Happy Ever After

Happy Ever After MODEL COMPETITION – page 2 APPLICATIONS – page 3 CATALOGUES – page 4 ADVERTISEMENTS – page 6 TV COMMERCIAL – page 7 GIFT TAGS – page 8 DECO IN THE MALL – page 9 FACEBOOK – page 10 CHARITY – page 11 PR RESULTS – page 12 1

MODEL COMPETITION on Facebook

• We launched a model competition on Facebook and received over 4,000 applications from our customers

2

APPLICATIONS

Over 4,000 applications from all over Denmark

3

CATALOGUE CHRISTMAS 185,000 copies

4

CATALOGUE CHRISTMAS 185,000 copies

5

ADVERTISEMENTS

Inserted in local and regional news papers

6

TV COMMERCIAL

30 seconds on local TV station and Youtube • The TV commercial received over 1 million views on YouTube

7

GIFT TAGS

3,000 FREE gift tags

8

DECO

in the mall • Big SELFIE area with props from catalogue setting • Posters

9

FACEBOOK

Campaign look

• Amazing results on Facebook • Increased post reach with 30% • Up to 2,000 comments per post

10

CHARITY in the mall

• Charity by selling special-edition cups made by Stelton (Danish design) • Presented by celebrity Christian Bitz (one of RC’s customers) • The fundraiser generated 35,000 Euro for the Red Cross

11

PR

The campaign generated PR

• National TV: Go’ Morgen Danmark 10-minute interview with one of the models (and customer) PR value: 55,000 Euro • The campaign did get PR on two blogs in Denmark: Lises blog and Peekaboo Design

12