iBrams helps cosnova cut time and costs from its advertising ...
Case Study cosnova GmbH
iBrams helps cosnova cut time and costs from its advertising production process
Benefits of the new solution ▪▪ User-friendly solution enables fast and fluid work ▪▪ Online editing ensures compliance with brand guidelines ▪▪ Lean production processes save
time and money
“We require a large number of specific versions of our advertising materials for our national customers and especially for our export business. The online editing function of iBrams guarantees the adherence to our brand and design guidelines at all times.” said Jochen Scheinberger, Leiter Trade Marketing cosnova.
Process and implementation Intuitive and precise implementation
Online management functions
cosnova adopted iBrams, a brand management solution designed to help enterprises maintain iron-clad brand control while still producing a wide range of marketing materials for virtually all types of media.
iBrams serves as a central connection point for everyone involved in the creation of cosnova advertising materials, including creative agencies, translators, and local distributors. When an ad requires an update, a contributor can change the template online and make it instantly available for everyone’s benefit.
Jochen Scheinberger, cosnova‘s trade marketing manager, says his company chose iBrams for its ease of use and accessibility via a web browser. “Compared to other solutions, the iBrams technology based on Adobe InDesign Server software is easy to handle,” he says. “iBrams can precisely accommodate many of our specific requirements, such as graphic design options, in compliance with specified layouts.”
Today, cosnova manages all templates for communication material with iBrams. The system ensures that no outdated content or assets are used and guarantees a uniform brand image across Europe.
Challenge and analysis cosnova GmbH
Automation streamlines the production process
The cosmetic brands essence and Catrice are synonymous for affordable and very trendy cosmetic products. The company behind both brands is cosnova - a trendsetter in cosmetics industry.
Key to cosnova’s success is the fact that the company has always produced advertising materials in a wide variety of languages. But as the production process became increasingly complicated, time-intensive, and expensive, cosnova looked for an automated solution that could help boost efficiency and drive down costs.
After just five years in business, cosnova became the secondlargest cosmetics manufacturer in the German market. Its products are now sold in more than 15 European nations.
And what is the benefit for cosnova? With the user-friendly, web-based iBrams solution, cosnova’s employees and partners can produce advertising materials on demand. And by centrally storing approved ad templates within the
iBrams system, cosnova ensures brand integrity while allowing for customization based on target market or region.
Numerous reasons for iBrams iBrams reduces the risk More and more advertising channels must be operated in shorter production cycles. Brand management suffers because there is less time and more media channels. iBrams mitigates brand errosion and guarantees consistent brand image.
iBrams provides CI-conformity A firmly defined framework allows everyone to be creative – but only to the extent that it serves the brand. Thus everyone always has the certainty of doing everything right. Media disruptions cease to apply as all the participants are working online using one system.
iBrams saves time Cumbersome, time consuming coordination rounds are eliminated. Workflow processes are considerably accelerated. Advertising media are automatically adapted. These are available to all the people involved in the process right from the start and throughout the entire production cycle.
Brams saves money Projects can be completed more efficiently and thus much more cost-effective. This is particularly due to the sequence of automation options. This frees up staff and gives them time for higher value tasks.
iBrams guarantees a personalized approach iBrams helps companies that have a decentralized structure to achieve the highest levels of personalized communication. Existing marketing processes can be completely reflected in iBrams. This ensures that iBrams always protects the brand integrity of your company.
iBrams GmbH & Co. KG where Headoffice Frankfurt
street Hanauer Landstr. 135-137 city D-60314 Frankfurt/Main
internet www.iBrams.com email [email protected]
phone +49 69 405 66 93 10 fax +49 69 405 66 93 11
Brams GmbH & Co. KG
street 363 Seventh Avenue, 11th floor city New York, NY 10001
where Office France
iBrams France
street Maison de la Communication, 114, rue Chaptal city 92300 Levallois Perret
where Office USA
iBrams helps cosnova cut time and costs from its advertising production process
Benefits of the new solution ▪▪ User-friendly solution enables fast and fluid work ▪▪ Online editing ensures compliance with brand guidelines ▪▪ Lean production processes save
time and money
“We require a large number of specific versions of our advertising materials for our national customers and especially for our export business. The online editing function of iBrams guarantees the adherence to our brand and design guidelines at all times.” said Jochen Scheinberger, Leiter Trade Marketing cosnova.
Process and implementation Intuitive and precise implementation
Online management functions
cosnova adopted iBrams, a brand management solution designed to help enterprises maintain iron-clad brand control while still producing a wide range of marketing materials for virtually all types of media.
iBrams serves as a central connection point for everyone involved in the creation of cosnova advertising materials, including creative agencies, translators, and local distributors. When an ad requires an update, a contributor can change the template online and make it instantly available for everyone’s benefit.
Jochen Scheinberger, cosnova‘s trade marketing manager, says his company chose iBrams for its ease of use and accessibility via a web browser. “Compared to other solutions, the iBrams technology based on Adobe InDesign Server software is easy to handle,” he says. “iBrams can precisely accommodate many of our specific requirements, such as graphic design options, in compliance with specified layouts.”
Today, cosnova manages all templates for communication material with iBrams. The system ensures that no outdated content or assets are used and guarantees a uniform brand image across Europe.
Challenge and analysis cosnova GmbH
Automation streamlines the production process
The cosmetic brands essence and Catrice are synonymous for affordable and very trendy cosmetic products. The company behind both brands is cosnova - a trendsetter in cosmetics industry.
Key to cosnova’s success is the fact that the company has always produced advertising materials in a wide variety of languages. But as the production process became increasingly complicated, time-intensive, and expensive, cosnova looked for an automated solution that could help boost efficiency and drive down costs.
After just five years in business, cosnova became the secondlargest cosmetics manufacturer in the German market. Its products are now sold in more than 15 European nations.
And what is the benefit for cosnova? With the user-friendly, web-based iBrams solution, cosnova’s employees and partners can produce advertising materials on demand. And by centrally storing approved ad templates within the
iBrams system, cosnova ensures brand integrity while allowing for customization based on target market or region.
Numerous reasons for iBrams iBrams reduces the risk More and more advertising channels must be operated in shorter production cycles. Brand management suffers because there is less time and more media channels. iBrams mitigates brand errosion and guarantees consistent brand image.
iBrams provides CI-conformity A firmly defined framework allows everyone to be creative – but only to the extent that it serves the brand. Thus everyone always has the certainty of doing everything right. Media disruptions cease to apply as all the participants are working online using one system.
iBrams saves time Cumbersome, time consuming coordination rounds are eliminated. Workflow processes are considerably accelerated. Advertising media are automatically adapted. These are available to all the people involved in the process right from the start and throughout the entire production cycle.
Brams saves money Projects can be completed more efficiently and thus much more cost-effective. This is particularly due to the sequence of automation options. This frees up staff and gives them time for higher value tasks.
iBrams guarantees a personalized approach iBrams helps companies that have a decentralized structure to achieve the highest levels of personalized communication. Existing marketing processes can be completely reflected in iBrams. This ensures that iBrams always protects the brand integrity of your company.
iBrams GmbH & Co. KG where Headoffice Frankfurt
street Hanauer Landstr. 135-137 city D-60314 Frankfurt/Main
internet www.iBrams.com email [email protected]
phone +49 69 405 66 93 10 fax +49 69 405 66 93 11
Brams GmbH & Co. KG
street 363 Seventh Avenue, 11th floor city New York, NY 10001
where Office France
iBrams France
street Maison de la Communication, 114, rue Chaptal city 92300 Levallois Perret
where Office USA
