generation z
Generation z
Primer Research by the cool peeps @ The Oxford Review
PREVIOUS GENERATIONS IN LIVING MEMORY
THE G.I.
THE LOST
THE SILENT
GENERATION
GENERATION
AKA Gen 1914. These are the people who lived through the first world wart
OR GREATEST GENERATION
GENERATION
Came of age in the era of the great depression
The generation of the Vietnam war
CONTEMPORARY GENERATIONS STILL IN THE WORKFORCE The Baby Boomers or the 'Me Generation'. Born after the second world war between 1946 and 1964. Baby boomers are associated with a rejection & redefinition of the then traditional values of the previous generations who were adults during this time. Many grew up in a time of affluence and they tend to see themselves as identifiably different from the previous generations.
GENERATION X
GENERATION Y
or Gen X. Born between the late 1960’s (1965 on) to the early 1980s
or the millennials who were born between the early 1980’s up until 2000
GENERATION Z
Born between 1995 and now
GENERATION
Z
POSITIVES
Excellent problem-solving skills
Proactive study
Strong communication and collaboration skills. They expect collaboration & don’t respond well to command and control
Good information gathering skills
Greater wish for gamification - they respond well to games both online and offline (physically)
Global and local awareness
Critical involvement in education and training
Awareness and interest in a wider range of environmental and political issues
Flexible and adaptable
NEGATIVES
Lower requirement and interest in physical contact and activity
Thinking, concentrating and memory skills are reduced
Expect to be entertained
Higher incidence of depression and isolation
Over reliance on search engines like Google to source information
Increased laziness and less resilience and tolerance for difficulty
They expect immediate results and often lack the tenacity and patience really to pursue knowledge and get to the bottom of issues
Generation z
learning EDUTAINMENT - THEY WANT INFO TO BE
Entertaining
Interesting
Small bites
Honest and non-biased
NEED TO LEARN Resilience
Concentration
To deal with mundane
GENERATION Z IN ORGANISATIONS
Want security
Want to learn and develop
Want to communicate electronically
Want to be involved
They will walk if bullied or feel controlled
INSECURITY, TRUST AND SUSPICION Gen Z grown up with the internet their entire lives
They have also grown up with a rise in global terrorism
Financial insecurity
Corporate malpractice and dishonesty
Looking for greater security and trust
Suspicious of motives, particularly corporate motives
A greater connection between the members of this generation and they have access to communication tools other generations aren’t really using - they have a private global generational communication network
MOTIVATING GENERATION Z
ONE STUDY FOUND THAT GENERATION Z PARTICULARLY WANTS AND EXPECTS:
ROLE MODELS
TO LEARN
Leaders and managers who act with honesty and integrity
They are interested in learning but they want to have fun at the same time
TO WORK WITH PEOPLE THEY LIKE AND GET ON WITH.
TO BE TREATED WITH RESPECT
Friends are particularly important to this generation
Respect is a big theme with this generation. They will readily leave employment where they don’t feel valued
FLEXIBILITY
INTERESTING WORK
This generation, together with Generations X and Y do not like rigid rule based environments. This is the busy generation. Most of their waking lives are full and they want work to fit in
Boring, monotonous work is not for the constantly stimulated and entertained generation
There are challenges and generational clashes ahead, however it is what it is. Generation Z brings new qualities into society and work. This new generation is flexible and is having to adapt to a rapidly changing world. The question is can we, the older generations also adapt? For free research updates and more go to
http://www.oxford-review.com References Issa, T., & Isaias, P. (2016). Internet factors influencing Generations Y and Z in Australia and Portugal: A practical study. Information Processing & Management. Jagman, H., & Swanson, T. (2015). Not Just where to Click: Teaching Students how to Think about Information. Association of College and Research Libraries, a division of the American Library Association. Korpijaakko, M. L. (2016). Cracking Facebook: The Importance of Understanding Technology-Based Communication. Springer. Livermore, D. (2016). Driven by Difference: How Great Companies Fuel Innovation Through Diversity. AMACOM Div American Mgmt Assn. Mahzan, M. S. W., Abdullah, N., & Nor, N. H. M. (2016). The Impact of Reflective Inquiry on Professional Development of Student Teachers. In 7th International Conference on University Learning and Teaching (InCULT 2014) Proceedings (pp. 323-335). Springer Singapore. Montana, P. J., & Petit, F. (2008). Motivating Generation X and Y on the job and preparing Z. Global Journal of Business Research, 2(2), 139-148. Wilson, Darren; Calongne, Cynthia; and Henderson, S. Brook (2016) "Gamification Challenges and a Case Study in Online Learning," Internet Learning: Vol. 4: Iss. 2, Article 8.
Primer Research by the cool peeps @ The Oxford Review
PREVIOUS GENERATIONS IN LIVING MEMORY
THE G.I.
THE LOST
THE SILENT
GENERATION
GENERATION
AKA Gen 1914. These are the people who lived through the first world wart
OR GREATEST GENERATION
GENERATION
Came of age in the era of the great depression
The generation of the Vietnam war
CONTEMPORARY GENERATIONS STILL IN THE WORKFORCE The Baby Boomers or the 'Me Generation'. Born after the second world war between 1946 and 1964. Baby boomers are associated with a rejection & redefinition of the then traditional values of the previous generations who were adults during this time. Many grew up in a time of affluence and they tend to see themselves as identifiably different from the previous generations.
GENERATION X
GENERATION Y
or Gen X. Born between the late 1960’s (1965 on) to the early 1980s
or the millennials who were born between the early 1980’s up until 2000
GENERATION Z
Born between 1995 and now
GENERATION
Z
POSITIVES
Excellent problem-solving skills
Proactive study
Strong communication and collaboration skills. They expect collaboration & don’t respond well to command and control
Good information gathering skills
Greater wish for gamification - they respond well to games both online and offline (physically)
Global and local awareness
Critical involvement in education and training
Awareness and interest in a wider range of environmental and political issues
Flexible and adaptable
NEGATIVES
Lower requirement and interest in physical contact and activity
Thinking, concentrating and memory skills are reduced
Expect to be entertained
Higher incidence of depression and isolation
Over reliance on search engines like Google to source information
Increased laziness and less resilience and tolerance for difficulty
They expect immediate results and often lack the tenacity and patience really to pursue knowledge and get to the bottom of issues
Generation z
learning EDUTAINMENT - THEY WANT INFO TO BE
Entertaining
Interesting
Small bites
Honest and non-biased
NEED TO LEARN Resilience
Concentration
To deal with mundane
GENERATION Z IN ORGANISATIONS
Want security
Want to learn and develop
Want to communicate electronically
Want to be involved
They will walk if bullied or feel controlled
INSECURITY, TRUST AND SUSPICION Gen Z grown up with the internet their entire lives
They have also grown up with a rise in global terrorism
Financial insecurity
Corporate malpractice and dishonesty
Looking for greater security and trust
Suspicious of motives, particularly corporate motives
A greater connection between the members of this generation and they have access to communication tools other generations aren’t really using - they have a private global generational communication network
MOTIVATING GENERATION Z
ONE STUDY FOUND THAT GENERATION Z PARTICULARLY WANTS AND EXPECTS:
ROLE MODELS
TO LEARN
Leaders and managers who act with honesty and integrity
They are interested in learning but they want to have fun at the same time
TO WORK WITH PEOPLE THEY LIKE AND GET ON WITH.
TO BE TREATED WITH RESPECT
Friends are particularly important to this generation
Respect is a big theme with this generation. They will readily leave employment where they don’t feel valued
FLEXIBILITY
INTERESTING WORK
This generation, together with Generations X and Y do not like rigid rule based environments. This is the busy generation. Most of their waking lives are full and they want work to fit in
Boring, monotonous work is not for the constantly stimulated and entertained generation
There are challenges and generational clashes ahead, however it is what it is. Generation Z brings new qualities into society and work. This new generation is flexible and is having to adapt to a rapidly changing world. The question is can we, the older generations also adapt? For free research updates and more go to
http://www.oxford-review.com References Issa, T., & Isaias, P. (2016). Internet factors influencing Generations Y and Z in Australia and Portugal: A practical study. Information Processing & Management. Jagman, H., & Swanson, T. (2015). Not Just where to Click: Teaching Students how to Think about Information. Association of College and Research Libraries, a division of the American Library Association. Korpijaakko, M. L. (2016). Cracking Facebook: The Importance of Understanding Technology-Based Communication. Springer. Livermore, D. (2016). Driven by Difference: How Great Companies Fuel Innovation Through Diversity. AMACOM Div American Mgmt Assn. Mahzan, M. S. W., Abdullah, N., & Nor, N. H. M. (2016). The Impact of Reflective Inquiry on Professional Development of Student Teachers. In 7th International Conference on University Learning and Teaching (InCULT 2014) Proceedings (pp. 323-335). Springer Singapore. Montana, P. J., & Petit, F. (2008). Motivating Generation X and Y on the job and preparing Z. Global Journal of Business Research, 2(2), 139-148. Wilson, Darren; Calongne, Cynthia; and Henderson, S. Brook (2016) "Gamification Challenges and a Case Study in Online Learning," Internet Learning: Vol. 4: Iss. 2, Article 8.
