(Global Mobile Consumer Survey 2016) Download the ... - Deloitte
The biggest mobile enthusiasts are not who you think… In a typical technology adoption curve, the youngest generation demonstrates the highest levels of interest and use of new and innovative technologies. However, Deloitte’s latest Global Mobile Consumer Survey results illustrate a surprising trend. Rather than the youngest group, the 18–24 year olds, driving adoption trends, in many cases the 25–34 year old age group is making significant industry impact. The difference is not just incremental, but in some cases by a dominant margin. Let’s dig into the data behind the differences.
Who checks their phones in the middle of the night?
77%
of 25–34 year olds check their phones in the middle of the night; more than any other age group
50% is average
Who classify themselves as early technology adopters?
44% 23% 18–24 year olds
23% 25–34 year olds
35–44 year olds
25–34 year olds are leading in the fitness band and smart watch ownership category.
31%
of people 25–34 own smart watches
26%
of people 25–34 own fitness bands
25–34 year olds are getting more comfortable making mPayments.
21%
of 25–34 year olds make weekly in-store mobile payments; twice as many as the next highest age group
10%
for 18–24 year olds
25–34 year olds are causing a dramatic uptick in VoIP usage.
40%
of 25–34 year olds
21%
19%
increase from last year
of 25–34 year olds
2015
2016
25–34 year olds are substantially more willing to pay for home-based IoT solutions. 78% 80% are willing to pay for home monitoring (vs. the average 50%)
are willing to pay for home control (vs. the average 48%)
68% are willing to pay for entertainment (vs. the average 32%)
25–34 year olds have the highest interest of any age group in autonomous vehicles.
36%
of them are likely to buy an autonomous car; almost twice as many as any other age group
20%
of 18–24 year olds are likely to buy an autonomous car; the second most likely age group
For more information see the 2016 Global Mobile Consumer Survey US Edition www.deloitte.com/us/mobileconsumer
Copyright © 2017 Deloitte Development LLC. All rights reserved.
Who checks their phones in the middle of the night?
77%
of 25–34 year olds check their phones in the middle of the night; more than any other age group
50% is average
Who classify themselves as early technology adopters?
44% 23% 18–24 year olds
23% 25–34 year olds
35–44 year olds
25–34 year olds are leading in the fitness band and smart watch ownership category.
31%
of people 25–34 own smart watches
26%
of people 25–34 own fitness bands
25–34 year olds are getting more comfortable making mPayments.
21%
of 25–34 year olds make weekly in-store mobile payments; twice as many as the next highest age group
10%
for 18–24 year olds
25–34 year olds are causing a dramatic uptick in VoIP usage.
40%
of 25–34 year olds
21%
19%
increase from last year
of 25–34 year olds
2015
2016
25–34 year olds are substantially more willing to pay for home-based IoT solutions. 78% 80% are willing to pay for home monitoring (vs. the average 50%)
are willing to pay for home control (vs. the average 48%)
68% are willing to pay for entertainment (vs. the average 32%)
25–34 year olds have the highest interest of any age group in autonomous vehicles.
36%
of them are likely to buy an autonomous car; almost twice as many as any other age group
20%
of 18–24 year olds are likely to buy an autonomous car; the second most likely age group
For more information see the 2016 Global Mobile Consumer Survey US Edition www.deloitte.com/us/mobileconsumer
Copyright © 2017 Deloitte Development LLC. All rights reserved.
