FIVE THINGS EVERY NON-DESIGNER SHOULD KNOW ABOUT

FIVE THINGS EVERY NON-DESIGNER SHOULD KNOW ABOUT

INTRO

5 MINS

FIVE THINGS

25 MINS

DIGITAL FILE FORMATS

10 MINS

Q&A

10 MINS

It’s all about

Shape, size and color NO.

01

emphasis

space

movement

bala nce

unity

NUMBER TWO

THERE IS MORE CLUTTER TODAY THAN EVER.

Good design is about simplicity.

PICK THE RIGHT

typefaces convey meaning, tone and personality.

MISUSING A TYPEFACE CAN SEND A MIXED MESSAGE.

QUARTERLY

EARNINGS

FINANCIAL MARKET DIVIDENDS AND RETURNS

QUARTERLY

EARNINGS

FINANCIAL MARKET DIVIDENDS AND RETURNS

K C U R T R E T S N MO

M E H MAY

k c u r T r e t s Mon

m e h y a M

PROFESSIONAL

LIGHT-HEARTED

Avenir

Amzone BT

Brandon Grotesque

Apple Chancery

Helvetica Nueu

Arial Rounded MT Bold

Tr ajan

Clearface Gothic LH

Copperplate

Curlz MT

Adobe Garamond

Z ap fi no

Times New Roman Tahoma

TRADITIONAL

MODERN

Didot

Brandon Gotesque Black

Adobe Garamond Italic

Univers 39 Thin Ultra Condensed

Edwardian Script

Impact

American Typewriter

Gotham Bold

Lucida Fax

Gotham Light

Bank Gothic

Roboto Slab

Times New Roman

American Typewriter

ITC Zapf Chancery

Ariel Black

White space is your friend.

Everything you ever wanted to know about design... Everything you ever wanted to know about design...

#5

Color is a powerful thing.

QUESTIONS?