Egypt Edition 2 Hugo Boss
MARKET Modern, international, individualistic: In an intangible market where image is everything, Hugo Boss fragrances capture the most desirable characteristics of modern life. Hugo Boss designer fragrances are consistently among the top ten for retail sales in the 100 markets where they are available worldwide, with annual sales exceeding one billion euros. The Hugo, Boss and Baldessarini ranges appeal to confident, successful men and women of all ages. In Egypt, the best-selling fragrances are available through 50 outlets in Cairo, Alexandria and Port Said, distributed by the Prestige Distribution, one of the largest local fragrance agents.
patented technologies that uniquely change the fragrance profile, resulting in ‘new world’ fragrance characters. In 1993, P&G Prestige Beauté diversified Hugo Boss into the three brands that have made the company one of the world’s leading fashion groups: Boss, Hugo and Baldessarini. The three Hugo Boss brands share a philosophy of providing complete, clearly positioned lifestyle collections.
ACHIEVEMENTS A testament to its innovation and international popularity, Hugo Boss won three of the four Fifi Awards for men’s fragrances in 2003. In the Haute Couture category, Baldessarini Hugo Boss won both Best Parfum and Best Flacon for a new launch. The award for the best new perfume in the Prêt-a-Por ter category went to Boss In Motion. The Fragrance Foundation awards, which are the single most impor tant in the fine fragrance industry, recognize the best new scents as well as classic favorites in the United States, France, Germany, the United Kingdom, Spain and Italy. A jury of industry exper ts has decided the Fifi Awards for the past 30 years.
HISTORY Since 1991, Proctor & Gamble (P&G) Prestige Beauté has held the license for Hugo Boss beauty products, which include fragrances and cosmetics. P&G Prestige Beauté creates fragrances of superior character by engaging the world’s most creative perfumery talent. The extensive knowledge of these talented individuals is combined with the best aroma chemicals from external fragrance houses and intelligent consumer research, giving P&G an unrivalled knowledge of consumer understanding and a proprietary approach to translate consumer feedback and designer inspiration into precise fragrance development guidelines. P&G possesses 52
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Hugo Boss products in Egypt are exclusively distributed by Prestige Distribution, a division of Comptoir Egyptien de Representation and one of the largest companies in the local fragrance market. The first company to open a boutique dedicated to up market fragrances in Egypt, Prestige now operates a chain of nine retail outlets: seven Palais des Parfums stores, one Harmony retail outlet and the country’s first Mont Blanc boutique. In addition to handling Hugo Boss, Prestige Distribution also represents such prestigious brands as the Yves Saint Laurent Beauté Group, Max Factor cosmetics, Kenzo, Puig, Sogedimo,
Moschino, Versace, Dolce & Gabbana, Parfum Balmain, Loewe, Rance.
PRODUCT HUGO energise is the latest masculine fragrance, most vibrant male fragrance from HUGO by HUGO BOSS. HUGO fragrances are worn by men with attitude, men who live life by their own rules. The man who wears HUGO is irreverent, urban, casual and self-assertive. HUGO by HUGO BOSS is committed to creating fragrances that match any mood, that represent all the subtle complexities which represent the true character of men who live in the real world but refuse to be defined by the standards of popular convention. The face of HUGO energise is 24-year-old Parisian Nicolas Duvauchelle. Nicolas embodies attitude and vitality while staying relaxed, unruffled and in control. No mean feat, because the TV commercial directed by Edmundo Roman sees Nicolas running, jumping and moving through the city on his own terms - and in his own way. Aided by his kickboxing past the commercial shows him jump across rooftops, up and down stairs and over walls. Nothing stops him travelling in a quick, straight line to his final destination. Boss Soul is the expression of an elegant and sophisticated modernity, worked around a game of contrasts between the light and darkness of its precious raw materials. Boss soul speaks to the soul of a man, he is indeed urban, sophisticated and successful but first of all he feels and aspires to authenticity and inner balance. To be able to speak to the senses of such a man their creation reached beyond raw materials and carved the essence of each, bringing to life their light and their darkness, their freshness and their density. Boss In Motion Black Edition is inspired by a new warm-cool accord of tobacco and vanilla, very warm and aromatic, cooled by the sparkling side of ginger. Tones of kumquat deliver a radiating bright breath of freshness to a citrus top note constructed of bergamot and grapefruit. The cool spiciness of cardamom and ginger lead to the transparent, marine-like facets of a blue lotus accord and embedded in aromatic sage. The exquisite and soft nuances of the tobacco-vanilla
SUPERBRANDS
12/17/06 2:15:39 PM
patented technologies that uniquely change the fragrance profile, resulting in ‘new world’ fragrance characters. In 1993, P&G Prestige Beauté diversified Hugo Boss into the three brands that have made the company one of the world’s leading fashion groups: Boss, Hugo and Baldessarini. The three Hugo Boss brands share a philosophy of providing complete, clearly positioned lifestyle collections.
ACHIEVEMENTS A testament to its innovation and international popularity, Hugo Boss won three of the four Fifi Awards for men’s fragrances in 2003. In the Haute Couture category, Baldessarini Hugo Boss won both Best Parfum and Best Flacon for a new launch. The award for the best new perfume in the Prêt-a-Por ter category went to Boss In Motion. The Fragrance Foundation awards, which are the single most impor tant in the fine fragrance industry, recognize the best new scents as well as classic favorites in the United States, France, Germany, the United Kingdom, Spain and Italy. A jury of industry exper ts has decided the Fifi Awards for the past 30 years.
HISTORY Since 1991, Proctor & Gamble (P&G) Prestige Beauté has held the license for Hugo Boss beauty products, which include fragrances and cosmetics. P&G Prestige Beauté creates fragrances of superior character by engaging the world’s most creative perfumery talent. The extensive knowledge of these talented individuals is combined with the best aroma chemicals from external fragrance houses and intelligent consumer research, giving P&G an unrivalled knowledge of consumer understanding and a proprietary approach to translate consumer feedback and designer inspiration into precise fragrance development guidelines. P&G possesses 52
eg_52-53.indd 2
Hugo Boss products in Egypt are exclusively distributed by Prestige Distribution, a division of Comptoir Egyptien de Representation and one of the largest companies in the local fragrance market. The first company to open a boutique dedicated to up market fragrances in Egypt, Prestige now operates a chain of nine retail outlets: seven Palais des Parfums stores, one Harmony retail outlet and the country’s first Mont Blanc boutique. In addition to handling Hugo Boss, Prestige Distribution also represents such prestigious brands as the Yves Saint Laurent Beauté Group, Max Factor cosmetics, Kenzo, Puig, Sogedimo,
Moschino, Versace, Dolce & Gabbana, Parfum Balmain, Loewe, Rance.
PRODUCT HUGO energise is the latest masculine fragrance, most vibrant male fragrance from HUGO by HUGO BOSS. HUGO fragrances are worn by men with attitude, men who live life by their own rules. The man who wears HUGO is irreverent, urban, casual and self-assertive. HUGO by HUGO BOSS is committed to creating fragrances that match any mood, that represent all the subtle complexities which represent the true character of men who live in the real world but refuse to be defined by the standards of popular convention. The face of HUGO energise is 24-year-old Parisian Nicolas Duvauchelle. Nicolas embodies attitude and vitality while staying relaxed, unruffled and in control. No mean feat, because the TV commercial directed by Edmundo Roman sees Nicolas running, jumping and moving through the city on his own terms - and in his own way. Aided by his kickboxing past the commercial shows him jump across rooftops, up and down stairs and over walls. Nothing stops him travelling in a quick, straight line to his final destination. Boss Soul is the expression of an elegant and sophisticated modernity, worked around a game of contrasts between the light and darkness of its precious raw materials. Boss soul speaks to the soul of a man, he is indeed urban, sophisticated and successful but first of all he feels and aspires to authenticity and inner balance. To be able to speak to the senses of such a man their creation reached beyond raw materials and carved the essence of each, bringing to life their light and their darkness, their freshness and their density. Boss In Motion Black Edition is inspired by a new warm-cool accord of tobacco and vanilla, very warm and aromatic, cooled by the sparkling side of ginger. Tones of kumquat deliver a radiating bright breath of freshness to a citrus top note constructed of bergamot and grapefruit. The cool spiciness of cardamom and ginger lead to the transparent, marine-like facets of a blue lotus accord and embedded in aromatic sage. The exquisite and soft nuances of the tobacco-vanilla
SUPERBRANDS
12/17/06 2:15:39 PM
