followers into customers
CONVERT! FOLLOWERS INTO CUSTOMERS! THE ULTIMATE GUIDE TO TWITTER BUSINESS HACKS!
TABLE OF CONTENTS!
1. Intro" 2. Understanding the Rule" 3. Your First 15k Followers" 4. Tweet, Tweet, Tweet" 5. Optimize to Make Sales" 6. Monitor Everything" 7. BONUS – Hire a SMM"
Josh Coffy is the co-‐founder & Marke0ng Director of Flight Media LLC. He helps Flight Media generate thousands of monthly visitors, along with overseeing all marke0ng & adver0sing clients.
FOLLOW JOSH ON ! TWITTER: @JOSHCOFFY!
Social media is not just an ac0vity; it is an investment of valuable 0me and resources. Surround yourself with people who not just support you and stay with you, but inform your thinking about ways to WOW your online presence. -‐ Sean Gardner (@2morrowknight)
“
INTRODUCTION!
If you’re running business or a blog in the 21st century, then chances are, you’ve heard of TwiPer and you’ve heard that it can be a powerful tool for genera0ng traffic, leads, sales, and a boatload of other things. (If you haven’t, read this.) I first heard that TwiPer could be used for marke0ng a few years back, but never truly considered it un0l a few months ago when Flight Media launched it’s blog and became a legal company. Since then, I (along with most of our team) have accumulated more than 15k followers and turned TwiPer into a traffic/sales machine. It wasn’t, however, un0l I mastered these techniques that Flight Media began to see an incredible ROI. Let’s get started.
!
3
“It’s easier than it sounds.”! TwiPer is much different than other social networks when it comes to business. It’s less about who’s following you and more about who you’re following. In other words, people like to follow people who follow them. (If you’ve been on TwiPer before, then you probably understand this) So, if you want to accumulate a massive amount of like-‐minded, relevant followers, then it’s absolutely vital that you follow them as first.. That said, the following steps and tools are recommended tac:cs based on the results of a 3-‐month Twi>er case study Flight Media conducted in 2013.
1. Understand Twi=er Rules
As I said above, in order to grow your following, it’s essen0al that you follow people. According to TwiPer’s Policy, You can follow up to 2,000 people. In order to follow more people, you must reach an unstated follower-‐to-‐following ra0o. Don’t worry, we’ve done our research and tes0ng to conclude that once you achieve following 2,000 people, you can only follow 10% more than are following you. For example, if you have 2,000 followers, you can follow up to 2,200 people. The breaking point is 1,819. Once you hit 1,820 followers, you can be following 2,002. On top of reaching a total following limit, there is also a daily followinglimit of 1,000. (This is highly discouraged & a recommended number will be covered in #2.)
4
2. Your First 15k Followers (The Fun Part)
Once you have fully read and understand TwiPer’s rules, it’s 0me to begin following relevant people and gaining followers. Aber using countless tools (including manually following people,) we found that Tweepi is the best tool to follow/unfollow people. It’s completely free and it was featured in Forbes as one of fastest ways to increase a twiPer following and engagement. The number one thing to keep in mind is that your goal is to accumulate a like-‐ minded following because those are the people who will ul0mately turn into customers. A good way to do this is by following followers of leaders in your industry. For example, Flight Media and all it’s employees follow followers of top business people, marketers, and bloggers because their followers are interested in the same things we are. To use Tweepi, go to hPp://tweepi.com, click ‘login’, and login via your TwiPer account. Aber that, do the following: • Create a list of 3-‐5 industry leaders who have 25,000+ followers • In Tweepi, go to the top where it says ‘Follow Tweeps’ • Choose ‘@user’s Followers’ • Enter the name of an industry leader and click ‘Start Following’ • From there, begin following users who have been ac0ve in the last 3 days Like I said in #1, you can technically follow up to 1,000 people per day on TwiPer. Don’t do it. We’ve seen profiles get suspended and shut down because TwiPer also monitors how aggressively you follow people.
5 In other words, keep it under 600 people/day. I recommend star0ng with 100 per day for the first 7-‐14 days, then bump it up. I currently follow 600 people per day. If you’re following relevant users, then you can expect 35-‐40% to return the follow. (I’ve had up to 60%) *Important: To ensure that you are not following an obscure amount of people, it’s vital that you unfollow non-‐reciproca0ng people. To do this, go to the homepage of Tweepi and Flush the non-‐reciproca0ng people you are following.
3. Tweet, Tweet, Tweet
As your following grows, you need to constantly market your business and posi0on yourself as an industry thought leader through twee0ng loads of content. We usually break down our Tweets into 4 main categories: 1. Internal Content (Your blog posts) 2. External Content (Relevant ar0cles wriPen by other industry leaders) 3. Inspira0onal Quotes (Highly shareable and generate more than 500% more retweets & favorites than any other category) 4. Promo0ons (Offers such as discounts, free eBooks, white papers, etc.) The good thing about TwiPer is that there is basically no limit as to how much you should tweet. It’s not like Facebook, Google+, or Linkedin because tweets are seen as people’s thoughts—meaning, there are a lot and it’s acceptable. So, how much should I tweet? Like I said above, there isn’t a set number of 0mes you should tweet daily. For example, Guy Kawasaki grew a following of more than 1.4 million people by twee0ng 50 :mes per day. He found that twee0ng more frequently was greatly beneficial within his industry, so he did. Primarily, it’s important to look at your industry and decide what is acceptable. I recommend 10-‐12 tweets per day—minimum for any industry. Recommended Scheduling Tool: Sprout Social
6 4. OpVmize to Increase Sales
Seeing as the ul0mate goal is to make sales, this is a ‘no-‐brainer’. Here’s how to do it:
Your Bio
The ‘bio’ sec0on is oben overlooked, but the truth is that it is the second largest factor in genera0ng direct sales from TwiPer. When people follow you, one of the first things they see is your bio, so it’s important that you let them know who you are, what you can offer, and how they can contact you within a few seconds. Side-‐Note: I found that 1-‐word statements work best, followed by a link to your website for contac0ng. (i.e. Graphic Designer. Blogger. Life Enthusiast.)
Your Auto-‐DM
Auto Direct Messages are single-‐handedly Flight Media’s most effec0ve tool for genera0ng direct sales from TwiPer. An auto-‐DM tool will automa:cally send a direct message to anybody who follows you. So, if you’re accumula0ng 100+ followers per day, an auto-‐DM can open up the doors for 100+ conversa0ons and help you capitalize on any poten0al sales.
7 *Important: Before you create you auto-‐DM, keep the do’s and don’ts in mind: Do make the Direct Message (DM) personable and ask them a strategized ques0on to spark interac0on that could lead to a poten0al customer. Don’t send them a link to your blog, site, landing page, offer, etc. in the direct message. (TwiPer will immediately flag your DM if it has a link and it will eventually get your account suspended because DM’s with links are viewed as spam—which is true in most cases.) You can send a link when they ask! So, to help you crab the perfect DM, here’s a few examples that I’ve had massive success with: Example #1 One of our clients was a Forex broker. They wanted to get people to sign up for their ‘prac0ce accounts’ and eventually turn them into funded LIVE accounts. To do this, I created a DM that asked a strategized ques0on to push their free accounts and paid accounts at the same 0me: “You’re awesome. :) Are you and ac:ve Forex trader?” By opening up with “You’re awesome. :)”, you’re crea0ng a sense of personality and most people will respond to being called awesome. The ques0on por0on was used because it only had two answers: yes or no. If someone responded saying, “Yes I am an ac0ve trader!”, then I would inform them of the latest trading plauorm released and would send them a link to a free demo of the proprietary trading plauorm. If someone responded saying, “No, but I have looked into Forex” or “No, but I’m studying it right now”, then I would hook them up with a free ‘prac0ce account’. Either way, it was a win-‐win.
8 Example #2 I have my DM set to say, “You’re awesome! Are you an entrepreneur or business owner, too? (I’m a mo0va0onal speaker and marke0ng director) :)” Again, the first phrase grabs their aPen0on and ini0ates more responses, while the ques0on, “Are you an entrepreneur or business owner, too?” provokes a response and lets me know what services to sell to them. If someone says, “Yes! I’m an entrepreneur. I own Company XYZ.”, then I’ll review their website and ask them if they’re happy with the amount of leads they’re genera0ng, traffic their receiving, etc. If someone says, “No, I’m not”, then I don’t respond. Easy, right?
9 5. Monitor Everything
As your TwiPer marke0ng journey progresses, it’s very important to monitor things such as: • Follower growth • # of link clicks • # of retweets • @men0ons • Direct Message responses (they oben slip by, so it’s good to monitor your inbox!) • Impressions By monitoring each of these metrics, you will be able to split-‐test different kinds of tweets, different twee0ng 0mes, and keep on top of messages and @men0ons people send you to capitalize on any potenVal sales. We highly recommend Sprout Social for all social media management and measuring metrics. Below is an example of a recent Flight Media report.
11 BONUS -‐ Hire a SMM (OpVonal)
When we first began truly following these steps, I quickly realized how 0me-‐ consuming TwiPer was. Between pos0ng 10-‐12 0mes per day, interac0ng with DM responses & @men0ons, growing via Tweepi, having sales calls with inquiring followers, and working with current clients, my days were prePy booked. To overcome this, I hired a Social Media Manager, Maja, (she rocks) to manage our social media, which freed up my 0me to handle more important tasks. I would highly recommend hiring a social media manager on a weekly or monthly basis to grow your fanbase, interact with followers, and schedule your social media. It will immediately free up your 0me to tend to more important maPers and the ROI is absolutely incredible. In the first 3 months of having a SMM, Flight Media generated thousands of dollars in sales and it only cost a few hundred bucks per month. (In fact, we loved the results so much, that we decided to offer social marke0ng as one of our services.)
RESERVE YOUR FREE CONSULTATION TODAY" Schedule a free 10-minute consultation with one of our marketing nerds to help you with your:! ! • Social Media Growth! • Social Media Management! • Social Media Lead Generation! • ..and More!
RESERVE MY SPOT!
TABLE OF CONTENTS!
1. Intro" 2. Understanding the Rule" 3. Your First 15k Followers" 4. Tweet, Tweet, Tweet" 5. Optimize to Make Sales" 6. Monitor Everything" 7. BONUS – Hire a SMM"
Josh Coffy is the co-‐founder & Marke0ng Director of Flight Media LLC. He helps Flight Media generate thousands of monthly visitors, along with overseeing all marke0ng & adver0sing clients.
FOLLOW JOSH ON ! TWITTER: @JOSHCOFFY!
Social media is not just an ac0vity; it is an investment of valuable 0me and resources. Surround yourself with people who not just support you and stay with you, but inform your thinking about ways to WOW your online presence. -‐ Sean Gardner (@2morrowknight)
“
INTRODUCTION!
If you’re running business or a blog in the 21st century, then chances are, you’ve heard of TwiPer and you’ve heard that it can be a powerful tool for genera0ng traffic, leads, sales, and a boatload of other things. (If you haven’t, read this.) I first heard that TwiPer could be used for marke0ng a few years back, but never truly considered it un0l a few months ago when Flight Media launched it’s blog and became a legal company. Since then, I (along with most of our team) have accumulated more than 15k followers and turned TwiPer into a traffic/sales machine. It wasn’t, however, un0l I mastered these techniques that Flight Media began to see an incredible ROI. Let’s get started.
!
3
“It’s easier than it sounds.”! TwiPer is much different than other social networks when it comes to business. It’s less about who’s following you and more about who you’re following. In other words, people like to follow people who follow them. (If you’ve been on TwiPer before, then you probably understand this) So, if you want to accumulate a massive amount of like-‐minded, relevant followers, then it’s absolutely vital that you follow them as first.. That said, the following steps and tools are recommended tac:cs based on the results of a 3-‐month Twi>er case study Flight Media conducted in 2013.
1. Understand Twi=er Rules
As I said above, in order to grow your following, it’s essen0al that you follow people. According to TwiPer’s Policy, You can follow up to 2,000 people. In order to follow more people, you must reach an unstated follower-‐to-‐following ra0o. Don’t worry, we’ve done our research and tes0ng to conclude that once you achieve following 2,000 people, you can only follow 10% more than are following you. For example, if you have 2,000 followers, you can follow up to 2,200 people. The breaking point is 1,819. Once you hit 1,820 followers, you can be following 2,002. On top of reaching a total following limit, there is also a daily followinglimit of 1,000. (This is highly discouraged & a recommended number will be covered in #2.)
4
2. Your First 15k Followers (The Fun Part)
Once you have fully read and understand TwiPer’s rules, it’s 0me to begin following relevant people and gaining followers. Aber using countless tools (including manually following people,) we found that Tweepi is the best tool to follow/unfollow people. It’s completely free and it was featured in Forbes as one of fastest ways to increase a twiPer following and engagement. The number one thing to keep in mind is that your goal is to accumulate a like-‐ minded following because those are the people who will ul0mately turn into customers. A good way to do this is by following followers of leaders in your industry. For example, Flight Media and all it’s employees follow followers of top business people, marketers, and bloggers because their followers are interested in the same things we are. To use Tweepi, go to hPp://tweepi.com, click ‘login’, and login via your TwiPer account. Aber that, do the following: • Create a list of 3-‐5 industry leaders who have 25,000+ followers • In Tweepi, go to the top where it says ‘Follow Tweeps’ • Choose ‘@user’s Followers’ • Enter the name of an industry leader and click ‘Start Following’ • From there, begin following users who have been ac0ve in the last 3 days Like I said in #1, you can technically follow up to 1,000 people per day on TwiPer. Don’t do it. We’ve seen profiles get suspended and shut down because TwiPer also monitors how aggressively you follow people.
5 In other words, keep it under 600 people/day. I recommend star0ng with 100 per day for the first 7-‐14 days, then bump it up. I currently follow 600 people per day. If you’re following relevant users, then you can expect 35-‐40% to return the follow. (I’ve had up to 60%) *Important: To ensure that you are not following an obscure amount of people, it’s vital that you unfollow non-‐reciproca0ng people. To do this, go to the homepage of Tweepi and Flush the non-‐reciproca0ng people you are following.
3. Tweet, Tweet, Tweet
As your following grows, you need to constantly market your business and posi0on yourself as an industry thought leader through twee0ng loads of content. We usually break down our Tweets into 4 main categories: 1. Internal Content (Your blog posts) 2. External Content (Relevant ar0cles wriPen by other industry leaders) 3. Inspira0onal Quotes (Highly shareable and generate more than 500% more retweets & favorites than any other category) 4. Promo0ons (Offers such as discounts, free eBooks, white papers, etc.) The good thing about TwiPer is that there is basically no limit as to how much you should tweet. It’s not like Facebook, Google+, or Linkedin because tweets are seen as people’s thoughts—meaning, there are a lot and it’s acceptable. So, how much should I tweet? Like I said above, there isn’t a set number of 0mes you should tweet daily. For example, Guy Kawasaki grew a following of more than 1.4 million people by twee0ng 50 :mes per day. He found that twee0ng more frequently was greatly beneficial within his industry, so he did. Primarily, it’s important to look at your industry and decide what is acceptable. I recommend 10-‐12 tweets per day—minimum for any industry. Recommended Scheduling Tool: Sprout Social
6 4. OpVmize to Increase Sales
Seeing as the ul0mate goal is to make sales, this is a ‘no-‐brainer’. Here’s how to do it:
Your Bio
The ‘bio’ sec0on is oben overlooked, but the truth is that it is the second largest factor in genera0ng direct sales from TwiPer. When people follow you, one of the first things they see is your bio, so it’s important that you let them know who you are, what you can offer, and how they can contact you within a few seconds. Side-‐Note: I found that 1-‐word statements work best, followed by a link to your website for contac0ng. (i.e. Graphic Designer. Blogger. Life Enthusiast.)
Your Auto-‐DM
Auto Direct Messages are single-‐handedly Flight Media’s most effec0ve tool for genera0ng direct sales from TwiPer. An auto-‐DM tool will automa:cally send a direct message to anybody who follows you. So, if you’re accumula0ng 100+ followers per day, an auto-‐DM can open up the doors for 100+ conversa0ons and help you capitalize on any poten0al sales.
7 *Important: Before you create you auto-‐DM, keep the do’s and don’ts in mind: Do make the Direct Message (DM) personable and ask them a strategized ques0on to spark interac0on that could lead to a poten0al customer. Don’t send them a link to your blog, site, landing page, offer, etc. in the direct message. (TwiPer will immediately flag your DM if it has a link and it will eventually get your account suspended because DM’s with links are viewed as spam—which is true in most cases.) You can send a link when they ask! So, to help you crab the perfect DM, here’s a few examples that I’ve had massive success with: Example #1 One of our clients was a Forex broker. They wanted to get people to sign up for their ‘prac0ce accounts’ and eventually turn them into funded LIVE accounts. To do this, I created a DM that asked a strategized ques0on to push their free accounts and paid accounts at the same 0me: “You’re awesome. :) Are you and ac:ve Forex trader?” By opening up with “You’re awesome. :)”, you’re crea0ng a sense of personality and most people will respond to being called awesome. The ques0on por0on was used because it only had two answers: yes or no. If someone responded saying, “Yes I am an ac0ve trader!”, then I would inform them of the latest trading plauorm released and would send them a link to a free demo of the proprietary trading plauorm. If someone responded saying, “No, but I have looked into Forex” or “No, but I’m studying it right now”, then I would hook them up with a free ‘prac0ce account’. Either way, it was a win-‐win.
8 Example #2 I have my DM set to say, “You’re awesome! Are you an entrepreneur or business owner, too? (I’m a mo0va0onal speaker and marke0ng director) :)” Again, the first phrase grabs their aPen0on and ini0ates more responses, while the ques0on, “Are you an entrepreneur or business owner, too?” provokes a response and lets me know what services to sell to them. If someone says, “Yes! I’m an entrepreneur. I own Company XYZ.”, then I’ll review their website and ask them if they’re happy with the amount of leads they’re genera0ng, traffic their receiving, etc. If someone says, “No, I’m not”, then I don’t respond. Easy, right?
9 5. Monitor Everything
As your TwiPer marke0ng journey progresses, it’s very important to monitor things such as: • Follower growth • # of link clicks • # of retweets • @men0ons • Direct Message responses (they oben slip by, so it’s good to monitor your inbox!) • Impressions By monitoring each of these metrics, you will be able to split-‐test different kinds of tweets, different twee0ng 0mes, and keep on top of messages and @men0ons people send you to capitalize on any potenVal sales. We highly recommend Sprout Social for all social media management and measuring metrics. Below is an example of a recent Flight Media report.
11 BONUS -‐ Hire a SMM (OpVonal)
When we first began truly following these steps, I quickly realized how 0me-‐ consuming TwiPer was. Between pos0ng 10-‐12 0mes per day, interac0ng with DM responses & @men0ons, growing via Tweepi, having sales calls with inquiring followers, and working with current clients, my days were prePy booked. To overcome this, I hired a Social Media Manager, Maja, (she rocks) to manage our social media, which freed up my 0me to handle more important tasks. I would highly recommend hiring a social media manager on a weekly or monthly basis to grow your fanbase, interact with followers, and schedule your social media. It will immediately free up your 0me to tend to more important maPers and the ROI is absolutely incredible. In the first 3 months of having a SMM, Flight Media generated thousands of dollars in sales and it only cost a few hundred bucks per month. (In fact, we loved the results so much, that we decided to offer social marke0ng as one of our services.)
RESERVE YOUR FREE CONSULTATION TODAY" Schedule a free 10-minute consultation with one of our marketing nerds to help you with your:! ! • Social Media Growth! • Social Media Management! • Social Media Lead Generation! • ..and More!
RESERVE MY SPOT!
