Hive Mind
Hive Mind Collaborative Problem-Solving for Marketers
Extended Education, Western Washington University
Rebecca Beardsall Director of Marketing
Courtney Hiatt Communications Consultant
Session Agenda • Warm up • Hive Mind introduction • Collaborative problem solving with break-out sessions • Resources
Warm Up Stretches
Vague problem
Setting the Scene Reach out to strangers
Not enough time
No data
Unknown resources
EE Marketing Creative Retreat
Social media campaign Cat Facts
Too many clients
Creative retreat discussion
What channels? Not enough time
#WWUCatFacts
How to Student Hive Mind with 2 Team Members
Design Showcase
Determination by Team
Team Meeting Hive Mind
Media Branding Hive Mind with Team and Students
Soft Launch
#WWUhowtostudent
Integration with Clients Hive Mind
University Integration
#WWUhowtostudent Integrated campaign across all EE programs • Build awareness for Western’s locations • Connect students through lifelong learning • Promote Western’s culture and benefits
Four D’s to Collaborative Problem Solving Engaging the Hive Mind
Define
Discover
Dare
Determine
Break-Out Sessions • Choose one of the problems (Define) • Work through: • Discover • Dare (to dream) • Determine
• Report back
Find Your Hive • Marketing colleagues across campus • Community marketing partners • UPCEA forums and conferences • Professional networks • Students • Consulting agencies • Local workshops
Brainstorming Resources • Design Thinking • Gamestorming
Contact Us
Rebecca Beardsall [email protected]
Courtney Hiatt [email protected]
Extended Education, Western Washington University
Rebecca Beardsall Director of Marketing
Courtney Hiatt Communications Consultant
Session Agenda • Warm up • Hive Mind introduction • Collaborative problem solving with break-out sessions • Resources
Warm Up Stretches
Vague problem
Setting the Scene Reach out to strangers
Not enough time
No data
Unknown resources
EE Marketing Creative Retreat
Social media campaign Cat Facts
Too many clients
Creative retreat discussion
What channels? Not enough time
#WWUCatFacts
How to Student Hive Mind with 2 Team Members
Design Showcase
Determination by Team
Team Meeting Hive Mind
Media Branding Hive Mind with Team and Students
Soft Launch
#WWUhowtostudent
Integration with Clients Hive Mind
University Integration
#WWUhowtostudent Integrated campaign across all EE programs • Build awareness for Western’s locations • Connect students through lifelong learning • Promote Western’s culture and benefits
Four D’s to Collaborative Problem Solving Engaging the Hive Mind
Define
Discover
Dare
Determine
Break-Out Sessions • Choose one of the problems (Define) • Work through: • Discover • Dare (to dream) • Determine
• Report back
Find Your Hive • Marketing colleagues across campus • Community marketing partners • UPCEA forums and conferences • Professional networks • Students • Consulting agencies • Local workshops
Brainstorming Resources • Design Thinking • Gamestorming
Contact Us
Rebecca Beardsall [email protected]
Courtney Hiatt [email protected]
