FOR RETAILERS
FACEBOOK
DRIVES SOCIAL COMMERCE STRATEGIES FOR PROFITABLE SOCIAL COMMERCE WITH FACEBOOK
FACEBOOK DRIVES SALES VIA WORD-OF-MOUTH
63%
129%
$17
of the social media traffic to e-commerce stores is driven by Facebook
growth in 2013 in e-sales order volume for referral traffic from Facebook
revenue per fan from flash sales on Facebook
“Word-of-mouth spread of brand on social media is the key to social commerce success.”
Word-of-mouth turns shoppers into brand ambassadors.
FACEBOOK IS DRIVING SEO 7 out of top 8 SEO ranking factors are social 0.40
GOOGLE +1 FACEBOOK SHARES
0.34
NUMBER OF BACKLINKS
0.34
FACEBOOK TOTAL
0.34
FACEBOOK COMMENTS
0.33 0.31
FACEBOOK LIKES
0.29
PINTEREST
0.28
TWEETS
SEO Ranking Factors
FACEBOOK IS A
GOLDMINE FOR RETAILERS
BUT IS IT A
MINEFIELD
TOO?
Facebook’s organic reach for branded content is down to 2% ( for pages with 500000+ Likes )
Engagement getting diluted due to FAKE LIKES
Then what should retailers do?
STRATEGIES TO UNEARTH FACEBOOK’S “GOLD-MINE” 1
Convert Website Visitors into Genuine Facebook Fans
33.28%
sales conversion rate for genuine Facebook fan-base of Fabness
Fabness Creative Canvas Designer
2
Encourage Customers For Social Sharing of Purchases
$19.12
revenue per socially shared purchase for Beretta
Beretta Firearms Manufacturer
3 Name Email Birthday Gender Location Friend Graph Interests
Generate Deep Social Insights Through Facebook Connect
670%
Social ROI and 8% increase in revenue for Carol’s Daughter
Carol’s Daughter Beauty Retailer
4
Show Social Testimonials As Social Proof on Product Pages
22.22%
increase in sales conversion rate for invino
invino Wine Retailer
FACEBOOK DRIVES ROI
ONSITE SOCIAL COMMERCE MODULES
SOCIAL COUPONING
SOCIAL PROOF
INCREASED SOCIAL ROI
Sources: • SearchMetrics • Strategies for Profitable Social Commerce with Facebook on ShopSocially Platform • Shopify
QUALIFIED FACEBOOK FANS
DRIVES SOCIAL COMMERCE STRATEGIES FOR PROFITABLE SOCIAL COMMERCE WITH FACEBOOK
FACEBOOK DRIVES SALES VIA WORD-OF-MOUTH
63%
129%
$17
of the social media traffic to e-commerce stores is driven by Facebook
growth in 2013 in e-sales order volume for referral traffic from Facebook
revenue per fan from flash sales on Facebook
“Word-of-mouth spread of brand on social media is the key to social commerce success.”
Word-of-mouth turns shoppers into brand ambassadors.
FACEBOOK IS DRIVING SEO 7 out of top 8 SEO ranking factors are social 0.40
GOOGLE +1 FACEBOOK SHARES
0.34
NUMBER OF BACKLINKS
0.34
FACEBOOK TOTAL
0.34
FACEBOOK COMMENTS
0.33 0.31
FACEBOOK LIKES
0.29
0.28
TWEETS
SEO Ranking Factors
FACEBOOK IS A
GOLDMINE FOR RETAILERS
BUT IS IT A
MINEFIELD
TOO?
Facebook’s organic reach for branded content is down to 2% ( for pages with 500000+ Likes )
Engagement getting diluted due to FAKE LIKES
Then what should retailers do?
STRATEGIES TO UNEARTH FACEBOOK’S “GOLD-MINE” 1
Convert Website Visitors into Genuine Facebook Fans
33.28%
sales conversion rate for genuine Facebook fan-base of Fabness
Fabness Creative Canvas Designer
2
Encourage Customers For Social Sharing of Purchases
$19.12
revenue per socially shared purchase for Beretta
Beretta Firearms Manufacturer
3 Name Email Birthday Gender Location Friend Graph Interests
Generate Deep Social Insights Through Facebook Connect
670%
Social ROI and 8% increase in revenue for Carol’s Daughter
Carol’s Daughter Beauty Retailer
4
Show Social Testimonials As Social Proof on Product Pages
22.22%
increase in sales conversion rate for invino
invino Wine Retailer
FACEBOOK DRIVES ROI
ONSITE SOCIAL COMMERCE MODULES
SOCIAL COUPONING
SOCIAL PROOF
INCREASED SOCIAL ROI
Sources: • SearchMetrics • Strategies for Profitable Social Commerce with Facebook on ShopSocially Platform • Shopify
QUALIFIED FACEBOOK FANS
