Empowering survivors of domestic violence through economic ...
Empowering survivors of domestic violence through economic independence Renklikoy provides a path to economic independence to help abused women break the cycle of domestic violence 42% of women (13 million) in Turkey experience domestic violence in their lifetime. It is a vicious cycle that is difficult to escape, as women don’t have: 1. Income to live an independent life
2. Vocational experience to find sustainable employment
Renklikoy’s economic empowerment model Build the Renklikoy brand
Partner with shelters
Hire women in the shelters
Relocate women in new jobs
Create an established brand starting with jam, as it has a big market
Identify survivors willing to start a new, independent life
Hire survivors, pay a salary for Renklikoy jam production
Help survivors find (new) jobs with our partner businesses
Profits will be used for growth and maximizing impact. As we reach market penetration, we will repeat the same strategy by partnering with consumer goods companies to expand to other food products and eventually exit through acquisition by an incumbent player looking to establish a socially responsible brand image.
Sevda Gundogan
Jamaur Bronner
Lefteris Marakas
Kai Hinson
+ 2 Turkey-‐based entrepreneurs
• Renklikoy is a social enterprise founded by 4 business students at Haas and 2 Turkey-based entrepreneurs. While developing the proof-ofconcept in Turkey, we aim to reproduce our model around the world, including establishing a center in the US. • We are looking for seed investors and mentors interested in women’s empowerment. www.renklikoy.com [email protected]
2. Vocational experience to find sustainable employment
Renklikoy’s economic empowerment model Build the Renklikoy brand
Partner with shelters
Hire women in the shelters
Relocate women in new jobs
Create an established brand starting with jam, as it has a big market
Identify survivors willing to start a new, independent life
Hire survivors, pay a salary for Renklikoy jam production
Help survivors find (new) jobs with our partner businesses
Profits will be used for growth and maximizing impact. As we reach market penetration, we will repeat the same strategy by partnering with consumer goods companies to expand to other food products and eventually exit through acquisition by an incumbent player looking to establish a socially responsible brand image.
Sevda Gundogan
Jamaur Bronner
Lefteris Marakas
Kai Hinson
+ 2 Turkey-‐based entrepreneurs
• Renklikoy is a social enterprise founded by 4 business students at Haas and 2 Turkey-based entrepreneurs. While developing the proof-ofconcept in Turkey, we aim to reproduce our model around the world, including establishing a center in the US. • We are looking for seed investors and mentors interested in women’s empowerment. www.renklikoy.com [email protected]
