fsbo kit special report for sellers
Breakthrough FREE Report For Homeowners (a $147 Value) Reveals...
How To Sell ANY Home In ANY Housing Market (Good or Bad) At Top Market Value In 7 Days Or Less, WITHOUT Paying Thousands To A Agent! Insider secrets Real Estate Agents DON’T Want You to Know By:
Read This Report Now If You Want To:
Get TOP, TOP Market Value For Your Home Attract 50 to 100+ Buyers To Your Home In 1 Week STOP Having Your Home Value Drop Every Month Take Control Of Your Situation And Get Your Home SOLD Avoid Having To Pay An Agent 1,000s Of Dollars In Commissions
Dear Frustrated Home Seller, Hi, my name is . In this special report I am going to share with you my the secret strategy I use to sell my homes in one week versus the 3 to 9+ months it normally takes. How can I do that? Well, everyone agrees that a home can sell in 3 to 6 months, right? So there are buyers still buying homes. All you had to do was discover how to get all the buyers to look at your home in one week rather than 6 months. More or less you will recreate a “hot market” for your home all over again. The housing market is in though shape right now. However I truly believe that…
ANY Home Will Sell If The Person Selling It Knows The Right Steps To Take The housing market is controlled my supply and demand. When the demand for homes is high and supply is low homes are easy to sell. That’s considered a “sellers market”. However we have the opposite problem right now. 1
Supply is high and demand is low. In fact only 10% of all the homes for sale in the US sell each month. Plus many of the buyers that where getting ready to buy a home can no longer get financing. And if you think the market is going to turn around any time soon, look at the chart below. It could take ten years or more before things change for the better. And once the market stops declining, it will still take a long time to get rid of the high supply of homes for sale.
History Is Known To Repeat Itself
Today’s Home Values
The question is NOT “Will the housing market continue to drop?” BUT “How much more will it decline?” On top of that how long will the housing market take to come back to today’s value? If you look at this chart above it won’t be any time soon. I myself am not a fan of chasing after something that is running away. Nor am I a fan of waiting 20 to 30 years for the housing market to come back just to sell. That is how long it took during the Great Depression (look at the chart above around 1920 through 1940 to see what I mean). These problems are real and are what we are facing every single day. So if a you have all these obstacles in the way, how are you supposed to sell your home without having to “give it away”? Let me show you.
Despite All the Obstacles We Face, Homes Are Still Selling The thing is most homes are taking 6 to 9 months to sell. When you factor in 6 to 9 months of depreciation you are losing a pile of money every month. Let me explain this a little more… If you do the math home prices in the US dropped over 20% in the last 18 months. Some markets are a lot more and few are less. When you divide 20% by 18 you get 1.11%. Well if your home is worth $200K and you lose 1.11% a month in value that comes out to $2,220, and if your home takes 9 months to sell you will lose $19,980 in value before you sell it. If 9 months seems to be a long time for a home to sell don’t forget that only 10% of the homes are selling in the US every month. 2
So if you’re still determined to sell your home then I’m sure you can see by now that the sooner you sell it the better. Plus your chances of selling your home for more money now verses 6 to 12 months down the road could mean thousands of more dollars in your pocket. Now the question is how are you going to sell it?
Let’s Look At Our Options… You can list your home with a Real Estate agent. Here are the pros:
They handle the marketing They show your home to buyers They even take the offers buyers make
Here are the cons: You have little or no control over the process You have to pay a high commission (normally 6% of the sale price) They know the chances of your home selling is small and are less likely to spend money on marketing because they are afraid they won’t make it back They have tons of homes to sell and 1 more rarely focus on selling a buyer yours I don’t recommend this method unless you have plenty of time and don’t mind losing money to the depreciation monster. You may be better off selling your home to a Real Estate investor than taking your chances with the market.
What Used to Work Isn’t Working as Well Anymore This picture is of a bench outside a condo complex. There are 41 lockboxes which means there are at least 41 condos listed for sale in the complex. If you where a buyer and saw that many lockboxes on the home you were going to look at what one would you choose? Or would you freak out and wait around for a while because 1 of the 41 sellers is sure to get desperate?
The Best Option: Sell Your Home In One Week Yourself (For Sale By Owner)! Do you think if you had the ability to sell a home in one week, for top dollar at a price that is acceptable WITHOUT paying thousands of dollars to an agent you would be willing to do a little work? I know, I know, you think that sounds too good to be true, and there’s just no way in 3
the world this will work or is even possible. And you have a right to think that but… Let me make a few points, and then we’ll see if we agree that you can sell your home in one week. Sound fair? 1. First, you and I can both agree that a home can sell in 3 to 6 months? 2. Second, since a home can sell in 3 to 6 months that means that there are buyers buying homes, right? 3. Let’s say we can find a way to get those buyers who would buy your home in 3 to 6 months out to it, all in one week. Don’t you think if you had 50 to 100 buyers look at your home that one of those buyers would want to buy it? Well, I can show you how to get those buyers out to see the home and do it all in one week. So let’s
say that is possible. I’m going to show you how we do it in this report. I’ll be honest, when I first heard of this home selling strategy I was skeptical. The only time I had heard of any home selling in less than 30 days from when it went up for sale was if the seller was “giving it away”. Just like you I thought it all sounded too good to be true. However after I saw it in action I can say the strategy is brilliant. I call the strategy…
The Sold-In-A-Week Home Selling Program The goal of the program is simple: to attract tons of buyers and create buyer frenzy for our customer’s home. To explain it best we wanted to create a “hot market” for the home we were selling.
In A Nutshell Here’s How It Works… You position the home you want to sell to give every buyer what they want, “a deal”. You do this by advertising the home as “Home to Be Sold to Highest Offer Sunday”. You advertised the home almost like eBay advertises their auctions. However this is NOT an auction, its better. When you position the home for sale as a deal and setup the marketing to attract buyers you will normally have 50 to 100+ buyers show up. I have heard of some who have had over 170 buyers show up. From there you get the buyers who like the home to make an offer. Normally 10 to 30% of the buyers will make an offer on the spot (at the open house). You hold the home for sale open for buyers on Saturday and part of Sunday. 4
Sunday night you collect all the offers and call the buyers on the phone and negotiate between them all trying to get them to fight over the home. Normally you 2 to 4 of the most interested buyers will fight over the home and you can get the price up 10 to 30% from the highest offer at the open house.
Here Are A Few Case Studies Of Homeowners Who Used The Sold-In-A-Week Program THIS YEAR
Case Study #1 Sold-In-A-Week Sale April 19 & 20, 2008 John & Cindy Zentmeyer - Success! SOLD & Closed
Address: 1761 SW 35th Ave, Gainesville FL: Value at time of Sale: $220,000 Sold Price: $210,000 How Many Buyers? 73 How Many Offers? 23 We had over 70 buyers come to our open house and 23 of them made offers. The property SOLD to the best offer for $10,000 more than we expected it to because the buyers got into a bidding war over the home. What it came down to was John and Cindy where open minded, realistic about price, and willing to do what it took to get their home SOLD in this market. His bottom line was 200,000 and we got him $210,000. So he was thrilled and practically bouncing off the walls, because we got his property sold after he had been on the market for the previous 12 months with an agent. As you can see this home selling system works really well. In fact, I’ve heard of buyers saying they won’t buy a home any other way. I feel this home selling system is the best method to sell ANY home in today’s tough housing market. It gets buyers off the fence. Plus with this system you practically get every buyer in the market who is looking for a house to look at your home. As I said before you do this by giving them what they want, a deal. Now you don’t actually sell the 5
home for less you just start the price low and let the buyers work it up. But I’m getting ahead of myself here. Let me break it down for you step-by-step…
Case Study #2 Sold-In-A-Week Sale May 10 & 11, 2008 Shirley Ellis - Success! SOLD & Closed
Address: 829 SW 86th Ave, Gainesville FL: Value at time of sale: $350,000 Highest Offer: $328,000 How Many Buyers? 65 How Many Offers? 7 Shirley Ellis She had the home listed with a Real Estate agent who was a friend for six months with nothing happening. Then a buyer looked into buying it but backed out. It was mother's day weekend when she did her Sold-In-A-Week open house. She did all the marketing only a few days before the open house. So she only had Tuesday through Sunday to market her house. However she still had a great turn out regardless of the little time she had to promote it and the fact that it was a rainy mother’s day week-end. She received a great offer at $328,000 and it sold.
First, let’s talk about getting buyers off the fence. Here’s what happens when a buyer looks at a normal home for sale, there’s NO sense of urgency. They might put in a low offer, and if the seller doesn’t jump on it, they’ll wonder off to another home. Why? Because they know that when they come back next week, the home will still be for sale. So you have to create a sense of urgency in that buyer. This “Sold-In-A-Week Home Selling System” does just that. Here’s how… This system gets almost every buyer in town to come look at the home for sale. You do this advertising the home at 30 to 50 percent off the price you expect the home to sell for. Now doing this without following the right steps could be dangerous and result in selling your home to cheap. So let me explain the overall concept then show you how it’s done. 6
Every buyer in their right mind will come out and look at a home they think they can get cheap. Why? Greed! They all want a “good deal.” This will get you 50, 100, even as many as 170 buyers through the home in one weekend. This creates a sense of urgency and gets the buyers emotionally involved. See, most buyers get emotionally involved whenever they buy anything. If they see a house they really like and it’s for sale at a great price, they are going to make an offer.
Here’s why you advertise your home with a starting price of 50 to 70 percent of fair market value. You want to get every buyer that comes out to your open house to an offer. The more offers I get the more buyers you will have competing over your home. The more buyers you have competing for your home the better chances of you getting a higher sales price. It’s hard to get buyers involved if they don’t feel they will at least have a chance of getting a deal. Most buyers are on the fence. They feel if they wait around sellers will become more desperate and prices will drop. Well it’s sad to say but if they think that they are right. However, this system gets buyers who are waiting around to buy a home. I have heard of buyers who were not planning on buying a home for 6 to 12 more months by a home at a Sold-In-A-Week sale. When they see a home that they like and they feel they can get a good deal that get involved. That’s when the emotional juices start flowing and they bring their family and friends out to the home to see it. That’s what you want to happen because when it does they become committed regardless if they get a deal or not. If you try to sell your home the traditional way (like everybody else) you won’t get buyers emotionally involved because most won’t make an offer in the first place. Think about it for a minute… most buyers will have all their friends out to see it before he made an offer. They are not as committed as if they make an offer it would be easy for friends and family to talk the buyers out of it. They say stuff like “are you sure this is the home you want?” or “are you paying too much for it?” or “don’t buy the first home you see. You have plenty of time to look at others homes before you have to buy one.” The chances of the buyer “getting off the fence” and buying then is slim. If they do make and offer you will most likely sell it for less money. Selling your home with the Sold-In-A-Week system is the only way to get a great price. You get all the real qualified buyers to look at and consider your house. Once they are emotionally involved, the rest is easy. The real buyers compete between themselves and against the “tire kickers” and other not-as-qualified buyers. And the price goes up and up and up some more. At the end, the buyer who wants the home the most buys it for a fair price. When you get all these buyers interested in your home and competing with each other, the price goes up and you sell it fast at a fair price. 7
Case Study #3 Sold-In-A-Week Sale July 12 & 13, 2008 Dr. Austin Boyd – SOLD & Closed
Address: 10523 NW 14th Lane, Gainesville Fl Value at time of sale: $230,000 Highest Offer: $222,000 How Many Buyers? 5 How Many Offers? 3 Austin Boyd is an astrology professor. When he put the Sold-In-A-Week program to work he had to be in Utah. He only had five people through his open house but they were all motivated and interested buyers. He sold the home to the highest offer at $222K. The current market value for his home was around $230K so he came out ahead, figuring that most homes in his area sell at 94% of a realistic market value. The math on that is $230K X .94% = $216,200. In the end he ended up saving approx. $23K by avoiding depreciation and other factors.
Here are two of the marketing methods used to attract buyers: a. Sings. Place tons of signs that say “50% OFF Home Sold Sunday To Best Offer” or “Home to Be Sold To Best Offer Sunday”. This gets buyers to show up in droves. Put the signs up Friday night and take them down Sunday after the sale is over. This way you avoid getting people bugged at our signs. You can play this by ear depending upon the type of people in your area. b. Classified Ad Websites. There are a lot of motivated buyers trying to find deals. I have discovered a lot of them are looking on the classified ad websites like craigslist.org, kijiji.com, and backpage.com just to name a few. Place the home at the starting price on these sites and have buyers contact you about them or redirect them to you website with all the information on it. And much more… These are the main steps you need to take marketing your home with this system. Plus the only
real cost I have into a Sold-In-A-Week sale is the signs. 8
You don’t need to over complicate it. I’m not one of those fancy, complicated people who think the more complex you make something the better. Life is too complicated as it is to make it any more.
Hold the Open House and Get Buyers to Put in Bids. Hold the home open on Saturday and Sunday. All the flyers and everything say “Home to Be Sold Sunday Night to the Highest and Best Offer.” This creates a sense of urgency with the buyers and makes getting offers easy. We hold the home open the two days and get as many offers from buyers as possible. I have a good script that gets bids from most of the buyers. It is important to get as many offers as possible from the buyers that go through the open house regardless if they are qualified or not.
Negotiate the Offers to Work The Price Up And Sell It For The Best Price Possible. After the open house gather up all the offers on Sunday night and call each one of them on the phone and start the final negotiation. Once you have them on the phone tell them what the best offer is and ask them if they would like to raise their original offer by at least $500. Treat this negotiation just like you would if you had multiple offers on a home at one time. You will have the tire-kickers drop out fast but the goal is to get 2 to 4 real buyers who will get into a bidding war for your home.
Even if for some reason your home does NOT sell, I have still seen many instances when the excitement created from the sales ends up selling the home a week or so latter. When you use this system you will have more buyers through your home in one weekend than you normally will in 6 months when it’s for sale the traditional way. I have seen homes that didn’t sell at the Sold-In-A-Week open house that sold a week or two latter to one of the buyers who came through the open house. There has been many times when a buyer didn’t have another family member in town to see the home and didn’t make an offer because of it or made an offer bud didn’t go that high. Then when the home didn’t sell they brought the other family member back and bought it. Or another time we had a few buyers get into a bidding war over a home. One buyer dropped out because she wasn’t sure if she wanted the home. The buyer who she was in the bidding war didn’t end up buying the home and she came back and paid $19,000 more than her original offer the following week.
There you have it. Now you should know all the basics about the Sold-In-A-Week Home Selling System. I hope you’ve learned something about this home-selling strategy and are ready to go out and use it for your home. There is a lot more involved with selling homes using this method than I can tell you on this free report. But with what I’ve shown you, you can probably go out there and use this concept to sell y.
However if you’re like most people you don’t want to “recreate the wheel” when 9
you don’t have to and someone else already has… To be honest the creators of this system have spent over 697 hours creating everything used to make this system a success. Not to mention all the lesions learned (the hard way) that you may not want to go through. It was hard work but the reward has been worth it.
Case Study #4 Sold-In-A-Week Sale May 31 & June 1, 2008 Stettler Residents SOLD & Closed
Address: 11019 NW 60th Terr, Alachua FL Value at time of sale: $200,000 Highest Offer: $198,000 How Many Buyers? 2 How Many Offers? 1 These Stettlers had paid $185K for their home during the booming housing market. They had made some great upgrades to the home and it was worth $200K when they put the Sold-In-AWeek program to work. They were moving in 6 to 8 weeks and had to sell their home. They had been trying to sell it themselves the traditional way at $200K for a few months with no offers. The best part is we sold the home before the Sold-In-A-Week open house. Here’s what happened… A couple had looked at the home when they were trying to sell it the traditional way. These buyers had viewed the home four times but wouldn’t make an offer. They decided to use the Sold-In-A-Week program because they were sick and tired of the tire kickers. We prepared everything for the Sold-In-A-Week sale when the buyers who had seen it four times got off the fence and made an offer a day or so before the open house at $198K. They liked the home but had no urgency before. Once they saw that they could potentially lose it to someone else from the Sold-In-A-Week sale they jumped all over it. So they put the deal together and didn't even have to hold the open house. It's all about creating that sense of urgency, even for the buyer that is on the fence.
That’s why I decided to offer everything we in the Sold-In-A-Week program to you so you can use it to sell your home but not have to try creating everything from scratch or have to learn the same lessons that already have been learned all over again. However before I even tell you about this system I’ll be 10
very straight forward with you… So if you are still reading this then you determined this system is for you, right? Great! Then let’s go over everything included in the Sold-In-A-Week home selling program.
Of course you can always try and re-invent the wheel. But the wheel is already working. The creators of the system (Chris and Calvin Curry) have spent over 4 months putting this all together to make it work. They have tested it many different ways on over 40 homes this year alone. They have made mistakes, had homes that did not sell, and figured out how to solve those problems. The smart person learns from others’ mistakes and therefore takes the shortcut to success. You can use this system to jump-start your success. Plus you can avoid making any costly mistakes twice that they already did. But I’m jumping the gun here. Let me first show you everything you will get when you invest in the Sold-In-A-Week system… The Complete “Sold-In-A-Week Home Selling System” for Homeowners
The Complete Step-by-Step System for Homeowners to Sell ANY Homes in 7 Days or Less Regardless of the Housing Market Here’s the Complete Breakdown of Everything You Get in This Sold-in-a-Week Home-selling System:
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How To Sell ANY Home In ANY Housing Market (Good or Bad) At Top Market Value In 7 Days Or Less, WITHOUT Paying Thousands To A Agent! Insider secrets Real Estate Agents DON’T Want You to Know By:
Read This Report Now If You Want To:
Get TOP, TOP Market Value For Your Home Attract 50 to 100+ Buyers To Your Home In 1 Week STOP Having Your Home Value Drop Every Month Take Control Of Your Situation And Get Your Home SOLD Avoid Having To Pay An Agent 1,000s Of Dollars In Commissions
Dear Frustrated Home Seller, Hi, my name is . In this special report I am going to share with you my the secret strategy I use to sell my homes in one week versus the 3 to 9+ months it normally takes. How can I do that? Well, everyone agrees that a home can sell in 3 to 6 months, right? So there are buyers still buying homes. All you had to do was discover how to get all the buyers to look at your home in one week rather than 6 months. More or less you will recreate a “hot market” for your home all over again. The housing market is in though shape right now. However I truly believe that…
ANY Home Will Sell If The Person Selling It Knows The Right Steps To Take The housing market is controlled my supply and demand. When the demand for homes is high and supply is low homes are easy to sell. That’s considered a “sellers market”. However we have the opposite problem right now. 1
Supply is high and demand is low. In fact only 10% of all the homes for sale in the US sell each month. Plus many of the buyers that where getting ready to buy a home can no longer get financing. And if you think the market is going to turn around any time soon, look at the chart below. It could take ten years or more before things change for the better. And once the market stops declining, it will still take a long time to get rid of the high supply of homes for sale.
History Is Known To Repeat Itself
Today’s Home Values
The question is NOT “Will the housing market continue to drop?” BUT “How much more will it decline?” On top of that how long will the housing market take to come back to today’s value? If you look at this chart above it won’t be any time soon. I myself am not a fan of chasing after something that is running away. Nor am I a fan of waiting 20 to 30 years for the housing market to come back just to sell. That is how long it took during the Great Depression (look at the chart above around 1920 through 1940 to see what I mean). These problems are real and are what we are facing every single day. So if a you have all these obstacles in the way, how are you supposed to sell your home without having to “give it away”? Let me show you.
Despite All the Obstacles We Face, Homes Are Still Selling The thing is most homes are taking 6 to 9 months to sell. When you factor in 6 to 9 months of depreciation you are losing a pile of money every month. Let me explain this a little more… If you do the math home prices in the US dropped over 20% in the last 18 months. Some markets are a lot more and few are less. When you divide 20% by 18 you get 1.11%. Well if your home is worth $200K and you lose 1.11% a month in value that comes out to $2,220, and if your home takes 9 months to sell you will lose $19,980 in value before you sell it. If 9 months seems to be a long time for a home to sell don’t forget that only 10% of the homes are selling in the US every month. 2
So if you’re still determined to sell your home then I’m sure you can see by now that the sooner you sell it the better. Plus your chances of selling your home for more money now verses 6 to 12 months down the road could mean thousands of more dollars in your pocket. Now the question is how are you going to sell it?
Let’s Look At Our Options… You can list your home with a Real Estate agent. Here are the pros:
They handle the marketing They show your home to buyers They even take the offers buyers make
Here are the cons: You have little or no control over the process You have to pay a high commission (normally 6% of the sale price) They know the chances of your home selling is small and are less likely to spend money on marketing because they are afraid they won’t make it back They have tons of homes to sell and 1 more rarely focus on selling a buyer yours I don’t recommend this method unless you have plenty of time and don’t mind losing money to the depreciation monster. You may be better off selling your home to a Real Estate investor than taking your chances with the market.
What Used to Work Isn’t Working as Well Anymore This picture is of a bench outside a condo complex. There are 41 lockboxes which means there are at least 41 condos listed for sale in the complex. If you where a buyer and saw that many lockboxes on the home you were going to look at what one would you choose? Or would you freak out and wait around for a while because 1 of the 41 sellers is sure to get desperate?
The Best Option: Sell Your Home In One Week Yourself (For Sale By Owner)! Do you think if you had the ability to sell a home in one week, for top dollar at a price that is acceptable WITHOUT paying thousands of dollars to an agent you would be willing to do a little work? I know, I know, you think that sounds too good to be true, and there’s just no way in 3
the world this will work or is even possible. And you have a right to think that but… Let me make a few points, and then we’ll see if we agree that you can sell your home in one week. Sound fair? 1. First, you and I can both agree that a home can sell in 3 to 6 months? 2. Second, since a home can sell in 3 to 6 months that means that there are buyers buying homes, right? 3. Let’s say we can find a way to get those buyers who would buy your home in 3 to 6 months out to it, all in one week. Don’t you think if you had 50 to 100 buyers look at your home that one of those buyers would want to buy it? Well, I can show you how to get those buyers out to see the home and do it all in one week. So let’s
say that is possible. I’m going to show you how we do it in this report. I’ll be honest, when I first heard of this home selling strategy I was skeptical. The only time I had heard of any home selling in less than 30 days from when it went up for sale was if the seller was “giving it away”. Just like you I thought it all sounded too good to be true. However after I saw it in action I can say the strategy is brilliant. I call the strategy…
The Sold-In-A-Week Home Selling Program The goal of the program is simple: to attract tons of buyers and create buyer frenzy for our customer’s home. To explain it best we wanted to create a “hot market” for the home we were selling.
In A Nutshell Here’s How It Works… You position the home you want to sell to give every buyer what they want, “a deal”. You do this by advertising the home as “Home to Be Sold to Highest Offer Sunday”. You advertised the home almost like eBay advertises their auctions. However this is NOT an auction, its better. When you position the home for sale as a deal and setup the marketing to attract buyers you will normally have 50 to 100+ buyers show up. I have heard of some who have had over 170 buyers show up. From there you get the buyers who like the home to make an offer. Normally 10 to 30% of the buyers will make an offer on the spot (at the open house). You hold the home for sale open for buyers on Saturday and part of Sunday. 4
Sunday night you collect all the offers and call the buyers on the phone and negotiate between them all trying to get them to fight over the home. Normally you 2 to 4 of the most interested buyers will fight over the home and you can get the price up 10 to 30% from the highest offer at the open house.
Here Are A Few Case Studies Of Homeowners Who Used The Sold-In-A-Week Program THIS YEAR
Case Study #1 Sold-In-A-Week Sale April 19 & 20, 2008 John & Cindy Zentmeyer - Success! SOLD & Closed
Address: 1761 SW 35th Ave, Gainesville FL: Value at time of Sale: $220,000 Sold Price: $210,000 How Many Buyers? 73 How Many Offers? 23 We had over 70 buyers come to our open house and 23 of them made offers. The property SOLD to the best offer for $10,000 more than we expected it to because the buyers got into a bidding war over the home. What it came down to was John and Cindy where open minded, realistic about price, and willing to do what it took to get their home SOLD in this market. His bottom line was 200,000 and we got him $210,000. So he was thrilled and practically bouncing off the walls, because we got his property sold after he had been on the market for the previous 12 months with an agent. As you can see this home selling system works really well. In fact, I’ve heard of buyers saying they won’t buy a home any other way. I feel this home selling system is the best method to sell ANY home in today’s tough housing market. It gets buyers off the fence. Plus with this system you practically get every buyer in the market who is looking for a house to look at your home. As I said before you do this by giving them what they want, a deal. Now you don’t actually sell the 5
home for less you just start the price low and let the buyers work it up. But I’m getting ahead of myself here. Let me break it down for you step-by-step…
Case Study #2 Sold-In-A-Week Sale May 10 & 11, 2008 Shirley Ellis - Success! SOLD & Closed
Address: 829 SW 86th Ave, Gainesville FL: Value at time of sale: $350,000 Highest Offer: $328,000 How Many Buyers? 65 How Many Offers? 7 Shirley Ellis She had the home listed with a Real Estate agent who was a friend for six months with nothing happening. Then a buyer looked into buying it but backed out. It was mother's day weekend when she did her Sold-In-A-Week open house. She did all the marketing only a few days before the open house. So she only had Tuesday through Sunday to market her house. However she still had a great turn out regardless of the little time she had to promote it and the fact that it was a rainy mother’s day week-end. She received a great offer at $328,000 and it sold.
First, let’s talk about getting buyers off the fence. Here’s what happens when a buyer looks at a normal home for sale, there’s NO sense of urgency. They might put in a low offer, and if the seller doesn’t jump on it, they’ll wonder off to another home. Why? Because they know that when they come back next week, the home will still be for sale. So you have to create a sense of urgency in that buyer. This “Sold-In-A-Week Home Selling System” does just that. Here’s how… This system gets almost every buyer in town to come look at the home for sale. You do this advertising the home at 30 to 50 percent off the price you expect the home to sell for. Now doing this without following the right steps could be dangerous and result in selling your home to cheap. So let me explain the overall concept then show you how it’s done. 6
Every buyer in their right mind will come out and look at a home they think they can get cheap. Why? Greed! They all want a “good deal.” This will get you 50, 100, even as many as 170 buyers through the home in one weekend. This creates a sense of urgency and gets the buyers emotionally involved. See, most buyers get emotionally involved whenever they buy anything. If they see a house they really like and it’s for sale at a great price, they are going to make an offer.
Here’s why you advertise your home with a starting price of 50 to 70 percent of fair market value. You want to get every buyer that comes out to your open house to an offer. The more offers I get the more buyers you will have competing over your home. The more buyers you have competing for your home the better chances of you getting a higher sales price. It’s hard to get buyers involved if they don’t feel they will at least have a chance of getting a deal. Most buyers are on the fence. They feel if they wait around sellers will become more desperate and prices will drop. Well it’s sad to say but if they think that they are right. However, this system gets buyers who are waiting around to buy a home. I have heard of buyers who were not planning on buying a home for 6 to 12 more months by a home at a Sold-In-A-Week sale. When they see a home that they like and they feel they can get a good deal that get involved. That’s when the emotional juices start flowing and they bring their family and friends out to the home to see it. That’s what you want to happen because when it does they become committed regardless if they get a deal or not. If you try to sell your home the traditional way (like everybody else) you won’t get buyers emotionally involved because most won’t make an offer in the first place. Think about it for a minute… most buyers will have all their friends out to see it before he made an offer. They are not as committed as if they make an offer it would be easy for friends and family to talk the buyers out of it. They say stuff like “are you sure this is the home you want?” or “are you paying too much for it?” or “don’t buy the first home you see. You have plenty of time to look at others homes before you have to buy one.” The chances of the buyer “getting off the fence” and buying then is slim. If they do make and offer you will most likely sell it for less money. Selling your home with the Sold-In-A-Week system is the only way to get a great price. You get all the real qualified buyers to look at and consider your house. Once they are emotionally involved, the rest is easy. The real buyers compete between themselves and against the “tire kickers” and other not-as-qualified buyers. And the price goes up and up and up some more. At the end, the buyer who wants the home the most buys it for a fair price. When you get all these buyers interested in your home and competing with each other, the price goes up and you sell it fast at a fair price. 7
Case Study #3 Sold-In-A-Week Sale July 12 & 13, 2008 Dr. Austin Boyd – SOLD & Closed
Address: 10523 NW 14th Lane, Gainesville Fl Value at time of sale: $230,000 Highest Offer: $222,000 How Many Buyers? 5 How Many Offers? 3 Austin Boyd is an astrology professor. When he put the Sold-In-A-Week program to work he had to be in Utah. He only had five people through his open house but they were all motivated and interested buyers. He sold the home to the highest offer at $222K. The current market value for his home was around $230K so he came out ahead, figuring that most homes in his area sell at 94% of a realistic market value. The math on that is $230K X .94% = $216,200. In the end he ended up saving approx. $23K by avoiding depreciation and other factors.
Here are two of the marketing methods used to attract buyers: a. Sings. Place tons of signs that say “50% OFF Home Sold Sunday To Best Offer” or “Home to Be Sold To Best Offer Sunday”. This gets buyers to show up in droves. Put the signs up Friday night and take them down Sunday after the sale is over. This way you avoid getting people bugged at our signs. You can play this by ear depending upon the type of people in your area. b. Classified Ad Websites. There are a lot of motivated buyers trying to find deals. I have discovered a lot of them are looking on the classified ad websites like craigslist.org, kijiji.com, and backpage.com just to name a few. Place the home at the starting price on these sites and have buyers contact you about them or redirect them to you website with all the information on it. And much more… These are the main steps you need to take marketing your home with this system. Plus the only
real cost I have into a Sold-In-A-Week sale is the signs. 8
You don’t need to over complicate it. I’m not one of those fancy, complicated people who think the more complex you make something the better. Life is too complicated as it is to make it any more.
Hold the Open House and Get Buyers to Put in Bids. Hold the home open on Saturday and Sunday. All the flyers and everything say “Home to Be Sold Sunday Night to the Highest and Best Offer.” This creates a sense of urgency with the buyers and makes getting offers easy. We hold the home open the two days and get as many offers from buyers as possible. I have a good script that gets bids from most of the buyers. It is important to get as many offers as possible from the buyers that go through the open house regardless if they are qualified or not.
Negotiate the Offers to Work The Price Up And Sell It For The Best Price Possible. After the open house gather up all the offers on Sunday night and call each one of them on the phone and start the final negotiation. Once you have them on the phone tell them what the best offer is and ask them if they would like to raise their original offer by at least $500. Treat this negotiation just like you would if you had multiple offers on a home at one time. You will have the tire-kickers drop out fast but the goal is to get 2 to 4 real buyers who will get into a bidding war for your home.
Even if for some reason your home does NOT sell, I have still seen many instances when the excitement created from the sales ends up selling the home a week or so latter. When you use this system you will have more buyers through your home in one weekend than you normally will in 6 months when it’s for sale the traditional way. I have seen homes that didn’t sell at the Sold-In-A-Week open house that sold a week or two latter to one of the buyers who came through the open house. There has been many times when a buyer didn’t have another family member in town to see the home and didn’t make an offer because of it or made an offer bud didn’t go that high. Then when the home didn’t sell they brought the other family member back and bought it. Or another time we had a few buyers get into a bidding war over a home. One buyer dropped out because she wasn’t sure if she wanted the home. The buyer who she was in the bidding war didn’t end up buying the home and she came back and paid $19,000 more than her original offer the following week.
There you have it. Now you should know all the basics about the Sold-In-A-Week Home Selling System. I hope you’ve learned something about this home-selling strategy and are ready to go out and use it for your home. There is a lot more involved with selling homes using this method than I can tell you on this free report. But with what I’ve shown you, you can probably go out there and use this concept to sell y.
However if you’re like most people you don’t want to “recreate the wheel” when 9
you don’t have to and someone else already has… To be honest the creators of this system have spent over 697 hours creating everything used to make this system a success. Not to mention all the lesions learned (the hard way) that you may not want to go through. It was hard work but the reward has been worth it.
Case Study #4 Sold-In-A-Week Sale May 31 & June 1, 2008 Stettler Residents SOLD & Closed
Address: 11019 NW 60th Terr, Alachua FL Value at time of sale: $200,000 Highest Offer: $198,000 How Many Buyers? 2 How Many Offers? 1 These Stettlers had paid $185K for their home during the booming housing market. They had made some great upgrades to the home and it was worth $200K when they put the Sold-In-AWeek program to work. They were moving in 6 to 8 weeks and had to sell their home. They had been trying to sell it themselves the traditional way at $200K for a few months with no offers. The best part is we sold the home before the Sold-In-A-Week open house. Here’s what happened… A couple had looked at the home when they were trying to sell it the traditional way. These buyers had viewed the home four times but wouldn’t make an offer. They decided to use the Sold-In-A-Week program because they were sick and tired of the tire kickers. We prepared everything for the Sold-In-A-Week sale when the buyers who had seen it four times got off the fence and made an offer a day or so before the open house at $198K. They liked the home but had no urgency before. Once they saw that they could potentially lose it to someone else from the Sold-In-A-Week sale they jumped all over it. So they put the deal together and didn't even have to hold the open house. It's all about creating that sense of urgency, even for the buyer that is on the fence.
That’s why I decided to offer everything we in the Sold-In-A-Week program to you so you can use it to sell your home but not have to try creating everything from scratch or have to learn the same lessons that already have been learned all over again. However before I even tell you about this system I’ll be 10
very straight forward with you… So if you are still reading this then you determined this system is for you, right? Great! Then let’s go over everything included in the Sold-In-A-Week home selling program.
Of course you can always try and re-invent the wheel. But the wheel is already working. The creators of the system (Chris and Calvin Curry) have spent over 4 months putting this all together to make it work. They have tested it many different ways on over 40 homes this year alone. They have made mistakes, had homes that did not sell, and figured out how to solve those problems. The smart person learns from others’ mistakes and therefore takes the shortcut to success. You can use this system to jump-start your success. Plus you can avoid making any costly mistakes twice that they already did. But I’m jumping the gun here. Let me first show you everything you will get when you invest in the Sold-In-A-Week system… The Complete “Sold-In-A-Week Home Selling System” for Homeowners
The Complete Step-by-Step System for Homeowners to Sell ANY Homes in 7 Days or Less Regardless of the Housing Market Here’s the Complete Breakdown of Everything You Get in This Sold-in-a-Week Home-selling System:
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