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There is much myth and legend surrounding Noriyuki Haga. When he rode on to the world stage in 1997, the little Japanese fellow wowed fans with his loose riding and his party animal antics. Now, nine years later, Nitro Nori’s a somewhat calmer family man, although that hasn’t diminished the adoration for the man who has the biggest cult following of them all. WORDS: PAUL TAYLOR PICTURES: GRAEME BROWN

AND

FROM JAMES DEAN to Bart Simpson, rebels have always had a place in the public’s

ILLUSTRATION :

BAS

VAN DEN

BIGGELAAR

And I just didn’t get it… Part of Haga’s mystery may be his some-

heart. In the world of professional bike

what introverted nature. Universally feared

racing Noriyuki Haga is definitely a man

by the paddock’s press corps, journalists

who likes to do things on his own terms,

everywhere have a Haga nightmare story.

becoming the cult hero of his generation.

Even though eight years in Europe have

But ask Haga for the reason why he has

given him a good understanding of both

such a huge following and the answer is

the English and Italian languages, Nori’s

short. “I don’t know,” he says with an

not exactly known for giving in-depth

embarrassed look. “But if you find out,

interviews. It’s not that he can’t speak, it’s

please tell me.”

just that Nitro Nori likes to do his talking

Like most Europeans, my first recollections of Haga came from watching him

on the track. Not that this stopped TV presenter Suzi

decimate the opposition at the start of the

Perry from building up a rapport with the

1998 Superbike World Championship.

new Japanese sensation when they first

What made Haga different was that he

met at the beginning of the 1998 season.

wasn’t just a hometown hero. While most

Like Haga, Perry, who now presents MotoGP

of his countrymen sank without a trace on

for BBC TV in Britain, was new to the

foreign soil, the Sultan of Slide, as com-

championship. After being blown away by

mentators quickly dubbed him, proved he

Nori in practice, the young presenter used

could win on any track and in all conditions.

her limited Japanese skills, gained while

In normal circumstances, riders become

working as a model in Tokyo, to attempt

heroes in their native countries. Occasionally, and only very occasionally,

20 INSIDER

GOLD & GOOSE

an interview with the young hot shot. “I think I was the first western journalist

someone will come along who, through

to face Nori,” she says. “It was in 1998,

their incredible talent and personality,

when I worked for Sky Sports. He had looked

become adored throughout the world.

so good in practice that we knew he would

Valentino Rossi is one such example, Kevin

be the man to beat. I had lived in Japan

Schwantz another. But why Haga? Grown

for a while when I was younger so felt

men around Europe, aka The Haga Louts,

confident enough to bluff my way through

would dress up in samurai outfits in tribute

a chat. We set the whole thing up before,

to the their hero and ensure Nori-chan

but effectively the interview was conducted

had the rudest welcome at the race track.

in Jap-lish and went down a storm, as8 INSIDER 21

did young Nori, who went on to take a win. I made the effort to get to know Noriyuki and I think he knew that he had a friend in me. I never found it difficult to grab a word with him, though our infamous ‘chats’ were usually short but always amusing! “He would always tell me that he was going to give 100 per cent and that he was ichi-ban (number one). For me, he has a superb style and can out-ride the best of them, thinking nothing of overtaking in places that you shouldn’t be able to, he’s scintillating and often has fans gasping in awe, that’s a 100 per cent racer! I have a lot of very fond memories of Nori and he deserves the huge following he’s gained. He’s also a lot brighter than people give him credit for, although he once described me in an article as his perfect woman… so I guess he must be a nutter after all!” Yamaha MotoGP rider Colin Edwards is

22 INSIDER

another Haga fan. His first meeting with

at and away from the circuit - although

The Haga name has been inextricably

R1 unbearable. But while both views

the Japanese was in 1996, during practice

not, he insists, on the track. “My children

linked to Yamaha thanks to his stint as the

proved to be inaccurate, the Japanese

for that year’s Suzuka Eight-hour race,

are very important to me and I suppose I

factory’s leading superbike rider between

showed a remarkable calmness, no doubt

where he was so impressed by the wild-

have grown up since I first came to Europe.

1998 and 2000. Since the R7 project ended

a mark of his recent MotoGP experiences,

riding youngster that he asked to be paired

Am I the same? Hmm, yes and no. On the

in 2000, Haga’s had a somewhat nomadic

and knuckled down to the job with remark-

with him for the race. The rest is history, as

track? Yes, I am same Nitro Nori. At home

career. Starting with Red Bull Yamaha in

able commitment. “Compared to the R7, the

they went on to win the race and spent

it is a little bit different as I now have to

2001, he struggled to adapt to the charac-

R1 is totally different. I like the R7 very

the next few years battling, either as

clean up after the babies! At the track it is

teristics of the two-stroke engine, the

much and I still think that it is ‘my bike’.

team-mates or rivals. “He’s completely

different because we take the children in

Michelin tyres and, just as importantly, the

The R1 is different: tyres, engine power,

crazy but I love him,” says Edwards. “You

the motorhome. There are many small chil-

Grand Prix paddock. After one unhappy

chassis - everything different. Now

can never count Nori out! We won the

dren in the paddock and they all play with

season, Nori returned to his beloved world

I like the R1 too, but in different way. This

1996 Suzuka Eight-Hour together, we fought

each other. It is funny. They are all different

superbikes, and Dunlop tyres, as Aprilia’s

year, every time the feeling change

for the 2000 world superbike title and we

nationalities. Akito plays with Kevin Curtain’s

sole superbike rider for a year that started

because every time new parts arrive and

were together at Aprilia in MotoGP in 2003,

Australian sons. They only speak English.

promisingly but faded. The Italian manu-

bike never the same. I always do the best I

so we’ve been bumping fairings for a few

Akito understand Japanese and Italian! But

facturer’s withdrawal from superbikes at

can and now, when the bike has quite

years now. Quite literally some times... It

they get on well and play together. The

the end of the year led to another brief

good feeling I can have fun and enjoy

sure would be good for Yamaha to take

superbike paddock is a good place for the

sojourn into MotoGP, this time as team-

riding R1 too.

the title. They deserve it for all the hard work

children and I am happy that they are

mate to Edwards on Aprilia’s wild RS Cube,

they put in over the years and what more

experiencing different cultures.”

before returning to superbike in 2004,

always want to have a good feeling with

taking a private Ducati to third in the

the bike and be fighting for the win but

championship.

even at the start of the season it did not

popular winner would there be than Nori?”

Despite his kids’ boundless energies and

Sadly for Haga’s many female fans, Nori

apparent fascination with bikes, Nori says

“In some ways it is difficult because you

is happily married to Yurie. Haga’s turbo

he won’t push them into a life of racing.

charged sons, three-year-old Akito and

“When Akito, for example, become 15

from where he left off with Yamaha in

always understood that this was a learning

two-year-old Ryota, are rarely away from

years old I not recommend riding bikes.

2000, others foretold him finding the

year for us; the first year with the R1 and

his side and have changed his outlook both

But if he want to ride then I will help.”

strain of taming the initially recalcitrant

the first for the team with superbike, so8

While some expected Haga to continue

affect my motivation. When I signed I

INSIDER 23

we did not expect immediate results. My motivation was always good because the team always listened to me and worked to get the bike how I wanted it and give me the parts I needed.” For team boss Massimo Meregalli, working with Haga was a new experience and, despite a slightly rocky start to the relationship, he has been seriously impressed with his rider’s ability. He said: “For sure Noriyuki has a very particular way of working. At the first tests it was quite unbelievNitro Nori’s still on the edge when it comes to racing, but Papa Nori (left) has grown up from the rebel of 1997

able to see our bike in the garage with the big number 41 on it and it did take us some time to learn his way of working.

Haga fans will go to all extremes to show their loyalty

Once Nori got familiar with the R1 he showed his ability to make many big changes

tyres at a higher rate than most. A double

was poor, in particular Qatar, Misano and

Haga won in Assen in September 2000. “At

Brands Hatch circuit showed that Nitro Nori

a little bit more drive than me in the first

to the bike and still be able to give accurate

DNF in Phillip Island was followed by a

Imola. The next round at Misano saw Haga

the test in Brno we made change to the

was back to his explosive best. Haga and

race, so for the second we made some quite

feedback. For example, he will not think

brief respite in Valencia, where a fourth

still struggling to find a good feeling with

geometry and suddenly the feeling is good.

world champion-to-be Troy Corser slugged it

big changes, especially making the gearing

twice about changing the suspension, gearing

and fifth was a reward for the team’s

the bike and badly affected by a lack of trac-

Compared to Suzuki and Honda we were

out at the head of the time sheets from the

lower, and this gave me better acceleration.”

and tyre all in one session, yet he can still

improved set-up, but the team’s home race

tion. Qualifying was a disaster: 21st on the

still down on engine power but because the

very first practice session. Both races were all

With the R1 finally tamed, Haga actually

go out and analyse each part individually.

at Monza confirmed that things were still

grid, but Nori-chan’s talent and sheer

feeling with the front is good we are able to

out war, with the two superbike legends

outscored eventual champion Corser over the

Always in practice he is working towards

from perfect, with Haga again outraced by

determination brought the R1 home with a

push much harder and brake much later. This

clashing fairings at almost every corner in

second half of the season, taking 183 points

the race rather than just setting one good

his team-mate and finishing ninth and 11th.

brace of sixth places.

was the difference. In qualifying I had still

front of an enthralled crowd. Corser took the

to Corser’s 179 and scoring nine podium fin-

some problems with rear traction but for

win by less than two-tenths of a second in

ishes to the Australian’s six, a record that

lap and even between races he is not afraid

There’s no doubt that the team were later

Practice for the next round at Brno

to make sometimes big changes to the set-up.

than most when it came to developing the

showed no major improvements, with Haga

race two we made a few small changes and

At first we found this a little strange but

bike, but by May it was looking like their

complaining of a lack of grip as he quali-

found solution.”

now we understand how Nori works and I

target of challenging for podiums and wins

fied 18th for the races. The doom mongers

think this has been reflected in the results.”

in the latter part of the year was way off

were sharpening the knives as he came

slimline Haga. The Japanese ace shed five

Brno also marked the debut of the new,

could’ve been bettered had Haga not been

“You can never count Nori out”

knocked off in a hairy opening race at Magny Cours. Only championship runner-up Chris Vermeulen outscored Haga in those last six

Certainly the early rounds of the 2005

target. However, Haga hit back at Silverstone,

home an improved, but still distant seventh

kilos in the break, spending more time in the

race one, before the Yamaha rider gained

rounds (198 points and eight podiums) but

campaign proved difficult as Haga adapted

one of his favourite tracks, with a front row

in the first race, before producing one of

gym and taking more care with his diet. “Of

revenge in race two, outbraking his rival on

it was Haga’s early season results that saw

to the R1. Fifth in the two-part opening

start and a third place in race two - the R1’s

the performances of his career to carve his

course, it’s important for a motorcycle racer

the final lap and forcing him into a desperate

him ultimately finish third in the standings,

Qatar race (behind team-mate Andrew Pitt)

first podium in world superbikes. It proved

way through the pack and win race two by

to be fit. I work out regularly and I am taking

manoeuvre that saw him take to the gravel. “I

162 points behind Corser.

disguised the fact that the R1 was proving

a false dawn though as the R1 still strug-

over three seconds, his first win of the sea-

care about what I eat and drink. Before when

don’t know why, but I have a real connection

difficult to ride and consuming its Pirelli

gled badly at circuits where surface grip

son and Yamaha’s first in the class since

I ate in the evening I would also drink a can

with Britain and the British people, even

then it is Yamaha Motor Europe’s racing chief

of Coca Cola, now I will drink some sparkling

though the weather is always so bad!” jokes

Laurens Klein Koerkamp. He worked with

water. I still allow myself a beer every now

Haga. “Brands Hatch was the highlight of

Haga during the rider’s first tenure with

and again, but only one. I am watching calo-

the year. I had been on holiday in Japan and

Yamaha, between 1998 and 2001, and was

ries. It is a help for me when I am riding.

before I left the team had told me that we

the man responsible for signing him up to

I can move the bike from side to side more

would have a new engine for the race.

ride the R1 in 2005. “I first met Nori in the

easy, which I notice when I am following

Unfortunately when I arrive they told me

winter of 1997,” he recalls. “He was a shy kid

riders through chicanes.“

that not all the parts were ready but still all

who didn’t say much, even in Japanese. Since

weekend Troy and I were so close together

then he’s learned his languages and, when

Haga/Yamaha partnership was back on form -

and the feeling with everything: the bike,

you know him, you discover his funny side.

but the following round at England’s famous

the tyres and the circuit was perfect. Troy had

Brno proved an exciting taster that the

24 INSIDER

If anyone within racing knows Nori-chan

“Sometimes it looks like he can be very8 INSIDER 25

Hockenheim 2000. Colin Edwards discovers that Nitro Nori never gives up as the Japanese rider goes past to take the win

rude or difficult to work with, but I’ve

hard to even stay in the slipstream, but at

manoeuvres is the icing on the cake.

found that he is just so focused on getting

every corner he would just brake later to

And talking of the title, Nori-chan is clear

results and getting a good set-up for

make up the distance - only to lose it

in his objectives for 2006. For the first

Sunday. I respect him a lot because you can

again at the next straight. Lap after lap

time he goes into a season running the

guarantee that Nori will always give 110

you could see everyone standing up as they

same bike, with the same team and the

per cent but, equally, he expects those

came into the stadium section and, on the

same tyres, a stability he hopes help him

around him to give 110 per cent too -

last lap the noise was incredible as Nori

lift the title.

that’s what you need in race team. He is

worked his way past Colin. The feeling

able to make a clear distinction between

among the team was incredible because if

the development work from this year.

work and his own time. When the race is

there was any track where he shouldn’t

More engine power is still number one

over he becomes a different man, much

have been able to win then it was there.

priority for 2006. The chassis is now very

more relaxed. “I think it’s easy to see why the fans love Nori. Probably my best memory of what

“He has a Pandora’s Box of tricks”

“I think that sums up Nori. He’s a true

“It is good to stay and take advantage of

good but we can make better still: for

racer but I don’t think anyone will ever

example this year we tried maybe four or

truly understand him. He has this wonder-

five special swingarms but still we use

ful Pandora’s Box of tricks inside that is

a standard one which has been extended

secret to all but him. He opens it during

a bit because this has the best feeling. In

races at moments and places where nobody,

every way we can make some improvement

including his competitors, expect it."

but top end power is most important.

But beneath the bravado necessary to be

“Important for me is that bike develop-

makes him so special came from Hockenheim

a world class bike racer, Haga displays the

ment is improving always. The feeling with

in 2000, when he beat Colin (Edwards) with

vulnerability that is quite possibly the

the R1 is good now and most important

an incredible move between the last two

essence of what makes him so popular. For

is to start the year with bike capable of

corners. Nori was riding the R7 and

all his devil may care attitude, Nori’s a

winning. I have won many superbike races

although it was a superb handling bike,

good guy who loves his family, wants to

and come close to the title before. This is

possibly the best ever, it didn’t have as

please his fans and is desperate to win the

still the big thing I have to achieve and

much top end power as some other bikes,

world title that has so far eluded him -

always this is my goal at the start of a

which was especially telling on the long

that he possesses the ability to pull off

year. I hope that next year is my best

Hockenheim straights. Nori was finding it

some of the most exciting overtaking

chance to win.”
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