What copywriting is The first steps Basic guidelines Techniques
You’ve learned • • •
Formulas you can use to create copy The classic AIDA technique and how it is used Basic SEO guidelines
You’ve learned • • •
How to find and use keywords in your copy Tools to help you improve your SEO Real-life examples of how businesses use copywriting
Activity • • • •
Review all your notes and worksheets from the course Make a list of the actions you will take as soon as you get back to work Identify the most important task Put your plans into action. Set some deadlines!