Hard Day at the Jobsite
y a d d r a h Another . e t i s b o j e at th Hard Day at the Jobsite SFX: Sounds of outdoors (park) Close-ups of toy trucks, bulldozers, etc. moving through sand. Maybe a shot of Grandpa wiping sweat of his forehead or breathing hard. Grandpa V/O: (gruff voice) Hard day at the jobsite today. The foreman made me rebuild the road five times! SFX: Child sounds of driving toy trucks and cars (brrrmmmmmm…) Grandpa V/O: Man, he’s got energy. (said with a chuckle) I’m sure glad he finally had his naptime… SFX: Park sounds, Child talking (muffled)
Outstanding Creative Submissions Synergy Credit Union, Saskatchewan, Division 3, Television Summary: The television commercial “Hard day at the job site,” was part of our campaign that was intended to create an emotional connection but with a humorous aspect. The campaign strategy was designed to appeal to a more mature investor to encourage them to move their investment portfolio to Synergy and “build a better future plan.” The tone of the commercial was designed to elicit feelings of peace, safety, security and trust. We were able to extend the reach of our media by placing the commercial on YouTube as well.
Timeframe: October 1 – December 31, 2014 Budget: $19,000 (production and media placement) Results: We achieved a total of 407,000 paid impressions during primetime shows and sports on broadcast television with a cost per thousand of $34.34. On YouTube, we had 129,214 impressions, 17,409 views paid and organically (at an average length of 29 seconds watched), and 527 viewers clicked through.
Shots of grandpa and grandson playing together Grandpa V/O: And I’m also glad we talked to Synergy Credit Union. Their expert advisors helped us make a secure savings plan that worked. Now we work only when we want to, and we have more quality time. And that’s time I can spend with my little construction worker. Spokesperson V/O: Call or visit Synergy today and build your better future plan.
Outstanding Creative Submissions Synergy Credit Union, Saskatchewan, Division 3, Television Summary: The television commercial “Hard day at the job site,” was part of our campaign that was intended to create an emotional connection but with a humorous aspect. The campaign strategy was designed to appeal to a more mature investor to encourage them to move their investment portfolio to Synergy and “build a better future plan.” The tone of the commercial was designed to elicit feelings of peace, safety, security and trust. We were able to extend the reach of our media by placing the commercial on YouTube as well.
Timeframe: October 1 – December 31, 2014 Budget: $19,000 (production and media placement) Results: We achieved a total of 407,000 paid impressions during primetime shows and sports on broadcast television with a cost per thousand of $34.34. On YouTube, we had 129,214 impressions, 17,409 views paid and organically (at an average length of 29 seconds watched), and 527 viewers clicked through.
Shots of grandpa and grandson playing together Grandpa V/O: And I’m also glad we talked to Synergy Credit Union. Their expert advisors helped us make a secure savings plan that worked. Now we work only when we want to, and we have more quality time. And that’s time I can spend with my little construction worker. Spokesperson V/O: Call or visit Synergy today and build your better future plan.
