I Was Here Gayle Forman From the bestselling author of If I Stay
Now outselling The Fault in Our Stars, If I Stay was the understated hit of 2014. In 2015 Gayle Forman will deliver her new book I Was Here that will have all her fans (the old and the new) desperate for her next offering. To keep the incredible momentum behind Gayle going we’ve devised a 6 month campaign that ensures her fans keep building and make I Was Here an instant bestseller.
November NetGalley blogger campaign launches with over 30 key ANZ bloggers. Australian cover to be revealed.
December Instagram campaign launches which includes weekly quotes from the book in the lead-up to release.
January Facebook pre-order campaign goes live targeting fans of If I Stay. Girlfriend magazine 100 copy giveaway #iwashere. GoodReads advertising campaign launches.
February Girlfriend magazine promotion continues with advertising, extract and live chat with Gayle. Trailer goes live.
March Cinema advertising featured with one of the biggest film releases: Insurgent. Continued Facebook and GoodReads advertising.
April Girlfriend school holiday reading suggestions. Instagram #holidayreading campaign.
I Was Here The most anticipated YA release of 2015