Hispanic

Connect with the Growing Hispanic Audience Reach a Demographic on the Rise It’s a well-known fact that the Hispanic market is the fastest-growing consumer market in the United States: • Hispanics formed 16 percent of the population growth and nearly 50 percent of consumer spending growth in 2010. • The Hispanic population will triple by 2050 and represent 30 percent of the U.S. population. • Hispanic purchasing power is growing at four times the rate of the rest of the population. The Hispanic community is also one of the fastestgrowing online consumer segments in the U.S. Now is an ideal time to engage the Hispanic community with your brand message. Build Brand Awareness via Online Media Sites Online media sites are a highly credible distribution platform on which to build brand awareness. Targeted newspaper, radio and magazine websites are a trusted source of news for a Hispanic audience that is increasingly going online for information. Brandpoint’s Hispanic distribution offers: • A publisher network of respected newspaper websites. • Guaranteed distribution to Hispanic media websites. • An average of more than 500 online placements.

Hispanic buying power is expected to grow 50 percent in the next five years to $1.5 trillion in 2015. Selig Center for Economic Growth

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