IFAW
IFAW Icelanders’ attitude towards whale hunting October 2017
This survey and its contents are for internal use only by the company, institution or individual purchasing it. All publication or distribution is unauthorized except with the written permission of Gallup Iceland. Gallup Iceland has ISO 9001 certification and is also a member of ESOMAR. All rights reserved: © Gallup Iceland.
Content P. 3 4 7 10 13 15 16
Method Results Q. 1 Are you for or a ga i ns t fi n wha l i ng? Q. 2 Are you for or a ga i ns t mi nke wha l i ng? Q. 3 Are you for or a ga i ns t a wha l e s a nctua ry a t Fa xa fl ói ?* Q. 4 How often ha ve you bought wha l e mea t duri ng the l a s t 12 months ? Instructions on how to interpret the results Weighting
2
Method Description of research Customer Objective Survey period Method Sample Project number
Sample size and response rate Sample Did not answer Total respondents Response rate
IFAW To survey Icelanders' attitude towards whale hunting Q. 1-3 October 4th - 11th 2017 Q. 4 October 11th - 23rd 2017 Internet survey The sample consisted of people from the whole country, 18 years and older, randomly sampled from Gallup's Internet panel 4027772
Q. 1-3 1448 589 859 59,3%
Q. 4 1398 631 767 54,9%
3
Q. 1. Are you for or against fin whaling? Trend Count 91 67 121 279 85 63 83 279 279 231 788 788 71 859 4,1 0,1
Compl etel y for (7) Strongl y for (6) Somewha t for (5) Nei ther nor (4) Somewha t a ga i ns t (3) Strongl y a ga i ns t (2) Compl etel y a ga i ns t (1) For Nei ther nor Aga i ns t Number of res pons es Di d res pond Di d not res pond Total res pondents Mean (1-7) Conf. Int. ±
% 11,5 8,5 15,4 35,4 10,8 8,0 10,5 35,4 35,4 29,3 100,0 91,7 8,3 100,0
+/2,2 1,9 2,5 3,3 2,2 1,9 2,1 3,3 3,3 3,2
4,8
4,4
6,7% 4,4% 6,0%
8,6% 4,4% 10,3%
10,4% 4,1% 11,8%
34,1%
31,9%
Neither nor 35,4%
10,5% 8,0% 10,8%
35,4%
19,8% 17,0% 8,6%
For 35,4%
4,1
26,0%
16,2%
Against 29,3%
4,3
20,9%
17,1%
Oct.'13
Oct.'15
20,2%
15,4%
8,2%
8,5%
13,4%
11,5%
Sept. '16
Oct. '17
Completely for
Strongly for
Somewhat for
Neither nor
Somewhat against
Strongly against
Completely against
Mean (1-7)
4
Q. 1. Are you for or against fin whaling?
Freq.
Mean (1-7)
Total 788 11% 8% 15% 35% 11% 8% 11% Gender * Male 424 17% 11% 18% 28% 9% 8% 9% Female 364 4%6%12% 44% 13% 8% 12% Age * 18-24 years old 90 7% 12% 8% 30% 14% 16% 14% 25-34 years old 135 9% 4%12% 47% 15% 7% 6% 35-44 years old 129 15% 22% 31% 12% 5% 12% 45-54 years old 140 15% 10% 14% 38% 11% 5%8% 55-64 years old 133 14% 8% 14% 28% 10% 8% 17% 65 years or older 161 8% 13% 20% 36% 5%10% 8% Residence * 36% 12% 12% 13% Reykjavík 291 6%6% 15% 38% 15% 7% 13% Reykjavík surroundings 217 10%7% 12% 18% 13% 19% 33% 6% 5% 6% Other areas 280 Family income * 41% 14% 7% 5% Less than ISK 400 thousand 115 8% 12% 12% 45% 7% 14% 10% ISK 400-549 thousand 79 5%5%13% 37% 12% 7% 7% ISK 550-799 thousand 93 6% 9% 23% 18% 7% 15% 42% ISK 800-999 thousand 89 11% 5% 29% 13% 7% 14% ISK 1 million or more 231 14% 10% 14% Education * 19% 6% 11% 46% 5% 11% Compulsory schooling 70 38% 6% 6% Compulsory schooling + add. 150 15% 15% 16% 33% 12% 6% 11% Secondary school 299 13% 10% 14% 33% 15% 11% 15% University degree 233 5%4%17% * Statistically significant difference between means
Completely for Somewhat against
Strongly for Strongly against
Somewhat for Completely against
4,1
Trend
-0,2 *
4,4 3,7
-0,2 -0,2
3,6 4,0 4,1 4,3 4,0 4,2
0,0 -0,3 0,0 -0,1 -0,4 * -0,1
3,7 3,9 4,6
-0,3 -0,4 *
4,2 3,7 4,1 4,5 4,1 4,5 4,6 4,2 3,6
0,1 0,2
-0,4 -0,1 0,1
-0,2 0,3 0,0 -0,2 -0,3 *
Neither nor
5
Q. 1. Are you for or against fin whaling?
Freq.
Mean (1-7)
Total 788 11% 8% 15% 35% 11% 8% 11% Are you for or against minke whaling? * Completely for 107 81% 7% 4% 6% Strongly for 82 4% 64% 16% 14% Somewhat for 170 4% 58% 27% 6%3% Neither nor 233 92% 4% Against 197 32% 27% 40% If there was an election today which party would you vote for/most likely vote for? * Progressive Party 12% 16% 34% 24% 6% 8% Independence Party 22% 14% 21% 28% 5% 5% Social Democratic Alliance 5% 9% 31% 19% 18% 16% The Left-Green Movement 5%5% 6% 39% 16% 12% 16% 6% 59% 23% 7% 5% Bright future 5% 5%18% 25% 20% 8% 19% Pirate party 9% 6% 21% 39% 3% 22% Viðreisn 8% 7% 22% 47% 12% 6% People's Party 32% 16% 17% 27% 4% Centre Party * Statistically significant difference between means
Completely for
Strongly for
Somewhat for
Somewhat against
Strongly against
Completely against
4,1
6,6 5,5 4,5 3,9
Trend
-0,2 * -0,1 -0,1 0,0 0,1 -0,1
1,9
4,7 4,9 3,2 3,4 3,5 3,5 3,9 4,2 5,2
0,0 -0,2 -1,0 * 0,1 -0,2 -0,2 0,0
Neither nor
6
Q. 2. Are you for or against minke whaling? Trend Compl etel y for (7) Strongl y for (6) Somewha t for (5) Nei ther nor (4) Somewha t a ga i ns t (3) Strongl y a ga i ns t (2) Compl etel y a ga i ns t (1) For Nei ther nor Aga i ns t Number of res pons es Di d res pond Di d not res pond Total res pondents Mean (1-7) Conf. Int. ±
Count 108 84 178 238 89 42 67 369 238 199 805 805 54 859 4,4 0,1
% 13,4 10,4 22,1 29,5 11,1 5,2 8,4 45,8 29,5 24,7 100,0 93,7 6,3 100,0
+/2,3 2,1 2,9 3,2 2,2 1,5 1,9 3,4 3,2 3,0
5,1
4,7
4,3% 3,1% 6,5%
5,3% 3,3% 9,8%
7,0% 3,5% 9,8%
31,6%
29,0%
20,9%
24,8%
Neither nor 29,5%
8,4% 5,2% 11,1%
29,5%
23,5%
10,8%
24,7% For 45,8%
4,4
20,3%
17,5%
Against 24,7%
4,5
18,4%
Oct.'13
Oct.'15
22,1%
11,5%
10,4%
14,4%
13,4%
Sept. '16
Oct. '17
Completely for
Strongly for
Somewhat for
Neither nor
Somewhat against
Strongly against
Completely against
Mean (1-7)
7
Q. 2. Are you for or against minke whaling?
Freq.
Mean (1-7)
Total 805 13% 10% 22% 30% 11% 5% 8% Gender * Male 425 21% 13% 22% 23% 10% 4%8% Female 380 5%8% 23% 37% 13% 7% 9% Age * 18-24 years old 93 10% 9% 20% 20% 14% 9% 18% 25-34 years old 140 11% 8% 21% 41% 10% 5% 35-44 years old 131 15% 5% 24% 29% 11% 11% 45-54 years old 142 16% 12% 18% 34% 11% 5% 55-64 years old 137 15% 9% 22% 25% 11% 6% 12% 65 years or older 163 12% 17% 27% 26% 10% 5% Residence * 32% 13% 9% 10% Reykjavík 294 9% 7% 21% 28% 15% 3% 11% Reykjavík surroundings 219 12% 10% 20% 18% 14% 25% 28% 6% 5% Other areas 292 Family income 32% 16% 6% Less than ISK 400 thousand 117 11% 10% 22% 31% 10% 9% 9% ISK 400-549 thousand 80 10%10% 22% 25% 31% 11% 4% 4% ISK 550-799 thousand 96 9% 16% 21% 6% 22% 37% 9% 4% ISK 800-999 thousand 92 26% 13% 5% 10% ISK 1 million or more 235 14% 11% 20% Education * 22% 11% 16% 36% 5% 9% Compulsory schooling 73 21% 24% 26% 7%5% Compulsory schooling + add. 153 15% 16% 9% 22% 29% 10% 5% 9% Secondary school 305 31% 16% 7% 12% University degree 239 6%6% 21% * Statistically significant difference between means
Completely for Somewhat against
Strongly for Strongly against
Somewhat for Completely against
4,4
Trend
-0,2 *
4,7 4,0
-0,2 -0,2
3,8 4,4 4,2 4,6 4,3 4,6
-0,1 -0,2 -0,1 -0,1 -0,5 * -0,1
4,0 4,2 4,8
-0,3 * -0,3
0,0
4,3 4,2 4,5 4,7 4,3
0,0 -0,3
4,8 4,9 4,4 3,9
0,0 -0,1 -0,4 *
0,0 -0,2 0,1
0,3
Neither nor
8
Q. 2. Are you for or against minke whaling?
Freq.
Mean (1-7)
Total 805 13% 10% 22% 30% 11% 5% 8% Are you for or against fin whaling? * Completely for 91 96% 4% Strongly for 67 11% 79% 10% Somewhat for 121 3%11% 82% 4% Neither nor 279 4%16% 77% Against 231 8% 5% 38% 18% 29% If there was an election today which party would you vote for/most likely vote for? * Progressive Party 15% 16% 40% 18% 8% Independence Party 23% 17% 23% 25% 6% 3% Social Democratic Alliance 3%9% 20% 21% 13% 13% 21% The Left-Green Movement 7% 7% 16% 35% 14% 8% 13% 17% 41% 25% 12% 5% Bright future 10% 6% 18% 25% 21% 6% 14% Pirate party 9% 11% 26% 31% 7% 16% Viðreisn 12% 17% 26% 24% 3% 12% 6% People's Party 32% 13% 22% 26% 4% Centre Party * Statistically significant difference between means
Completely for
Strongly for
Somewhat for
Somewhat against
Strongly against
Completely against
4,4 7,0 6,0 5,1 4,3
Trend
-0,2 *
0,1 0,0 -0,1
0,1 -0,2
2,5
4,9 5,1 3,6 3,8 4,6 3,9 4,2 4,5 5,3
-0,2 -0,3 -0,9 * 0,2 0,5 -0,1 -0,2
Neither nor
9
Q. 3. Are you for or against a whale sanctuary at Faxaflói?* Trend Compl etel y for (7) Strongl y for (6) Somewha t for (5) Nei ther nor (4) Somewha t a ga i ns t (3) Strongl y a ga i ns t (2) Compl etel y a ga i ns t (1) For Nei ther nor Aga i ns t Number of res pons es Di d res pond Di d not res pond Total res pondents Mean (1-7) Conf. Int. ±
Count 137 110 134 265 57 29 57 382 265 143 789 789 70 859 4,6 0,1
% 17,4 14,0 17,0 33,5 7,2 3,7 7,2 48,4 33,5 18,1 100,0 91,9 8,1 100,0
+/2,6 2,4 2,6 3,3 1,8 1,3 1,8 3,5 3,3 2,7
Oct. '17
17,4%
14,0%
17,0%
33,5%
7,2%3,7%7,2%
Sept. '16
16,7%
13,6%
20,2%
28,9%
9,9% 4,4%6,3%
Completely for Somewhat against
Strongly for Strongly against
Somewhat for Completely against
Neither nor
Mean (1-7)
Against 18,1% Neither nor 33,5%
4,6
4,6
Sept. '16
Oct. '17
For 48,4%
*Prefa ce: Next, you will be asked about your opinion on a whale sanctuary in Faxaflói. By a whale sanctuary
we mean an area where whaling is prohibited.
10
Q. 3. Are you for or against a whale sanctuary at Faxaflói?*
Freq.
Mean (1-7)
Total 789 17% 14% 17% 34% 7%4% 7% Gender Male 421 18% 14% 16% 32% 7%4% 10% Female 369 17% 14% 18% 36% 8%3% 4% Age * 18-24 years old 90 35% 19% 35% 9% 25-34 years old 133 15% 9% 19% 43% 5% 6% 35-44 years old 133 17% 17% 16% 35% 6% 8% 45-54 years old 139 11% 12% 23% 33% 11%3%8% 55-64 years old 131 21% 13% 15% 28% 9% 5% 10% 65 years or older 162 13% 16% 21% 29% 10% 8%4% Residence * 22% 21% 19% 28% 4% 4% Reykjavík 292 19% 12% 17% 35% 7% 7% Reykjavík surroundings 221 38% Other areas 276 11% 8% 15% 11% 6% 11% Family income 20% 16% 33% 9% 4% 5% Less than ISK 400 thousand 121 13% 20% 14% 14% 42% 4% ISK 400-549 thousand 78 28% 34% 5%3% ISK 550-799 thousand 89 15% 13% 21% 39% ISK 800-999 thousand 90 9% 18% 8% 4% 22% 12% 17% 31% 5%3% 10% ISK 1 million or more 225 Education * 37% 3% 3%12% Compulsory schooling 66 14% 6% 24% 41% 7% 6% 7% Compulsory schooling + add. 153 9% 9% 19% 18% 16% 14% 29% 9% 4%10% Secondary school 302 24% 15% 19% 33% 5% University degree 232 * Statistically significant difference between means
Completely for Somewhat against
Strongly for Strongly against
Somewhat for Completely against
Trend
0,0
4,6
4,5 4,7 5,2 4,6 4,7 4,4 4,5 4,5 5,1 4,7 4,1
0,0 0,0 0,2 -0,2 -0,1 0,1 0,1 0,1 0,2
0,0 -0,2
4,6 4,8 4,8 4,6 4,6
-0,4
4,3 4,3 4,6 5,0
-0,4 -0,1 0,0
0,3
0,0 0,4
0,0
0,2
Neither nor
11
Q. 3. Are you for or against a whale sanctuary at Faxaflói?*
Freq.
Mean (1-7)
Total 789 17% 14% 17% 34% 7% 4%7% If there was an election today which party would you vote for/most likely vote for? * Progressive Party 12% 14% 15% 33% 14% 7%4% Independence Party 6%6% 14% 44% 14% 5% 12% Social Democratic Alliance 32% 20% 20% 20% 4%4% The Left-Green Movement 27% 23% 17% 23% 7% Bright future 15% 19% 16% 51% Pirate party 28% 22% 8% 37% 4% Viðreisn 24% 20% 13% 23% 11% 6%3% People's Party 5%14% 42% 27% 4%4% 3% Centre Party 4% 7% 15% 31% 9% 5% 29% * Statistically significant difference between means
Completely for
Strongly for
Somewhat for
Somewhat against
Strongly against
Completely against
Trend
4,6
4,4 3,9 5,4 5,3 5,0 5,2 4,9 4,6 3,4
0,0
0,5 -0,1
0,8 * -0,2
0,0 0,0 -0,1
Neither nor
12
Q. 4. How often have you bought whale meat during the last 12 months? Trend Never One time Two times Three to fi ve times Si x times or more Number of res pons es Di d res pond Di d not res pond Total res pondents
Count 622 68 32 35 8 765 765 2 767
% 81,4 8,9 4,1 4,6 1,0 100,0 99,7 0,3 100,0
+/2,8 2,0 1,4 1,5 0,7
3,9% 7,6%
11,5%
86,0% Never
One time
81,4%
17,5%
18,5%
10,9%
9,1%
16,4%
15,5%
9,3% 5,2% 10,9%
75,5%
74,6%
55,2%
57,0%
June '10
Oct. '11
7,4% 4,3% 6,7%
5,5% 6,4% 7,1%
5,6% 4,1% 8,9%
81,7%
81,0%
81,4%
8,9%
Two times
4,1%
Three to five times
4,6%
Six times or more
5,9% 7,1%
Oct. '05
Oct. - Nov. '07
Never
Once
Oct. '13
Twice
Oct.'15
Sept.- Oct. '16
Oct. '17
Three times or more often
1,0%
13
Q. 4. How often have you bought whale meat during the last 12 months?
Freq. Total Gender * Male Female Age * 18-24 years old 25-34 years old 35-44 years old 45-54 years old 55-64 years old 65 years or older Residence Reykjavík Reykjavík surroundings Other areas Family income * Less than ISK 400 thousand ISK 400-549 thousand ISK 550-799 thousand ISK 800-999 thousand ISK 1 million or more Education * Compulsory schooling Compulsory schooling + add. Secondary school University degree * Statistically significant difference
Trend - Never
0,4
765
81%
9% 4% 6%
382 383
75% 88%
12% 5% 8% 6% 3% 3%
-1.1
99 131 129 128 125 152
84% 82% 87% 71% 82% 82%
7% 9% 9% 6% 8% 11% 12% 6% 7% 8% 10% 5% 3%
-7.1 -3.1
255 237 273
86% 80% 78%
7% 4% 9% 5% 6% 10% 4% 8%
98 78 131 85 228
86% 85% 84% 78% 76%
7% 4%4% 13% 9% 4% 8% 9% 5% 8% 4% 12%
74 144 286 235
86% 75% 78% 87%
6% 6% 11% 7% 7% 9% 4% 8% 7% 3%
1,6 7,2
-8.3 2,2 8,2 3,6 0,4 -2.8
2,9 10,4 1,2 -6.6 -1.5
Never
One time
Two times
-0.3 -4.6 1,7 1,6
Three times or more often
14
Instructions on how to interpret the results How good or bad is…? Very good (5) Rather good (4) Neither nor (3) Rather bad (2) Very bad (1) Good Neither nor Bad Number of responses Did respond Did not respond Total asked Asked Not asked Total respondents Mean (1-5) Confidence Interval ±
Fjöldi 217 356 133 61 19
786 786 350 1.136 1.136 50 1.186 3,9 0,1
% 27,6 45,3 16,9 7,8 2,4 72,9 16,9 10,2 100,0 69,2 30,8 100,0 95,8 4,2 100,0
+/3,1 3,5 2,6 1,9 1,1 3,1 2,6 2,1
The findings for each question are presented in table and chart form. Each question is stated at the top of the respective page, and each table is headlined with the feature that is being measured. In the tables one can see the participants' answers and the number of those who did not answer that particular question. The table on the left shows that little less than 28% think the brand is very good and more than 45% think it is rather good. Less than 8% think it is rather bad and about 2% think it is very bad. Adding together the figures for “rather” and “very” those who think the brand is good are just under 73%. The mean is computed by multiplying the value of each response option with the number of respondents selecting that option, summing up and dividing the total by the number of responses. [Very good (n. x 5) + rather good (n. x 4) + neither nor (n. x 3) + rather bad (n. x 2) + very bad (n. x 1)] / Total number of responses. In this example the value of the mean is on a scale from 1 to 5.
27,6%
45,3%
Very good
Rather good
16,9%
Neither nor
Rather bad
7,8%
Very bad
Confidence intervals Confidence intervals are important for a clearer understanding of the survey findings. Confidence intervals are calculated fo r an equal interval above and below each percentage, unless the figure goes down to 0% or up to 100%. The normal reference is 95% confidence. When the interval has been obtained, it is possible to say with 95% confidence that a result produced by a survey would lie within it if the entire population was asked. This then enables comparison between different groups or responses. If the confidence limits do not overlap the difference between them is statistically significant. For example, it could be stated with 95% confidence that more individuals consider the factor good rather than bad.
Mean (1-5)
Freq. 28% 45% Total 786 Gender 29% 44% Ma l e 396 26% 47% Fema l e 390 Age * 22% 45% 18-24 yea rs 166 23% 43% 25-34 yea rs 159 25% 42% 35-44 yea rs 164 30% 48% 45-54 yea rs 136 32% 48% 55-75 yea rs 161 * Statistically significant difference between group means Very good
Rather good
Neither nor
17%
8%
3,9
17% 7%3% 17% 8%
3,9 3,9
16% 13% 4% 16% 14% 4% 24% 7% 15% 5% 12% 4%3%
3,7 3,7 3,8 4,0 4,0
Rather bad
Very bad
15
Weighting The sample’s results are weighted to better represent the population with regard to gender, age and residence. Frequencies are therefore rounded, but ratios and means are calculated with decimals. Therefore, sums in frequency tables and crosstabs do not necessarily match completely.
Sample ratios (before weighting):
Sample ratios after weighting):
Gender Male Female
Q. 1-3 49,5% 50,5%
Q. 4 50,6% 49,4%
Gender Male Female
Q. 1-3 50,5% 49,5%
Q. 4 50,0% 50,0%
Age 18-24 years old 25-34 years old 35-44 years old 45-54 years old 55-64 years old 65 years or older
6,5% 13,9% 16,4% 18,6% 19,8% 24,8%
4,2% 11,3% 18,5% 19,2% 20,6% 26,2%
Age 18-24 years old 25-34 years old 35-44 years old 45-54 years old 55-64 years old 65 years or older
12,8% 16,7% 17,0% 16,9% 16,6% 20,1%
12,8% 17,1% 16,8% 16,8% 16,5% 19,9%
Residence: Capital area Other area
61,7% 38,3%
61,3% 38,7%
Residence: Capital area Other area
64,3% 35,7%
64,4% 35,6%
16
Finally
Reykjavík, October 24 th 2017 Best regards
Jóna Karen Sverrisdóttir Arna Frímannsdóttir
17
This survey and its contents are for internal use only by the company, institution or individual purchasing it. All publication or distribution is unauthorized except with the written permission of Gallup Iceland. Gallup Iceland has ISO 9001 certification and is also a member of ESOMAR. All rights reserved: © Gallup Iceland.
Content P. 3 4 7 10 13 15 16
Method Results Q. 1 Are you for or a ga i ns t fi n wha l i ng? Q. 2 Are you for or a ga i ns t mi nke wha l i ng? Q. 3 Are you for or a ga i ns t a wha l e s a nctua ry a t Fa xa fl ói ?* Q. 4 How often ha ve you bought wha l e mea t duri ng the l a s t 12 months ? Instructions on how to interpret the results Weighting
2
Method Description of research Customer Objective Survey period Method Sample Project number
Sample size and response rate Sample Did not answer Total respondents Response rate
IFAW To survey Icelanders' attitude towards whale hunting Q. 1-3 October 4th - 11th 2017 Q. 4 October 11th - 23rd 2017 Internet survey The sample consisted of people from the whole country, 18 years and older, randomly sampled from Gallup's Internet panel 4027772
Q. 1-3 1448 589 859 59,3%
Q. 4 1398 631 767 54,9%
3
Q. 1. Are you for or against fin whaling? Trend Count 91 67 121 279 85 63 83 279 279 231 788 788 71 859 4,1 0,1
Compl etel y for (7) Strongl y for (6) Somewha t for (5) Nei ther nor (4) Somewha t a ga i ns t (3) Strongl y a ga i ns t (2) Compl etel y a ga i ns t (1) For Nei ther nor Aga i ns t Number of res pons es Di d res pond Di d not res pond Total res pondents Mean (1-7) Conf. Int. ±
% 11,5 8,5 15,4 35,4 10,8 8,0 10,5 35,4 35,4 29,3 100,0 91,7 8,3 100,0
+/2,2 1,9 2,5 3,3 2,2 1,9 2,1 3,3 3,3 3,2
4,8
4,4
6,7% 4,4% 6,0%
8,6% 4,4% 10,3%
10,4% 4,1% 11,8%
34,1%
31,9%
Neither nor 35,4%
10,5% 8,0% 10,8%
35,4%
19,8% 17,0% 8,6%
For 35,4%
4,1
26,0%
16,2%
Against 29,3%
4,3
20,9%
17,1%
Oct.'13
Oct.'15
20,2%
15,4%
8,2%
8,5%
13,4%
11,5%
Sept. '16
Oct. '17
Completely for
Strongly for
Somewhat for
Neither nor
Somewhat against
Strongly against
Completely against
Mean (1-7)
4
Q. 1. Are you for or against fin whaling?
Freq.
Mean (1-7)
Total 788 11% 8% 15% 35% 11% 8% 11% Gender * Male 424 17% 11% 18% 28% 9% 8% 9% Female 364 4%6%12% 44% 13% 8% 12% Age * 18-24 years old 90 7% 12% 8% 30% 14% 16% 14% 25-34 years old 135 9% 4%12% 47% 15% 7% 6% 35-44 years old 129 15% 22% 31% 12% 5% 12% 45-54 years old 140 15% 10% 14% 38% 11% 5%8% 55-64 years old 133 14% 8% 14% 28% 10% 8% 17% 65 years or older 161 8% 13% 20% 36% 5%10% 8% Residence * 36% 12% 12% 13% Reykjavík 291 6%6% 15% 38% 15% 7% 13% Reykjavík surroundings 217 10%7% 12% 18% 13% 19% 33% 6% 5% 6% Other areas 280 Family income * 41% 14% 7% 5% Less than ISK 400 thousand 115 8% 12% 12% 45% 7% 14% 10% ISK 400-549 thousand 79 5%5%13% 37% 12% 7% 7% ISK 550-799 thousand 93 6% 9% 23% 18% 7% 15% 42% ISK 800-999 thousand 89 11% 5% 29% 13% 7% 14% ISK 1 million or more 231 14% 10% 14% Education * 19% 6% 11% 46% 5% 11% Compulsory schooling 70 38% 6% 6% Compulsory schooling + add. 150 15% 15% 16% 33% 12% 6% 11% Secondary school 299 13% 10% 14% 33% 15% 11% 15% University degree 233 5%4%17% * Statistically significant difference between means
Completely for Somewhat against
Strongly for Strongly against
Somewhat for Completely against
4,1
Trend
-0,2 *
4,4 3,7
-0,2 -0,2
3,6 4,0 4,1 4,3 4,0 4,2
0,0 -0,3 0,0 -0,1 -0,4 * -0,1
3,7 3,9 4,6
-0,3 -0,4 *
4,2 3,7 4,1 4,5 4,1 4,5 4,6 4,2 3,6
0,1 0,2
-0,4 -0,1 0,1
-0,2 0,3 0,0 -0,2 -0,3 *
Neither nor
5
Q. 1. Are you for or against fin whaling?
Freq.
Mean (1-7)
Total 788 11% 8% 15% 35% 11% 8% 11% Are you for or against minke whaling? * Completely for 107 81% 7% 4% 6% Strongly for 82 4% 64% 16% 14% Somewhat for 170 4% 58% 27% 6%3% Neither nor 233 92% 4% Against 197 32% 27% 40% If there was an election today which party would you vote for/most likely vote for? * Progressive Party 12% 16% 34% 24% 6% 8% Independence Party 22% 14% 21% 28% 5% 5% Social Democratic Alliance 5% 9% 31% 19% 18% 16% The Left-Green Movement 5%5% 6% 39% 16% 12% 16% 6% 59% 23% 7% 5% Bright future 5% 5%18% 25% 20% 8% 19% Pirate party 9% 6% 21% 39% 3% 22% Viðreisn 8% 7% 22% 47% 12% 6% People's Party 32% 16% 17% 27% 4% Centre Party * Statistically significant difference between means
Completely for
Strongly for
Somewhat for
Somewhat against
Strongly against
Completely against
4,1
6,6 5,5 4,5 3,9
Trend
-0,2 * -0,1 -0,1 0,0 0,1 -0,1
1,9
4,7 4,9 3,2 3,4 3,5 3,5 3,9 4,2 5,2
0,0 -0,2 -1,0 * 0,1 -0,2 -0,2 0,0
Neither nor
6
Q. 2. Are you for or against minke whaling? Trend Compl etel y for (7) Strongl y for (6) Somewha t for (5) Nei ther nor (4) Somewha t a ga i ns t (3) Strongl y a ga i ns t (2) Compl etel y a ga i ns t (1) For Nei ther nor Aga i ns t Number of res pons es Di d res pond Di d not res pond Total res pondents Mean (1-7) Conf. Int. ±
Count 108 84 178 238 89 42 67 369 238 199 805 805 54 859 4,4 0,1
% 13,4 10,4 22,1 29,5 11,1 5,2 8,4 45,8 29,5 24,7 100,0 93,7 6,3 100,0
+/2,3 2,1 2,9 3,2 2,2 1,5 1,9 3,4 3,2 3,0
5,1
4,7
4,3% 3,1% 6,5%
5,3% 3,3% 9,8%
7,0% 3,5% 9,8%
31,6%
29,0%
20,9%
24,8%
Neither nor 29,5%
8,4% 5,2% 11,1%
29,5%
23,5%
10,8%
24,7% For 45,8%
4,4
20,3%
17,5%
Against 24,7%
4,5
18,4%
Oct.'13
Oct.'15
22,1%
11,5%
10,4%
14,4%
13,4%
Sept. '16
Oct. '17
Completely for
Strongly for
Somewhat for
Neither nor
Somewhat against
Strongly against
Completely against
Mean (1-7)
7
Q. 2. Are you for or against minke whaling?
Freq.
Mean (1-7)
Total 805 13% 10% 22% 30% 11% 5% 8% Gender * Male 425 21% 13% 22% 23% 10% 4%8% Female 380 5%8% 23% 37% 13% 7% 9% Age * 18-24 years old 93 10% 9% 20% 20% 14% 9% 18% 25-34 years old 140 11% 8% 21% 41% 10% 5% 35-44 years old 131 15% 5% 24% 29% 11% 11% 45-54 years old 142 16% 12% 18% 34% 11% 5% 55-64 years old 137 15% 9% 22% 25% 11% 6% 12% 65 years or older 163 12% 17% 27% 26% 10% 5% Residence * 32% 13% 9% 10% Reykjavík 294 9% 7% 21% 28% 15% 3% 11% Reykjavík surroundings 219 12% 10% 20% 18% 14% 25% 28% 6% 5% Other areas 292 Family income 32% 16% 6% Less than ISK 400 thousand 117 11% 10% 22% 31% 10% 9% 9% ISK 400-549 thousand 80 10%10% 22% 25% 31% 11% 4% 4% ISK 550-799 thousand 96 9% 16% 21% 6% 22% 37% 9% 4% ISK 800-999 thousand 92 26% 13% 5% 10% ISK 1 million or more 235 14% 11% 20% Education * 22% 11% 16% 36% 5% 9% Compulsory schooling 73 21% 24% 26% 7%5% Compulsory schooling + add. 153 15% 16% 9% 22% 29% 10% 5% 9% Secondary school 305 31% 16% 7% 12% University degree 239 6%6% 21% * Statistically significant difference between means
Completely for Somewhat against
Strongly for Strongly against
Somewhat for Completely against
4,4
Trend
-0,2 *
4,7 4,0
-0,2 -0,2
3,8 4,4 4,2 4,6 4,3 4,6
-0,1 -0,2 -0,1 -0,1 -0,5 * -0,1
4,0 4,2 4,8
-0,3 * -0,3
0,0
4,3 4,2 4,5 4,7 4,3
0,0 -0,3
4,8 4,9 4,4 3,9
0,0 -0,1 -0,4 *
0,0 -0,2 0,1
0,3
Neither nor
8
Q. 2. Are you for or against minke whaling?
Freq.
Mean (1-7)
Total 805 13% 10% 22% 30% 11% 5% 8% Are you for or against fin whaling? * Completely for 91 96% 4% Strongly for 67 11% 79% 10% Somewhat for 121 3%11% 82% 4% Neither nor 279 4%16% 77% Against 231 8% 5% 38% 18% 29% If there was an election today which party would you vote for/most likely vote for? * Progressive Party 15% 16% 40% 18% 8% Independence Party 23% 17% 23% 25% 6% 3% Social Democratic Alliance 3%9% 20% 21% 13% 13% 21% The Left-Green Movement 7% 7% 16% 35% 14% 8% 13% 17% 41% 25% 12% 5% Bright future 10% 6% 18% 25% 21% 6% 14% Pirate party 9% 11% 26% 31% 7% 16% Viðreisn 12% 17% 26% 24% 3% 12% 6% People's Party 32% 13% 22% 26% 4% Centre Party * Statistically significant difference between means
Completely for
Strongly for
Somewhat for
Somewhat against
Strongly against
Completely against
4,4 7,0 6,0 5,1 4,3
Trend
-0,2 *
0,1 0,0 -0,1
0,1 -0,2
2,5
4,9 5,1 3,6 3,8 4,6 3,9 4,2 4,5 5,3
-0,2 -0,3 -0,9 * 0,2 0,5 -0,1 -0,2
Neither nor
9
Q. 3. Are you for or against a whale sanctuary at Faxaflói?* Trend Compl etel y for (7) Strongl y for (6) Somewha t for (5) Nei ther nor (4) Somewha t a ga i ns t (3) Strongl y a ga i ns t (2) Compl etel y a ga i ns t (1) For Nei ther nor Aga i ns t Number of res pons es Di d res pond Di d not res pond Total res pondents Mean (1-7) Conf. Int. ±
Count 137 110 134 265 57 29 57 382 265 143 789 789 70 859 4,6 0,1
% 17,4 14,0 17,0 33,5 7,2 3,7 7,2 48,4 33,5 18,1 100,0 91,9 8,1 100,0
+/2,6 2,4 2,6 3,3 1,8 1,3 1,8 3,5 3,3 2,7
Oct. '17
17,4%
14,0%
17,0%
33,5%
7,2%3,7%7,2%
Sept. '16
16,7%
13,6%
20,2%
28,9%
9,9% 4,4%6,3%
Completely for Somewhat against
Strongly for Strongly against
Somewhat for Completely against
Neither nor
Mean (1-7)
Against 18,1% Neither nor 33,5%
4,6
4,6
Sept. '16
Oct. '17
For 48,4%
*Prefa ce: Next, you will be asked about your opinion on a whale sanctuary in Faxaflói. By a whale sanctuary
we mean an area where whaling is prohibited.
10
Q. 3. Are you for or against a whale sanctuary at Faxaflói?*
Freq.
Mean (1-7)
Total 789 17% 14% 17% 34% 7%4% 7% Gender Male 421 18% 14% 16% 32% 7%4% 10% Female 369 17% 14% 18% 36% 8%3% 4% Age * 18-24 years old 90 35% 19% 35% 9% 25-34 years old 133 15% 9% 19% 43% 5% 6% 35-44 years old 133 17% 17% 16% 35% 6% 8% 45-54 years old 139 11% 12% 23% 33% 11%3%8% 55-64 years old 131 21% 13% 15% 28% 9% 5% 10% 65 years or older 162 13% 16% 21% 29% 10% 8%4% Residence * 22% 21% 19% 28% 4% 4% Reykjavík 292 19% 12% 17% 35% 7% 7% Reykjavík surroundings 221 38% Other areas 276 11% 8% 15% 11% 6% 11% Family income 20% 16% 33% 9% 4% 5% Less than ISK 400 thousand 121 13% 20% 14% 14% 42% 4% ISK 400-549 thousand 78 28% 34% 5%3% ISK 550-799 thousand 89 15% 13% 21% 39% ISK 800-999 thousand 90 9% 18% 8% 4% 22% 12% 17% 31% 5%3% 10% ISK 1 million or more 225 Education * 37% 3% 3%12% Compulsory schooling 66 14% 6% 24% 41% 7% 6% 7% Compulsory schooling + add. 153 9% 9% 19% 18% 16% 14% 29% 9% 4%10% Secondary school 302 24% 15% 19% 33% 5% University degree 232 * Statistically significant difference between means
Completely for Somewhat against
Strongly for Strongly against
Somewhat for Completely against
Trend
0,0
4,6
4,5 4,7 5,2 4,6 4,7 4,4 4,5 4,5 5,1 4,7 4,1
0,0 0,0 0,2 -0,2 -0,1 0,1 0,1 0,1 0,2
0,0 -0,2
4,6 4,8 4,8 4,6 4,6
-0,4
4,3 4,3 4,6 5,0
-0,4 -0,1 0,0
0,3
0,0 0,4
0,0
0,2
Neither nor
11
Q. 3. Are you for or against a whale sanctuary at Faxaflói?*
Freq.
Mean (1-7)
Total 789 17% 14% 17% 34% 7% 4%7% If there was an election today which party would you vote for/most likely vote for? * Progressive Party 12% 14% 15% 33% 14% 7%4% Independence Party 6%6% 14% 44% 14% 5% 12% Social Democratic Alliance 32% 20% 20% 20% 4%4% The Left-Green Movement 27% 23% 17% 23% 7% Bright future 15% 19% 16% 51% Pirate party 28% 22% 8% 37% 4% Viðreisn 24% 20% 13% 23% 11% 6%3% People's Party 5%14% 42% 27% 4%4% 3% Centre Party 4% 7% 15% 31% 9% 5% 29% * Statistically significant difference between means
Completely for
Strongly for
Somewhat for
Somewhat against
Strongly against
Completely against
Trend
4,6
4,4 3,9 5,4 5,3 5,0 5,2 4,9 4,6 3,4
0,0
0,5 -0,1
0,8 * -0,2
0,0 0,0 -0,1
Neither nor
12
Q. 4. How often have you bought whale meat during the last 12 months? Trend Never One time Two times Three to fi ve times Si x times or more Number of res pons es Di d res pond Di d not res pond Total res pondents
Count 622 68 32 35 8 765 765 2 767
% 81,4 8,9 4,1 4,6 1,0 100,0 99,7 0,3 100,0
+/2,8 2,0 1,4 1,5 0,7
3,9% 7,6%
11,5%
86,0% Never
One time
81,4%
17,5%
18,5%
10,9%
9,1%
16,4%
15,5%
9,3% 5,2% 10,9%
75,5%
74,6%
55,2%
57,0%
June '10
Oct. '11
7,4% 4,3% 6,7%
5,5% 6,4% 7,1%
5,6% 4,1% 8,9%
81,7%
81,0%
81,4%
8,9%
Two times
4,1%
Three to five times
4,6%
Six times or more
5,9% 7,1%
Oct. '05
Oct. - Nov. '07
Never
Once
Oct. '13
Twice
Oct.'15
Sept.- Oct. '16
Oct. '17
Three times or more often
1,0%
13
Q. 4. How often have you bought whale meat during the last 12 months?
Freq. Total Gender * Male Female Age * 18-24 years old 25-34 years old 35-44 years old 45-54 years old 55-64 years old 65 years or older Residence Reykjavík Reykjavík surroundings Other areas Family income * Less than ISK 400 thousand ISK 400-549 thousand ISK 550-799 thousand ISK 800-999 thousand ISK 1 million or more Education * Compulsory schooling Compulsory schooling + add. Secondary school University degree * Statistically significant difference
Trend - Never
0,4
765
81%
9% 4% 6%
382 383
75% 88%
12% 5% 8% 6% 3% 3%
-1.1
99 131 129 128 125 152
84% 82% 87% 71% 82% 82%
7% 9% 9% 6% 8% 11% 12% 6% 7% 8% 10% 5% 3%
-7.1 -3.1
255 237 273
86% 80% 78%
7% 4% 9% 5% 6% 10% 4% 8%
98 78 131 85 228
86% 85% 84% 78% 76%
7% 4%4% 13% 9% 4% 8% 9% 5% 8% 4% 12%
74 144 286 235
86% 75% 78% 87%
6% 6% 11% 7% 7% 9% 4% 8% 7% 3%
1,6 7,2
-8.3 2,2 8,2 3,6 0,4 -2.8
2,9 10,4 1,2 -6.6 -1.5
Never
One time
Two times
-0.3 -4.6 1,7 1,6
Three times or more often
14
Instructions on how to interpret the results How good or bad is…? Very good (5) Rather good (4) Neither nor (3) Rather bad (2) Very bad (1) Good Neither nor Bad Number of responses Did respond Did not respond Total asked Asked Not asked Total respondents Mean (1-5) Confidence Interval ±
Fjöldi 217 356 133 61 19
786 786 350 1.136 1.136 50 1.186 3,9 0,1
% 27,6 45,3 16,9 7,8 2,4 72,9 16,9 10,2 100,0 69,2 30,8 100,0 95,8 4,2 100,0
+/3,1 3,5 2,6 1,9 1,1 3,1 2,6 2,1
The findings for each question are presented in table and chart form. Each question is stated at the top of the respective page, and each table is headlined with the feature that is being measured. In the tables one can see the participants' answers and the number of those who did not answer that particular question. The table on the left shows that little less than 28% think the brand is very good and more than 45% think it is rather good. Less than 8% think it is rather bad and about 2% think it is very bad. Adding together the figures for “rather” and “very” those who think the brand is good are just under 73%. The mean is computed by multiplying the value of each response option with the number of respondents selecting that option, summing up and dividing the total by the number of responses. [Very good (n. x 5) + rather good (n. x 4) + neither nor (n. x 3) + rather bad (n. x 2) + very bad (n. x 1)] / Total number of responses. In this example the value of the mean is on a scale from 1 to 5.
27,6%
45,3%
Very good
Rather good
16,9%
Neither nor
Rather bad
7,8%
Very bad
Confidence intervals Confidence intervals are important for a clearer understanding of the survey findings. Confidence intervals are calculated fo r an equal interval above and below each percentage, unless the figure goes down to 0% or up to 100%. The normal reference is 95% confidence. When the interval has been obtained, it is possible to say with 95% confidence that a result produced by a survey would lie within it if the entire population was asked. This then enables comparison between different groups or responses. If the confidence limits do not overlap the difference between them is statistically significant. For example, it could be stated with 95% confidence that more individuals consider the factor good rather than bad.
Mean (1-5)
Freq. 28% 45% Total 786 Gender 29% 44% Ma l e 396 26% 47% Fema l e 390 Age * 22% 45% 18-24 yea rs 166 23% 43% 25-34 yea rs 159 25% 42% 35-44 yea rs 164 30% 48% 45-54 yea rs 136 32% 48% 55-75 yea rs 161 * Statistically significant difference between group means Very good
Rather good
Neither nor
17%
8%
3,9
17% 7%3% 17% 8%
3,9 3,9
16% 13% 4% 16% 14% 4% 24% 7% 15% 5% 12% 4%3%
3,7 3,7 3,8 4,0 4,0
Rather bad
Very bad
15
Weighting The sample’s results are weighted to better represent the population with regard to gender, age and residence. Frequencies are therefore rounded, but ratios and means are calculated with decimals. Therefore, sums in frequency tables and crosstabs do not necessarily match completely.
Sample ratios (before weighting):
Sample ratios after weighting):
Gender Male Female
Q. 1-3 49,5% 50,5%
Q. 4 50,6% 49,4%
Gender Male Female
Q. 1-3 50,5% 49,5%
Q. 4 50,0% 50,0%
Age 18-24 years old 25-34 years old 35-44 years old 45-54 years old 55-64 years old 65 years or older
6,5% 13,9% 16,4% 18,6% 19,8% 24,8%
4,2% 11,3% 18,5% 19,2% 20,6% 26,2%
Age 18-24 years old 25-34 years old 35-44 years old 45-54 years old 55-64 years old 65 years or older
12,8% 16,7% 17,0% 16,9% 16,6% 20,1%
12,8% 17,1% 16,8% 16,8% 16,5% 19,9%
Residence: Capital area Other area
61,7% 38,3%
61,3% 38,7%
Residence: Capital area Other area
64,3% 35,7%
64,4% 35,6%
16
Finally
Reykjavík, October 24 th 2017 Best regards
Jóna Karen Sverrisdóttir Arna Frímannsdóttir
17
