Ian Finn
Ian Finn DipM, FCIM, Chartered Marketer, MIDM:
Bio
>Ian Finn is a highly experienced Digital & Proposition Strategist who has led digital change at some of the UK’s largest companies. A diverse career across a range of the UK’s leading B2C service brands means Ian brings an ‘end-to-end’ portfolio of marketing capability spanning Product and Customer Proposition; in addition to Digital/ Customer Experience. As Digital Strategist at Next Level Marketing, Ian has instigated significant digital change across Barclays Bank (introducing the Bank’s first foray into digital self-service for Insurance, in 2013) and BSkyB (where he headed up Transformation for a landmark, £30m programme of digital change across products and channels). Prior to Next Level Marketing, Ian held senior Proposition roles with Telefonica O2. Here he developed, and implemented, game-changing proposition strategies within B2C markets. These strategies included: turning around business performance in the mobile add-ons category (to the tune of a 4500% margin growth in one year, to £4.5m) and designing and developing O2’s ‘experience’ Broadband proposition. Ian has also worked at leading B2C tech brands including Sony Ericsson, Targus and Bosch. A Chartered Fellow (FCIM) of the Chartered Institute of Marketing, Ian is also a certified full member of the Institute of Direct & Digital Marketing (M IDM) as well as being qualified in business change; as both an Agile and PRINCE2 Practitioner. Ian holds an honours degree in English & American Literature from the University of Warwick. Deeply passionate about all things digital and technology, Ian is also a key advocate of developing a ‘Customer Champion’ direction for service organisations - to help distinguish themselves in noisy, crowded markets. When not at the digital coal face, Ian likes to unwind by playing amateur league hockey, skiing, enjoying the great outdoors and cultivating his passion for writing and content creation. ◙
Bio
>Ian Finn is a highly experienced Digital & Proposition Strategist who has led digital change at some of the UK’s largest companies. A diverse career across a range of the UK’s leading B2C service brands means Ian brings an ‘end-to-end’ portfolio of marketing capability spanning Product and Customer Proposition; in addition to Digital/ Customer Experience. As Digital Strategist at Next Level Marketing, Ian has instigated significant digital change across Barclays Bank (introducing the Bank’s first foray into digital self-service for Insurance, in 2013) and BSkyB (where he headed up Transformation for a landmark, £30m programme of digital change across products and channels). Prior to Next Level Marketing, Ian held senior Proposition roles with Telefonica O2. Here he developed, and implemented, game-changing proposition strategies within B2C markets. These strategies included: turning around business performance in the mobile add-ons category (to the tune of a 4500% margin growth in one year, to £4.5m) and designing and developing O2’s ‘experience’ Broadband proposition. Ian has also worked at leading B2C tech brands including Sony Ericsson, Targus and Bosch. A Chartered Fellow (FCIM) of the Chartered Institute of Marketing, Ian is also a certified full member of the Institute of Direct & Digital Marketing (M IDM) as well as being qualified in business change; as both an Agile and PRINCE2 Practitioner. Ian holds an honours degree in English & American Literature from the University of Warwick. Deeply passionate about all things digital and technology, Ian is also a key advocate of developing a ‘Customer Champion’ direction for service organisations - to help distinguish themselves in noisy, crowded markets. When not at the digital coal face, Ian likes to unwind by playing amateur league hockey, skiing, enjoying the great outdoors and cultivating his passion for writing and content creation. ◙
