Google Analytics Online Course
Google Analytics Online Course Module 1: Introduction to Google Analytics
* 1.0 Intro Definitions Pt 1 * 1.1 Intro Definitions Pt 2 * 1.3 How Google Analytics Works
Module 2: Fundamentals of Google Analytics
* 2.0 Build Analytics Infrastructure * 2.1 Setting Up Conversion Data * 2.2 Input New Users * 2.3 Setting Up Conversion Data * 2.4 Examine Extra Points
Module 3: Basics of Google Analytics
* 3.0 Basic Features * 3.1 Dashboard * 3.2 Shortcuts * 3.3 Adding a Dashboard
* 3.4 Sharing Reports * 3.5 Alerts * 3.6 Realtime Analytics * 3.7 Standard Reports * 3.8 Views
Module 4: Reports in Google Analytics
* 4.0 Acquisitions Intro * 4.1 All Traffic Acquisitions * 4.2 Acquisitions Overview * 4.3 Acquisition Channels * 4.4 Cross Development * 4.5 All Referrals * 4.6 Campaign * 4.7 Keywords * 4.8 Social * 4.9 Webmaster Tools
Module 5: Behavioural Reports
* 5.0 Behavioural Reports Intro * 5.1 Dimensions * 5.2 Content Drilldown * 5.3 Landing Pages * 5.4 Exist Pages * 5.5 Events * 5.6 Event Flow Report * 5.7 Working with Events * 5.8 Site Search Report
* 5.9 Working Site Report * 5.10 Site Search 2 * 5.11 Site Search 3 * 5.12 Behaviour Flow Report * 5.13 Site Speed * 5.14 Using Site Speed Search * 5.15 Page Timings * 5.16 Speed Suggestions * 5.17 User Timing Adsense * 5.18 Experiments * 5.19 Inpage Analytics
Module 6: Audience
* 6.0 Audience Reports * 6.1 Location Report * 6.2 Language * 6.3 Behaviour * 6.4 Frequency Recency * 6.5 Engagement Report * 6.6 Technology Reports * 6.7 Mobile Reporting * 6.8 Demographic Report * 6.9 Interests * 6.10 Visitor Flow Chart
Module 7: Conversions
* 7.0 Intro * 7.1 Funnel Visualization
* 7.2 Goal Flow Report * 7.3 Reverse Goal Path * 7.4 Goal URLs * 7.5 E-commerce Reports * 7.6 Product Performance Reports * 7.7 Transactions Report * 7.8 Time to Purchase Report * 7.9 Multi-channels Funnels Report * 7.10 Assisted Conversion Report * 7.11 Top Conversion Paths Report * 7.12 Time, Log & Path Length Report * 7.13 Attribution Report & Model Comparison Tool * 7.14 Conclusion
* 1.0 Intro Definitions Pt 1 * 1.1 Intro Definitions Pt 2 * 1.3 How Google Analytics Works
Module 2: Fundamentals of Google Analytics
* 2.0 Build Analytics Infrastructure * 2.1 Setting Up Conversion Data * 2.2 Input New Users * 2.3 Setting Up Conversion Data * 2.4 Examine Extra Points
Module 3: Basics of Google Analytics
* 3.0 Basic Features * 3.1 Dashboard * 3.2 Shortcuts * 3.3 Adding a Dashboard
* 3.4 Sharing Reports * 3.5 Alerts * 3.6 Realtime Analytics * 3.7 Standard Reports * 3.8 Views
Module 4: Reports in Google Analytics
* 4.0 Acquisitions Intro * 4.1 All Traffic Acquisitions * 4.2 Acquisitions Overview * 4.3 Acquisition Channels * 4.4 Cross Development * 4.5 All Referrals * 4.6 Campaign * 4.7 Keywords * 4.8 Social * 4.9 Webmaster Tools
Module 5: Behavioural Reports
* 5.0 Behavioural Reports Intro * 5.1 Dimensions * 5.2 Content Drilldown * 5.3 Landing Pages * 5.4 Exist Pages * 5.5 Events * 5.6 Event Flow Report * 5.7 Working with Events * 5.8 Site Search Report
* 5.9 Working Site Report * 5.10 Site Search 2 * 5.11 Site Search 3 * 5.12 Behaviour Flow Report * 5.13 Site Speed * 5.14 Using Site Speed Search * 5.15 Page Timings * 5.16 Speed Suggestions * 5.17 User Timing Adsense * 5.18 Experiments * 5.19 Inpage Analytics
Module 6: Audience
* 6.0 Audience Reports * 6.1 Location Report * 6.2 Language * 6.3 Behaviour * 6.4 Frequency Recency * 6.5 Engagement Report * 6.6 Technology Reports * 6.7 Mobile Reporting * 6.8 Demographic Report * 6.9 Interests * 6.10 Visitor Flow Chart
Module 7: Conversions
* 7.0 Intro * 7.1 Funnel Visualization
* 7.2 Goal Flow Report * 7.3 Reverse Goal Path * 7.4 Goal URLs * 7.5 E-commerce Reports * 7.6 Product Performance Reports * 7.7 Transactions Report * 7.8 Time to Purchase Report * 7.9 Multi-channels Funnels Report * 7.10 Assisted Conversion Report * 7.11 Top Conversion Paths Report * 7.12 Time, Log & Path Length Report * 7.13 Attribution Report & Model Comparison Tool * 7.14 Conclusion
