GLOBAL PERSONAL BRANDING COACHING PROGRAM

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PROFESSIONAL TRAINING MADE EASY

Website: www.quorse.com

GLOBAL PERSONAL BRANDING COACHING PROGRAM DURATION: 2 DAYS; TIME SCHEDULE Time - 9:00am to 5:00pm Break - 10:15am to 10.30am and 3:15pm to 3:30pm Lunch - 1:00pm to 2:00pm INTRODUCTION Be among the pioneering Global Personal Brands now The last decade has brought about a huge transformation in professional and career management. The Information Age has created such major shifts, that you cannot play by the same rules anymore. With further globalization and technology advancement, knowledge has become so easily accessible, and competition more stringent than ever before. This is the era for personal branding. Whereby the individual can stand out with a well-defined authentic Personal Brand. To stay a “clone” like before, will be a paramount mistake. You need the aura and charisma of a distinct Personal Brand today, to optimize your power of attraction. And also emotional connectivity via a magnetic Personal Brand, to build affinity with existing and potential customers, to build and sustain a sizeable loyal Personal Brand Community BENEFITS Upon completion of this program, participants will be able to:  Transform into an Authentic Personal Brand, with a Life Purpose/Vision, Personal Essence, Core Values and Core Personality Traits  Align own Personal Brand to the Corporate Brand’s Vision, Essence, Core Values and Personality, leading to higher personal work satisfaction, and work performance  Optimize personal Power of Attraction and Emotional Connectivity, to build Affinity with all stakeholders, internal and external, thus helping the Corporate Brand to increase its Brand Community of loyal customers KEY CONTENT MODULE 1 - POWER OF GLOBAL PERSONAL BRANDING  Why The Need For Personal Branding  What Are The Key Advantages Of Being A Well-Defined Authentic Global Personal Brand  Identifying Your Distinct “Tone Of Voice”, Personalized Style And Thought Leadership MODULE 2 - THE PERSONAL BRANDING JOURNEY  The 3as 3-Step Global Personal Brand Process  Outcomes And Deliverables For Each Of The 3 Modules  Charting Your Expectations MODULE 3 - PERSONAL BRAND PERCEPTION MANAGEMENT  Personal Brand Audit: Perception Survey  Reconciling Perception To Your Reality  Revitalizing Your Personal Brand

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PROFESSIONAL TRAINING MADE EASY

Website: www.quorse.com

MODULE 4 - DEFINING YOUR PERSONAL BRAND COMMUNITY  Focus And Sacrifice  Psychographics Profiling Of Target Audience  Emotional And Psychosocial Connectors MODULE 5 - PERSONAL BRAND DISTINCT PROMISE OF VALUE  Personal Brand Identity Introspection: Defining Who You Are, What You Are About, And What You Stand For  Life Vision, Purpose, Goals, Values And Personality  Passions, Talents And Interests, Strengths, Motivated Skills And Burn-Out Skills MODULE 6 - PERSONAL BRAND PLATFORM  Personal Brand Positioning  Personal Brand Essence, Values, Personality  Personal Brand Story, Personal Brand Statement AUDIENCE All entrepreneurial professional or career people in high visibility occupations, who desire to make an impactful and lasting impression in the crowded marketplace, via a well-defined Global Personal Brand, and can easily emotionally and psychosocially connect with their target audiences, with a distinct “Tone of Voice”, Personalized Style and Thought Leadership. METHODOLOGY “The 3As” 3-Step Distinct Global Personal Brand Process:  Authenticity  Attraction  Affinity Experiential Workshop with actual practical, and on-the-spot professional evaluation. Role-play by participants to enhance the learning experience. Group sharing for accelerated learning. Speciallydesigned Tools and Techniques will be provided to uncover and craft your Global Personal Brand.

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