HV Gives Media Guide
Media Guide
What is HV Gives? Hudson Valley Gives is our region's second annual day of online giving. Fueled by the power of social media, Hudson Valley Gives lasts just 24 hours and unites nonprofits in Orange, Ulster, Sullivan, Rockland, Dutchess, Putnam and Westchester Counties in a unified call to action to raise critical funds they need to make our valley a better place to live, work, play and serve. Modeled after the internationally popular Giving Tuesday (held annually the first Tuesday after Thanksgiving and Black Friday) this initiative is more regionalized. All monies raised here in the Hudson Valley stay here. Give Local!
When does it take place? May 17, 2017, from 12:00 AM to 11:59 PM
Who are the organizers? Community Foundation of Orange and Sullivan (CFOS), in partnership with the MidHudson Valley Chapter of the Association of Fundraising Professionals (AFP), and United Way of the DutchessOrange Region.
Media Guide | 2
How does HV Gives work? For Nonprofits: Any registered 501(c)3 located in or serving Orange, Ulster, Sullivan, Rockland, Dutchess, Putnam or Westchester County can participate. Register online at HVGIves.org. Share your involvement, and the link to your HV Gives fundraising page on social media and encourage your supporters, staff and board members to do so, too. All donations collected are deposited into your bank account via direct deposit within three days form the close of the event. Extra money can be received through prizes and incentives offered all day long for contests like: most cumulative small donations; largest single donation; most donation during “power hours”; first donation after midnight; most collective donations during lunch hours, etc.
For Donors: Visit HVGives.org on your computer, tablet or smartphone to search for a participating charity by name or cause that you wish to support. Give easily online with any major credit card and nonprofits will receive their donations via direct deposit within 2 business days so they can make an instant impact on the Hudson Valley region! Donors can help participating nonprofits make a greater impact by giving during different prize periods throughout the day. Media Guide | 3
How successful was HV Gives 2016? HV Gives 2016, the inaugural year, raised $147,000.00 for 201 participating nonprofits, from 1,456 donors Added value through media attention to the HVG initiatives AND some participating nonprofits through interviews with newspapers, radio and TV, too.
What is the goal of HV Gives 2017? To make an even greater impact on the Hudson Valley region and empower our communities to support a thriving nonprofit sector by giving on HV Gives!
What's new this year? Billboards and Magazine publicity Enhanced webinar topics for participating nonprofits Lower processing fees – In response to participant feedback, processing and campaign management fees have been reduced by 45% so that participating nonprofits can realize more of their online donations. New platform features, including powerful tools for peertopeer and highly customizable campaign pages to tell your nonprofit story.
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Key Dates APR 6
FEB 23
MAR 8
Getting Ready for HV Gives Training Session
Storytelling & Marketing Training Session
The Power of P2P Fundraising Training Session
MAY 2
MAY 12
TBD
Top 10 Tips before HV Gives Training Session
Last day to set up ACH Transfers for HV Gives
When you can begin to accept donations for HV Gives
MAY 17
MAY 17
TBD
HV Gives begins at Midnight!
HV Gives ends at 11:59pm!
Last day to accept donations for HV Gives
MAY 24
24-48hrs
Post HV Gives Engagement Training Session
Funds deposited into your bank account
After a Donation is Made
Media Guide | 5
What is HV Gives? Hudson Valley Gives is our region's second annual day of online giving. Fueled by the power of social media, Hudson Valley Gives lasts just 24 hours and unites nonprofits in Orange, Ulster, Sullivan, Rockland, Dutchess, Putnam and Westchester Counties in a unified call to action to raise critical funds they need to make our valley a better place to live, work, play and serve. Modeled after the internationally popular Giving Tuesday (held annually the first Tuesday after Thanksgiving and Black Friday) this initiative is more regionalized. All monies raised here in the Hudson Valley stay here. Give Local!
When does it take place? May 17, 2017, from 12:00 AM to 11:59 PM
Who are the organizers? Community Foundation of Orange and Sullivan (CFOS), in partnership with the MidHudson Valley Chapter of the Association of Fundraising Professionals (AFP), and United Way of the DutchessOrange Region.
Media Guide | 2
How does HV Gives work? For Nonprofits: Any registered 501(c)3 located in or serving Orange, Ulster, Sullivan, Rockland, Dutchess, Putnam or Westchester County can participate. Register online at HVGIves.org. Share your involvement, and the link to your HV Gives fundraising page on social media and encourage your supporters, staff and board members to do so, too. All donations collected are deposited into your bank account via direct deposit within three days form the close of the event. Extra money can be received through prizes and incentives offered all day long for contests like: most cumulative small donations; largest single donation; most donation during “power hours”; first donation after midnight; most collective donations during lunch hours, etc.
For Donors: Visit HVGives.org on your computer, tablet or smartphone to search for a participating charity by name or cause that you wish to support. Give easily online with any major credit card and nonprofits will receive their donations via direct deposit within 2 business days so they can make an instant impact on the Hudson Valley region! Donors can help participating nonprofits make a greater impact by giving during different prize periods throughout the day. Media Guide | 3
How successful was HV Gives 2016? HV Gives 2016, the inaugural year, raised $147,000.00 for 201 participating nonprofits, from 1,456 donors Added value through media attention to the HVG initiatives AND some participating nonprofits through interviews with newspapers, radio and TV, too.
What is the goal of HV Gives 2017? To make an even greater impact on the Hudson Valley region and empower our communities to support a thriving nonprofit sector by giving on HV Gives!
What's new this year? Billboards and Magazine publicity Enhanced webinar topics for participating nonprofits Lower processing fees – In response to participant feedback, processing and campaign management fees have been reduced by 45% so that participating nonprofits can realize more of their online donations. New platform features, including powerful tools for peertopeer and highly customizable campaign pages to tell your nonprofit story.
Media Guide | 4
Key Dates APR 6
FEB 23
MAR 8
Getting Ready for HV Gives Training Session
Storytelling & Marketing Training Session
The Power of P2P Fundraising Training Session
MAY 2
MAY 12
TBD
Top 10 Tips before HV Gives Training Session
Last day to set up ACH Transfers for HV Gives
When you can begin to accept donations for HV Gives
MAY 17
MAY 17
TBD
HV Gives begins at Midnight!
HV Gives ends at 11:59pm!
Last day to accept donations for HV Gives
MAY 24
24-48hrs
Post HV Gives Engagement Training Session
Funds deposited into your bank account
After a Donation is Made
Media Guide | 5
