt. Ltd.
Bronze
Flipkart
Wish Chain
Flipkart India Pvt. Ltd.
Bronze
The Leo Group India
McDonald's
McDonald's KuchPalOffline : How a food destination turned into a friendship destination
Hardcastle Restaurants Pvt. Ltd.
Finalist
FirstCry.com
Bachon Ki Shopping Bachon Ka Khel Nahi
Brainbees Solutions Private Limited
Finalist
Tanishq
Divine Ornaments
Tanishq
Finalist
INTRODUCING THE UMPTEENTH ECOMMERCE PLAYER IN THE COUNTRY
Clues Network Pvt. Ltd.
Finalist
3 4 5 6 7
MullenLowe Lintas Group, India MullenLowe Lintas Group, India
8
Enormous Brands
SHOPCLUES
1
McCann Worldgroup India MullenLowe Lintas Group, India Contract Advertising (India) Pvt. Ltd. MullenLowe Lintas Group, India
Nicotex Johnson & Johnson OneTouch
5
McCann Worldgroup India
Dabur Odomos
6
McCann Worldgroup India
Nestle
Clues Network Pvt. Ltd.
Silver
Amazon Seller Services
Silver
14. Healthcare 2 3 4
U Quit Something I Quit Something
Cipla Ltd.
Khud Ki Care
Johnson & Johnson Limited
Bronze
Sugar Free
How 17.5 kgs of Sugar Hides in Your Daily Cup of Tea!
Zydus Wellness Ltd.
Bronze
Volini
Volini Recovery Zone
Sun Pharmaceuticals
Finalist
Dabur India Limited
Finalist
Nestle India Ltd.
Finalist
Odomos-How did we make odomos a part of school uniform Nestle Now Everyone can Breastfeed a child!
Gold
15. B2B 1 2 3 4
MullenLowe Lintas Group, India Ogilvy & Mather India Ogilvy & Mather India MullenLowe Lintas Group, India
Flipkart
#GrowWithFlipkart
Flipkart India Pvt. Ltd.
Bronze
IBM JSW Steel
Score with Data Will of Steel
IBM India Private Ltd. JSW Steel
Finalist Finalist
Havells LED
Bijli Bachao
Havells India Limited
Finalist
16. Interactive Marketing 1 2
Ogilvy & Mather India Ogilvy & Mather India
Make Love Not Scars DIU Tourism
3
JWT
Pepsi
4
BBDO India Pvt. Ltd.
Ariel Matic
5
Ogilvy & Mather India
Google India Pvt Ltd.
6 7
Ogilvy & Mather India Ogilvy & Mather India
8
Sapient Corporation Pvt. Ltd.
9 10 11
MullenLowe Lintas Group, India MullenLowe Lintas Group, India DDB Mudra Group
Make Love Not Scars U. T. Daman & Diu Tourism
Silver Bronze
PepsiCo India Holdings Pvt. Ltd.
Bronze
Procter & Gamble India
Bronze
Google India Pvt Ltd
Finalist
Cadbury 5 Star Vogue Empower
End Acid Sale Ilha De Calma Crash the Pepsi IPL - From Consumers to Comarketers Ariel- Share The Load Great Online Shopping Festival #72HoursOfCrazy Cadbury 5 Star - #JoKhaayeKhoJaaye #VogueEmpower
Cadbury India Limited Vogue India
Finalist Finalist
DBS BANK
CHILLI PANEER 2
DBS Bank India
Finalist
Dabur Vatika
Brave N Beautiful
Dabur India Limited.
Finalist
hotstar
Go Solo
Star India Pvt. Ltd.
Finalist
Wildcraft India Pvt. Ltd.
Changes in latitude, Changes in attitude
Wildcraft India Pvt. Ltd.
Finalist
17. Small Town and Rural Marketing 1 2 3 4 5
DDB Mudra Group MullenLowe Lintas Group, India PHD India Ogilvy & Mather India Ogilvy & Mather India
UNICEF
'Down', but not out
United Nations Children's Fund (UNICEF) India
Idea
World Wide Wisdom
Idea Cellular Limited
Bronze
Wheel Vodafone M-Pesa Vodafone M-Pesa
Lo Karlo Baat Self defence umbrella Power to migrants
Hindustan Unilever Limited Vodafone M-Pesa Limited Vodafone M-Pesa Limited
Bronze Finalist Finalist
Silver
18. Regional 1
MullenLowe Lintas Group, India
OLX.in
2
DDB Mudra Group
Nutralite
3
JWT
Tata Gluco Plus
4
DDB Mudra Group
KALYAN SILKS
5
MullenLowe Lintas Group, India
Havells
6
Ogilvy & Mather India
7 8
Ogilvy & Mather India Ogilvy & Mather India MullenLowe Lintas Group, India
9
Asian Paints Apex Ultima Protek Tata Sky Ltd. Vodafone M-Pesa Hamam
Don't Be Chipku
OLX India Pvt. Ltd.
Silver
How Ganesha came to life to spread the message Zydus Wellness Ltd. of healthy habits Tata Gluco Plus - Taking the gas out of carbonated NourishCo Beverages Ltd. soft drinks WHEN A MALAYALEE STORE BECAME A KALYAN SILKS TRICHUR (P) LTD. KANNADIGA STORY
Bronze
Hawa Badlegi
Havells India Limited
Bronze
Coconut Tree Climber
Asian Paints Ltd.
Finalist
South Invasion Self defence umbrella
Tata Sky Limited Vodafone M-Pesa Limited
Finalist Finalist
Reverse Celebrity Endorsement
Hindustan Unilever Limited
Finalist
Silver
Bronze
19. Direct Marketing 1 2 3
Ogilvy & Mather India Ogilvy & Mather India Ogilvy & Mather India
Make Love Not Scars Philips India The Akanksha Foundation
End Acid Sale HIMinitiative A for Anthem
Make Love Not Scars Philips Electronics Pvt. Ltd. The Akanksha Foundation
Gold Silver Silver
4
Ogilvy & Mather India
Vodafone Business Services Business is our middle name
Vodafone Business Services
Bronze
5
Ogilvy & Mather India
Vodafone Business Services Ready For The Big League
Vodafone Business Services
Bronze
Cremaffin
Constipasana - Posture of Relief
Abbott India Limited
Bronze
Dabur Vatika
Brave N Beautiful
Dabur India Limited
Bronze
Colgate
Spreading a million smiles Dainik Jagran Young Editors (Yuva Sampadak) ‘Crowdsourcing India’s next newspaper through a direct response’
Colgate Palmolive India Ltd.
Bronze
Jagran Prakashan Ltd
Finalist
8
MullenLowe Lintas Group, India MullenLowe Lintas Group, India Red Fuse Communications
9
McCann Worldgroup India
Dainik Jagran
1
McCann Worldgroup India MullenLowe Lintas Group, India Cheil India McCann Worldgroup India Brave New World Communications Pvt. Ltd.
Saffola
Making Women's Heart Visible
Marico Limited
Gold
Practo
Broken Promises
Practo Technologies Pvt. Ltd.
Silver
Chhanv Foundation Saffola Masala Oats
Donate A Face Can Foodies Be Fit Too?
Chhanv Foundation Marico Limited
Silver Silver
The Roadster Life Co
Roadster Pocketman
Myntra Designs Pvt. Ltd.
Bronze
6
DDB Mudra Group
Nutralite
Zydus Wellness Ltd.
Bronze
7
DDB Mudra Group
KALYAN SILKS
KALYAN SILKS TRICHUR (P) LTD.
Bronze
6 7
20. Experiential Marketing / Brand Experience 2 3 4 5
9
MullenLowe Lintas Group, India PHD India
10
Cheil India
11
McCann Worldgroup India MullenLowe Lintas Group, India
8
12
India's first ever shape-shifting Ganesha demonstrates the power of healthy habits WHEN THE STORE BECAME THE STORY (CONTENT AS BRAND EXPERIENCE)
Tanishq
Gift a Moment
Tanishq
Finalist
Lakme India Samsung India Electronics Pvt Ltd Skore
Launch and taking it to more than a million
Hindustan Unilever Limited
Finalist
Samsung Galaxy S6 Launch Blogathon
Samsung India Electronics Pvt. Ltd.
Finalist
Making Condoms Fashionable
TTK Protective Devices Ltd.
Finalist
Godrej HIT
Track The Bite
Godrej Consumer Products Ltd.
Finalist
13
Star India
Star Movies Secret Screening
The Best Shared Secret
Star India Pvt. Ltd.
Finalist
14
MullenLowe Lintas Group, India
Fair & Lovely
Scaling The Everest
Hindustan Unilever Limited
Finalist
15
WAT Consult
SAP India
Unique Interactive Promotion That Engaged SMBs Sap India Pvt. Ltd.
Finalist
21. Effie for Good 1 2
Ogilvy & Mather India Ogilvy & Mather India Contract Advertising (India) Pvt. Ltd.
Make Love Not Scars The Akanksha Foundation
End Acid Sale A for Anthem
Make Love Not Scars The Akanksha Foundation
Gold Gold
Sugar Free
Donate Your Calories
Zydus Wellness Ltd.
Silver
4
DDB Mudra Group
UNICEF
'Down', but not out
United Nations Children's Fund (UNICEF) India
Silver
5
MullenLowe Lintas Group, India
Dabur Vatika
Brave N Beautiful
Dabur India Limited
1
MullenLowe Lintas Group, India
Paper Boat
2
Enormous Brands
SHOPCLUES
3
Ogilvy & Mather India
Diu Tourism
4
JWT
Tata Gluco Plus
5
MullenLowe Lintas Group, India
6 7
3
Finalist
22. David v/s Goliath Drinks and Memories
Hector Beverages Ltd.
Gold
INTRODUCING INDIA TO COMMUTE Clues Network Pvt. Ltd. COMMERCE Keep Calm and visit Diu U.T. Daman & Diu Tourism Tata Gluco Plus- Taking the gas out of Carbonated NourishCo Beverages Ltd. Soft Drinks
Bronze
FirstCry.com
Bachon Ki Shopping Bachon Ka Khel Nahi
Brainbees Solutions Private Limited
Finalist
The Leo Group India
Anchor
Bindaas Daant Toh Bindaas Aap
Anchor Health & Beauty Care PVT. LTD.
Finalist
Rediffusion Dentsu Young & Rubicam Pvt. Ltd.
Moods Condoms
Play It Right
HLL Lifecare Limited
Finalist
Silver
Finalist
23. Integrated Advertising Campaign 1 2 3 4 5 6
Ogilvy & Mather India BBDO India Pvt. Ltd. Ogilvy & Mather India The Leo Group India Ogilvy & Mather India McCann Worldgroup India MullenLowe Lintas Group, India Happy Creative Services (India) Pvt Ltd. MullenLowe Lintas Group, India MullenLowe Lintas Group, India
Titan Raga Ariel Matic TATA SKY Amazon.in Vodafone M-Pesa PayTM
WINNING BACK LOVE LOST Ariel - Share The Load Daily Dillagi Aur Dikhao! Power to migrants PayTM Karo - Giving India a New Currency
Titan Company Limited Procter & Gamble India Tata Sky Limited Amazon Seller Services Vodafone M-Pesa Limited One97 Communication Private Ltd.
Gold Gold Silver Silver Bronze Bronze
OLX.in
Keemat Bhi Kuch Keemati Bhi
OLX India Pvt. Ltd.
Bronze
Flipkart
The Big Billion Day
Flipkart India Pvt. Ltd.
Finalist
Flipkart.com
Wish Chain
Flipkart India Pvt. Ltd.
Finalist
Godrej KALA HIT
KONE KONE MEIN DANGER
Godrej Consumer Products Ltd.
Finalist
11
JWT
Mountain Dew
PepsiCo India Holdings Pvt. Ltd.
Finalist
12
Ogilvy & Mather India
Diu Tourism
U.T Daman & Diu Tourism
Finalist
7 8 9 10
Mountain Dew Naam Bante Hain Risk SeEvolution of an Iconic Brand Keep Calm and visit Diu
13
JWT
Pepsi
14 15 16 17
BMW Greenply Saffola Masala Oats Nicotex Idea
20 21 22
Ogilvy & Mather India Ogilvy & Mather India McCann Worldgroup India McCann Worldgroup India MullenLowe Lintas Group, India MullenLowe Lintas Group, India McCann Worldgroup India JWT McCann Worldgroup India
Crash the Pepsi IPL - From Consumers to Comarketers Don't Postpone Joy Ask Greenply Can Foodies Be Fit Too? U Quit Something I Quit Something
23
Star India
24
PepsiCo India Holdings Pvt. Ltd.
Finalist
BMW India Pvt. Ltd. Greenply Industries Ltd. Marico Limited Cipla Ltd.
Finalist Finalist Finalist Finalist
IIN Second Chance
Idea Cellular Limited
Finalist
hotstar
Go Solo
Star India Pvt. Ltd.
Finalist
Yatra.com Kellogg's India Saffola
EHSAAN MAT LO #Feeding Dreams Making Women's Heart Visible
Yatra Online Pvt. Ltd. Kellogg India Limited Marico Limited
Finalist Finalist Finalist
Star Sports Mauka Campaign Mauka Mauka
Star India Pvt. Ltd.
Finalist
Contract Advertising (India) Pvt Ltd.
Truly Madly Matchmakers
#BoyBrowsing
Truly Madly Matchmaker Private Limited
Finalist
25
McCann Worldgroup India
Nescafe Classic
How Nescafe redefined the role for coffee in the life of the Indian youth
Nestle India Ltd.
Finalist
26
DDB Mudra Group
Sony Max (Max) - Indian Premiere League (IPL)
Celebrating India's only secular festival
Multi Screen Media Pvt. Ltd. (Formerly SET India Pvt. Ltd.)
Finalist
18 19
24. Best On-going Campaign 1 2 3 4 5 6 7
MullenLowe Lintas Group, India MullenLowe Lintas Group, India Ogilvy & Mather India Ogilvy & Mather India Ogilvy & Mather India Ogilvy & Mather India MullenLowe Lintas Group, India
Tata Tea
From Packaged Good to Packaging Good
Tata Global Beverages Limited
Gold
Idea
An Idea Can Change Your Life
Idea Cellular Limited
Silver
Bournvita The Akanksha Foundation Cadbury Gems Dove Hair
Tayyari Jeet Ki (Prepare to Win) GIVE TO RECEIVE Role Reversal Damage is beautiful
Mondelez India Foods Ltd. The Akanksha Foundation Mondelez India Foods Ltd. Hindustan Unilever Limited
Bronze Bronze Finalist Finalist
OLX.in
Bech De
OLX India Pvt. Ltd.
Finalist
25. New Product or Service 1 2 3 4
Law & Kenneth Saatchi & Saatchi Private Limited. MullenLowe Lintas Group, India Cheil India Interface Communications
pepperfry.com
OFFLINE TO ONLINE FURNITURE SHOPPING
Pepperfry.Com TrendSutra Platform Pvt. Ltd.
Practo
Life Mein
Practo Technologies Pvt. Ltd.
Bronze
Salaam Baalak Trust Mahindra Jeeto
The light bag - Bringing children out of the dark Sahi Chuno. Kamao Jyada
Salaam Baalak Trust Mahindra & Mahindra Ltd. (Auto)
Bronze Finalist
Drinks and Memories
Hector Beverages Ltd.
GRAND EFFIE Integrated Advertising Campaign 1
MullenLowe Lintas Group, India
Paper Boat
Silver
EFFIE INDIA CLIENT OF THE YEAR - HINDUSTAN UNILEVER LIMITED EFFIE INDIA AGENCY OF THE YEAR - MULLENLOWE LINTAS GROUP, INDIA
