emm lesson 5 slides
OPTIMIZING
YOUR OPENS
& CLICKS… 167
FACTS ABOUT
EMAIL MARKETING “YOU HAVE JUST 3 - 4 SECONDS TO GRAB YOUR READERS’ ATTENTION AND INTEREST THEM ENOUGH TO OPEN AND READ YOUR EMAIL” (Litmus)
168
”9 TRICKS TO INCREASE YOUR OPEN RATE… ”
169
GETTING MORE
OPENS
#1 TIMING IS EVERYTHING. AVOID THE “INBOX PURGE” BY DELIVERING YOUR EMAILS BETWEEN 8:30 - 10:00AM, 2:30 - 3:30PM OR 8:00 - MIDNIGHT. #2 CALL THEM BY NAME! PERSONALIZATION IN THE SUBJECT LINE CAN INCREASE OPEN RATES BY 23% #3 POSITIVE IN THE AM OR NEGATIVE IN THE PM? WANT TO GENERATE MORE SALE FROM EMAIL? USE THIS:
170
GETTING MORE
OPENS
#4 BE PROVOCATIVE, CONTROVERSIAL OR RELEVANT. NO ONE WANTS TO READ BORING EMAILS WITH DATED INFORMATION! #5 USE ODD & SPECIFIC NUMBERS! IF YOU ROUND UP (OR DOWN) PEOPLE THINK YOUR LYING… #6 KEEP IT SHORT! 6 - 1O WORDS OR 25 CHARACTERS IS THE SWEET SPOT FOR OPENS!
171
GETTING MORE
#7 USE THE SECOND SUBJECT LINE! YOU’VE GOT ANOTHER 6 - 10 WORDS TO TELL YOUR SUBSCRIBER WHY THEY SHOULD OPEN YOUR MAIL
OPENS
172
173
174
GETTING MORE
OPENS
#7 USE THE SECOND SUBJECT LINE! YOU’VE GOT ANOTHER 6 - 10 WORDS TO TELL YOUR SUBSCRIBER WHY THEY SHOULD OPEN YOUR MAIL #8 ADD SYMBOLS TO STANDOUT! ADDING THE RIGHT SYMBOL TO YOUR SUBJECT LINE CAN INCREASE OPENS BY 10-15%
175
Make Your Audience ♡ You with Symbols ☀☂
176
Make Your Audience ♡ You with Symbols ☀☂
HTTP://EMAILSTUFF.ORG/GLYPH
177
Make Your Audience ♡ You with Symbols ☀☂
178
Graphics shown on iPhone , iPad
Sy mb ol Un ico de
Sy mb ol Un ico de
Sy mb ol Un ico de
Sy mb ol Un ico de
Sy mb ol Un ico de
Pimp your subject lines with symbols
Graphics shown in Hotmail , OutlookTcom Supported on Android 2T2 Supported on BlackBerry 5 OS
♡
All symbols work also in 2007+
US AG E ? ?
?
?
☂
?
?
?
?
☀
?
How can I use those Unicodes from the list?
Open an editor like Word_ press and hold the Alt-key_ type in the code on your numblock_ then release the Alt-keyT Go for it?
http:jjenTwikipediaTorgjwikijUnicode_input
Brought to you by:
179
http:jjwwwTEmailMarketingTippsTde
GETTING MORE
OPENS
#7 USE THE SECOND SUBJECT LINE! YOU’VE GOT ANOTHER 6 - 10 WORDS TO TELL YOUR SUBSCRIBER WHY THEY SHOULD OPEN YOUR MAIL #8 ADD SYMBOLS TO STANDOUT! ADDING THE RIGHT SYMBOL TO YOUR SUBJECT LINE CAN INCREASE OPENS BY 10-15% #9 USE YOUR PIC OR LOGO! STAND OUT IN THE “NEW” INBOX BY LEVERAGING YOUR BRAND!
180
181
182
183
184
185
”NOW THAT THEY OPENED YOUR EMAIL, LET’S GET THEM TO CLICK!”
186
“PRESS PLAY”
GETTING MORE
CLICKS 187
“PRESS PLAY”
GETTING MORE
CLICKS 188
“YOUR THOUGHTS?”
GETTING MORE
CLICKS 189
“YOUR THOUGHTS?”
GETTING MORE
CLICKS 190
“YOUR THOUGHTS?”
GETTING MORE
CLICKS 191
“BEST OF BOTH WORLDS”
GETTING MORE
CLICKS 192
“BEST OF BOTH WORLDS”
GETTING MORE
CLICKS 193
“VIDEO IN EMAIL?”
GETTING MORE
CLICKS 194
“VIDEO IN EMAIL?”
GETTING MORE
CLICKS 195
196
“FINAL COUNTDOWN”
GETTING MORE
CLICKS 197
“FLASH EM”
GETTING MORE
CLICKS 198
YOUR OPENS
& CLICKS… 167
FACTS ABOUT
EMAIL MARKETING “YOU HAVE JUST 3 - 4 SECONDS TO GRAB YOUR READERS’ ATTENTION AND INTEREST THEM ENOUGH TO OPEN AND READ YOUR EMAIL” (Litmus)
168
”9 TRICKS TO INCREASE YOUR OPEN RATE… ”
169
GETTING MORE
OPENS
#1 TIMING IS EVERYTHING. AVOID THE “INBOX PURGE” BY DELIVERING YOUR EMAILS BETWEEN 8:30 - 10:00AM, 2:30 - 3:30PM OR 8:00 - MIDNIGHT. #2 CALL THEM BY NAME! PERSONALIZATION IN THE SUBJECT LINE CAN INCREASE OPEN RATES BY 23% #3 POSITIVE IN THE AM OR NEGATIVE IN THE PM? WANT TO GENERATE MORE SALE FROM EMAIL? USE THIS:
170
GETTING MORE
OPENS
#4 BE PROVOCATIVE, CONTROVERSIAL OR RELEVANT. NO ONE WANTS TO READ BORING EMAILS WITH DATED INFORMATION! #5 USE ODD & SPECIFIC NUMBERS! IF YOU ROUND UP (OR DOWN) PEOPLE THINK YOUR LYING… #6 KEEP IT SHORT! 6 - 1O WORDS OR 25 CHARACTERS IS THE SWEET SPOT FOR OPENS!
171
GETTING MORE
#7 USE THE SECOND SUBJECT LINE! YOU’VE GOT ANOTHER 6 - 10 WORDS TO TELL YOUR SUBSCRIBER WHY THEY SHOULD OPEN YOUR MAIL
OPENS
172
173
174
GETTING MORE
OPENS
#7 USE THE SECOND SUBJECT LINE! YOU’VE GOT ANOTHER 6 - 10 WORDS TO TELL YOUR SUBSCRIBER WHY THEY SHOULD OPEN YOUR MAIL #8 ADD SYMBOLS TO STANDOUT! ADDING THE RIGHT SYMBOL TO YOUR SUBJECT LINE CAN INCREASE OPENS BY 10-15%
175
Make Your Audience ♡ You with Symbols ☀☂
176
Make Your Audience ♡ You with Symbols ☀☂
HTTP://EMAILSTUFF.ORG/GLYPH
177
Make Your Audience ♡ You with Symbols ☀☂
178
Graphics shown on iPhone , iPad
Sy mb ol Un ico de
Sy mb ol Un ico de
Sy mb ol Un ico de
Sy mb ol Un ico de
Sy mb ol Un ico de
Pimp your subject lines with symbols
Graphics shown in Hotmail , OutlookTcom Supported on Android 2T2 Supported on BlackBerry 5 OS
♡
All symbols work also in 2007+
US AG E ? ?
?
?
☂
?
?
?
?
☀
?
How can I use those Unicodes from the list?
Open an editor like Word_ press and hold the Alt-key_ type in the code on your numblock_ then release the Alt-keyT Go for it?
http:jjenTwikipediaTorgjwikijUnicode_input
Brought to you by:
179
http:jjwwwTEmailMarketingTippsTde
GETTING MORE
OPENS
#7 USE THE SECOND SUBJECT LINE! YOU’VE GOT ANOTHER 6 - 10 WORDS TO TELL YOUR SUBSCRIBER WHY THEY SHOULD OPEN YOUR MAIL #8 ADD SYMBOLS TO STANDOUT! ADDING THE RIGHT SYMBOL TO YOUR SUBJECT LINE CAN INCREASE OPENS BY 10-15% #9 USE YOUR PIC OR LOGO! STAND OUT IN THE “NEW” INBOX BY LEVERAGING YOUR BRAND!
180
181
182
183
184
185
”NOW THAT THEY OPENED YOUR EMAIL, LET’S GET THEM TO CLICK!”
186
“PRESS PLAY”
GETTING MORE
CLICKS 187
“PRESS PLAY”
GETTING MORE
CLICKS 188
“YOUR THOUGHTS?”
GETTING MORE
CLICKS 189
“YOUR THOUGHTS?”
GETTING MORE
CLICKS 190
“YOUR THOUGHTS?”
GETTING MORE
CLICKS 191
“BEST OF BOTH WORLDS”
GETTING MORE
CLICKS 192
“BEST OF BOTH WORLDS”
GETTING MORE
CLICKS 193
“VIDEO IN EMAIL?”
GETTING MORE
CLICKS 194
“VIDEO IN EMAIL?”
GETTING MORE
CLICKS 195
196
“FINAL COUNTDOWN”
GETTING MORE
CLICKS 197
“FLASH EM”
GETTING MORE
CLICKS 198
