Flowers at a Glance

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Flowers at a Glance June 2014. For more info visit www.info.fairtrade.net Das Siegel für Fairen Handel

Source countries Countries where Fairtrade Flowers are sold

537million Stems of fairtrade flowers 2012 sold in

56

Top selling markets germany, UK, switzerland, austria EMERGING markets Finland, Sweden, Norway, Netherlands, France, Italy

Producer organisations worldwide

32 Kenya 10 Ecuador 3 Zimbabwe 3 UR of Tanzania 3

Ethiopia

5 others

over 50,000 people who benefit from the sale of fairtrade flowers

1,900 hectares

Total area of fairtrade flower cultivation

The growth of Fairtrade Flowers

The benefits of Fairtrade Flowers

The first Fairtrade roses were launched in 2001 and since then the market has grown, reflecting increasing consumer demand for sustainably grown flowers.

For farm workers - High labour standards and safety at work - Fairtrade Development Premium to invest in social and economic projects for the whole community - Freedom of association

537 million stems of Fairtrade flowers were sold globally in 2012, representing an increase of 48 percent. This creates unprecedented benefits for flower pro­ ducers and farm labourers working on certified farms mostly in East Africa and Ecuador. In 2012, global sales generated a total Fairtrade sales revenue of 43 million euros. Over 50,000 flower workers, as well as their families and communities, have bene­ fited from over 4.7 million euros in Fairtrade-premium.

4,700,000 €

in Fairtrade-Premium generated from flowers sales in 2012

For producers and traders - To meet the increasing European retail demand for Fairtrade flowers - Value added through the most well-known con sumer label for flowers in Europe - A more satisfied workforce that works more efficiently For the environment - Sustainable farming methods - Strict regulations on pesticide use - Sustainable water use