Explorers North of Now
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Synopsis Featuring our hero, Josh and his pet dog Bernie, this heartwarming spot is all about the carefree adventures that kids take part in as they start to explore their worlds around them, and the mess that can often follow in their wake.
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With an upbeat and optimistic tone, we watch as Josh and his loyal confidant go about exploring their world. Whether it be the mysteries of the backyard, digging through old trunks they found in the attic, raiding the fridge or simply just running about the house, Mom often finds chaos in the aftermath of wherever they’ve been.
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With Huggies Wipes at hand, however, Mom no longer needs to worry about cleaning
up muddy footprints, pawprints and the assortment of other things our heroes manage to bring in from the great outdoors. Every cleaning job is easier with Huggies and watching on Mom can rest assured, knowing that those two have each other and she has Huggies Wipes to get the house back in to shape afterwards.
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Reminding the audience of their own childhoods and that wonder that comes with exploring the world with your best friend at your side (even if it’s only the backyard….), this engaging and lighthearted spot will appeal to parents everywhere, encouraging them to let their kids have fun and let Huggies take care of any mess that may follow.
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The spot will end with the product bumper and a reminder to the audience that these wipes - the only wipes with Triple Clean and perfect for hands, faces, and bottoms are available at Walmart
Style & Tone This spot will feature a heartwarming and optimistic tone, encouraging the audience to reminisce about their own childhoods and the adventures they had at that age. Showcasing our two heroes running about the backyard, the woods, and the hidden corners of their house, we will watch as they cause chaos in their wake, having too much fun to worry about the mess. Featuring authentic footage and genuine fun, this ad will convey the message that Huggies Wipes are there to help with even the most unconventional of messes.
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About North Of Now North of Now (www.northofnow.ca) is a creative production agency based out of Vancouver, BC. Over the past two years we have specialized in creating digital advertising for numerous firms in a variety of fields. Specializing in both live action and animated projects, we pride ourselves on having fostered strong, lasting relationships with the companies we have partnered with, as well as the talented actors, animators, and production staff we have worked with in the process.
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Director - Tyler funk
https://vimeo.com/106965079 - demo reel
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Tyler Funk is a Vancouver based director who graduated from UBC with a BFA in Film
Production in 2012. Since founding North of Now, he has directed ads for companies such as Coke, Ford, Procter & Gamble, Sears, Tech Deck, Bud light and more, garnering hundreds of thousands of views worldwide.
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In addition to his advertising work, Tyler has shot several short films that have sold internationally, playing at dozens of international film festivals. His films have screened at festivals such as The Berlin Short Film Fest, Short Shorts Film and Asian, Whistler Film Festival, Seattle International Film Festival, Montreal World Film Festival and more. Tyler is currently developing his first feature film with development funds from Rogers Media.
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Cinematographer - James Gill
https://vimeo.com/105926270 - demo reel
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James Gill has had his eye behind the camera since before he can remember. His
passion for cinematography started early, growing up surrounded by a family of fine artists that nurtured his love of art and creativity. His films have played in festivals in North America and Europe and won multiple awards including Best Student Film in BC at the Whistler Film Festival, a Leo Award for Best Student Film as well as a Leo nomination for Best Cinematography in a Short Film. James uses lighting, composition and camera movement together with his ability to see the whole story through in all the work he produces.
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Editor - Sebastian Mercado
https://vimeo.com/50658669 - demo reel
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Well renowned in the Vancouver film industry, Sebastian Mercado has edited a variety
of different narrative mediums, from short films that have played in film festivals around the world to advertisements that have garnered hundreds of thousands of views. Specializing in digital storytelling Sebastian has a passion for producing high quality and engaging content with every project he takes on.
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