HT GIFA 2016
HT GIFA 2016
GIFA Activity List • • • • • • • • • • • •
Registrations Activations: Malls & Markets Newspaper Advertisements Edit Articles GIFA Website/ Digital Radio Spots Training Sessions & Pre-qualifiers Outdoors Voting Opening Ceremony Main tournament Closing Ceremony
Timeline •Launch Jacket & follow-up ads •Coverage- GIFA is back •Market Activation- Football Freestylers •Snapstory on Snapchat •Microsite launch •Social Media Engagement
Launch Jun 17th
Registration Open July 15th
•Opening Build up Print Ads •Schedule Announcement •Outdoors •Social Media Contest
•Training with Arsenal and pre-qualifier matches • Coverage- Gearing up for GIFA •Wild Card Voting
Registration Closed Aug 7th
•Call for Registration ads •Microsite Registrations •Mall Activations •School Activations •Team Profiling Coverage
Training Starts Aug 6th
Training Ends Aug 21st
Opening Ceremony Sep 24th
•Edit Coverage •Weekend Matches •Closing Ceremony
Matches Start Oct 1st
•Microsite Updates •Print Ads-Match Announcement •Weekend Matches
Matches End Oct 9th
GIFA at a Glance Delhi NCR No. of registrations
2300
No. of shortlisted teams for pre-qualifiers
750
No. of votes for wild card entries
1.1 lakh
No. of teams in the main tournament
456
No. of Matches
800+
Winning Teams
Most-Valuable Players chosen by Arsenal Soccer School
Runners up Teams
Total
Kkolar Sassy FC (New Gurgaon)
Seniors
Noida Demons (Noida)
Juniors
Gladdy Rosario (Columban FC)
Seniors
Rahul Dhand (Vatika Football Academy)
Juniors
Columban FC
Seniors
Vatika Football Academy
Juniors
GIFA Ads Launch Jacket in Mainbook & School Edition
POP Reverse
GIFA Ads
GIFA Ads
Front and back jacket in MB and School
HT GIFA Ads In Goal Every Week
GIFA Ads
GIFA Ads
GIFA Ads
POP Reverse
GIFA Edit Articles
GIFA Edit Articles
GIFA Edit Articles
City double spread post opening ceremony and postfinale
School activations Postering and assembly announcements in 300 schools Few of the representative schools: Gurgaon • Ryan International School • Blue Bells Model School • G D Goenka Public School • Amity International School Noida • Billabong International • Millennium School • Ryan International South Delhi • Tagore International • Mothers International • Laxman Public School • Chinmaya Vidyalaya
North Delhi • Maxfort School • Sachdeva Public School • Apeejay School
East Delhi • Mayo International • Vidhya Bal Bhawan • Arwachin Bharti Bhawan Ghaziabad • Amity International • Seth Anandram • DPSG Vasundhara
Market/Mall activations
Across 32 locations
Training Sessions & Pre-qualifiers •Team based training sessions and prequalifier rounds •Organized with Arsenal Soccer School •On 20th, 21st & 27th, 28th August, 3rd, 4th September •Approx 7500 children in attendance Venues: •Frank Antony Public School, Delhi •Ansal University, Gurgaon •Sec 92, Crescent ParC Township, Gurgaon •Crescent ParC, NH24, Ghaziabad
Training Sessions & Pre-qualifiers
GIFA Outdoor Plan
High- Impact Outdoor Plan for 4 weeks across 40 sites in Delhi NCR
GIFA Outdoors
MGF Metropolis Mall
Defence Colony towards Oberoi
GIFA Outdoors Magnolia Metro Pillars
Dhaula Kuan Metro Pillars
GIFA Outdoors
Galleria Market Entrance
Huda City Centre Metro Station
GIFA Outdoors
Aya Nagar, MG road
Cyber City
GIFA Outdoors Ghitorni metro station
Udyog Bhawan
City:- Gurgaon Location:- Cyber hub Size:- 6 x 4 Unit :- 3
GIFA Website/Digital Key Achievements
Website highlights
Overall Impressions - 138 Million+ Overall Engagement - 1.4 Million+ Total no. of people reached - 23 Million+ Twitter trending (India & Worldwide) At No. 1, 3 and 5 Total social media posts 3000+ Overall clicks 20000+
Website Visits - 3.6 Lakh+ Visits from Delhi geography - 2.3 Lakh+ Avg .Time spent - 00:05:02 Visits from mobile device - 2.6 Lakh+ Overall Voting received on website - 1 Lakh+ Overall Page views - 2 Million+
Tweet highlights around HT GIFA
Contest Screenshots Maintaining 3 contests in a week
Contests created across all social media platform
Radio Spots
GIFA Anthem
Sid and Adi Voting RJM
Opening Ceremony Thyagaraj Stadium, Delhi, 24th Sep
Opening Ceremony
Approx 5,000 people in attendance
Opening Ceremony
Performances at the Opening Ceremony
Opening Ceremony
Superstar Akshay Kumar
DJ Sumit Sethi
Hussain
Opening Ceremony Winners of the Dizzy Ball Challenge
Akshay with Delhi Dynamos players
Opening Ceremony
GIFA Trophy Unveiled
Matches – Ansal University, Gurgaon
Matches
Matches
Matches – CWG Village Sports Complex
GIFA Branding at the match venues
Matches
Matches
Matches
Matches
Closing Ceremony Top goal scorers in junior and senior category being awarded the Golden Boot award
HT GIFA Awards Presentation
Closing Ceremony
Most Valuable Players in junior and senior category awarded by Arsenal Soccer School with 6 months scholarship and an original signed jersey
HT GIFA Awards Presentation
Closing Ceremony
HT GIFA Awards Presentation
Closing Ceremony
Junior winners Noida Demons
Senior winners Kkolar Sassy FC HT GIFA Awards Presentation
Closing Ceremony
Runner’s up senior team Columban FC
Runner’s up junior team Vatika Football Academy
HT GIFA Awards Presentation
Thank You
GIFA Activity List • • • • • • • • • • • •
Registrations Activations: Malls & Markets Newspaper Advertisements Edit Articles GIFA Website/ Digital Radio Spots Training Sessions & Pre-qualifiers Outdoors Voting Opening Ceremony Main tournament Closing Ceremony
Timeline •Launch Jacket & follow-up ads •Coverage- GIFA is back •Market Activation- Football Freestylers •Snapstory on Snapchat •Microsite launch •Social Media Engagement
Launch Jun 17th
Registration Open July 15th
•Opening Build up Print Ads •Schedule Announcement •Outdoors •Social Media Contest
•Training with Arsenal and pre-qualifier matches • Coverage- Gearing up for GIFA •Wild Card Voting
Registration Closed Aug 7th
•Call for Registration ads •Microsite Registrations •Mall Activations •School Activations •Team Profiling Coverage
Training Starts Aug 6th
Training Ends Aug 21st
Opening Ceremony Sep 24th
•Edit Coverage •Weekend Matches •Closing Ceremony
Matches Start Oct 1st
•Microsite Updates •Print Ads-Match Announcement •Weekend Matches
Matches End Oct 9th
GIFA at a Glance Delhi NCR No. of registrations
2300
No. of shortlisted teams for pre-qualifiers
750
No. of votes for wild card entries
1.1 lakh
No. of teams in the main tournament
456
No. of Matches
800+
Winning Teams
Most-Valuable Players chosen by Arsenal Soccer School
Runners up Teams
Total
Kkolar Sassy FC (New Gurgaon)
Seniors
Noida Demons (Noida)
Juniors
Gladdy Rosario (Columban FC)
Seniors
Rahul Dhand (Vatika Football Academy)
Juniors
Columban FC
Seniors
Vatika Football Academy
Juniors
GIFA Ads Launch Jacket in Mainbook & School Edition
POP Reverse
GIFA Ads
GIFA Ads
Front and back jacket in MB and School
HT GIFA Ads In Goal Every Week
GIFA Ads
GIFA Ads
GIFA Ads
POP Reverse
GIFA Edit Articles
GIFA Edit Articles
GIFA Edit Articles
City double spread post opening ceremony and postfinale
School activations Postering and assembly announcements in 300 schools Few of the representative schools: Gurgaon • Ryan International School • Blue Bells Model School • G D Goenka Public School • Amity International School Noida • Billabong International • Millennium School • Ryan International South Delhi • Tagore International • Mothers International • Laxman Public School • Chinmaya Vidyalaya
North Delhi • Maxfort School • Sachdeva Public School • Apeejay School
East Delhi • Mayo International • Vidhya Bal Bhawan • Arwachin Bharti Bhawan Ghaziabad • Amity International • Seth Anandram • DPSG Vasundhara
Market/Mall activations
Across 32 locations
Training Sessions & Pre-qualifiers •Team based training sessions and prequalifier rounds •Organized with Arsenal Soccer School •On 20th, 21st & 27th, 28th August, 3rd, 4th September •Approx 7500 children in attendance Venues: •Frank Antony Public School, Delhi •Ansal University, Gurgaon •Sec 92, Crescent ParC Township, Gurgaon •Crescent ParC, NH24, Ghaziabad
Training Sessions & Pre-qualifiers
GIFA Outdoor Plan
High- Impact Outdoor Plan for 4 weeks across 40 sites in Delhi NCR
GIFA Outdoors
MGF Metropolis Mall
Defence Colony towards Oberoi
GIFA Outdoors Magnolia Metro Pillars
Dhaula Kuan Metro Pillars
GIFA Outdoors
Galleria Market Entrance
Huda City Centre Metro Station
GIFA Outdoors
Aya Nagar, MG road
Cyber City
GIFA Outdoors Ghitorni metro station
Udyog Bhawan
City:- Gurgaon Location:- Cyber hub Size:- 6 x 4 Unit :- 3
GIFA Website/Digital Key Achievements
Website highlights
Overall Impressions - 138 Million+ Overall Engagement - 1.4 Million+ Total no. of people reached - 23 Million+ Twitter trending (India & Worldwide) At No. 1, 3 and 5 Total social media posts 3000+ Overall clicks 20000+
Website Visits - 3.6 Lakh+ Visits from Delhi geography - 2.3 Lakh+ Avg .Time spent - 00:05:02 Visits from mobile device - 2.6 Lakh+ Overall Voting received on website - 1 Lakh+ Overall Page views - 2 Million+
Tweet highlights around HT GIFA
Contest Screenshots Maintaining 3 contests in a week
Contests created across all social media platform
Radio Spots
GIFA Anthem
Sid and Adi Voting RJM
Opening Ceremony Thyagaraj Stadium, Delhi, 24th Sep
Opening Ceremony
Approx 5,000 people in attendance
Opening Ceremony
Performances at the Opening Ceremony
Opening Ceremony
Superstar Akshay Kumar
DJ Sumit Sethi
Hussain
Opening Ceremony Winners of the Dizzy Ball Challenge
Akshay with Delhi Dynamos players
Opening Ceremony
GIFA Trophy Unveiled
Matches – Ansal University, Gurgaon
Matches
Matches
Matches – CWG Village Sports Complex
GIFA Branding at the match venues
Matches
Matches
Matches
Matches
Closing Ceremony Top goal scorers in junior and senior category being awarded the Golden Boot award
HT GIFA Awards Presentation
Closing Ceremony
Most Valuable Players in junior and senior category awarded by Arsenal Soccer School with 6 months scholarship and an original signed jersey
HT GIFA Awards Presentation
Closing Ceremony
HT GIFA Awards Presentation
Closing Ceremony
Junior winners Noida Demons
Senior winners Kkolar Sassy FC HT GIFA Awards Presentation
Closing Ceremony
Runner’s up senior team Columban FC
Runner’s up junior team Vatika Football Academy
HT GIFA Awards Presentation
Thank You
