FOAM FOR COLD - Dart Container Corporation

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FOAM FOR COLD Preserve your product! Scientific tests prove that foam is best for: ü Maintaining beverage temperature ü Carbonation retention ü Reducing cup sweating ü Limiting ice melt

P l e a s ec u s t o m e r s ! yo u r

• Consumers across the country request foam cups • Foam is preferred over paper and plastic

Foam’s superior insulating properties make it the best choice for cold beverages. Tests comparing foam cups to paper and plastic cups prove that foam has the best temperature and carbonation retention, as well as the least amount of sweating. Foam cups also have less ice melt which slows dilution, resulting in a better tasting, more flavorful beverage.

Just look at the results. Beverage Temperature

Condensation

65

30

60 55

25 Weight of Condensation (g)

Temperature in °F

50 45 Maximum recommended 42

40 serving temperature 35 30 25 20 15

20

15

10

5

10 5 0

15

30 45 Elapsed time in minutes

DSP Paper

Plastic

0

60

Dart Foam

15

30 45 Elapsed time in minutes

DSP Paper

Foam cups keep beverages cold longer, which leads to increased customer satisfaction!

Plastic

60

Dart Foam

Foam cups sweat less, making them easier for your customers to handle! Loss of Carbonation

550

Volume of CO2 Loss (ml)

500 450 400 350 300 250 200 150 100

5

10

15

20

25 30 35 Elapsed time in minutes DSP Paper

Plastic

40

45

50

55

60

Dart Foam

Foam cups retain carbonation better! The result... a better tasting beverage with increased customer satisfaction!

Ice Remaining

Brix (Sugar) Concentration

100%

11%

90%

10.7%

Percent ofofsugar Percent sugarinina a fresh 12 12 oz. oz.can canofofcola cola

Percent of Sugar in Beverage

Percent of Ice Remaining

80% 70% 60% 50% 40% 30%

10%

9%

20% 10% 0%

8%

30 60 Elapsed time in minutes DSP Paper

Plastic

30 60 Elapsed time in minutes DSP Paper

Dart Foam

Plastic

Dart Foam

Foam cups maintain a higher Brix (sugar) level resulting in a more flavorful beverage and increased customer satisfaction!

Foam cups have less ice melt, which leads to higher overall beverage quality!

Consumers Love Foam Cups! What do consumers prefer? To find out, Dart commissioned an independent market research team to conduct focus groups determining consumer cup preference for cold beverages. More than half of the participants said that foam cups are the “perfect cup!” Consumer Preferred Attributes

Consumer Preferred Cup

Reusable Lid Fit (4%) (2%) Retains Flavor (4%) Cupholder Fit (6%)

Value (9%)

Sturdiness (12%) Durable (15%)

Paper (8%)

Grip (12%) Doesn’t Sweat (18%)

Plastic (40%)

Foam (52%)

Insulates (18%)

According to focus groups, “Insulates” and “Doesn’t Sweat” were the two most important attributes in a “perfect” cup for cold beverages. Foam cups have

proven superior insulation properties and sweat less than paper or plastic cups!

Based on these attributes, focus groups determined foam to be the material that best embodied the “perfect cup.” Foam

cups are preferred by consumers as the “perfect cup.”

From Coast to Coast, Customers Prefer Dart Foam Cups for Cold Beverages Scientific evidence has proven that foam’s superior insulating properties make it the best choice for cold beverages. Now foam customers confirm the results! “What I love about Dart foam drink cups is that they keep the drinks ice cold. I used to use paper cups, but they would sweat and the drinks would not stay cold.” — Baja Burrito (CA) “We had always used foam cups for our drinks at our 18 locations in OKC. A while back, we switched our 16 oz. foam to clear plastic to give a better present­ation for our new iced tea program. Immediately, we started receiv­ing complaints from our cu stomers s t a t i n g that the new cups were sweat­ing on their desks and in their cars. They also stated that the beverage lost its desired taste as it was watered down by the ice melting too quickly. Responding to our customers’ needs, we discontinued the plastic cups and went back to foam.” — City Bites (OK) “At C&M Catering, we use Dart foam cups because they keep cold foods cold for longer periods of time than the alternatives.” — C&M Catering (PA) “We decided to move away from our paper cold cups to Dart foam cups because we did not like how the paper cups created so much condensation leaving our customers’ cup holders and clothes wet from the moisture escaping the cups. Dart foam cups keep our beverages colder longer, giving our customers the best possible beverage experience.” — JR Crickets (GA) M484USED_060215

In a head to head Facebook challenge, Flash Foods customers chose Dart foam cups over a competitive plastic cup.

See what they had to say . . . 85.9%

Foam, keeps it COLD.

preferred foam! 142 Flash Foods Facebook users

FOAM ALL THE WAY!!!

responded with 122 votes for insulated foam and 20 votes for plastic.

Foam stays colder longer, doesn’t melt ice as fast and doesn’t sweat!!!

FOAM! Keeps it colder longer — and no mess!

Foam! No doubt!

If it’s not foam I don’t buy it! The plastic ones sweat and by the time you get to your car your cola is watered down!!

Our poll (Facebook) revealed that the majority of our customers prefer a foam cup. — Flash Foods (GA)

©2015 Dart Container Corporation