Good Afternoon. My name is Greg McDonald. I'm from the Kiwanis ...
Good Afternoon. My name is Greg McDonald. I’m from the Kiwanis Club of Southport‐Oak Island and for the last 2 years I have been privileged to serve as the Lt. Governor for Division 26 (Southeastern North Carolina). Effective last February, I was asked to take over the position of Formula Chair for the District. This afternoon I want to focus specifically on strategies for engaging and recruiting new members. Use show of hands to gauge club strength & then comment on it. • Large clubs (50+) • Average clubs (25 – 50) • Small clubs (Under 25) • Very small clubs (15 or under) Check for membership chairs or people with sales backgrounds. All clubs need to strengthen to be able to deliver relevant hands‐on service in your community, even the large and successful.
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If you look up “formula” in the dictionary, you will find that it is: “a plan or method for doing, making, or achieving something.” “The Formula” is the Kiwanis vision for how we tackle 3 strategic issues, at the club level: • Delivering service that makes a difference in each community, • Creating exceptional member experiences, and • Answering the challenges of a new century. Not a top down approach. It all starts with the clubs. As an existing club, you want to improve on what you are doing – become stronger, more effective. The simple, underlying premise is that a strong Kiwanis Club delivers an exceptional Kiwanis experience to its members and the community and the sharing of those cumulative experiences make both the club and the community stronger. Thus the tag line: “Love it. Share it. Live it.”
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As an individual, ask yourself three questions: Ask the audience to respond (write answers on flip chart): • What do you tell others about Kiwanis? • How do you describe your club and/or your Kiwanis experience • What is your club’s vision for the future (5, 10, 20 years from now)? I want to play a video for you that was used, I part, at our Formula update session in Indianapolis. It takes about 17 minutes, but I think you will find it thought‐provoking. So, please give it your full attention and we will come back and re‐visit these answers.
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“People don’t buy what you do, they buy why you do it.” Simon Sinek So, start with “Why?” Why? • We want to build a better tomorrow… than we have today • We want to change children’s lives… because they are our future How? • We work together in community‐based clubs • We provide hands‐on services that are important to our community What? • Kiwanis family of programs provides a unique framework for… working with children, youth and adults • Service projects are driven by community needs • Each club determines the nature and scope of its own service projects
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Try a message that sounds something like this (talking directly to one of the students) “Hi. I’m Greg McDonald. I’m with Kiwanis and we are working to improve the lives of children here in Brunswick County. We work with the schools and we have a number a number of hands‐on programs for children that do everything from helping them read to teaching community service and leadership skills. We want to be able to touch the lives of more kids of all ages, so we are starting a new club in this part of the county. Would you be willing to help?” Is that message different? (Refer back to flip chart notes) More effective?
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I’m a Kiwanian because our future as • A society, • A country, • A community, and even as • Individuals Depends on it!!
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How many of you have been involved in identifying and recruiting new members? • What worked for you? Why? How can we get beyond the message? How can we operationalize the “Why” • People don’t join Kiwanis to come to meetings, yet our approach is always to invite them to a meeting. Don’t recruit at membership drives or meetings, recruit at Terrific Kids assemblies, book fairs, community events, etc. Don’t just invite your contact to a meeting, invite them to a service project or event. MARKET WHY WE DO WHAT WE DO.
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I always like to end with this question because, regardless of where you are or what you are already doing, there is always something more you can do, if you search for it. The answer you come up with will be unique to you and your situation, because every club is different But, remember this: If we don’t do it, no one else will. If we don’t do it now, we may not have the option tomorrow. Let me know how I can help: (Pass out form) • Suggestions • Coaching • Resources • Training • Other?
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1
If you look up “formula” in the dictionary, you will find that it is: “a plan or method for doing, making, or achieving something.” “The Formula” is the Kiwanis vision for how we tackle 3 strategic issues, at the club level: • Delivering service that makes a difference in each community, • Creating exceptional member experiences, and • Answering the challenges of a new century. Not a top down approach. It all starts with the clubs. As an existing club, you want to improve on what you are doing – become stronger, more effective. The simple, underlying premise is that a strong Kiwanis Club delivers an exceptional Kiwanis experience to its members and the community and the sharing of those cumulative experiences make both the club and the community stronger. Thus the tag line: “Love it. Share it. Live it.”
2
As an individual, ask yourself three questions: Ask the audience to respond (write answers on flip chart): • What do you tell others about Kiwanis? • How do you describe your club and/or your Kiwanis experience • What is your club’s vision for the future (5, 10, 20 years from now)? I want to play a video for you that was used, I part, at our Formula update session in Indianapolis. It takes about 17 minutes, but I think you will find it thought‐provoking. So, please give it your full attention and we will come back and re‐visit these answers.
3
“People don’t buy what you do, they buy why you do it.” Simon Sinek So, start with “Why?” Why? • We want to build a better tomorrow… than we have today • We want to change children’s lives… because they are our future How? • We work together in community‐based clubs • We provide hands‐on services that are important to our community What? • Kiwanis family of programs provides a unique framework for… working with children, youth and adults • Service projects are driven by community needs • Each club determines the nature and scope of its own service projects
4
Try a message that sounds something like this (talking directly to one of the students) “Hi. I’m Greg McDonald. I’m with Kiwanis and we are working to improve the lives of children here in Brunswick County. We work with the schools and we have a number a number of hands‐on programs for children that do everything from helping them read to teaching community service and leadership skills. We want to be able to touch the lives of more kids of all ages, so we are starting a new club in this part of the county. Would you be willing to help?” Is that message different? (Refer back to flip chart notes) More effective?
5
I’m a Kiwanian because our future as • A society, • A country, • A community, and even as • Individuals Depends on it!!
6
How many of you have been involved in identifying and recruiting new members? • What worked for you? Why? How can we get beyond the message? How can we operationalize the “Why” • People don’t join Kiwanis to come to meetings, yet our approach is always to invite them to a meeting. Don’t recruit at membership drives or meetings, recruit at Terrific Kids assemblies, book fairs, community events, etc. Don’t just invite your contact to a meeting, invite them to a service project or event. MARKET WHY WE DO WHAT WE DO.
7
I always like to end with this question because, regardless of where you are or what you are already doing, there is always something more you can do, if you search for it. The answer you come up with will be unique to you and your situation, because every club is different But, remember this: If we don’t do it, no one else will. If we don’t do it now, we may not have the option tomorrow. Let me know how I can help: (Pass out form) • Suggestions • Coaching • Resources • Training • Other?
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