Entrepreneurship Development Programme: The Business ...

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Entrepreneurship Development Programme: The Business Development Compass Duration: 2 Days

Overview It provides direction for business managers to be more effective in the face of competing projects and business opportunities. The programme focuses on identifying and realistically testing business opportunities and ideas. It allows progressive organizations to effectively and quickly sieve out the best business opportunities thus not only affording the greatest potential for success from the outset, but also avoiding expensive investments, both monetary and time, in uncertain ventures as well.

Date, Time & Venue Date: Upon request Time: 9 am to 5 pm Venue: UNIRAZAK Training Room or Client’s Site

Course Fee RM 1199

Designed for CEO’s, MD’s, Business Development Managers, SBU Managers, Regional Managers

Learning Outcomes At the end of this course, participants are able to:  Apply the tools to existing business  Assess potential business opportunities  Undertake rigorous testing of business opportunities  Provide validated analysis and reports of those opportunitites

Key Topics     

Intrapreneurial Mindset Creativity and Innovation: Know the difference and its impact The three options & must have: Xavier’s Effective Enterprise (XEE) model Overcoming the shortcomings of your venture; working a work horse around a race track Business ideas revisited

Course Leader Internal & External Consultants or UNIRAZAK Lecturer

Centre for Executive Education Universiti Tun Abdul Razak Block C & D, Capital Square No. 8 Jalan Munshi Abdullah, 50100 Kuala Lumpur Tel: 03 2711 7475 | Fax: 03 2711 7476 | e-mail: [email protected] www.unirazak.edu.my/cee

Entrepreneurship Development Programme

Entrepreneurship Development Programme: The Business Development Compass Duration: 2 Days ASSOC. PROF DR. PUA ENG TECK

PROGRAMME LEADER

ACTING DIRECTOR

ASST. PROF. DR SIRI ROLAND XAVIER DEAN BANK RAKYAT School of Business & Entrepreneurship

QUALIFICATIONS 2006 - Doctor of Business Administration (Entrepreneurship) (University of Newcastle) Australia 2002 - MBA (Strategic Marketing) (Charles Sturt University) Australia 1992 - LL.B (Hons) (University of London) U.K. AREA OF SPECIALISATION Entrepreneurship Theory, Entrepreneurial Behavior, New Venture Development, Corporate Entrepreneurship and Entrepreneurial Business Strategy INDUSTRY EXPERIENCE Industry: Pulp and Paper, Financial Services Consulting, Information technology and Education Capacity: Senior management /Director Years: 28 years

CENTRE FOR EXECUTIVE EDUCATION Dr Pua currently an associate professor attached to the Bank Rakyat School of Business & Entrepreneurship (BRSBE). He is also a Deputy Director of Center for Executive Education (CEE). Dr Pua possess unparallel diversified 23 years of working experiences background ranging from Engineering, Sales & Marketing and International business development particularly within ASEAN and North Asia for the past 15 years under corporate MNC with excellence experience from the services oriented industry. His earlier career begins as General Manager in engineering project management. He was a Regional Sales Manager for Ohaus /Mettler Toledo group, a global leader in scientific instrumentation for over 9 years and over 6 years as a Regional Marketing Manager for Rhodia/ Rhone-Poulenc, an international reputable specialties chemicals organization. Dr Pua vast international business and strategic marketing management pertaining to networking with dealers and distributors including with SME’s through the practice of dealers managements both in domestic and abroad were dramatic valuable experience. He has consulted, developed and executed numerous training programs for international companies inclusive SME’s in the area of internationalization business ventures. Among other key areas of focus includes:   

Entrepreneurship/Technopreneur International Strategic Management Segment marketing/Management Cross-cultural Management

Dr Pua credential includes B.Eng civil engineering, SDSU. USA, MBA in International Business, USQ, Australia and doctorate DBA in International Entrepreneurship from University of Newcastle, Australia.

Centre for Executive Education Universiti Tun Abdul Razak Block C & D, Capital Square No. 8 Jalan Munshi Abdullah, 50100 Kuala Lumpur Tel: 03 2711 7475 | Fax: 03 2711 7476 | e-mail: [email protected] www.unirazak.edu.my/cee

Entrepreneurship Development Programme