Franchise Development: More than Closing the Deal - Amazon Web ...
Franchise Development: More than Closing the Deal
Franchise Development: More than Closing the Deal Moderator:
Brian Balconi V.P., General Counsel of Little Caesars
Speakers:
Pete Lindsey VP, Franchising, SportClips John Teza Chief Development Officer, Jersey Mike’s Amy Cheng Partner, Cheng Cohen
Introduction • Good Franchisee Candidate – What’s next?
• Everything else to Open Store – Final Approval, Site Selection, Training, Store Opening, Etc.
• Reduce Legal Risk
• Case Study of Common Scenarios
Pete Lindsey VP, Franchising, SportClips
The Hand Off • Development representative coordinates introductory call – New Franchisee (Team Leader) – Business Director (Operation Support) – Real Estate Manager (Site Selection Support)
• Objectives of call – Introduce key players – Review process going forward – Extend trust already built
Site Selection • Site identification – Buxton demographic data – Broker market knowledge – Site tour
• Site approval – Site package submission – Committee review – Lease negotiation
Sport Clips Training • Online Team Leader Orientation - Introduction to company culture • Team Leader Training Camp - 8 days at the Support Center in Georgetown, Texas • Manager Training Camp - Operational manager training to be completed with Team Leader • Grand Opening Assistance - Technical training, operations, customer service and marketing
Opening • Pre-Opening Workbook – 12 week process – Weekly checklists
• Grand Opening – Friends & family (soft) opening – Hard opening on Tuesday – Operational, technical and marketing support on the ground
Post-Opening • 5 Week Follow-Up – Review performance – Correct bad habits
• Benchmarking Checkpoints – – – – –
Week 5 Week 13 Week 17 Week 26 Week 30
Additional Support Programs • • • • • •
POST Program - All stores Leadership Meetings Pep Rally Success Checks WIN Program - Watch list stores Annual Convention (Huddle) – All managers and Team Leaders required to attend – Ongoing training
John Teza Chief Development Officer, Jersey Mike’s
Jersey Mike’s store development process Recruitment
Real Estate
Pre-Opening
-Market Planning
- Site Selection
- Construction
- Sales Process
- Design
-Training
-Financing
- Lease Negotiation
- Grand Opening Marketing
Recruitment / Legal Teams (JMFS)
Real Estate Team (JMFS) Design & Construction/Training/Marketing Teams (JMFS)
Area Representative (Independent/JMFS)
Amy Cheng Partner, Cheng Cohen
Disclosure Acknowledgment Statement • Signed Simultaneously with Franchise Agreement • No Coaching
• When Issues Identified – Can You Rectify?
Site Selection Process • Understand who makes the ultimate decision • Disclose third party reports? • Avoid FPRs during site selection process
Avoiding Joint Employer Liability • Review Manuals
• Franchisee’s Hiring and Training Process • Recommendations vs. Requirements
Case Study Scenarios
Questions?
Franchise Development: More than Closing the Deal Moderator:
Brian Balconi V.P., General Counsel of Little Caesars
Speakers:
Pete Lindsey VP, Franchising, SportClips John Teza Chief Development Officer, Jersey Mike’s Amy Cheng Partner, Cheng Cohen
Introduction • Good Franchisee Candidate – What’s next?
• Everything else to Open Store – Final Approval, Site Selection, Training, Store Opening, Etc.
• Reduce Legal Risk
• Case Study of Common Scenarios
Pete Lindsey VP, Franchising, SportClips
The Hand Off • Development representative coordinates introductory call – New Franchisee (Team Leader) – Business Director (Operation Support) – Real Estate Manager (Site Selection Support)
• Objectives of call – Introduce key players – Review process going forward – Extend trust already built
Site Selection • Site identification – Buxton demographic data – Broker market knowledge – Site tour
• Site approval – Site package submission – Committee review – Lease negotiation
Sport Clips Training • Online Team Leader Orientation - Introduction to company culture • Team Leader Training Camp - 8 days at the Support Center in Georgetown, Texas • Manager Training Camp - Operational manager training to be completed with Team Leader • Grand Opening Assistance - Technical training, operations, customer service and marketing
Opening • Pre-Opening Workbook – 12 week process – Weekly checklists
• Grand Opening – Friends & family (soft) opening – Hard opening on Tuesday – Operational, technical and marketing support on the ground
Post-Opening • 5 Week Follow-Up – Review performance – Correct bad habits
• Benchmarking Checkpoints – – – – –
Week 5 Week 13 Week 17 Week 26 Week 30
Additional Support Programs • • • • • •
POST Program - All stores Leadership Meetings Pep Rally Success Checks WIN Program - Watch list stores Annual Convention (Huddle) – All managers and Team Leaders required to attend – Ongoing training
John Teza Chief Development Officer, Jersey Mike’s
Jersey Mike’s store development process Recruitment
Real Estate
Pre-Opening
-Market Planning
- Site Selection
- Construction
- Sales Process
- Design
-Training
-Financing
- Lease Negotiation
- Grand Opening Marketing
Recruitment / Legal Teams (JMFS)
Real Estate Team (JMFS) Design & Construction/Training/Marketing Teams (JMFS)
Area Representative (Independent/JMFS)
Amy Cheng Partner, Cheng Cohen
Disclosure Acknowledgment Statement • Signed Simultaneously with Franchise Agreement • No Coaching
• When Issues Identified – Can You Rectify?
Site Selection Process • Understand who makes the ultimate decision • Disclose third party reports? • Avoid FPRs during site selection process
Avoiding Joint Employer Liability • Review Manuals
• Franchisee’s Hiring and Training Process • Recommendations vs. Requirements
Case Study Scenarios
Questions?
