General Rules
CREATING YOUR LEAD MAGNET
What is a Lead Magnet?
General Rules Easiest and Most Common Lead Magnet:
General Rules Refer to your “Magnet” PDF as a “Report”
General Rules Do NOT offer an “eBook”! Too Long & Unnecessary *(It’s about quality not quantity)
General Rules Must be Consumed Quickly… 5 Minutes (Rule-of-Thumb)
General Rules Only Provide One Very Specific Solution to One Very Specific Problem...
Do NOT provide many little solutions!
Your Goal Find Pressing Problems & Frustrations o
How?
o
Other Sources Have Already Done The Work For You (refer back to Niche Research training).
Exercise
Put Yourself in the Shoes of your Perfect Prospect and Imagine a “Day in The Life of” your Perfect Subscriber.
o
Ask these Questions…
Questions o
What is their Gender?
o
What is their Age?
o
What are their Interests?…
Questions o
What Struggle(s) are they facing daily?
Questions How is their Pain Affecting Them Daily? o
Their Lifestyle
o
Their Finances
o
Their Relationships, etc?
Questions o
What keeps them AWAKE at Night?
Questions Ask yourself…
“What is the #1 Most Pressing Specific Problem that My Target Prospect Needs to Know Right Now?”
Getting a Jump Start o
See What Others are Offering in Your Niche and Model* After Them…
o
Pay Attention to What Verbiage and Language They’re Using.
Topic and Title Ideas o
Your Title is Like a Headline on a Sales Page.
o
The Best Headlines Promise Specific Results, (NOT Generic)! …
Topic and Title Ideas o
When a Visitor Reads Your Title, it Should Be Clear What They’re Getting.
Examples: Good vs. Bad
Examples: Good vs. Bad
Examples: Good vs. Bad
Common Theme What Do The Good Titles Have in Common? o
They All Provide One VERY Specific Result (Solution) to One VERY Specific Problem!
Take Away...
If You Can Satisfy their “Hunger” with Instant Gratification (think appetizer before an entrée)… …this Will Make Them Eager to Listen to You For Anything Else You Offer or Recommend.
More Title Idea Generators
Great Examples to Model After…
Quora.com
Other Idea Generators
“Avoid this!” Method This Method Opens the Door for You to Introduce What They SHOULD Go Toward (your affiliate offer)!
Examples…
Examples
6 “Popular” Diets That You Should Avoid ASAP if You Want To Lose Weight!
13 Marketing Strategies To Leave Out of Your Business Plan in 2017
Other Idea Generators
“# Top/Best Ways to…”
Examples
Top 5 Ways to Build Muscle While Losing Weight
Top 11 Ways to Get More Facebook Likes and Shares
The 13 Best Exercises for Burning Fat Today
Other Idea Generators
“Mistakes That Prevent Results” (similar to “Avoid This”)
Examples
7 Financial Mistakes that are Keeping You Poor.
4 Critical Mistakes that are Costing You Leads and Sales.
3 Sales Funnel Mistakes that are Leaving Money on The Table
Other Idea Generators
“Reasons Why” # Reasons Why (doing this) (leads to this result).
Examples
9 Reasons Why Supplements Won’t Build Muscle!
7 Pound-Dropping Reasons to Drink Lemon Water!
Top 7 Reasons Why You Can’t Get a Date!
Summary 1.
Do the “Day in the Life” Exercise. Understand Your Perfect Prospect!
2.
Review the Idea Generators. Take your Research and Exercise Data and Model After Them…
Summary 3.
Come up with 2-3 Title Ideas for your Lead Magnet. Give these to your Content Writer in case One is More in their “Wheel House” Than the Others!
What is a Lead Magnet?
General Rules Easiest and Most Common Lead Magnet:
General Rules Refer to your “Magnet” PDF as a “Report”
General Rules Do NOT offer an “eBook”! Too Long & Unnecessary *(It’s about quality not quantity)
General Rules Must be Consumed Quickly… 5 Minutes (Rule-of-Thumb)
General Rules Only Provide One Very Specific Solution to One Very Specific Problem...
Do NOT provide many little solutions!
Your Goal Find Pressing Problems & Frustrations o
How?
o
Other Sources Have Already Done The Work For You (refer back to Niche Research training).
Exercise
Put Yourself in the Shoes of your Perfect Prospect and Imagine a “Day in The Life of” your Perfect Subscriber.
o
Ask these Questions…
Questions o
What is their Gender?
o
What is their Age?
o
What are their Interests?…
Questions o
What Struggle(s) are they facing daily?
Questions How is their Pain Affecting Them Daily? o
Their Lifestyle
o
Their Finances
o
Their Relationships, etc?
Questions o
What keeps them AWAKE at Night?
Questions Ask yourself…
“What is the #1 Most Pressing Specific Problem that My Target Prospect Needs to Know Right Now?”
Getting a Jump Start o
See What Others are Offering in Your Niche and Model* After Them…
o
Pay Attention to What Verbiage and Language They’re Using.
Topic and Title Ideas o
Your Title is Like a Headline on a Sales Page.
o
The Best Headlines Promise Specific Results, (NOT Generic)! …
Topic and Title Ideas o
When a Visitor Reads Your Title, it Should Be Clear What They’re Getting.
Examples: Good vs. Bad
Examples: Good vs. Bad
Examples: Good vs. Bad
Common Theme What Do The Good Titles Have in Common? o
They All Provide One VERY Specific Result (Solution) to One VERY Specific Problem!
Take Away...
If You Can Satisfy their “Hunger” with Instant Gratification (think appetizer before an entrée)… …this Will Make Them Eager to Listen to You For Anything Else You Offer or Recommend.
More Title Idea Generators
Great Examples to Model After…
Quora.com
Other Idea Generators
“Avoid this!” Method This Method Opens the Door for You to Introduce What They SHOULD Go Toward (your affiliate offer)!
Examples…
Examples
6 “Popular” Diets That You Should Avoid ASAP if You Want To Lose Weight!
13 Marketing Strategies To Leave Out of Your Business Plan in 2017
Other Idea Generators
“# Top/Best Ways to…”
Examples
Top 5 Ways to Build Muscle While Losing Weight
Top 11 Ways to Get More Facebook Likes and Shares
The 13 Best Exercises for Burning Fat Today
Other Idea Generators
“Mistakes That Prevent Results” (similar to “Avoid This”)
Examples
7 Financial Mistakes that are Keeping You Poor.
4 Critical Mistakes that are Costing You Leads and Sales.
3 Sales Funnel Mistakes that are Leaving Money on The Table
Other Idea Generators
“Reasons Why” # Reasons Why (doing this) (leads to this result).
Examples
9 Reasons Why Supplements Won’t Build Muscle!
7 Pound-Dropping Reasons to Drink Lemon Water!
Top 7 Reasons Why You Can’t Get a Date!
Summary 1.
Do the “Day in the Life” Exercise. Understand Your Perfect Prospect!
2.
Review the Idea Generators. Take your Research and Exercise Data and Model After Them…
Summary 3.
Come up with 2-3 Title Ideas for your Lead Magnet. Give these to your Content Writer in case One is More in their “Wheel House” Than the Others!
